Goodyear Racing Eagles will debut an updated look for the 2027 NASCAR season, featuring recently released Goodyear and Eagle logos on the tire sidewalls.
The refreshed branding celebrates more than 45 years of Eagle heritage in motorsports, and Goodyear plans to introduce it throughout its global racing program. North Wilkesboro Speedway, the site of Goodyear’s first NASCAR victory on Eagle radial tires, served as the backdrop for the announcement.
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The updated styling also reflects Goodyear’s recently launched “Fast Is In Us” campaign, highlighting the brand’s history of speed, performance and innovation while introducing a new visual identity for the future.
“NASCAR has been the most important proving ground for Goodyear Eagles across the past four decades, helping build a legacy that continues to inspire drivers and fans alike,” said Justin Fantozzi, Goodyear’s director of racing for the Americas.
“This new sidewall artwork celebrates that heritage while embracing the future of our brand. It amplifies the spirit of ‘Fast Is In Us,’ reflecting our passion for performance, our commitment to innovation and our ambition to keep pushing Goodyear Racing forward for generations to come.”
