Trackhouse

Trackhouse Entertainment Group announces PROJECT91 initiative

CONCORD, N.C. — Trackhouse Entertainment Group today announced the creation of PROJECT91, a program designed to expand its international reach by fielding a NASCAR Cup Series entry for renowned international racing drivers.

Trackhouse’s PROJECT91 will enter the No. 91 Chevrolet Camaro ZL1 at least once during the 2022 NASCAR Cup Series season with plans to expand the program in the future.

RELATED: Trackhouse Racing team page

Trackhouse Racing — a division of Trackhouse Entertainment Group — fields the Nos. 99 and 1 Chevrolets with drivers Daniel Suárez and Ross Chastain in the NASCAR Cup Series.

With PROJECT91, Trackhouse will become the destination for global superstars from other racing disciplines eager to compete in America’s most popular form of motorsports.

“PROJECT91’s mission is to activate the intersection point of NASCAR racing and global motorsport culture,” said Justin Marks, whose Trackhouse Racing team has won twice during the 2022 NASCAR Cup Series campaign.

“I truly believe the Next Gen car represents an opportunity for NASCAR to enter the global professional motorsport conversation. We now have a race vehicle with international technological relevance where world-class drivers from other disciplines can compete at NASCAR’s highest level without the steep learning curve that the previous generation cars required.

“Vehicle advancements used in other forms of motorsports, such as diffusers, independent rear suspension, the sequential gearbox, and other more common components, have resulted in a platform much less reliant on intimate proprietary stock car knowledge, which has historically made any transition to NASCAR difficult.

“With the formation of PROJECT91, Trackhouse has opened the door for global champions while beginning the process of scaling into an internationally recognized racing brand.”

PROJECT91 will announce its first driver and race in the coming days.