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November 3, 2023

NASCAR unveils new Phoenix Speed Hub on Roblox


NASCAR Speed Hub Phoenix graphic
Photo Courtesy of eNASCAR

NASCAR unveiled the new NASCAR Speed Hub Phoenix on Roblox Friday ahead of the NASCAR Cup Series Championship race at Phoenix Raceway.

The Phoenix Speed Hub is a new, event-themed experience on the platform that replaces the NASCAR Speed Hub Chicago experience on Roblox, with ample new additions to the game and even an appearance from a legendary NASCAR driver. The hub features a multitude of new and updated features and serves as a digital reimagining to celebrate the highly anticipated conclusion of NASCAR’s 75th Anniversary at Phoenix Raceway.  

Key Features

Before the final celebration of NASCAR’s 75th Anniversary this weekend, the Phoenix Speed Hub has new features that pay tribute to the history of the sport. The new critical elements of the hub include a reimagined map designed of the premier sports entertainment facility, Phoenix Raceway, which has been a staple track to the NASCAR Cup Series since 1988. The life-like features of Phoenix Raceway even include the Estrella Mountains, which serve as a desert backdrop.

Players can choose between three distinct courses to race, including a replica of the famous tri-oval at Phoenix Raceway and two tracks that take players through newly reimagined areas of Phoenix. For a unique game experience, players can celebrate like their favorite driver and do donuts at the base of the Estrella Mountains. Players can also visit the famous Rattlesnake Hill in NASCAR Speed Hub Phoenix.

The hub will also feature leaderboards for best lap time, allowing players to see exactly how they stack up with their opponents online. The hub also keeps track of players who have done the most donuts and run the quickest track time through legacy lap time.

A new edition to the Speed Hub is that one of NASCAR’s most popular drivers and 2-time Daytona 500 winner, Dale Earnhardt Jr., will provide an expansive onboarding experience for players, highlighting all the key features and welcoming them to the NASCAR Speed Hub Phoenix.

With this new update, players can customize their race day look to perfection with newly expanded car customization, allowing players a variety of choices to design their cars with different colors, patterns, and numbers to create unique paint schemes.

In addition to customizing cars, players will once again be able to visit merch haulers featuring collectible UGC (avatar clothing items) for sale (price WIP).  Players will also have a chance to earn weekly collectibles and limited UGC items that are quest-based, allowing players to acquire new items the more they play and complete different in-game challenges.

Enjoy the thrills of the Roblox world and tune in to see the real-world stars hit the track in Phoenix, culminating with the Cup Series season finale event, the NASCAR Cup Series Championship, on Sunday (3 p.m. ET, NBC, Peacock, MRN, SiriusXM NASCAR Radio, NBC Sports App).

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