Roush Fenway Racing owner reminded of plane crash with each visit to Talladega

A dozen years ago, Tony Stewart was battling for his first NASCAR championship. Jimmie Johnson was battling for his first NASCAR Sprint Cup Series win. And Jack Roush nearly died.
 
The Sprint Cup Series heads to Talladega Superspeedway this weekend, site of Sunday’s Aaron’s 499, one of two annual stops for the circuit at the series’ largest track.
 
Stewart will be there. Johnson will be there. And fortunately, Roush will be there, too.
 
"Whenever I go to Alabama for the Talladega race, it comes to mind that I had a close encounter of the worst kind down there," the 72-year-old car owner said recently. "But it’s not on my mind daily."

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These days, Roush has other things to occupy his mind and his time. He’s co-owner of Roush Fenway Racing, an organization that fields Cup teams for three drivers: Greg Biffle, Carl Edwards and Ricky Stenhouse Jr. Roush Fenway also fields a pair of NASCAR Nationwide Series entries for drivers Trevor Bayne and Ryan Reed.
 
Outside of the track, Roush oversees Roush Industries, Inc., an engineering management company that employs more than 1,800 people and provides support and services for a number of other industries unrelated to racing.
 
But it’s Talladega week, and for Roush, thoughts of a plane crash that nearly claimed his life 12 years ago no doubt come drifting back to the surface.
 
A birthday celebration gone awry left Roush unconscious and submerged in eight feet of water on that Friday, as the plane he was flying struck a power line in Troy, Ala., and crashed into a small lake.
 
As terrible as the incident was, Roush had two things in his favor: the plane landed in water, and a retired member of the U.S. Marine Corps, Larry Hicks, witnessed the crash.
 
Had the plane not plummeted into the lake, the impact with the ground likely would have killed Roush. Had Hicks not heard the crash, Roush likely would have drowned.
 
Hicks, who had underwater rescue training during his tenure with the Marines, rushed to the crash site where, after several attempts, he was able to remove Roush from the pilot’s seat. Once on the surface, he administered CPR to Roush, who was unconscious and not breathing.
 
Emergency personnel soon arrived, and Roush, who suffered a broken leg, collapsed lung, broken ribs and a head injury, spent the next several months recovering from his injuries.
 
"I talk to Larry three to four times a year," Roush said. "He’s a dear friend, based on what he did for me and the friendship we’ve had from that time.
 
"He was a game officer with the Alabama state agency there. He’s retired from that. He taught college for a while and he’s retired from that now.
 
"He’s kicked back and enjoying life, using his bass boat for something other than hauling somebody that fell out of the sky in an airplane in his backyard."
 
The 2002 crash wasn’t the only aircraft mishap for Roush. In 2010, he crash-landed in Oshkosh, Wisc., an incident that left him with a broken back and jaw and resulted in the loss of his left eye.
 
Today, Roush remains seemingly unfazed by the incidents, and he continues to fly his own planes — which include two P-51 Mustangs — at every opportunity.
 
"I enjoy telling people I don’t fly any more," Roush said, grinning. "But I don’t fly any less either.
 
"I’m closer to the end of my flying than I am the beginning. I still enjoy managing the airspace, managing the weather, managing the pilot’s physiology and managing all the regulations that go with flying and trying to stay out of trouble."
 
He will continue to fly, he said, "as long as my vision holds and I’m physically able.
 
"I enjoy getting up in the morning, opening the hangar door and pushing my airplane outside, flying to where I need to go, parking it and going about my business."
 
He knows he has been very fortunate. Why is a question he said he still ponders.
 
"I looked at some of the things that happen to people that they don’t deserve and I ask myself occasionally, ‘Why me?’ " Roush said. "Why did God decide that he would give me another look at things?
 
"It’s either that He wants to punish me or I’ve got some work I’ve yet to accomplish; I’m not sure which. Sometimes, it feels like both are going on at the same time."

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Harvick among a small handful of drivers capable of competing for wins at each track

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CONCORD, N.C. — Two wins in nine starts haven’t altered the way Kevin Harvick races, but the Stewart-Haas Racing driver admits he finds himself in a "unique" position these days.

"Just because with the way things have gone," Harvick, 38, said Tuesday during an appearance at Charlotte Motor Speedway. "You didn’t really know how they would go."

As competitive as he had been in the previous seasons, early success in a completely new environment with a new team has been a pleasant surprise. Now, he said, "you expect to go to the track and race for a win every week. That’s a unique mindset."

Racing for wins and championships isn’t exactly foreign to Harvick, who is in his 14th season at the NASCAR Sprint Cup Series level. When he packed up and departed Richard Childress Racing at the close of the 2013 season, he left with 23 career victories, three third-place points finishes in the last four seasons and a healthy dose of respect from his peers in the garage.

"I didn’t change teams to get worse," he said. "I went in with the intention of being competitive.

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" … You put everything together with the intention of trying to improve upon your situation in the past. I think so far it’s gone really well. Every week it’s a constant evaluation of parts and pieces, people, (and) situations. We’re still gathering notes just like we were at Richmond this (past) weekend for the first time as a group … with the new rules.

"We’ve been fortunate to have fast cars pretty much every week. We missed it a little bit last week, but that’s probably the first time we’ve been off."

That he heads to Talladega Superspeedway, site of Sunday’s Aaron’s 499, 20th in points says more about the early growing pains of a new team than the team’s abilities. Sandwiched around four finishes outside the top 35 this year were wins at Phoenix and Darlington. Last week at Richmond, where Harvick said the team "missed it a little bit," he still managed an 11th-place finish.

