DAYTONA BEACH, Fla. — For 16 Monster Energy NASCAR Cup Series™ drivers, the start of the 2018 NASCAR Playoffs means one thing: it’s all on the line.

The raw emotion, intensity and unpredictability of playoff racing will be captured in a new marketing campaign featuring live-action television creative and digital content across all 10 weeks of the NASCAR Playoffs.

The first television spot previews the campaign leading into the NASCAR Playoffs kick-off race at Las Vegas Motor Speedway on Sept. 16 (3 p.m. ET on NBCSN, PRN and SiriusXM NASCAR Radio).

“Now is when the pressure intensifies for all 16 drivers competing for the Monster Energy NASCAR Cup Series Championship,” said Jill Gregory, NASCAR executive vice president and chief marketing officer. “This year, in collaboration with NBC, we’re letting the NASCAR Playoffs campaign write itself as the action and drama unfolds each week at the race track.”

For all 10 playoff races, culminating with the championship finale at Homestead-Miami Speedway, NASCAR will capture drivers and teams to document storylines of the NASCAR Playoffs as they happen.  NASCAR on NBC will release weekly topical creative highlighting the 16 playoff drivers across their digital and social media channels.

Beginning today, fans have access to customized Twitter emojis and hashtags for all 16 playoff drivers. Fans that Tweet with #NASCARPlayoffs will activate the official emoji for this year’s Playoffs.

Chevrolet, Ford and Toyota are once again inviting fans to participate in the 2018 Monster Energy NASCAR Cup Series Playoffs Promotion* on NASCAR.com for a chance to win new custom-designed trucks. Additionally, NASCAR Official Partners Allegiant, K&N, Mars, PEAK and Sunoco will provide weekly prizing throughout the Playoffs.

Fans can visit NASCAR.com/playoffspromo to register for a chance to win a crowd-sourced, custom-designed Chevrolet Silverado 1500, Ford F-150 XLT or Toyota Tundra. Also new this year, fans can unlock additional entries for the promotion by plugging in code words provided during each Monster Energy NASCAR Cup Series Playoffs race broadcast.

The All on the Line campaign, developed in partnership with 77 Ventures, will also include creative and content promoting the NASCAR Xfinity Series™ and NASCAR Camping World Truck Series™ Playoffs.

NASCAR will crown its 2018 Monster Energy NASCAR Cup Series champion at the Ford EcoBoost 400 at Homestead-Miami Speedway in the fourth and final round of the NASCAR Playoffs on Nov. 18 (2:30 p.m. ET, NBC, MRN and SiriusXM NASCAR Radio).

Tickets for playoffs events across all three NASCAR national series are available at NASCAR.com/tickets.

The 2018 NASCAR Playoffs kick off with the South Point 400 on Sunday, Sept. 16 at 3 p.m. ET. The race will be broadcast live on NBCSN, PRN and SiriusXM NASCAR Radio (channel 90), with additional coverage on NASCAR.com.

The Monster Energy NASCAR Cup Series Playoffs Media Day takes place Thursday in Las Vegas, and we’re bringing all 16 playoff drivers straight to your screen.

BOOKMARK: Live show airs here!

NBC Sports analyst and Fantasy Fastlane co-host Steve Letarte teams up with Glass Case of Emotion podcast co-host Kim Coon for a live show starting at 3 p.m. ET from South Point Casino.

You can watch here on NASCAR.com, our Facebook page or our YouTube channel. We’ve embedded the YouTube player below, so feel free to bookmark this article as well.

All 16 Monster Energy Series Playoffs drivers will be on hand to answer pressing questions, including ones submitted by fans. Clear your calendars from 3-4 p.m. ET and ask your favorite driver anything on your mind!

DAYTONA BEACH, Fla. (Sept. 12, 2018) – To celebrate the 2018 NASCAR Playoffs™, NASCAR®, Monster Energy NASCAR Cup Series™ race teams in collaboration with the Race Team Alliance and Twitter have unveiled customized hashtags and emojis for all 16 drivers competing for the 2018 Monster Energy NASCAR Cup Series Championship™.

For the first time, the Twitter hashtags and emojis will be displayed on the drivers’ race cars beginning with the NASCAR Playoffs kick-off race at Las Vegas Motor Speedway on Sept. 16 (3 p.m. ET on NBCSN, PRN and SiriusXM NASCAR Radio).

Playoff driver hashtags and emojis will also be available to Twitter users until each driver is eliminated from championship contention. In addition, fans can unlock the official NASCAR Playoffs emoji on Twitter by tweeting with #NASCARPlayoffs throughout the 10-week postseason.

RELATED: See all the emojis

“The Twitter hashtags and emojis have rallied fans around their favorite drivers during the most exciting time in our season,” said Jill Gregory, NASCAR executive vice president and chief marketing officer. “This year, we’re thrilled to work with Twitter and the race teams to bring this activation to life on the race cars for fans in attendance and those watching the NASCAR Playoffs on NBC and NBCSN.”

NASCAR and the teams first worked with Twitter to introduce driver-specific hashtags and emojis in 2017 to elevate the NASCAR Playoffs social experience for fans. Several of the emojis were designed with input from the drivers themselves.

“We’re thrilled to partner with NASCAR and the race teams who share Twitter’s passion for providing fans direct access to the drivers they love,” said Andrew Barge, Head of Sports Broadcast Partnerships at Twitter. “It’s a special program — NASCAR and the teams inviting fans to engage by literally extending the top 16 drivers’ Twitter accounts all the way to the track.”

The 16 NASCAR Playoffs drivers will carry the Twitter hashtags and emojis on the front sides of their cars. Non-playoff drivers will display the Twitter bird and #NASCARPlayoffs.

“The RTA is pleased that we were able to coordinate and deliver the Race Teams’ participation in this innovative and engaging playoff execution,” said Jonathan Marshall, Executive Director of the Race Team Alliance. “We’re looking forward to this being the first of a number of cooperative engagements with NASCAR and other partners.”

The best and fastest way to join the NASCAR conversation and connect directly with the teams, drivers and fans during the NASCAR Playoffs is to Tweet with, and search for, #NASCARPlayoffs.

Does your phone have the same old picture you first put on back in 2015 as the wallpaper? Does your desktop have — gulpthe default screensaver?

We’re here to help.

It’s time for the 2018 NASCAR Playoffs, and you can show support for your favorite driver or the playoffs in general with our wallpapers, screensavers and desktop backgrounds.

Go here to see them all. Download them and put ’em on your favorite devices and tune-in closely as these 16 drivers do battle over the next 10 weeks to crown the 2018 Monster Energy Series Champion in Miami on Nov. 18.

BOOKMARK: Wallpapers and desktop backgrounds

The No. 19 Joe Gibbs Racing team in the Monster Energy NASCAR Cup Series was issued a loss of 10 driver points and 10 owner points in the official post-Indianapolis penalty report released Wednesday.

The points penalty previously was announced after the No. 19 team failed pre-race inspection four times Saturday at Indianapolis, an L1-level infraction.

In addition to the loss of points to team owner Joe Gibbs and driver Daniel Suarez, the No. 19 Toyota was sent to the rear for Monday’s race and car chief Todd Brewer was ejected from the event.

Suarez finished 18th in Monday’s race. He needed a win to qualify for the Monster Energy Series Playoffs.

RELATED: More from Indianapolis

How do you celebrate, NASCAR style? With a burnout – or lots of burnouts.

Tune in Thursday, Sept. 13 at 5 p.m. ET on NBCSN’s “NASCAR America” for the NASCAR Burnout Blvd Fueled by Sunoco live from Las Vegas as the 16 NASCAR Playoffs contenders will parade down the magnificent Las Vegas Strip then lay down some rubber.

The route for Burnout Blvd presented by Sunoco
NASCAR Creative Services

All 16 drivers will drive down the Strip after some pre-event pageantry outside the Miracle Mile Shops. The cars will travel down the Las Vegas Strip then north to Spring Mountain Road to take turns doing the victory burnouts they hope to perform again during the playoffs.

RELATED: Best burnouts of 2018 so far

Fans are welcome to view the procession along Las Vegas Boulevard, including the pre-event festivities outside the Miracle Mile Shops and the burnout location at Spring Mountain, between Fashion Show and Wynn Las Vegas.

