Hendrick Motorsports and Ally Financial unveiled Alex Bowman’s No. 48 paint scheme for the 2024 NASCAR Cup Series season.
With Ally being a digital bank, the scheme’s design is “digital camo” to bring the brand to life on the No. 48 Chevrolet.
Graphic designer Sean Bull was the creator behind the Ally scheme, which marks his first venture into NASCAR as he creates designs in European racing.
“It was an approach from Ally. They reached out to me, and they wanted to get sort of an artist with a different perspective involved for this year’s car,” Bull said to NASCAR.com.
“To have Ally come to me and be like, ‘Look, we’ve got a blank canvas for you. These are our colors. Go ahead. We want to see what you’ve got.’ So to have that was amazing. You don’t often get that in any form of motorsport, and I’ve found the chance. I got to go to Miami with Ally and see the cars there. There’s so much more openness in NASCAR and the schemes.
There’s so much more you can explore. The whole car is able to be the canvas, to be honest, which is an amazing opportunity.”
Ally has been a partner of Hendrick Motorsports since 2019, serving as the sole primary sponsor of the No. 48 car. The bank also serves as an Official Partner of NASCAR.
Bridget Sponsky, executive director of brand and sponsorship marketing at Ally, discussed how connected she feels to the No. 48 car when she sees it on the track and how excited she is for the new scheme.
“I was beyond ecstatic,” Sponsky said. “The fans have been asking for more of a plum-based scheme for some time now, so to see the renderings and to see it come to life, that’s what really got me excited.
“To see your brand name on the hood of a stock car in NASCAR, it feels like it’s you out on the track. It feels like you have this unique bond with the car itself, with the driver and the team, and it gives you a whole different perspective on what it truly means to be a fan because it feels like it’s your family out there.”
When deciding which design would be bestowed on the No. 48 car, Bowman said he was adamant about wanting this specific scheme on his Chevrolet.
“We had quite a few different designs we went through and honestly I pushed hard for that specific car to the point where things kind of went down the line with a different car, and I’m like, ‘no, this is the car,’ and so yeah I think Sean did a great job designing it,” Bowman said. “It was really cool to get to meet him earlier this year. It’s different. It’s super digital, and Ally is a digital bank, so it fits.”
Since taking over the No. 48 before the 2021 season, Bowman has had an Ally-sponsored car week in and week out. He noted how appreciative he is of representing the brand for every race.
“Just getting to know and work with everyone has been really cool. Whether it’s great-looking paint schemes like this or raising money for homeless pets, everything’s been really fun,” Bowman said. “Really looking forward to ’24 being better than ’23 was to us.”
The 2024 Ally digital camo paint scheme will debut at the Busch Light Clash on Feb. 4 at the Los Angeles Memorial Coliseum (8 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio).