Name: Allison
Current City: ​Salyersville, Kentucky
Member since: 2012


Getting to know Allison


Q. Why did you join the Official NASCAR Fan Council?


“I wanted to have a voice in the sport I love.”

Q. How did you first become interested in NASCAR?


“I was 11 years old and flipping through the channels and I saw this car race on. I stopped flipping the channels and decided to watch because it caught my attention and looked cool. I watched the race until the end and have been hooked on NASCAR ever since. I have always loved cars and racing and things that go fast and wanted to see what this sport was all about.”

Q. What makes NASCAR special for you? 

“It is an amazing sport, first of all. NASCAR and the racing community as a whole is a family. We’re just one big family and I feel like I am part of that family. When I go to a race I always meet the most amazing people who are just like me. They love this sport and are hardworking people. It is our passion and enjoyment. The fans are the most amazing people you will ever meet. NASCAR is such a fan-friendly sport, more than any other sport out there and that’s so amazing. NASCAR does so much for their fans, the military and the community and you won’t find that with any other sport.”


Q: Do you have any favorite NASCAR memories or traditions?


“I always go to the Bristol Night Race, It’s a tradition and it’s an awesome race. I won a VIP trip to Charlotte Motor Speedway last fall on my birthday thanks to DraftKings. I always play DraftKings on race day. I got a hot pass which let me go to the driver’s meeting, I got a pace car ride, I got to watch the race from the pits and I was there by the stairs for driver intros and got to meet a lot of drivers including my driver and role model, Jeff Gordon, who autographed my hat. That meant a lot to me. I had an amazing time and I will never ever forget that.”


Q: Do you have a favorite in any of the following categories?


Driver: Jeff Gordon.”

Tracks: “Pocono Raceway.”

Memorabilia: “My autographed Jeff Gordon hat.”


Q: If you could go to any NASCAR race/track, where would you go?


“Watkins Glen and Martinsville.”


Q: What do you like to do in your free time?


“Watch NASCAR, hang out with good friends and ride trails around home on ATVs.”

Q: Tell us about your family. Do you have children and/or pets?

“I’m married to a man named William. I have one daughter who will be 16 in August named Alexandria. I have two rotten dachshunds named Weenie and Libby. I have two coonhounds named Willie and Morris, an Australian shepherd named Molly and a mix named Mickey. I work as a Veterinarian Technician so I have a lot of fur babies, some that are rescues.”

Q: What’s your dream car?


“A Z06 Corvette”


From all of us at NASCAR, we thank Allison for her continued support and look forward to hearing from her in 2016.  

RELATED: Full schedule for Champion’s Week


DARLINGTON, S.C. (Thursday, Dec. 1, 2016) – Betty Jane France, whose philanthropic endeavors away from the race track rivaled those of the well-known family business of NASCAR, has been chosen as the 2016 recipient of the National Motorsports Press Association’s prestigious Myers Brothers Award.


France, who passed away Aug. 29, 2016, is the mother of NASCAR Chairman and CEO Brian France and International Speedway Corporation CEO Lesa France Kennedy. She was the widow of former NASCAR Chairman and CEO William C. France.


While auto racing has been the cornerstone of the family profession, Betty Jane France’s reach far exceeded the boundaries of the track.


Kind and compassionate, France was the guiding force behind the formation of the NASCAR Foundation, the charitable arm of the sanctioning body that seeks to improve the lives of children most in need. She served as chairwoman of the Foundation upon its inception more than a decade ago and was later named chairwoman emeritus.


In 2011, the Betty Jane France Humanitarian Award, presented by Nationwide, was established in her honor. Each year, the award recognizes outstanding charitable and volunteer efforts of NASCAR fans.


Active in her Daytona Beach community as well as abroad, France also helped establish the Speediatrics children’s care unit at Halifax Health in Daytona Beach as well as Homestead Hospital in Homestead, Fla.


The Myers Brothers Award is named in honor of former NASCAR competitors Billy and Bobby Myers. Determined by a vote of the NMPA membership, it recognizes individuals and/or groups who have provided outstanding contributions to the sport of stock car racing. It has been presented annually since 1958.


