DAYTONA BEACH, Fla. (Feb. 26, 2026) — NASCAR today announced a new partnership with Graza, naming the fast-growing, chef-loved brand the Official Olive Oil and Mayonnaise of NASCAR. The expanded collaboration builds on Graza’s recently announced partnership with RFK Racing in the olive oil category and brings the brand to the national NASCAR platform as the Official Olive Oil and Official Mayonnaise of NASCAR.
As part of the partnership, Graza will introduce a custom food truck concept set to appear at multiple NASCAR race weekends, designed to elevate the tailgate atmosphere and deliver bold, high-quality flavors directly to fans at the track. The activation complements the brand’s integration with RFK Racing and deepens its presence within the sport.
Graza will also leverage NASCAR’s integrated marketing ecosystem, including NASCAR Digital Media, Hospitality and Fan Experience, NASCAR Fan Rewards and a forthcoming broadcast integration to engage fans across platforms and touch points throughout the season.
“NASCAR fans are known for their passion – not just for racing, but for the full race-day experience,” said Craig Stimmel, chief commercial officer of NASCAR. “Graza has already demonstrated its commitment to the sport through its partnership with RFK Racing, and we’re excited to expand that momentum at the league level.
“From creative at-track activations to digital and broadcast storytelling, this partnership gives Graza a powerful platform to connect with our fans and grow its presence within the NASCAR community.”
The collaboration allows Graza to drive brand awareness across key markets throughout the country by leveraging the sport’s national scale and year-round fan engagement.
“We’re thrilled to build on our partnership with Roush Fenway Keselowski (RFK) Racing and expand our presence across the NASCAR platform,” said Graza co-founder and CEO Andrew Benin. “NASCAR fans show up with unmatched passion and loyalty, and we’re excited to connect with them in new and creative ways.”
Additional details around Graza’s at-track presence and fan programming will be announced ahead of its first race activation.
The NASCAR Cup Series season continues this Sunday at Circuit of The Americas (3:30 p.m. ET, FOX, HBO Max, PRN Radio, SiriusXM NASCAR Radio).