Advance Auto Parts Home Track Hero: Dr. Jeff Jarvis of Limaland Motorsports Park

Throughout the 2023 NASCAR Cup Series Playoffs, Advance Auto Parts is spotlighting a series of Home Track Heroes from NASCAR-sanctioned short tracks around the country. Each Home Track Hero, nominated by his or her peers as a result of contributions made to the race track, will have his or her name appear on the C-Post of Ryan Blaney’s No. 12 Team Penske Ford Mustang in a Cup Series Playoff race. Dr. Jeff Jarvis, the promotor at Limaland Motorsports Park in Lima, Ohio, is the Home Track Hero whose name will appear on Blaney’s car during the Cook Out Southern 500 at Darlington Raceway.

Dr. Jeff Jarvis is the promoter at Limaland Motorsports Park in Lima, Ohio.

His relationship with Limaland began 26 years ago, when Jarvis, along with his father Loren and brother Mark, purchased what is now known as Limaland Motorsports Park in 1997.

In part because of Loren Jarvis’ role as president of the nearby Northwestern College (now known as the University of Northwestern Ohio), the Jarvis family envisioned what owning an oval dirt track could do to elevate the University’s High Performance Motorsports Program — hence the decision to purchase the track.

In 2001, Dr. Jeff Jarvis officially sold Limaland Motorsports Park to UNOH.

Jarvis today handles all the major decisions regarding operations and improvements at Limaland, and he assists in other areas as needed. He spearheads efforts around scheduling, growing sponsorships and cultivating new partnerships within the business and industry of grassroots racing.

Through his work as a promoter, Javris has helped make Limaland a nationally recognized quarter-mile dirt track.

Since the beginning of his family’s ownership tenure almost three decades ago, Jarvis has done everything from flagging and mowing to helping on the track surface. As the years rolled on, of course, he’s lost some of privileges … like having a radio on race day. Jarvis now leaves that to all of the track officials.

Limaland wouldn’t be the track it is today without the dedication and commitment of Dr. Jeff Jarvis.