Give Harvick a fast car and he’ll get it to the front. Give him one of the fastest and chances are he’ll keep it there.

NASCAR’s season is a long one, and it’s full of wild swings of fortune — this week’s winner can find himself first on the sidelines barely a week later. Some drivers struggle to find a measure of success when changing teams. Others catch lightning in a bottle much sooner — as was the case of Matt Kenseth, a seven-race winner in 2013 in his debut season with Joe Gibbs Racing.

Harvick has already shown that he and his No. 4 team can win. They have shown that they can be fast every week. And that’s the major difference this year for the Bakersfield, California native.

"In the past, (it was) ‘Well we hadn’t run good here,’ " he said. "Well, we haven’t been to most of these places (with SHR) as a team ever. We’re approaching all these race tracks for the first time and everywhere we’ve been they’ve done a great job in either bringing a fast car or making a slow car into a fast car by the end of the weekend. They’ve done a good job. I think we can go to any type of race track and be competitive and contend for wins."

It’s rare that a driver is considered a contender each week as the series moves through the diverse assortment of track layouts. Some shine on the mile-and-a-half tracks, others have stronger short-track or restrictor-plate programs. But only a few are seen as legitimate threats to contend for the win each and every week.

Jeff Gordon, the four-time champion, knows the feeling. So, too, does three-time champ Tony Stewart. And Jimmie Johnson? The Hendrick Motorsports driver, along with his No. 48 team, practically re-wrote the book on sustaining excellence while en route to six championships.

Harvick has visited the territory before. He appears ready to take up residence there now.

Can Harvick and his team maintain their early-season charge? Or will a fast start be forgotten months from now?

That’s yet to be determined. But to maintain something, you first have to achieve it. After nine races, Harvick has clearly accomplished that.

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Meet Heather, Official NASCAR Fan Council member of the month

Name: Heather

Current city: San Jose, Calif.

Hometown:  Centralia, Mo.

Member since: 2008

GETTING TO KNOW HEATHER

Q. Why did you join the Official NASCAR Fan Council? 

A: "I was hoping that my input might be considered and that it might help shape the way the sport was developing."

Q. What comes to mind when you think of NASCAR? What’s your favorite NASCAR memory?

A: "Fast Cars!!  My first race was Talladega.  I couldn’t have asked for a better first experience.  Awesome track.  Awesome racing.  I would repeat this track for sure!!  The midway events were great and well-spaced out.  Plenty of options to buy merchandise.  Everything about it was great!"

Q: Do you have a favorite in any of the following categories?

A. Driver: "Dale Jr."
A. Track: "Talladega"
A. Memorabilia: "Lots of 1:24 scale cars!  I have a few things autographed as well from a few different drivers!"

 Q: If you could go to any NASCAR race/track, where would you go?

A: "Las Vegas."

Q: Tell us about your family. Do you have children and/or pets?

A: "Mom and Dad have been married for 45 years!  Sister and Nephew enjoy NASCAR as well."

Q: What do you like to do in your free time?

A: "Anything outdoors and active.  Snowboarding, water skiing, hiking, running!  I completed my first full marathon in 2013."

Q: What’s your dream car?

A: "Corvette!  Old stingray body style!"

From all of us at nascar, we thank Heather for hEr continued support and look forward to hearing from hER in 2014!

 

Nationwide Series qualifying will take place Friday May 2 at 6:40 p.m. ET, FOX Sports 1

Entry No. Driver Sponsor
1 40 Josh Wise(i) Curtis Key Plumbing Chevrolet
2 7 Regan Smith Ragu Chevrolet
3 46 * Matt DiBenedetto Curtis Key Plumbing Chevrolet
4 84 * Chad Boat # Billy Boat Performance Exhaust Chevrolet
5 4 Jeffrey Earnhardt FW1 Chevrolet
6 93 Carl Long JGL Racing Dodge
7 3 Ty Dillon # Bass Pro Shops Chevrolet
8 74 * Mike Harmon Dodge
9 11 Elliott Sadler OneMain Financial Toyota
10 87 Joe Nemechek smokeandsear.com Toyota
11 16 Ryan Reed # ADA Drive to Stop Diabetes presented by Lilly Diabetes Ford
12 98 * David Ragan(i) Carroll Shelby Engine Co Ford
13 14 Eric McClure Hefty Ultimate/Reynolds Wrap Toyota
14 44 David Starr BYF.org/Steely Lumber Company Toyota
15 6 Trevor Bayne AdvoCare Ford
16 91 * Jeff Green TriStar Motorsports Toyota
17 20 Darrell Wallace Jr(i) ToyotaCare Toyota
18 54 Sam Hornish Jr Monster Energy Toyota
19 9 Chase Elliott # NAPA Auto Parts Chevrolet
20 5 Kasey Kahne(i) Great Clips Chevrolet
21 51 Jeremy Clements allsouthelectric.com Chevrolet
22 17 * Tanner Berryhill # NationalCashLenders.com Dodge
23 42 Kyle Larson(i) Cartwheel Chevrolet
24 39 Ryan Sieg # RSS Racing Chevrolet
25 60 Chris Buescher # Roush Performance Parts Ford
26 43 Dakoda Armstrong # WinField Ford
27 76 * Tommy Joe Martins Diamond Gusset Jeans Dodge
28 85 * Bobby Gerhart Lucas Oil Chevrolet
29 22 Ryan Blaney(i) Discount Tire Ford
30 25 * John Wes Townley(i) Zaxby’s Toyota
31 55 * Jamie Dick Viva Auto Group Chevrolet
32 52 Joey Gase Donate Life Chevrolet
33 28 JJ Yeley JGL Racing Dodge
34 2 Brian Scott Shore Lodge Chevrolet
35 19 Mike Bliss TriStar Motorsports Toyota
36 23 Robert Richardson Jr Cornboard Chevrolet
37 10 * Blake Koch Heroes Behind the Camo/SupportMilitary.org Toyota
38 62 Brendan Gaughan South Point Chevrolet
39 31 Dylan Kwasniewski # Rockstar Chevrolet
40 99 James Buescher Rheem Toyota
41 01 Landon Cassill Flex Seal Chevrolet
42 70 * Derrike Cope Youtheory Chevrolet

* Required to qualify on time, (i) Ineligible for driver points in this series

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Meet Heather, Official NASCAR Fan Council member of the month

Name: Heather

Current city: San Jose, Calif.

