Trackhouse Entertainment Group owner Justin Marks announced Tuesday that Trackhouse Racing will field a MotoGP World Championship team beginning in 2024.
Trackhouse Entertainment Group will manage the newly formed team from Nashville, Tennessee, but operate in Noale, Italy, in an alliance with motorcycle manufacturer Aprilia and the Piaggio Group. A team presentation unveiling riders, corporate partners and livery will be held at a later date.
“This is a monumental moment for Trackhouse Entertainment Group,” Marks said in a press release. “It has been in the ethos of Trackhouse since the very first day to put in the work, have the vision, and deploy the enthusiasm and passion necessary to build one of the most valuable motorsports entertainment companies in the world. Our entry into the MotoGP World Championship is another step in the execution of that vision.”
The 75-year-old FIM MotoGP World Championship is the premier motorcycle racing series in the world, with 11 teams fielding two riders each. The 2024 slate includes 22 races in 19 countries across four continents. The 2024 campaign begins on March 10 in Qatar, with a stateside race at Circuit of The Americas penciled for April 14.
Being the only American team in the MotoGP class, Trackhouse Racing’s arrival in the sport brings American motorcycle racing back into the fold, with Americans, including Eddie Lawson, Kenny Roberts, Freddie Spencer, Wayne Rainey, Randy Mamola, Kevin Schwantz and the late Nicky Hayden, finding past success.
The move additionally acts as an avenue for Trackhouse Racing to expand its marketing-minded philosophy both domestically and internationally. In addition to Ross Chastain making the Championship 4 in 2022, Daniel Suárez became the first Mexican driver to win a Cup Series race in 2022. As part of the team’s Project 91 program, international racing stars, including Kimi Räikkönen and Shane van Gisbergen, have piloted Trackhouse Chevrolets, with the latter winning the Chicago Street Race in its inaugural running in 2023. International entertainment star Pitbull acts as a team co-owner in conjunction with Marks.
“We feel that MotoGP is perfectly positioned for massive growth in the coming years not only in the United States but internationally,” Marks said. “It has all the ingredients necessary to continue its rise to global prominence: a thrilling on-track product, aspirational stars, unmatched fan and partner experience, and an environment that’s fan-friendly and welcoming.”
Trackhouse Racing will begin its fourth Cup Series season in 2024 during the Busch Light Clash at The Coliseum on Feb. 4 (8 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio).