Talladega Superspeedway unveils rebranded track logo

Talladega Superspeedway new logo.
Courtesy of Talladega Superspeedway

Talladega Superspeedway unveiled on Wednesday a refreshed logo that embodies the essence of what makes the track legendary.

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The new logo is a nod to the track’s bold spirit and the track’s history. The chosen colors — black, gray, and red — pay homage to the track’s original logo, which ran from 1969 to 1989. In addition, these hues also vividly reflect the brashness of Talladega Superspeedway, creating a visual language that resonates with the speed and intensity that define the iconic NASCAR venue.

Talladega old logo
Talladega Superspeedway 1969-89 logo

The dynamic design of the letter ‘A’ in the new identity serves as a visual metaphor, emphasizing the razor-thin margins that determine victory on Talladega’s track. It’s a symbol of speed and precision, echoing the skill required to navigate the turns around Talladega.

What sets Talladega’s refreshed brand apart is its commitment to telling a regional story. Hall of Fame drivers Dale Earnhardt Jr., Donnie Allison and NASCAR Vice Chairman Mike Helton helped guide the new logo design, assuring the imagery would pay tribute to the rich racing legacy embedded in Alabama.

Talladega’s refreshed branding isn’t just about a new look; it’s a celebration of the track’s history. With every detail meticulously chosen, from colors to symbols, Talladega’s new identity is a testament to the enduring legacy of a track where winners are forged at one of NASCAR’s most intense circuits.

The Cup Series will visit Talladega Superspeedway for the GEICO 500 on Sunday, April 21 (3 p.m. ET, FOX, MRN Radio, SiriusXM NASCAR Radio).