Hometown:  Centralia, Mo.

Member since: 2008

GETTING TO KNOW HEATHER

Q. Why did you join the Official NASCAR Fan Council? 

A: "I was hoping that my input might be considered and that it might help shape the way the sport was developing."

Q. What comes to mind when you think of NASCAR? What’s your favorite NASCAR memory?

A: "Fast Cars!!  My first race was Talladega.  I couldn’t have asked for a better first experience.  Awesome track.  Awesome racing.  I would repeat this track for sure!!  The midway events were great and well-spaced out.  Plenty of options to buy merchandise.  Everything about it was great!"

Q: Do you have a favorite in any of the following categories?

A. Driver: "Dale Jr."
A. Track: "Talladega"
A. Memorabilia: "Lots of 1:24 scale cars!  I have a few things autographed as well from a few different drivers!"

 Q: If you could go to any NASCAR race/track, where would you go?

A: "Las Vegas."

Q: Tell us about your family. Do you have children and/or pets?

A: "Mom and Dad have been married for 45 years!  Sister and Nephew enjoy NASCAR as well."

Q: What do you like to do in your free time?

A: "Anything outdoors and active.  Snowboarding, water skiing, hiking, running!  I completed my first full marathon in 2013."

Q: What’s your dream car?

A: "Corvette!  Old stingray body style!"

From all of us at nascar, we thank Heather for hEr continued support and look forward to hearing from hER in 2014!

 

Meet Dana, Official NASCAR Fan Council member of the month

Name:  Dana

Current City: Taunton, MA

Hometown:  Cranston, Rhode Island

Member since: 2008

Getting to know Dana

 Q. Why did you join the Official NASCAR Fan Council?

"I love NASCAR and wanted to voice my opinion and hopefully have some ideas that might be of interest to NASCAR."

Q. What comes to mind when you think of NASCAR? What’s your favorite NASCAR memory?

 "Family, fun, fast cars, adrenaline and Dale JR!!!!   Dale Jr. winning his first NASCAR race and Dale Sr. coming over to congratulate him. That is how I got hooked on NASCAR."

Favorite memory: "My first race that I attended. Martinsville spring race 2007. I got Denny Hamlin’s autograph, and it was an awesome battle between Johnson and Gordon, with Denny bringing it home in 3rd."

Q: Do you have a favorite in any of the following categories?

Driver: "Dale Jr."

Track: "Martinsville"

Memorabilia: "All of my different hats from the Dale Jr. collection."

Q: If you could go to any NASCAR race/track, where would you go?

"Martinsville"

Q: Tell us about your family. Do you have children and/or pets?

 "I am married to my wonderful husband of 12 years. We have a beautiful daughter, Stephanie, and a American Fox Hound named Copper!"

Q: What do you like to do in your free time?

 "I love to go Hiking with the family and dog."

Q: What’s your dream car?

 "My dream car is a 67 Chevy Impala SS."

From all of us at NASCAR, we thank Dana for her continued support and look forward to hearing from her in 2014!

Who will emerge unscathed from 2.66-mile behemoth?

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Editor’s note: The following drivers are ranked according to the NASCAR Sprint Cup Series standings. Driver Reports includes the top 16 in the points standings and drivers currently in the Chase for the NASCAR Sprint Cup field.

1. Jeff Gordon (No. 24)

Hendrick Motorsports, Chevrolet 

Standing: Gordon leads the NASCAR Sprint Cup Series standings with 341 points.
Past five races: 2nd at Richmond, 7th at Darlington, 2nd at Texas, 12th at Martinsville, 13th at Auto Club.
Season stats: 4 top-fives, 7 top-10s.
Track history: At Talladega, Gordon’s average finish is 18.1 and his average running position is 18.6 over the past nine years. In 42 career starts at Talladega, he has six wins, 15 top-fives, 19 top-10s and three poles.
Quick hit: Gordon’s average running position and average finish over the past nine years are nearly identical, an indicator that he has recently avoided the "Big One" at the 2.66-mile track. In 42 career starts, he has not finished due to a wreck in just five instances.

2. Matt Kenseth (No. 20)

Joe Gibbs Racing, Toyota 

Standing: Kenseth is second in the standings with 336 points.
Past five races: 5th at Richmond, 4th at Darlington, 7th at Texas, 6th at Martinsville, 4th at Auto Club.
Season stats: 3 top-fives, 7 top-10s, 1 pole.
Track history: At Talladega, Kenseth’s average finish is 16.8 and his average running position is 13.9 over the past nine years. In 28 career starts at Talladega, he has one win, five top-fives and nine top-10s.
Quick hit: This could be the race in which a Toyota wins at Talladega for the first time since 2008. In the past five races, Kenseth has three top-fives and five top-10s. Only one other figure in Driver Reports can compete with those numbers — Kenseth’s Joe Gibbs Racing teammate, Kyle Busch.