The 10-race NASCAR Playoffs kick off Sunday, Sept. 16 in the South Point 400 at Las Vegas Motor Speedway (3 p.m. ET, NBCSN, PRN, SiriusXM NASCAR Radio).

For a preview of the action, check out Clint Bowyer’s big-time burnout after his March win at Martinsville.

Kasey Kahne will miss the next three races for Leavine Family Racing as he continues to recover from lingering health issues experienced following Darlington Raceway.

Regan Smith will once again serve as the team’s substitute driver for Las Vegas, Richmond and Charlotte race weekends behind the wheel of the No. 95 Camaro ZL1. 

Kahne and LFR announced on Sept. 6 that he would be sidelined for Indianapolis Motor Speedway after his physicians recommended he sit out the race pending further evaluation. Regan Smith was named the substitute driver for Indy, finishing 20th in the race.

MORE: Full Las Vegas schedule

Kahne offered further thoughts on Wednesday, addressing questions on why he doesn’t just retire now — as he plans to do at the conclusion of the 2018 season.

“The answer is simple,” Kahne wrote. “I love racing. I’ve been racing most of my life and I’m not ready to give it up.”

Following the conclusion of the Bojangles’ Southern 500 on Sept. 2, Kahne went directly to the infield care center after experiencing extreme heat exhaustion and dehydration during the final 100 laps of the 367-lap race.

In a conference call with reporters on Sept. 7, Kahne indicated that the dehydration had been a chronic problem that increased in severity at Darlington as drivers faced hotter temperatures in one of the longest races of the year. He also noted the health issues contributed to his initial decision to retire.

With temperatures in Vegas expected to be in the triple digits, Kahne will continue to work with his physicians on a plan for his health.

A team spokesperson said Leavine Family Racing will provide an update following the Charlotte race weekend

What, did you think I was going to give away the winner in the first paragraph, did you? No way – we have to build suspense, intrigue, mystery.

Overall it was a tremendous year for the Fantasy NASCAR. A new platform was introduced that made the game fun, but more importantly, easy to use.

Personally, as a relative novice to fantasy sports, I am quite proud to declare that I finished 687th in my own league because nice league administrators build poor lineups and allow the participants to do all the winning. That is totally why I finished 687th. I’m not being convincing, am I?

I am terrible at it. The week I had my best performance was the week I was sick and forgot to set my lineup.

Yes, I frequently ignored the advice given by Steve Letarte, but I have trust issues with that guy. I think half the time he was telling us the wrong drivers to draft so he could draft the correct ones and then brag about it. I have no evidence to back up this claim but I just find comfort in blaming Steve for things.

OK, onto the winner.

It’s the player with username X2.

User X2 was able to triumph over 3,999 other participants in NASCARCASM’S Fantasy Dumpster Fire to claim not only the title, but also two hot passes in 2019 to the race of his or her choosing. They get to enjoy one of the greatest joys that a race fan can experience, and by that I mean staying put and snickering as they kick out the plebeians with the cold passes.

He or she may walk around the garage taking in the sights and sounds knowing that they triumphed online over almost 4,000 strangers because they likely were able to exploit some programming loophole that permitted them to start Kevin Harvick, Kyle Busch and Martin Truex Jr. every single week.

It was a hard fought, neck-and-neck battle, but X2 was able to edge out player !GoinBroke! by a mere 8 points. !GoinBroke!, for their valiant attempt at the win, will receive a lovely $100 to the NASCAR superstore, where I’d imagine there’s one hell of a sale going on for the Kasey Kahne stuff.

For the third-place finisher, Victory Motorsports, there is nothing because participation-trophy culture breeds weakness and cowardice. Sorry ‘bout it.

If you are the first or second-place winners, please send me a tweet at @NASCARCASM so we can get you hooked up with your cool stuff.

So to the 1st, 2nd and 3rd place finishers, congratulations on a magnificent fantasy showing. Also, thank you for all having usernames that I can include in the blog. NOT all 4,000 of y’all had PG-rated usernames. I’m talking you you, [REDACTED].

Thanks for playing along. And remember, just because our little contest ended at the end of the regular season, the league still continues throughout the playoffs. So continue setting lineups weekly. This was fun. Let’s do it again next year.