Myers Brothers Award Winners


2016, Betty Jane France; 2015, Darlington Raceway; 2014, Dale Earnhardt Jr.; 2013, Tony Stewart; 2012, Jeff Gordon; 2011, Drs. Joseph & Rose Mattioli; 2010, Jim Hunter; 2009, Barney Hall; 2008, T. Taylor Warren; 2007, Bill France Jr.;


2006, Benny Parsons; 2005, Rusty Wallace; 2004, Kyle and Patti Petty; 2003, R.J. Reynolds Tobacco Co.; 2002, Mike Helton; 2001, Dale Earnhardt; 2000, Kyle Petty; 1999, Junie Donlavey; 1998, T. Wayne Robertson; 1997, R.J. Reynolds Tobacco Co.; 1996, Rick Hendrick; 1995, TNN: The Nashville Network;


1994, Brickyard 400/Indianapolis Motor Speedway; 1993, Goody’s Manufacturing Co.; 1992, Richard and Lynda Petty; 1991, Harry Gant; 1990. Dick Beaty; 1989, Bill France Jr.; 1988 Richmond International Raceway; 1987, ESPN; 1986, Hayride 500; 1985, R.J. Reynolds Tobacco Co.; 1984, Charlotte Motor Speedway;


1983, CBS-TV; 1982, MRN; 1981, Junior Johnson; 1980, STP & Champion Spark Plug Co.; 1979, R.J. Reynolds Tobacco Co.; 1978, Busch Beer; 1977, First National City Travelers Checks; 1976, Junior Johnson; 1975, Bill France Sr.; 1974, H. Clay Earles; 1973, Wood Brothers;


1972, Winston Cigarettes; 1971, Richard Petty; 1970, Richard Howard; 1969, David Pearson; 1968, Wood Brothers; 1967, Richard Petty; 1966, Norris Friel; 1965, Ned Jarrett; 1964, Richard Petty; 1963, Marvin Panch; 1962, Hank Schoolfield; 1961, Ned Jarrett; 1960, Russ Catlin; 1959, Lee Petty; 1958, Bob Colvin.


Here is the complete list of Thursday’s award winners from the NASCAR NMPA Myers Brothers Awards Luncheon
:
· NMPA Myers Brothers Award: Betty Jane France
· Buddy Shuman Award: Jack Roush
· NASCAR Marketing Achievement Award: Comcast XFINITY
· Chevrolet Cross Flags Award: Tony Stewart
· American Ethanol Green Flag Restart Award: Kevin Harvick
· Coors Light Pole Award: Carl Edwards
· Duralast Brakes “Brake in the Race” Award: Kyle Busch
· Goodyear NASCAR Series Champion Award: Jimmie Johnson
· Ingersoll Rand Power Move Award: Dave Rogers, Joe Gibbs Racing No. 19 Crew Chief
· MAHLE Clevite Engine Builder of the Year Award: Scott Vester, Hendrick Engines No. 4 team
· Mechanix Wear Most Valuable Pit Crew Award: Hendrick Motorsports No. 48 team
· Mobil 1 Driver of the Year Award: Kyle Busch
· MOOG Steering & Suspension Problem Solver of the Year Award: Alan Gustafson, crew chief No. 24 Hendrick Motorsports team
· Sherwin-Williams Fastest Lap Award: Kyle Busch
· Sunoco Diamond Performance Award: Jimmie Johnson
· Sunoco Rookie of the Year Award: Chase Elliott
· Champion Sponsor Award: Lowe’s
· Champion Crew Chief Award: Chad Knaus
· Betty Jane France Humanitarian Award Presented by Nationwide: Andy Hoffman

RELATED: NASCAR, Monster Energy announce entitlement deal

LAS VEGAS — On what turned into a remarkable day on all accords, NASCAR introduced Monster Energy as the new premier series entitlement sponsor, celebrated Jimmie Johnson‘s historic seventh championship and honored the late Betty Jane France with the prestigious NASCAR NMPA Myers Brothers Award for her decades of philanthropic work Thursday afternoon.

Approximately 500 people attended the traditional Myers Brothers Awards Luncheon at the Wynn Las Vegas resort — an afternoon later capped off with the big entitlement announcement before the industry’s drivers, teams and corporate stalwarts.