3. Carl Edwards (No. 99)

Roush Fenway Racing, Ford 

Standing: Edwards is third in the standings with 313 points.
Past five races: 9th at Richmond, 13th at Darlington, 14th at Texas, 13th at Martinsville, 10th at Auto Club.
Season stats: 1 win, 2 top-fives, 5 top-10s.
Track history: At Talladega, Edwards’ average finish is 19.4 and his average running position is 23.6 over the past nine years. In 19 career starts at Talladega, he has two top-fives and five top-10s.
Quick hit: Edwards’ average running position over the past nine years is 35th out of 49 drivers, which ranks worst among the 18 drivers in Driver Reports. Maybe it’s time to reverse that history, though. He finished third and 17th in the two races last season, and he’s started in the top 10 for five consecutive races at the track.

4. Kyle Busch (No. 18)

Joe Gibbs Racing, Toyota 

Standing: Busch is fourth in the standings with 310 points.
Past five races: 3rd at Richmond, 6th at Darlington, 3rd at Texas, 14th at Martinsville, 1st at Auto Club.
Season stats: 1 win, 3 top-fives, 5 top-10s, 1 pole.
Track history: At Talladega, Busch’s average finish is 21.9 and his average running position is 19.2 over the past nine years. In 18 career starts at Talladega, he has one win, four top-fives and five top-10s.
Quick hit: Busch is driving as well as anybody on the circuit right now, with his rise to fourth in the standings serving as evidence. Busch has started in the top 10 in only five of 18 career starts here — he’s also started outside the top 30 six times — but no one can match his recent run of success with three top-fives in the past four races at the track.

5. Dale Earnhardt Jr. (No. 88)

Hendrick Motorsports, Chevrolet

Standing: Earnhardt Jr. is fifth in the standings with 309 points.
Past five races: 7th at Richmond, 2nd at Darlington, 43rd at Texas, 3rd at Martinsville, 12th at Auto Club.
Season stats: 1 win, 5 top-fives, 6 top-10s.
Track history: At Talladega, Earnhardt Jr.’s average finish is 18.7 and his average running position is 14.6 over the past nine years. In 28 career starts at Talladega, he has five wins, 10 top-fives and 14 top-10s.
Quick hit: The loop data shows that only Matt Kenseth runs his car toward the front at Talladega as consistently as Earnhardt, and Junior’s five career wins here are the second-most among active drivers. Those five wins came long ago with Dale Earnhardt Inc., though. Earnhardt has been hard-pressed to match his success at ‘Dega with Hendrick Motorsports, although he was runner-up in the fall.

6. Joey Logano (No. 22)

Team Penske, Ford 

Standing: Logano is sixth in the standings with 292 points.
Past five races: 1st at Richmond, 35th at Darlington, 1st at Texas, 4th at Martinsville, 39th at Auto Club.
Season stats: 2 wins, 5 top-fives, 5 top-10s, 1 pole.
Track history: At Talladega, Logano’s average finish is 19.6 and his average running position is 17.0 over the past nine years. In 10 career starts at Talladega, he has two top-fives and four top-10s.
Quick hit: Logano practically guaranteed himself a spot in the Chase for the NASCAR Sprint Cup with his victory last weekend. Good thing, too, because his Talladega history is spotty. He has two top-fives in 10 starts, but also three DNFs.

7. Brad Keselowski (No. 2)

Team Penske, Ford 

Standing: Keselowski is seventh in the standings with 287 points.
Past five races: 4th at Richmond, 17th at Darlington, 15th at Texas, 38th at Martinsville, 26th at Auto Club.
Season stats: 1 win, 4 top-fives, 4 top-10s, 1 pole.
Track history: At Talladega, Keselowski’s average finish is 14.2 and his average running position is 18.1 over the past nine years. In 10 career starts at Talladega, he has two wins, three top-fives and six top-10s.
Quick hit: Keselowski’s aggression always makes him one of the favorites here. The 2012 Cup champion won his first career race at the famed track in 2009, and his average finish in the loop data era is second to only Ricky Stenhouse Jr., who has two career starts at the track.

8. Jimmie Johnson (No. 48)

Hendrick Motorsports, Chevrolet

Standing: Johnson is eighth in the standings with 282 points.
Past five races: 32nd at Richmond, 3rd at Darlington, 25th at Texas, 2nd at Martinsville, 24th at Auto Club.
Season stats: 3 top-fives, 5 top-10s.
Track history: At Talladega, Johnson’s average finish is 15.2 and his average running position is 16.9 over the past nine years. In 24 career starts at Talladega, he has two wins, six top-fives, 10 top-10s and one pole.
Quick hit: Johnson’s career average finish at Talladega is among his worst at any track — which makes sense, given the nature of the 2.66-mile beast — at 17.0. Take away his eight DNFs, and it drops to 9.9. If Six-Time stays out of trouble, he’s among the favorites.

9. Ryan Newman (No. 31)

Richard Childress Racing, Chevrolet 

Standing: Newman is ninth in the standings with 272 points.
Past five races: 8th at Richmond, 10th at Darlington, 16th at Texas, 20th at Martinsville, 20th at Auto Club.
Season stats: 4 top-10s.
Track history: At Talladega, Newman’s average finish is 22.2 and his average running position is 21.8 over the past nine years. In 24 career starts at Talladega, he has four top-fives and nine top-10s.
Quick hit: Talladega is one of three ovals in which Newman does not have a career victory or pole. (Homestead and Kentucky are the others.) It’s been a perplexing track for the veteran since his first start in 2002, where he finished 43rd.

