Legacy Motor Club announced Thursday morning a multi-year agreement with Dollar Tree, Inc. for all three of its NASCAR Cup Series entries.
Dollar Tree and Family Dollar will be on track in all 38 races of the 2024 NASCAR season, seeing select races with full-time competitors in No. 42 driver John Hunter Nemechek and No. 43 driver Erik Jones. Both brands will also adorn the No. 84 Toyota Camry XSE of NASCAR Hall of Famer Jimmie Johnson at Dover Motor Speedway (April 28), Kansas Speedway (Sept. 29) and Las Vegas Motor Speedway (Oct. 20). The sponsorship spans both of the marquee brands, creating significant visibility with customers and associates in the company’s 16,000-plus stores.
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“What an exciting time for Legacy M.C. to team up with Dollar Tree and Family Dollar,” said Johnson in a team release. “We look forward to creating extensive visibility for these two iconic and beloved brands where we have so many fans in common.”
Both Dollar Tree and Family Dollar will be present on the team’s cars for the preseason The Clash at the Los Angeles Memorial Coliseum on Feb. 4.
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“We are thrilled to sponsor Legacy Motor Club and spotlight our brands to fans of the exhilarating and high-octane sport of NASCAR,” said Rick McNeely, chief merchandising officer for Dollar Tree. “Watching Dollar Tree and Family Dollar take off into one of the most-watched sports in the country is a great start to the year.”
Family Dollar’s Chief Merchandising Officer Larry Gatta added, “We have an incredible opportunity to reach our existing customers, and with this sponsorship an even greater platform to attract new shoppers to Dollar Tree and Family Dollar – which is exciting for our vendor partners and associates.”