Fittingly one of NASCAR’s ascending stars, Chase Elliott started the day off accepting the Sunoco Rookie of the Year award. The Hendrick Motorsports driver, who celebrated his 21st birthday on Monday, thanked his parents — including father NASCAR Hall of Famer Bill Elliott — his team and many people important in his high-accelerating career and life.

He also made a point to recognize Jeff Gordon’s six-year old son Leo for an important high-five just before the season-opening Daytona 500 — a race Elliott started from the pole position.

“That was a neat moment and it put everything in perspective,” Elliott said, smiling. “I can say I truthfully feel at home now, and I think that says a lot.”

As is typically the case, the luncheon was a true “Who’s Who” event for the sport.


Longtime team owner Jack Roush was honored with the prestigious Buddy Shuman Award, which recognizes individuals who have helped the sport grow. Roush has fielded a Cup team for nearly 30 years.


“Normally, I don’t like surprises but for this, I will make an exception,” said a grateful Roush.


Carl Edwards was awarded the Coors Light Pole Award for his six pole positions and Comcast XFINITY was given the Marketing Achievement Award. Kevin Harvick won his third consecutive “American Ethanol Green Flag Restart Award” and his engine builder Scott Vester was awarded the “Mahle Clevite Engine Builder of the Year” trophy.

The 2015 Sprint Cup champion Kyle Busch was awarded the Duralast Brakes “Break of the Race” award, the “Sherwin-Williams Fastest Lap” trophy and the “Mobil 1 Driver of the Year” trophies, joking afterward that he hadn’t prepared a speech.


“How do you get the fastest lap and the biggest brake award?” he asked the crowd, laughing. “Guess I’m just a talented driver.”


Chevrolet feted retiring three-time Sprint Cup champion Tony Stewart inviting the owner-driver on stage.


“He is a racer, a winner, a champion, a partner, and most important to us, a friend to Chevrolet,” Chevrolet executive Terry Dolan said.


Johnson and his team were recognized for numerous achievements — from Chad Knaus as the series’ top crew chief to the entire over-the-wall group for their series best pit crew efforts. The team’s longtime sponsor, Lowe’s earned the “Champion Sponsor Award.”

RELATED: No. 48 pit crew earns conveted Mechanix Wear Award

Goodyear presented Johnson with his seventh version of one of the NASCAR’s most amazing trophies, a solid gold-plated 1/12th scale of his No. 48 Lowe’s Chevrolet.


“I’m definitely living the dream,” Johnson said, smiling. “I may have dreamed big, but I’ve definitely overshot those expectations.”

The afternoon wrapped up with the prestigious National Motorsports Press Association’s (NMPA) Myers Brothers Award, which was given to France for her decades of impactful, charitable work. The wife of former NASCAR Chairman Bill France Jr. and mother of current NASCAR Chairman and CEO Brian France and International Speedway Corporation’s CEO Lesa France Kennedy, France passed away August 29 of this year.


Her charitable legacy has been far-reaching and significant to countless people across the country.


She helped establish the “Speediatrics” children’s units in both Daytona Beach and Homestead, Florida hospitals. Her work has raised more than $25 million and improved the lives of more than 1 million children.


Additionally, her namesake award, the Betty Jane France Humanitarian Award presented by Nationwide, recognizes people across the country, who have made a difference in helping others.

This year’s winner was Andy Hoffman, whose Team Jack Foundation, raises money for pediatric brain cancer research. The award comes with a $100,000 donation to the Team Jack organization.


France’s daughter, Lesa France Kennedy, accepted the Myers Brothers Award on her mom’s behalf. And a standing ovation in France’s honor, greeted Kennedy as she left the stage.

“I just have to say my mom would be so honored by this award,” Kennedy said. “She was an amazing woman. It touches my heart to look back and see she left such a legacy. This would have meant the absolute world to her.”