10. Brian Vickers (No. 55)

Michael Waltrip Racing, Toyota 

Standing: Vickers is 10th in the standings with 256 points.
Past five races: 12th at Richmond, 26th at Darlington, 4th at Texas, 16th at Martinsville, 7th at Auto Club.
Season stats: 1 top-five, 3 top-10s.
Track history: At Talladega, Vickers’ average finish is 18.3 and his average running position is 17.0 over the past nine years. In 14 career starts at Talladega, he has one win, four top-fives and six top-10s.
Quick hit: Vickers has nearly as many finishes of 35th or worse (five) here than he does single-digit showings (six). Those 11 races nearly comprise his entire Talladega history, indicating it’s often boom-or-bust for the Michael Waltrip Racing driver.

11. Greg Biffle (No. 16)

Roush Fenway Racing, Ford

Standing: Biffle is 11th in the standings with 256 points.
Past five races: 15th at Richmond, 5th at Darlington, 6th at Texas, 18th at Martinsville, 40th at Auto Club.
Season stats: 1 top-five, 3 top-10s.
Track history: At Talladega, Biffle’s average finish is 18.8 and his average running position is 20.9 over the past nine years. In 22 career starts at Talladega, he has two top-fives and five top-10s.
Quick hit: Biffle is in the midst of perhaps his best five-year run at the high-banked Alabama track. He finished 11th in the fall, and has one top-five and top two-10s in the past five races. Save for a 36th-place run in last year’s spring race in which he was involved in a 16-car wreck, he hasn’t finished outside the top 20 since 2008.

12. Austin Dillon (No. 3)

Richard Childress Racing, Chevrolet  

Standing: Dillon is 12th in the standings with 252 points.
Past five races: 27th at Richmond, 11th at Darlington, 21st at Texas, 15th at Martinsville, 11th at Auto Club.
Season stats: 1 top-10, 1 pole.
Track history: At Talladega, Dillon’s average finish is 26.0 and his average running position is 11.5 over the past nine years. In one career start at Talladega, he finished 26th in 2013.
Quick hit: Dillon only has one career start here, but it was impressive enough that he now leads the series in average running position over the past nine years. Driving the No. 14 for the injured Tony Stewart, Dillon was running third last fall when he was claimed in a last-lap wreck. Considering the Richard Childress Racing cars were powerful at Daytona, don’t be surprised to see Dillon near the front late again.

13. Kyle Larson (No. 42)

Chip Ganassi Racing with Felix Sabates, Chevrolet  

Standing: Larson is 13th in the standings with 251 points.
Past five races: 16th at Richmond, 8th at Darlington, 5th at Texas, 27th at Martinsville, 2nd at Auto Club.
Season stats: 2 top-fives, 4 top-10s.
Track history: Larson has zero Sprint Cup Series starts at Talladega. In one Nationwide Series start, he finished 38th in 2013.
Quick hit: Larson’s been involved in his share of big wrecks on the restrictor-plate tracks in the NASCAR Nationwide Series. His Cup performance so far in 2014 has been above expectations, although there’s only so much he can control at Talladega.

14. Denny Hamlin (No. 11)

Joe Gibbs Racing, Toyota 

Standing: Hamlin is 14th in the standings with 245 points.
Past five races: 22nd at Richmond, 19th at Darlington, 13th at Texas, 19th at Martinsville, DNS at Auto Club.
Season stats: 1 top-five, 2 top-10s, 1 pole.
Track history: At Talladega, Hamlin’s average finish is 20.2 and his average running position is 18.3 over the past nine years. In 16 career starts at Talladega, he has three top-fives and five top-10s.
Quick hit: Hamlin’s not nearly as successful at ‘Dega when compared to his Joe Gibbs Racing teammates — although Matt Kenseth’s strong history is mainly with Jack Roush. Still, the No. 11 finished outside the top 30 in both races last year and hasn’t recorded a top 10 since the fourth race of the year.

15. Tony Stewart (No. 14)

Stewart-Haas Racing, Chevrolet  

Standing: Stewart is 15th in the standings with 243 points.
Past five races: 25th at Richmond, 9th at Darlington, 10th at Texas, 17th at Martinsville, 5th at Auto Club.
Season stats: 2 top-fives, 4 top-10s, 1 pole.
Track history: At Talladega, Stewart’s average finish is 17.9 and his average running position is 17.7 over the past nine years. In 29 career starts at Talladega, he has one win, nine top-fives and 13 top-10s.
Quick hit: Stewart once finished second here in three consecutive races (from 2005-06), but his most recent three-race stretch consists of results outside the top 20. One thing we know for sure — don’t attempt to block ‘Smoke’ here.

16. Marcos Ambrose (No. 9)

Richard Petty Motorsports, Ford 

Standing: Ambrose is 16th in the standings with 242 points.
Past five races: 18th at Richmond, 14th at Darlington, 20th at Texas, 5th at Martinsville, 30th at Auto Club.
Season stats: 2 top-fives, 2 top-10s.
Track history: At Talladega, Ambrose’s average finish is 25.4 and his average running position is 18.4 over the past nine years. In 10 career starts at Talladega, he has one top-five and one top-10.
Quick hit: Ambrose finished fourth in his first start here in 2009, and hasn’t cracked the top 10 since. In fact, in the ensuing nine races, he has five finishes of 32nd or worse. Despite his strong qualifying runs under the old system (he’s started third in three of the past four races), play him with caution in your Fantasy Live lineup this week.

