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March 21, 2024

Hellmann’s extends relationship with JR Motorsports, Dale Jr. to run fall Bristol Xfinity Race


Dale Earnhardt Jr. on the Xfinity Series grid at Bristol Motor Speedway
Alejandro Alvarez
NASCAR Studios

Hellmann’s Mayonnaise and JR Motorsports announced Thursday a multiyear extension of the team’s Xfinity Series program through 2026. The extension will mark the 18th consecutive year that the organizations have been paired together.

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The partnership details the primary sponsorship of six races per season on the team’s No. 7 Chevrolet — currently driven by Xfinity Series veteran Justin Allgaier — as well as the return of Dale Earnhardt Jr. in the No. 88 at Bristol Motor Speedway for the fall 2024 event.

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“We are grateful for Unilever and Hellmann’s continued support and partnership,” Earnhardt Jr. said. “They have played a huge role in our organization and our success ever since the early days of JR Motorsports, both on and off the track. They are a huge component to every part of our company, and we’re looking forward to seeing what the future holds.”

Unilever/Hellmann’s initially made its debut with the Xfinity Series team during the 2009 season, when JR Motorsports was only a two-car operation. Now, 16 years and two more entries later, the Hellmann’s brand has become one of the longest-running partners in NASCAR and the longest-tenured partner of the JRM team.

“On behalf of Hellmann’s and Unilever, we’re honored to continue our partnership with JR Motorsports and Dale Earnhardt Jr., and see the Hellmann’s logo around the track for the 2024 season,” said Chris Symmes, senior marketing director for dressings & condiments at Unilever North America. “Dale has always been a great supporter of our brand and we’re proud to support him as he returns to the racetrack.”

GET TICKETS: 2024 fall Bristol race weekend

Earnhardt’s return to Bristol Motor Speedway in the fall further extends his streak of racing in a Unilever-branded Chevrolet every year since the partnership began in 2009. In 2023, he raced the No. 88 Hellmann’s Chevy at “The Last Great Colosseum,” where he led 47 laps before retiring due to mechanical failure.

Justin Allgaier has also experienced success driving the No. 7 with Hellmann’s on the hood, finding Victory Lane three times in the 2023 season at Charlotte Motor Speedway, Daytona International Speedway, and a thrilling finish at Martinsville, propelling the driver into the Championship 4 race at Phoenix to round out the year.

The team plans to announce the races for Justin Allgaier and the No. 7 Chevrolet at a later date.

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