Here is the complete list of Thursday’s award winners from the NASCAR NMPA Myers Brothers Awards Luncheon
:
· NMPA Myers Brothers Award: Betty Jane France
· Buddy Shuman Award: Jack Roush
· NASCAR Marketing Achievement Award: Comcast XFINITY
· Chevrolet Cross Flags Award: Tony Stewart
· American Ethanol Green Flag Restart Award: Kevin Harvick
· Coors Light Pole Award: Carl Edwards
· Duralast Brakes “Brake in the Race” Award: Kyle Busch
· Goodyear NASCAR Series Champion Award: Jimmie Johnson
· Ingersoll Rand Power Move Award: Dave Rogers, Joe Gibbs Racing No. 19 Crew Chief
· MAHLE Clevite Engine Builder of the Year Award: Scott Vester, Hendrick Engines No. 4 team
· Mechanix Wear Most Valuable Pit Crew Award: Hendrick Motorsports No. 48 team
· Mobil 1 Driver of the Year Award: Kyle Busch
· MOOG Steering & Suspension Problem Solver of the Year Award: Alan Gustafson, crew chief No. 24 Hendrick Motorsports team
· Sherwin-Williams Fastest Lap Award: Kyle Busch
· Sunoco Diamond Performance Award: Jimmie Johnson
· Sunoco Rookie of the Year Award: Chase Elliott
· Champion Sponsor Award: Lowe’s
· Champion Crew Chief Award: Chad Knaus
· Betty Jane France Humanitarian Award Presented by Nationwide: Andy Hoffman

WATCH: Full “After the Lap” program


Tony Stewart has long admired A.J. Foyt and that admiration was on display during NASCAR’s After The Lap program Thursday night in Las Vegas.

Stewart was was holding court on stage with the 15 other Chase for the NASCAR Sprint Cup drivers and hosts Rutledge Wood and Guy Fieri, reminiscing and telling tales from his NASCAR racing days. Wood stopped the chatting to bring out Foyt, a seven-time victor in NASCAR’s premier series and four-time winner of the Indianapolis 500.

“This is the baddest man on the planet right here,” Stewart said of Foyt.

Foyt sat next to Stewart and the two told a handful of stories — in a playful back-and-forth banter — while the rest of the drivers listened on.


Stewart described when he knew he was a fan of Foyt.

“I knew this was my guy the year he was at the Indy 500 and got out of his car and started beating on the right front suspension with a hammer,” Stewart said.

“And then had the (expletive) to get back in it and drive it. I was like, ‘That’s my horse right there.’ “

Foyt also shared with the group what he told Stewart when he was first starting out.

“The only thing I told Tony when he first started, was, ‘Don’t act like I do because I acted like a fool many times,’ ” Foyt said.

“How do you think that worked out?” Stewart quipped back.

Stewart, a three-time NASCAR Sprint Cup champion, ended his NASCAR career after the 2016 season.

NASCAR announced on Thursday in Las Vegas that Monster Energy would become the new entitlement sponsor of stock car auto racing’s premier series.


Needless to say, the NASCAR community was thrilled with the news.


RELATED: Official NASCAR release | NASCAR Nation reacts to news

LAS VEGAS – NASCAR announced on Thursday at Wynn Las Vegas a multi-year deal that will make Monster Energy only the third entitlement sponsor in premier series history.

The length and terms of the deal were not disclosed, but both parties hailed the partnership as the perfect fit for both brands.

“Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” said Brian France, NASCAR Chairman and CEO. “This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today’s announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history.” 

Monster Energy has existing sponsorships with a number of motorsports sanctioning bodies, athletes and teams, but the NASCAR deal signals the biggest sponsorship step in the company’s history.

“Monster has built its brand on racing and motorsports, and NASCAR is the pinnacle of motorsports in America,” said Mitch Covington, vice president of sports marketing at Monster Beverage Company. “It’s American racing; we’re an American brand that’s a global company, and NASCAR is, too. When the opportunity came along to further associate yourself with a sport like NASCAR, it was the perfect fit for us. … NASCAR is just a hard-hitting, close-racing, fun property to be associated with.”

Along with naming rights to NASCAR’s top series, Monster Energy will also hold race sponsorship to the NASCAR All-Star Race and become the Official Energy Drink of NASCAR. Monster Energy also said it will continue to sponsor Stewart-Haas Racing‘s No. 41 car.

Thursday’s announcement is the culmination of a lengthy and thorough search by NASCAR to find the successor to Sprint, whose entitlement sponsorship will end on December 31, 2016. 

Steve Phelps, NASCAR executive vice president and chief global sales and marketing officer, said that the sanctioning body spoke with numerous companies throughout the process, ultimately choosing Monster Energy for a number of reasons, not the least of which was its lifestyle culture.