20. Kevin Harvick (No. 4)

Stewart-Haas Racing, Chevrolet 

Standing: Harvick is 20th in the standings with 220 points.
Past five races: 11th at Richmond, 1st at Darlington, 42nd at Texas, 7th at Martinsville, 36th at Auto Club.
Season stats: 2 wins, 2 top-fives, 3 top-10s, 1 pole.
Track history: At Talladega, Harvick’s average finish is 17.1 and his average running position is 19.5 over the past nine years. In 26 career starts at Talladega, he has one win, six top-fives, 10 top-10s and one pole.
Quick hit: Harvick hasn’t logged a top-10 here since the 2011 spring race. His success comes in spurts, though. He had four consecutive top-10s (three of which were top-fives) from 2003-04, two consecutive sixth-place finishes in 2006 and 2007 and a three-race stretch of top-fives from 2010 and into 2011. If he breaks through Sunday, expect it to carry over into the fall.

25. Kurt Busch (No. 41)

Stewart-Haas Racing, Chevrolet

Standing: Busch is 25th in the standings with 185 points.
Past five races: 23rd at Richmond, 31st at Darlington, 39th at Texas, 1st at Martinsville, 3rd at Auto Club.
Season stats: 1 win, 2 top-fives, 2 top-10s.
Track history: At Talladega, Busch’s average finish is 18.3 and his average running position is 14.9 over the past nine years. In 26 career starts at Talladega, he has six top-fives and 13 top-10s.
Quick hit: From the fall of 2004 to the fall of 2007, Busch rattled off three top-fives and seven top-10s during a seven-race stretch at Talladega. Since 2008, his best finish is sixth (in the spring of 2009) and his average finishing position is 24.6 during that span (with six finishes of 30th or worse). Perhaps joining a team with the firepower of Stewart-Haas Racing will lead to another streak in the positive.

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Talladega has seen a number of surprising winners over the years

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Maybe it’s those impossibly high banks, or that strangely off-center start/finish line, or all that myth and legend that envelops the place like so much firewood smoke. There’s just an atmosphere about Talladega Superspeedway, one of chance and unpredictability, and it’s been that way since the day they scraped it out of the red Alabama soil.

And the result? Sometimes shocking, sometimes confusing, sometimes confounding, sometimes all of the above. No race track on the planet is quite as big, quite as overwhelming, quite as liable to leave spectators asking — wait a minute, who is that in Victory Lane again? It’s a place that produces surprise winners, or first-time winners, or only-time winners, with the regularity of touchdowns scored by the Crimson Tide. Around Talladega, indigenous species include the woodpecker, the yellow-bellied slider, and the underdog.

We witnessed that much one year ago, when eventual championship runner-up Matt Kenseth dominated the race but found himself in the wrong lane at the wrong time, and drafting partners David Ragan and David Gilliland came busting up the middle to steal an unlikely 1-2 finish for their little Front Row Motorsports team. And this isn’t a recent phenomenon — even before the advent of restrictor plates and pack racing, the place was impossible to figure out.

Now it’s time to return to the Alabama hills, and find out what surprises that most capricious 2.66-mile layout may present this time around. You can never rule out such a thing at Talladega, where last year’s result is more rule than exception. Perhaps because of the electricity that fills the air as those 43 cars buzz toward the green flag, the place loves delivering shockers. Here are the top 10.

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10. Brad Keselowski, 2009

Oh, sure, we know who he is now. But in April of 2009, Keselowski was just a promising Nationwide Series driver with moxie to spare. Which is why it was so stunning when he defiantly held his line at the bottom of the race track, and beat Carl Edwards in a finish that left his rival spinning into the fence. Keselowski went on to win four Nationwide races that year, make the leap to the Sprint Cup Series the next year, and two seasons later claim the title. But back then, driving for the little can-do team of owner James Finch, the future champion left us all bewildered when he wound up in Victory Lane.

9. Richard Brickhouse, 1969

Talladega has been polarizing from its very first race, when a number of the day’s top drivers refused to compete at the former Alabama International Motor Speedway over concerns about tires holding up at a track bigger and faster than they’d ever seen before. NASCAR chairman Bill France Sr. went ahead with the show anyway, filling the field with lower-tier drivers for that inaugural event in 1969. Brickhouse went on to record what would prove his lone career victory in 39 starts at the sport’s top level. It wasn’t against the best of competition, but it still counts.

8. Brian Vickers, 2006

Vickers is a three-time winner on NASCAR’s top series, and he was driving for the Hendrick Motorsports powerhouse eight years ago at the time of his Talladega victory — factors that wouldn’t seem to indicate an upset. But then there’s how the end of the race unfolded, with Jimmie Johnson pulling out to pass leader Dale Earnhardt Jr. on the final lap, Vickers going with his teammate — and catching the bumper of the No. 48 car, wiping it out and Earnhardt’s No. 8 in the process. Vickers claimed a bittersweet first career victory under yellow, although that day did set the stage for the amazing comeback which netted Johnson’s first title.

7. David Ragan, 2013

Like Vickers and Keselowski, Ragan is a driver who has shown over the course of his career that he can win races, particularly on plate tracks — his first career win was at Daytona in Roush equipment, and he might have a Daytona 500 title had he not jumped the start in 2011. Even so, last spring he found himself driving for a Front Row Motorsports team that had two total top-five finishes to that point, an amount Ragan and Gilliland doubled in one afternoon. Edwards held the lead on the final lap, but Ragan burst up the middle, used a nifty block to keep the No. 99 car at bay, and led Front Row to the biggest day in the little team’s history.

