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November 10, 2026

Kyle Larson: Team owner Rick Hendrick is a ‘big TikTok guy’


MIAMI — No car owner in NASCAR Cup Series history has won more races or championships than Rick Hendrick. But even one of the sport’s most successful businessmen of all time needs a break from reality.

At age 77, Mr. H, as it turns out, still enjoys a good TikTok video now and then. And who else would he share his humor with than his newly minted three-time Cup Series champion, Kyle Larson?

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A driver for Hendrick Motorsports since 2021, Larson has been on the receiving end of many TikTok videos that Hendrick has fired his way, Larson shared Tuesday morning at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County ahead of the 2026 NASCAR Awards.

“I had no clue that he was a big TikTok guy before I got there,” Larson said. “He’s the only reason why I have TikTok, so when he sends me texts with links to TikTok, I can actually open it. That’s the only time I open that app. He’s a fun individual for sure.”

Hendrick even sent Larson a TikTok on Saturday night, which may be a sign of how relaxed Hendrick and Larson’s No. 5 team were entering Sunday’s finale at Homestead-Miami Speedway, where Larson clinched his third championship in six years.

“It was like the Hendrick Motorsports drivers showing up to the race, and we’re like vibing and dancing to some music,” Larson said of the TikTok. “So yeah, he sends me more funny stuff, I feel like, these days.”

That opens a window into the personality of Hendrick, who is typically seen as professional and serious rather than someone with a boisterous sense of humor.

“Obviously I didn’t get to spend much time around Rick before I got to Hendrick Motorsports,” Larson said. “You just look at everybody at Hendrick Motorsports, and you think that everyone’s super buttoned up — which they are — but don’t have any fun. And when I got there, it was a lot of the opposite of that. Everybody has a great time there. Very, very fun atmosphere. And then Rick is just a straight-up comedian. I feel like especially when we have luncheons or anything where he gets up and talks, it’s like a roast session, and you’re just hoping you’re not the target that day.”

Chances of Hendrick actually making a TikTok would appear slim. But the sport’s winningest owner sure enjoys a good scroll through his feed.