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January 9, 2024

23XI Racing adds U.S. Air Force as sponsor for No. 23 team, Bubba Wallace

Bubba Wallace chats with his 23XI Racing crew on the grid at Darlington Raceway
James Gilbert
Getty Images

23XI Racing announced Tuesday that the United States Air Force will be a primary sponsor for the No. 23 Toyota team and driver Bubba Wallace for multiple races in the 2024 NASCAR Cup Series.

The partnership marks a reunion for the military branch and Wallace, who carried USAF sponsorship for eight Cup Series races from 2018-20 while racing for team owner Richard Petty. The sponsorship also produced a tandem skydive for Wallace on the eve of the Daytona 500 four years ago, when the driver leapt from a C-17 Globemaster with the USAF Wings of Blue parachute team into the speedway grounds.

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“It’s really special to once again be partnered with the men and women who make up the United States Air Force,” Wallace said in a release provided by the team. “My previous experience with the folks from the Air Force was awesome, and I had the chance to meet a lot of great Airmen who do some amazing things each and every day. I’m looking forward to welcoming them to 23XI and showing them what we’re all about as we work together to try and accomplish the impossible.”

The U.S. Air Force has been a regular sponsor in at least one Cup Series race each season since 2000 and was teamed with Legacy Motor Club’s No. 43 team and driver Erik Jones for five events last year. 23XI Racing did not indicate which Cup Series events would include USAF sponsorship but that “several races” were scheduled for branding this season.

The organization indicated that the sponsorship deal would include paint scheme and fire suit designs to be revealed at a later date. 23XI Racing also said it planned to hold at-track events for Airmen across the country this season.

“The Air Force and 23XI recognize that teamwork is the most critical component in achieving success,” said Steve Lauletta, 23XI team president. “We look forward to moving forward together to achieve our collective goals both on the track and in the broader community.”