-@nascarcasm

DAYTONA BEACH, Fla. — The IMSA community is profoundly saddened by the news that its Vice Chairman, Don Panoz, passed away from cancer at the age of 83.

A lifelong entrepreneur, the charismatic Panoz is best known to race fans as the founder of the American Le Mans Series (ALMS) and creator of the famously loud and uniquely styled front-engined Panoz LMP1 race cars.

Panoz fell in love with the unique atmosphere at the 24 Hours of Le Mans after experiencing it himself for the first time. Panoz aimed to replicate the spirit of Le Mans, its unique rules and regulations while adding his own fan-friendly atmosphere, first through the creation of a “one-off” event at Road Atlanta, the 10-hour or 1,000-mile Petit Le Mans, which debuted on Oct. 11, 1998. The overall winners of that inaugural race were co-drivers Eric van de Poele, Emmanuel Collard and WeatherTech Championship Prototype champion team owner Wayne Taylor.

Buoyed by the success of Petit Le Mans, Panoz founded the ALMS, a series of races throughout North America on world-class race tracks, including three that he owned: Sebring International Raceway, Road Atlanta, and Mosport — what today is known as Canadian Tire Motorsport Park. Panoz became a driving force for sports car racing in North America at a time when the sport was badly in need of direction, vision and leadership.

Under Panoz’s watchful eye, the ALMS was the first motorsports sanctioning bodies to open the pre-race starting grid to race fans, enabling them to walk among the cars and drivers on the race track minutes before the start of each race. It’s a practice that is still a part of every IMSA WeatherTech SportsCar Championship and IMSA Continental Tire SportsCar Challenge race — and has been replicated by many racing organizations around the world.

In 2012, Panoz recognized that to truly achieve the type of success he envisioned for sports car racing in North America, a merger between the ALMS and the GRAND-AM Road Racing Association was needed. He joined forces with GRAND-AM Founder Jim France — and together with their respective CEOs, Scott Atherton with ALMS and Ed Bennett with GRAND-AM — and the historic merger was announced at Daytona International Speedway on Sept. 5, 2012.

IMSA's Don Panoz
Rick Dole | Getty Images

“Don Panoz will be remembered as a one of the most important figures in the history of sports car racing,” NASCAR Chairman and CEO and IMSA Chairman Jim France said. “Don was a true gentleman who deeply cared about our sport. That was obvious to all who are involved with sports car racing. He became a great friend and partner, and we shared the pride of combining GRAND-AM and the American Le Mans Series and re-establishing the IMSA brand, bringing sports car racing together again. Don was a true innovator whose work touched many lives.”

With France as Chairman, Panoz became Vice Chairman of the new organization, which took on the International Motor Sports Association (IMSA) moniker. Panoz had acquired the rights to use the IMSA name years earlier for his own sanctioning body, extending the lineage of the highly respected organization founded in 1969 by Bill France Sr. and John and Peggy Bishop.

“It is difficult to find the right words to express my sadness with the news of Don’s passing,” said Atherton, who became president of the new IMSA. “He was a very special guy — the most visionary and creative person I have ever worked with. He was a serial entrepreneur of the highest order. Don was the consummate ‘idea guy’ — not all of them good mind you — but he came up with several that were truly brilliant that transformed entire industries.

“Many of us who make our living in motorsport owe him a debt of gratitude. He deserves full credit for putting professional sports car racing back on the map when it was at its lowest point. His acquisition of IMSA, Sebring International Raceway, Road Atlanta, Mosport and the creation of the American Le Mans Series are enduring monuments of his legacy.”

Panoz’s involvement in motorsport extended well beyond the ALMS and his race tracks, which all were part of his Panoz Motor Sports Group. His Panoz Esperante GTR-1, was the first successful front-engine prototype race car in more than 30 years. Following that, Panoz was a pioneer in the introduction of hybrid technology in sports car racing, bringing the car known as “sparky” into competition at the 1998 Petit Le Mans.

Another highlight was the Panoz Esperante GT LM, which won both the 24 Hours of Le Mans and Twelve Hours of Sebring in 2006, which also earned Panoz the coveted “Spirit of Le Mans” award from the Automobile Club de l’Ouest, organizers of the annual 24-hour race in France.