“We have the good fortune of finding a brand that we believe works for our sport,” Phelps said. “They’re going to bring their lifestyle to their activation. … They’re going to bring their brand, their excitement, their energy to this partnership, and the fans are going to be the winners. It’s all about engaging the fans and having the fans have unique, fun experiences whether at the race track or through different mediums, through social, digital, content.”

Phelps said a number of ancillary details will be announced in the coming weeks. Among those still under discussion is the name of the series, the series mark and the championship trophy.

Under the agreement, energy drink sponsors already involved in NASCAR may remain in place. Potential sponsors from the energy drink category will not be eligible for future sponsorship if not already involved in the sport.

RELATED: Drivers on the move in 2017

 

Stewart-Haas Racing announced Thursday that Jimmy John’s has renewed its partnership with its No. 4 Chevrolet team and driver Kevin Harvick in a multiyear agreement.

With the extension, Jimmy John’s will be the primary sponsor of the No. 4 Chevy in 16 races, including the season-opening Daytona 500. The Illinois-based sandwich chain will serve as a major associate sponsor in the remaining 22 events.

Jimmy John’s has been associated with Harvick as a primary sponsor in NASCAR’s top division since 2011. Jimmy John’s followed Harvick from Richard Childress Racing to Stewart-Haas in 2014, expanding its backing of his racing efforts.

“We are fortunate to partner with Kevin for many years in a very meaningful way,” restaurant founder Jimmy John Liautaud said in a release provided by the team. “On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do, and Stewart-Haas Racing has proven to be an excellent home for them and for Jimmy John’s.”

Said Harvick: “I’ve known Jimmy since 2009 and I’ve personally seen how driven he is and how his work ethic is embraced by Jimmy John’s franchise owners. He wants to be the best, period. And he’ll out-work everyone to be the best. That’s the same mindset we have in racing. I’m proud to continue this partnership with Jimmy John’s at Stewart-Haas Racing.”

Jimmy John’s also sponsored Harvick’s efforts as an owner/driver from 2009-10 in what is now known as the NASCAR XFINITY Series.

RELATED: NASCAR, Monster Energy announce deal | NASCAR Nation reacts

DAYTONA BEACH, Fla. — NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel.

As part of the agreement, the brand also becomes the Official Energy Drink of NASCAR.

“Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” said Brian France, NASCAR Chairman and CEO. “This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today’s announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history.”

NASCAR premier series races long have been a bucket-list destination for sports fans throughout the country, and starting next season, Monster Energy will elevate the event experience to an even higher level. As part of the agreement, Monster Energy will engage with fans in creative, innovative ways at all race tracks where the premier series will race.

Monster Energy has an established and versatile history in motorsports, and we’re thrilled to take this historic next step,” said Rodney Sacks, Monster Beverage Chairman and CEO. “We feel strongly that our brand is a perfect fit for this sport and its star athletes. We look forward to interacting with the millions of passionate NASCAR fans week-in, week out.”

DAYTONA BEACH, Fla. — Comcast will be honored with the 2016 NASCAR Marketing Achievement Award for its support of the NASCAR XFINITY Series™, known as the series “Where Names Are Made.” The company, which also serves as the Official Entertainment Provider of NASCAR®, will be recognized at the NASCAR NMPA Myers Brothers Awards today.
 
Entering the sport with a historic 10-year entitlement agreement last year, XFINITY is changing the way fans experience NASCAR by introducing live race stats and data directly to the TV through their XFINITY X1 platform. XFINITY X1 provides an insider’s look at the action taking place across NASCAR’s three national series each race weekend, along with custom video content, weekly exclusive VOD content, live leaderboards, up-to-the-second race stats, interactive championship point standings, and much more.
 
At the track, Comcast engaged fans, the industry and media at its state-of-the-art activation space, the XFINITY Zone. The award-winning fan zone allowed thousands of fans to interact with drivers and utilize the technology that is changing the live sports TV experience. Off the track, Comcast is working to recognize charitable efforts of NASCAR team members through the Comcast Community Champion of the Year Award, which was created in 2015.
 
“The innovation that Comcast delivers through its XFINITY brand drives deeper engagement and is transforming the way fans consume our sport,” said Brent Dewar, NASCAR Chief Operating Officer. “Our partnership with Comcast is one of the most unique and powerful in all of sports, and our work together this year has helped elevate the NASCAR XFNITY Series to new heights.”  
 
