Daytona Beach, Fla. (Oct. 9, 2024) – NASCAR and LegacyHistoryPride – a provider of authentic fashion and apparel that celebrates and supports America’s historically Black colleges and universities (HBCUs) – announced today the launch of a new fashion collaboration blending the spirit, culture and legacy of HBCUs with the fast-paced world of America’s No. 1 motorsport.
“NASCAR fashion is surging right now and we’re excited to leverage that momentum to continue driving support of the African American community and HBCUs through this new collaboration with LegacyHistoryPride,” said Brandon Thompson, NASCAR’s vice president of diversity and inclusion. “We hope students and alumni are equally excited to sport the collection.”
The officially licensed collection features a custom-designed, co-branded “pit crew jersey” for twelve different HBCUs, including Claflin University, Clark Atlanta University, Grambling University, Howard University, Morehouse College, Morgan St. University, N.C Central University, Norfolk State University, Prairie View A&M University, VA State University and Winston-Salem State University.
LegacyHistoryPride™ designed the unique racing-inspired jerseys, each including a number that represents the year the institution was founded. The jerseys retail for $90 and are now available online at shoplhp.com/collections/nascar and on campus at select university bookstores.
“This collaboration goes beyond products-it’s about amplifying, celebrating, and honoring the schools that have profoundly impacted countless lives,” said Tahir Murray, CEO & Founder of LegacyHistoryPride. “We view this partnership as a chance to share our commitment to creating opportunities and building stronger communities through the lens of fashion.”
This partnership continues NASCAR’s commitment to the HBCU community, following initiatives like the NASCAR Campus Lab Program – a groundbreaking program that offers HBCU students real-world experience in the sports industry, which was launched in 2023 by NASCAR’s Senior Director of Diversity and Inclusion and Howard University graduate, Caryn Grant.
This collaboration also celebrates the achievements of trailblazing HBCU students and alumni in NASCAR, such as Winston-Salem State University senior Rajah Caruth, who won his first NASCAR Craftsman Truck Series race in 2024; John Cohen, a Grambling State University alum and owner of the New York Racing Team; Brehanna Daniels, a Norfolk State University standout and the first Black woman to compete as a pit crew member; and Thompson himself, a Clark Atlanta University alum.