Season-opening race remains a constant in NASCAR’s sea of change

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DAYTONA BEACH, Fla. — These days, the cranes are the first thing you notice about Daytona International Speedway. They tower above the race track, even above the steel framework of a new frontstretch grandstand that will be twice the height of the existing one. Men in hard hats are everywhere, some of them lit by the occasional flare of a welding torch. Temporary banners indicate the current seating areas, all of it a reminder that this Speedweeks will take place in a construction zone.

If the renderings are any indication, all the work will be worth it, and NASCAR’s most famous race track will become the ultra-modern, showplace facility it deserves to be. But then again, the magic that can radiate from here has always been less about the physical venue itself — which has gone through all kinds of transformations since Bill France Sr. scraped it out of the ground so many years ago — than something much more intangible. The place may be crawling with steelworkers at the moment, but there’s a timeless quality about it nonetheless. Daytona may change, but the Daytona 500 remains the same.

That’s never more evident than it is in a season like this one, where NASCAR will experience, among other things, both a new kind of qualifying procedure and a revamped method of determining who wins the Chase for the NASCAR Sprint Cup — changes that will impact almost every weekend on which the premier circuit competes. Almost. After having all these modifications announced, discussed, dissected and debated over the past month, it’s time to put them aside for a bit. Because the beautiful thing about Daytona is, the immediate future always looks a little like the past.

Yes, you could sense that even Tuesday, as workers once again put up the temporary orange fencing that for years now has separated Speedweeks-bound pedestrians from the traffic on International Speedway Boulevard. The Daytona 500 is, after all, a race that has remained fundamentally unchanged despite the necessary modernity that’s engulfed NASCAR over the past decade. The distance is still 500 miles, like it’s always been. The starting field is still set by qualifying races, like it’s always been. The winner still hoists the Harley J. Earl Trophy, like he always has. From Lee Petty to Ward Burton to Matt Kenseth, the significance of this single victory is as eternal as the sands of the Daytona shoreline itself.

These two weeks belong to you, you purists and traditionalists. That new group qualifying format? The NASCAR Camping World Truck Series and NASCAR Nationwide Series may use it here, but for the Daytona 500, ritual reigns over all. After some experimentation with start times, the green flag once again falls under bright Florida sunshine in the early afternoon. Although the Budweiser Duel qualifying races have been moved under the lights this season, the basic structure of Speedweeks has long been a constant — the exhibition now known as the Sprint Unlimited highlighting the first half since 1979, the NASCAR troika anchoring the second in place since 2000, the Great American Race itself a fixture since 1959.

All of those are giant stone pillars that may get spruced up or repainted every once in a while, but remain fundamentally in place. Over the past 13 years NASCAR has taken some giant leaps, from striking national television contracts to expanding its geographic footprint to instituting a playoff system. This is a very different sport than it was even in 2000, when reigning series champion Dale Jarrett won his third Daytona 500 title, a trifecta that as much as anything got him into the Hall of Fame. But the meaning of this race has not budged one iota — if anything, it’s become even further deeply rooted given all the change that’s taken place around it. The Daytona 500 is NASCAR’s single greatest touchstone, its rock even though another track once called itself the very same thing.

My goodness, just look at the reactions. Darrell Waltrip dancing a jig. Dale Earnhardt rolling down pit road shaking hands with one crewman after another, no matter what colors they wore. Dale Earnhardt Jr. being mobbed by his team at the start/finish line. Jeff Gordon banging a drumbeat on the roof of his car. Jamie McMurray being reduced to tears. Trevor Bayne screaming in disbelief over the radio. Jimmie Johnson waiting until (almost) everyone had left the race track to break out his rendition of the Harlem Shake. Yes, every driver wants to win every week. But no race evokes personal and memorable responses quite like the Daytona 500, simply because no other race means as much.

In fairness, the Daytona 500 is not completely immune to change. It’s a little bit different every year, given that there are often new rules in play, new editions of cars being rolled out, new drivers carrying new hopes for a new season. Rain once pushed the start to a Monday night, and a jet dryer fire pushed that same finish to a Tuesday morning. The length of the qualifying races — which back in the day counted as points victories — have been tinkered with. The entirety of Speedweeks itself has been picked up and shifted on the calendar to accommodate factors outside of NASCAR.

But in and of itself, the Great American Race remains the same thing it’s always been. No other event better bridges the gap from the beach contests of yesteryear to the modern high-speed ovals of today. No other event has maintained its stature to fans and competitors alike for as long. In the coming years, some driver will win the Daytona 500 before a rebuilt stadium of a race track, the one rising up in the form of a steel superstructure right now. And the meaning and significance of that victory won’t be any less than it was when Junior Johnson or Fireball Roberts won it before a grandstand that might have risen about a dozen rows high.

And now, the journey to that same moment begins again — quite literally, in that trucks carrying NASCAR Sprint Cup Series race cars were trundling down the interstate on Tuesday, trying to get ahead of a winter storm that had the Charlotte area in its crosshairs. Thursday brings Media Day, Friday cars on the track for real for the first time in 2014. And next Sunday, a driver will roll into Victory Lane with construction cranes and steel framework rising up in the background. Odds are, he or she won’t even notice, given all the tears and champagne in their eyes. They’ll have won the Daytona 500. That’s all that matters. That’s all that ever has.

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Bryant joins IMC team after 20-year career in U.S. Army

DAYTONA BEACH, Fla. – NASCAR announced several personnel moves within its Integrated Marketing Communications (IMC) department, including the hiring of Tom Bryant, a 20-year U.S. Army veteran, to a new position of Director, Touring and Weekly Communications.

Bryant is a recently retired Lt. Colonel, who completed his service after a decorated career in the Infantry and Special Operations. He most recently served as director of public relations for the U.S. Special Operations Command in Kabul, Afghanistan.

 

"Tom brings a wealth of communications experience under a variety of different environments to NASCAR," said Brett Jewkes, NASCAR chief communications officer. "He grew up around short tracks and has a life-long passion for racing. As we increase our focus on the grassroots racing programs that are so instrumental to developing the next generation of drivers and fans, securing a leader for this position was our top offseason priority. Given NASCAR’s long-standing commitment to the U.S. military, we’re proud to add Tom to our team."

Bryant, an Alabama native, officially begins March 3 and will be based out of the Daytona Beach, Fla., office. He will report to David Higdon, managing director, integrated marketing communications, and work closely with George Silbermann, NASCAR vice president of touring and weekly series, as well as a number of other NASCAR executives whose business units directly are impacted by the touring and weekly series.

Prior to his most recent service in Afghanistan, Bryant held the following positions with the U.S. Army:

·       2010-2012 – Director of Public Relations, U.S. Army Special Operations Command, Fort Bragg, North Carolina

·       2008-2010 – Director of American Forces Network South, Vicenza, Italy

·       2006-2008 – Chief of Media Relations and Public Information, U.S. Military Academy, West Point, New York

·       2004-2006 – Director of Public Relations, 101st Airborne, Ft. Campbell, Kentucky

·       Prior to 2004 – Infantry Officer, U.S. Army

In addition, NASCAR announced the hiring of Adé Herbert as coordinator, Fan and Media Engagement Center. A graduate of Fordham University in New York who served in the U.S. Navy from 1993-97, Herbert participated in the NASCAR Diversity Internship Program and worked with Rev Racing for three years on its marketing and public relations initiatives. Herbert will be based in NASCAR’s Charlotte, N.C., office.

NASCAR also made several Integrated Marketing Communications promotions heading into the 2014 season:

  • Kurt Culbert has been promoted to senior director, stakeholder communications
  • Jayme Avrit has been promoted to senior manager, stakeholder communications
  • Matt Nordby has been promoted to senior manager, broadcast and entertainment communications
  • Alex Moore has been promoted to senior coordinator, content communications

NASCAR’s 2014 season begins Saturday with the NASCAR Sprint Cup Series’ Sprint Unlimited annual non-points event at Daytona International Speedway. Sunday will feature Coors Light Pole qualifying for the Daytona 500, also at the "World Center of Racing," along with the kickoff of the touring series season featuring the NASCAR K&N Pro Series East opener at New Smyrna (Fla.) Speedway.

For more information on the NASCAR touring and weekly series, visit NASCARHomeTracks.com and follow on Facebook.com/NASCARHomeTracks and Twitter: @NASCARHomeTrack.