In the early 2010s, Panoz was instrumental in the development of the revolutionary DeltaWing race car, which was half the weight and horsepower, but all the performance of other prototype race cars. The DeltaWing raced in the 24 Hours of Le Mans, the ALMS and the WeatherTech Championship until the end of the 2016 season.

Beyond sports cars, the Panoz Motor Sports Group also included Van Diemen, which built successful chassis used in open-wheel and prototype development series; Élan Technologies, which built engines and chassis for a variety of race cars; and G-Force, which built IndyCar chassis that would win the Indianapolis 500 in 1997, 1998, 2003 and 2004. The organization also built the well-respected DP01 chassis used in the final season of the Champ Car World Series before its merger with IndyCar in 2008.
Most recently, the Panoz Avezzano race car won the 2018 Pirelli World Challenge GTS class Sprint/Sprint-X Manufacturers’ Championship.

“Don loved the challenge that top-level motorsport represented,” Atherton said. “He loved to compete and was always looking to achieve success with game-changing innovation and by doing things differently. Putting the engine in the front of a modern LMP1 race car, introducing hybrid engine technology at Le Mans long before it was embraced by mainstream manufacturers and, of course, the DeltaWing are but a few of many, many examples.”

IMSA's Don Panoz
Rick Dole | Getty Images

Panoz’s racing endeavors were made possible by his entrepreneurial success in other ventures. His career began in 1961 when he and friend Milan “Mike” Puskar, a fellow alum of West Virginia University who also served alongside Panoz in the Army, founded Milan Pharmaceuticals in White Sulphur Springs, West Virginia. Panoz was the youngest president of a pharmaceutical company in the United States.

Milan eventually became Mylan, which now sells an estimated 1,300 products in more than 140 countries and territories worldwide.

In the 1970s, Panoz created Élan Corp. in Ireland, which became a leader in drug delivery products and technology. Panoz led a research team that created time-release medication through a transdermal patch, commonly used today as a nicotine patch. Élan Corp. was the first Irish company to be publicly listed on the U.S. stock exchange, and Panoz retained more than 300 pharmaceutical industry patents.

Panoz founded Élan Technologies, which includes Élan Composites, Élan Power, Élan Precision and Élan Fabrication; and the Panoz Institute at Trinity College in Dublin, Ireland, which houses the School of Pharmacy and Pharmaceutical Sciences. He also founded international resorts such as Chateau Élan in Georgia, The Vintage Golf Club in Australia, Diablo Grande Winery & Resort in California, and St. Andrews Bay Resort and Spa in Scotland.

Panoz earned several prestigious accolades throughout his life. He was the 29th inductee into the Entrepreneurship Hall of Fame in 2013, the Bob Russo Heritage Award recipient from the Motorsports Hall of Fame of America in 2014, the La Bella Machina award winner at the 2015 Concorso Italiano in Monterey, California, and the 2015 recipient of the Women In The Winner’s Circle Leadership Award from racing pioneer Lyn St. James and the Women’s Sports Foundation.

That award was presented at the 2015 Petit Le Mans at Road Atlanta. Panoz also is a member of the West Virginia University College of Business Hall of Fame.

“I had the honor and privilege of working side-by-side with Don for nearly 15 years — witnessing many of his landmark achievements in motorsports, hotels, golf resorts, residential real estate and much more, not just in America, but around the world,” Atherton concluded. “His drive, energy and work ethic were truly remarkable. Don ran on the rev limiter right to the end. But he was also a lot of fun to be around, always quick with a joke or a fascinating tale from his past. We have all lost a great man and many of us have lost a great friend and mentor.”

Panoz leaves behind his wife of 63 years Nancy; sons Danny and Chris; daughters Donna, Dena, Lisa and Andrea, along with many grandchildren and great grandchildren, and numerous longtime friends and business associates from around the world.

The 2018 Monster Energy NASCAR Cup Series Regular Season Champion swung by NASCAR’s studios on Tuesday, and Kyle Busch took plenty of fan questions.

From the most troubling track in the playoffs, to heading to Las Vegas in the sweltering heat and his favorite win of 2018, “Rowdy” and host Alex Weaver tackle the best the fans had to ask.