Hendrick Motorsports announced Thursday that Nationwide has agreed to a two-year extension with the organization, a deal which increases its primary sponsorship of Alex Bowman’s No. 88 Chevrolet to 20 races beginning with the 2019 Monster Energy NASCAR Cup Series season.
Joining Hendrick Motorsports in 2014, Nationwide served as a primary sponsor for Dale Earnhardt Jr. and the No. 88 from 2015-2017. The Columbus, Ohio-based insurance and financial services company is in the middle of a 19-race majority sponsorship agreement with Bowman at the helm.
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“It’s been great to work with Nationwide. It’s been so much fun,” Bowman told NASCAR.com following Thursday’s trip with Earnhardt and Xfinity Series driver Tyler Reddick to the Nationwide Children’s Hospital in Columbus. “Whether we’re doing stuff up at Children’s Hospital, or wherever we’re working together, it’s just been awesome. The program works really well for them and it’s been working really well for both sides.”
“It definitely says a lot about the sport and where we’re at as a team and the confidence that Nationwide has to keep coming back on,” Bowman added.
Bowman’s relationship with Nationwide dates back to before his Monster Energy Series career began. It’s a partnership he has developed into a personal connection over the years.
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“It’s a very real relationship for me,” Bowman said. “I drove the first ever Nationwide Children’s Hospital car in 2013, back when it was the Nationwide Series (now Xfinity Series). It’s a relationship I’ve had with them for quite a while … Everyone on the Nationwide team is awesome to deal with and it’s a great family to be a part of.”
In conjunction with the continued partnership, Hendrick also has signed Bowman to a one-year contract extension through 2020.
In five of the past six races, Bowman has finished 11th or better, including a career-best third-place result in the Gander Outdoors 400 at Pocono Raceway last week. Bowman currently holds the final spot for the Monster Energy NASCAR Cup Series Playoffs with five races remaining in the regular season. He is 56 points above the cutoff line.
“It’s awesome to be able to extend the relationship and sync the two deals together,” Bowman said. “It’s been a great couple years driving for Hendrick Motorsports and a great couple months driving the 88 car full time. It gives me a lot of confidence going forward that they believe in me and everybody at HMS believes in me. It’s exciting for me and lets me focus on just going out and doing my job.”
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Hendrick Motorsports tabbed Bowman as a substitute driver in the No. 88 while Earnhardt Jr. recovered from a concussion in 2016. Bowman stuck with the company in 2017 working in the simulation department and was promoted to full-time driver of the No. 88 in 2018 following Earnhardt’s retirement.
Bowman gave credit to Earnhardt for molding him into a driver that Nationwide could get behind for years to come.
“For him to help me as much as he has through my career has been huge,” Bowman said. “Every little piece of advice that he gives … before I go and make mistakes on my own has been super helpful. I think that’s been great for the relationship. He’s still a huge partner of theirs, so getting to do some things with him has been really cool.”
In his first full-time season with Hendrick, Bowman earned the Busch Pole Award for the 60th annual Daytona 500. He has eight top-10 finishes after 21 of 36 races.
“We have such a strong partnership with Nationwide,” team owner Rick Hendrick said in a press release. “From doing great things in the community with Nationwide Children’s Hospital to driving significant value back to their business, it’s truly impressive to see how they consistently make the maximum impact with their racing program. We appreciate the incredible relationship with their whole team and look forward to more great things in the coming years.”