In year two of the partnership, NASCAR and XFINITY collaborated on changes that differentiated the series and further integrated the XFINITY brand into the sport. The introduction of an elimination-style Chase and a new Dash 4 Cash format enhanced competition, spiked fan interest, and generated even more drama around the series. The competition changes were accompanied by a new visual identity, providing the NASCAR XFINITY Series with its own distinct look across digital, social, at-track and on broadcast.
 
“We are honored and excited to accept this year’s NASCAR Marketing Achievement Award, as it is a direct reflection of the successful and progressive partnership we’ve had with NASCAR since entering the sport in 2015,” said Matt Lederer, Executive Director of Sports Marketing at Comcast. “All of us at Comcast are committed to continuing to find new and innovative ways to bring fans closer to the sport they love through XFINITY products and services.”
 
Comcast’s integrated marketing strategy was expansive:

· NASCAR XFINITY Series drivers captured more than 70 unique, first-person social videos that were shared as part of Comcast’s “My Chase” program

· Produced original television creative promoting the series throughout the season

· Created the XFINITY Zone, an 85-foot-by-85-foot display area that showed off X1 technology, and hosted fans across 14 NASCAR events

· Hosted the first-ever “off-campus” NASCAR Fuel For Business Council meeting in Philadelphia, welcoming nearly 50 Official Partners to facilitate business to business opportunities

· Comcast and Pocono Raceway hosted NASCAR XFINITY Series drivers around the Road 2 Pocono, which included a City Hall proclamation and a parade lap down the streets of Philadelphia.

Other previous winners of the NASCAR Marketing Achievement Award include Sunoco; Coca-Cola; Mars, Incorporated; Nationwide Insurance; Sprint; and Toyota.

NASCAR Sprint Cup Series Champion’s Week will culminate with the NASCAR Sprint Cup Series Awards. NBCSN presents complete coverage of the NASCAR Sprint Cup Series Awards on Friday, Dec. 2 beginning at 7 p.m. ET with “NASCAR America,” followed by the red carpet at 8 p.m. ET and the awards broadcast at 9 p.m. ET. Motor Racing Network and SiriusXM NASCAR Radio will also begin coverage at 8 p.m. ET.

DAYTONA BEACH, Fla. — International Speedway Corporation announced Wednesday that its Board of Directors has approved a multi-year redevelopment project to elevate the fan and spectator experience at Phoenix International Raceway, the company’s 52-year-old motorsports venue. The redevelopment is expected to focus on new and upgraded seating areas, vertical transportation options, new concourses, enhanced hospitality offerings and an intimate infield experience with greater accessibility to pre-race activities.

The redevelopment of PIR was previously discussed as part of ISC’s capital allocation plan during its third quarter fiscal 2016 earnings conference call. The capital allocation plan, which covers fiscal years 2017 through 2021, includes $500 million of capital reinvestment in the company’s 13 existing facilities, including PIR. The redevelopment project at PIR is expected to cost approximately $178 million, including maintenance capital and before capitalized interest.

The project will contribute between approximately $8.5 million and $9.0 million in incremental EBITDA to ISC’s profitability in its first full year of opening. The project is expected to commence in early 2017 and be complete in late 2018. Specifics concerning the PIR redevelopment project scope, capital investment and returns will be released at a later date, as details are finalized, and further discussed on ISC’s fourth quarter fiscal 2016 earnings call in January 2017.

“Phoenix Raceway provides a one-of-a-kind setting for some of the most exciting and thrilling races that the sport has to offer,” said ISC Chief Executive Officer Lesa France Kennedy. “This project will further enhance that experience and ensure that the venue continues to be a treasured destination for race fans.”

In addition to fan and spectator areas, PIR is exploring improvements for competitors and industry personnel, particularly key structures located throughout the infield.

“We are energized about the changes that we are bringing to Phoenix Raceway and we think the fans will be too,” said Phoenix Raceway President Bryan R. Sperber. “The race track itself will remain unchanged as one of the most exciting circuits in motorsports, but we will modernize much of the venue and provide our fans with a high-quality, leading-edge experience.”

Additional details on the redevelopment are scheduled to be announced in January.