6. Lennie Pond, 1978

By August of 1978, Pond was overdue for a victory. He had beaten Darrell Waltrip for top rookie honors five years earlier, and in 1976 had amassed 10 top-five finishes that left him fifth in final points. He had finished as a runner-up seven times, but still the win never came. Until Talladega, where Pond raced amid rumors that he was going to lose his ride with Harry Rainier’s team. He led the final five laps, his victory was ensured when his closest pursuer, Benny Parsons, ran over debris from a blown tire off of Bill Elliott’s car. Pond did lose his ride, and never raced a full schedule again, his victory at Talladega stands as his lone triumph in 234 career starts.

5. Phil Parsons, 1988

The younger brother of 1973 champ Benny Parsons had been best remembered around Talladega for a crash five years earlier, when he sustained a broken scapula after his car flipped a dozen times. In May of 1988, Parsons was mired at the back after his team had miscalculated on fuel. But a caution allowed him to latch onto Geoffrey Bodine’s rear bumper and draft his way back to the front. With 15 laps left he took the lead, and held on for what would prove his lone victory in 203 career starts. Bobby Allison took second, and then collapsed due to heat exhaustion. A.J. Foyt drew a six-month suspension for driving recklessly on pit road. Just another day at Talladega.

4. Bobby Hillin Jr., 1986

Before young drivers became the rule in NASCAR, there was Hillin, who was a 17-year-old when he debuted at the sport’s top level at North Wilkesboro in 1982. He finished 11th at Charlotte less than a week after graduating high school in 1983. And he was just 22 when he won at Talladega on a scorcher of a July day that had engines going off like popcorn kernels. In one of the last races before the advent of restrictor plates, Hillin outran Tim Richmond for a victory that seemed to be the first of many — but it wasn’t. It would be the lone win in 334 career starts for Hillin, who eventually left racing and became a successful businessman in his native Texas.

3. James Hylton, 1972

These days he’s an ageless wonder who raced into his late 70s, but back in the day Hylton was a fierce independent who set a rookie standard by finishing second in points in 1966. But he was often at a financial disadvantage, as was the case at Talladega in 1972, when he couldn’t afford the new treaded tires being used for the race. So he stuck with his slicks — which proved the difference when better-funded drivers began having problems with the new rubber. Suddenly the race boiled down to Hylton and Ramo Stott, with Bobby Allison five laps — yes, laps — behind in third. Hylton won to claim his second and final career victory, on an afternoon which once again showed that Talladega can have a mind of its own.

2. Dick Brooks, 1973

Then there was August of 1973, an infamous day at Talladega when Larry Smith died in a single-car accident and 1970 champion Bobby Isaac pulled into the pits claiming "voices" had instructed him to quit racing. In the middle of it all was Brooks, who wasn’t even supposed to drive Jimmy Crawford’s Plymouth — the owner was going to wheel it himself. But track officials ruled Crawford didn’t have enough experience on the big speedway, pressing Brooks into service. Battling a mammoth 50-car field and a vehicle prone to overheating, Brooks overtook David Pearson on the 64th and final lead change of the race, this one with eight laps remaining. He then outran Buddy Baker for what would be his lone victory in 358 career starts.

1. Ron Bouchard, 1981

But in terms of sheer shock value, nothing at Talladega tops August of 1981. Bouchard was a promising racer who would go on to win the rookie title that season, but nobody expected what happened in just his 11th premier-series start. He had cut his teeth on shorter tracks in his native New England, where he had driven modified cars. He landed in Jack Beebe’s car only after Harry Gant left for the Skoal Bandit. He soaked up all the information he could from Buddy Baker, who was parked next to him in the garage. Then he completely stunned Darrell Waltrip and Terry Labonte in a three-wide finish no one saw coming, not even the other drivers involved.

"Where did he come from?" Waltrip would ask later, a sentiment many echoed. Bouchard came from the inside, streaking by while Waltrip and Labonte were more concerned with one another, and won by a few feet in a finish officials reviewed to ensure the order was correct. It would be the lone victory in 160 career starts for Bouchard, who raced only four more full-time seasons. But on that day, he became the 13th different winner in as many summer races at Talladega. And even now, he remains the architect of the biggest shocker in the history of NASCAR’s biggest track.

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With two wins on the season, 23-year-old driver coming into his own

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This is a sport where the folks in the grandstands have long memories. They can remember when Dale Earnhardt saw the air at Talladega, or when Jeff Gordon cried at the banquet, or when Tony Stewart won races in a Pontiac. Some of them can almost certainly recall the day when Richard Petty won his 200th, or when Davey Allison crashed across the finish line, or when Alan Kulwicki invented the Polish victory lap. They’re a wizened bunch, and they still hold on to their Mark Martin No. 6 T-shirts or Bill Elliott No. 9 ball caps, and in their time, they’ve seen and heard it all.

So no wonder, in that context, somebody like Joey Logano is still viewed as a kid. He’s not, of course, and Saturday night’s victory at Richmond International Raceway only served to reinforce that fact. In the span of just three NASCAR race weekends, he’s nearly doubled his victory total in the sport’s premier series. In seven months, he’s gone from a driver who almost missed the Chase for the NASCAR Sprint Cup — and indeed, might have had some shenanigans not unfolded — to someone who’s virtually guaranteed himself a return trip. Once seen as an iffy choice as Brad Keselowski‘s teammate at Penske, he’s now outperforming the 2012 champion.

These are all signs of a driver who, at age 23, appears to be just coming into his own. So why is it difficult for some to take Logano seriously as championship contender? He wondered as much a few weeks ago at Darlington, in the wake of his earlier victory this season at Texas, when he mused on one preseason ranking that had him taking not a leap forward following his 2013 playoff breakthrough, but a step back. "They had us like 15th," he said, "and I was like, ‘Why?’"

