The ins and outs of NASCAR.com’s 2023 site redesign


NASCAR.com readers will notice a bold and fresh look in the form of a site redesign when they log in Wednesday. This launch includes a thoughtful approach to design and the development of new features, all of which come just in time to celebrate the sport’s 75th anniversary.

While change is exciting and invigorating, we’re aiming to make the transition as seamless as possible for you as well, so make sure to bookmark this link for when you need it. Below is a quick “how-to guide” for our sharp new ride for the 2023 season, and here’s a peek at the new site that will help with our explanation below:

2023jan9 New Homepage

The first thing you might notice is the use of larger images across this site to provide enough space for you to enjoy the great visuals and to help illustrate the larger-than-life stories the sport provides.

At the top of the page in the navigation is where you will always be able to find essential information such as the schedule, race results, standings and how to purchase tickets. You will also be able to easily navigate between your favorite series, whether it’s Cup, Xfinity or Craftsman Trucks — plus all the great NASCAR Roots content for our grassroots series in the dropdown navigation.

Also, when you are logged in as part of our Fan Rewards program, you will see your profile highlighted at the top-center of the page. Not aware of our Fan Rewards? Find out more about how you can start earning points toward merchandise, tickets, VIP experiences and more.

Moving just beneath the navigation is the top-story area. During a race, there will be easily identifiable points of entry for Race Center and NASCAR Drive in this top section. But when there’s breaking news, we’ll be able to package content closely to the top story that will allow you to dive as deep as you want to into that news event and the related stories.

An in-depth callout to Race Center and Standings allows you to get all your information for the past or upcoming races, and also dive deeper into standings with manufacturer and owner standings here.

In addition to the overall look of the homepage, there are some other features we’d like you to be aware of as well. These include continuous scroll on articles to allow you to move seamlessly from one article to the next. And don’t forget to check out our new in-depth driver pages with larger, heroic driver images and car badges, as well as bios, career highlights and stats.

We hope you like the way we look – so send us your feedback at [email protected]. Please enjoy a fantastic 2023 season, the 75th anniversary of NASCAR, and enjoy our new homepage along the way.