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February 1, 2024

NASCAR and Crocs launch first official licensing collaboration


NASCAR Crocs lean up against a block

DAYTONA BEACH, Fla. — NASCAR and Crocs™ are joining forces for their first-ever licensing partnership, bringing consumers a new fusion of speed and style to start off the 2024 season.

The collection includes adult NASCAR Crocs Classic Clogs in black, kids NASCAR Crocs Classic Clogs in blue, both styles include exclusive 3D Jibbitz™ charms, and Jibbitz™ charms 5-packs, sold separately.

“Crocs is one of the most innovative and recognizable footwear brands in the world,” said Megan Malayter, NASCAR managing director of licensing and consumer products. “This collaboration gives NASCAR fans a fun, functional way to put their passion on display like never before and provides NASCAR another important opportunity to meet new consumers and potential fans where they are.”

With checkered flag graphics and NASCAR’s bold colors on the pivoting heel strap, the designs reflect the dynamic aesthetics inspired by the fast-paced world of racing. The adult and kids NASCAR Crocs Classic Clogs are a one-of-a-kind offering fitted with a limited-edition set of Jibbitz charms and LED elements. The collection is the first offering from a new licensing deal with NASCAR Team Properties, a collectivized licensing Trust for beneficiary members including NASCAR, tracks and race teams.

Fans can download the Crocs app for early purchasing access beginning Friday, Feb. 2. The collection will be widely available at local retailers and wholesalers as well as crocs.com beginning Monday, Feb. 5.

The 2024 NASCAR season opens this weekend with the third running of the Busch Light Clash at The Coliseum exhibition event Sunday, Feb. 4 at 8 p.m. ET (FOX, MRN, SiriusXM NASCAR Radio). Two weeks later, NASCAR’s regular season gets underway with The Great American Race, The DAYTONA 500 Sunday, Feb.18 at 2:30 p.m. ET (FOX, MRN, SiriusXM NASCAR Radio). Tickets are available for purchase at www.nascar.com/tickets.

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