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Why? Because first impressions are powerful ones, and Logano continues to shake the reputation as the kid who came up too fast, who scored that first rain-shortened victory at New Hampshire and then never could build on it, who was in a situation at Joe Gibbs Racing where his teammates never truly viewed him as an equal. Because people still remember the nickname "Sliced Bread" — originally credited to Randy LaJoie, as in, "best thing since …" — which over time became a curse rather than a compliment, and these days stands as a somewhat demeaning reference that’s long since grown moldy and stale.

In truth, Logano has been on a steady progression the past two years, flourishing in a Penske stable where he’s every bit the counterpart to Keselowski, but a lot of that previous stuff still sticks to him like strips of Bare Bond. If there’s anyone who deserves to be able to hit a reset button in terms of public perception, it might be Logano, who just a few years ago was dismissed as the can’t-miss kid who missed. It’s perhaps an imperfect comparison, but Logano was so young when he began his full-time Sprint Cup career — he was 18 when he started the Daytona 500 in 2009 — his situation feels very much like that of a basketball player who declared for the NBA straight out of high school, and then needed a few years of seasoning at the highest level before he was fully ready to compete.

Well, clearly he’s there now, given that he’s not only tied for the series lead in race victories, but perhaps also the more telling statistic of top-five finishes. He’s led double-digit laps in all but two events this season. He’s second only to Keselowski in average starting position, comprising a Penske team that’s the class of group qualifying and a beast on intermediate tracks. All of those indicators lead to one thing — the No. 22 bunch is showing staying power at a point in the season when that means something. Forget the legacy of Sliced Bread, which has long since passed its expiration date. It’s beyond time to take a fresh look at Logano, and judge him not on his past but his present.

That past, though, does stand as something of a cautionary tale. Some people were distressed at the idea of Kyle Larson moving into the Sprint Cup ranks this season, even though the Ganassi driver was three years older than Logano at the time of his ascension to the sport’s top level. At 18, Jimmie Johnson was racing off-road trucks. Dale Earnhardt Jr. was racing late models. Stewart was racing three-quarter midgets. Gordon had yet to make his first start in what’s now the Nationwide Series. Meanwhile, Logano was bracing for his first full campaign in NASCAR’s big league, in cars that are the most difficult in the world to drive. Talk about men versus boy. And people wonder why it took him a little while to bloom?

"Did I start too soon? Yeah, no doubt I did," he said at Darlington. "But it is an experience that I value a lot right now, because I am 23 years old with six years of experience behind me, and there is nobody else out here who has that. I am thankful for that opportunity and the tough times I went through to figure it out. … Things are going good right now. All the hard work is paying off."

Logano’s journey should perhaps curb the enthusiasm of those who seem to want 18-year-old sensation Chase Elliott in Sprint Cup right this minute, a rush team owner Earnhardt Jr. thankfully stemmed last week by opining via Twitter that the JR Motorsports star should spend two full seasons in the Nationwide ranks. Meanwhile, Logano reaches this sweet spot in his career as he’s set to turn 24, is engaged to be married, and despite his baby-faced smile seems light years removed from that teenager thrust into NASCAR’s highest level before he was ready.

Yes, to those stalwarts in the grandstand clad in Intimidator garb and raised on racers who didn’t hit their peak until nearly middle age, Logano is probably still seen as a kid, and probably will be for a while. Heck, Gordon had three championships and still fought the same perception, so at the least he’s in good company. Regardless, Sliced Bread is gone, the last crumbs wiped from the countertop. What’s left behind is a maturing driver on the rise, no matter which way you slice it.

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NASCAR Chairman and CEO speaks as part of panel at Milken Institute Global Conference

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Photo courtesy of Milken Family Foundation

NASCAR Chairman and CEO Brian France took part in "The Business of Sports" panel at the Milken Institute Global Conference in Los Angeles on Wednesday. France emphasized the importance of social media and the event experience unique to sports.

France was joined by basketball legend and Los Angeles Dodgers co-owner Magic Johnson; All-Pro wide receiver Larry Fitzgerald and Mamelodi Sundowns FC owner Patrice Mostepe. The panel was moderated by FOX Sports and Showtime sportscaster Jim Gray.

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"Social media is the greatest opportunity and greatest challenge to reach the Millennial fan," France said.

To meet the challenge, France noted the Daytona Rising reimagining of an American icon, the Daytona International Speedway, will have 11 football-field sized areas for social media.

Johnson noted social media is a major component of the Dodgers’ business and said that Dodger Stadium is the eighth-most Instagrammed spot in the world.

Speaking from a current athlete’s point of view, Fitzgerald said, "With social media there is the chance to gain exposure but there is also a chance you can be exposed."

Mostepe, owner of a South African soccer team, agreed with France and Johnson on the opportunities afforded business by social media.

"Social media offers an opportunity to create revenue and connectivity to your clubs," Mostepe said.

After inking long-term deals last year with FOX and NBC for a reported $8.2 billion, France moved the discussion forward, discussing the event experience.

"Sports has been and always will be the most attractive television content," France said. "Fans want to see it live."

Johnson concurred, saying, "Nothing like being at live sports events. It’ll never change. Never. Hearing cars whiz by. You can’t feel that anywhere else."

The Milken Institute stated mission is to "improve lives around the world by advancing innovative economic and policy solutions that create jobs, widen access to capital and enhance health." It seeks to act out its mission through its flagship Global Conference, private meetings and retreats in the United States and around the world.

Watch the entire panel discussion below:

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