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Media Day is Thursday, with on-track action beginning Friday

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DAYTONA BEACH, Fla. – Whether having just returned from their European holidays and family trips to the beach or trying to beat the snowstorm that hit the Southeastern United States this week, drivers and race teams have packed up and headed to Daytona Beach for the opening of the 2014 season.

Of course, for Daytona International Speedway President Joie Chitwood III, the Daytona 500 has been on his mind since Jimmie Johnson hoisted the last season’s trophy five hours south.

"We’re in the middle of race ready," Chitwood said, referring as much to the massive $400 million Daytona Rising construction project going on around the track as the fresh season mindset inside it.

The 2014 version of Daytona Speedweeks start Thursday with the traditional Media Day interview sessions and photo shoots for drivers in all three national series.

Then the first official laps of the season begin.

Friday will feature practices for Saturday night’s Sprint Unlimited non-points race featuring last year’s pole-winners and past winners of the most fan friendly race show in America. The front row of the Daytona 500 will be set Sunday.

Next Thursday will be the primetime debut of the Budweiser Duels at Daytona, the twin 150-mile qualifying races, followed by the Camping World Truck Series and Nationwide Series season openers on Friday night and Saturday afternoon, respectively.

By the time the green flag waves Sunday afternoon for NASCAR’s Daytona 500 – a fresh set of storylines – from Tony Stewart’s return from injury to the beginning of Johnson’s quest for a seventh championship – will be banner headlines across the world.

The only thing that gets Chitwood more animated than talking about the 40 million pounds of steel or new high tech amenities his track’s makeover will include is the impact that the recent Sprint Cup Series championship format change – with its emphasis on winning — will have on the season, and in particular the Daytona 500.

"Look at what NASCAR is doing in making these changes, look at what Daytona is doing in reinvesting $400 million in our facility, we’re doing the same things." Chitwood said. "We’re planting our flag in the sport and saying we’re going to keep improving, pushing the envelope and getting better and I think they’ve done it."

And as if the typically unpredictable, frantic Daytona 500 pace weren’t enough?

"The format changes support the nature of ‘hey, you want to win the Daytona 500 then you need to be aggressive,’" Chitwood said smiling widely. "And now there’s even more reasons to be aggressive. With the way this system is set up you’ve got to be aggressive all year, you’ve got to get a win on the board.

"I think it supports racing hard at Daytona."

While the outside of the track will look different – from huge steel infrastructure and towering cranes to temporary fan entrys and lots of construction fencing – but the facility’s inside and the promise of inside the facility and on-track remains the same for this year’s race.

And that’s exactly what Chitwood is counting on. This race is the ultimate equalizer, the track where everyone’s championship hopes are stoked.

"When they show up every day they think they can win and this year more than ever that win will mean something," Chitwood said.

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Cain: Patrick can win at NASCAR’s highest level

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This isn’t the first time in Danica Patrick‘s career that her talent and motivation have been challenged. But when NASCAR Hall of Famer Richard Petty, a seven-time champion and the sport’s winningest driver, publicly questions your place in the sport, people take notice.

And, if you’re Patrick, you take the high road.

Over the weekend, Petty addressed a group at the Canadian Motorsports Expo. It wasn’t a media interview, according to his team, but a handful of local reporters were in the audience and asked if he thought Patrick would ever win a NASCAR Sprint Cup Series race.

"If everybody else stayed home," Petty replied candidly. "If she’d have been a male, nobody would ever know if she’d showed up at a race track."

Then, according to a Richard Petty Motorsports spokesman, Petty also discussed Patrick in a broader context in relation to her impact on the sport.

"This is a female deal that’s driving her," Petty said. "There’s nothing wrong with that because that’s good PR for me. More fans come out, people are more interested in it. She has helped to draw attention to the sport, which helps everybody in the sport."

And the 76-year-old Petty hasn’t backed off his remarks either, although his team insisted this week that The King’s words were not intended to be sexist.

Since then, the nightly news, major newspapers and every cable sports show host and racing blogger have enjoyed a spirited debate on the matter.

Brad Keselowski, the 2012 Sprint Cup champion, was asked about it during an appearance on the "Dan Patrick Show" on Wednesday.

"God bless Richard," Keselowski said. "He said what he was thinking. I can’t disagree with a guy who says what he thinks. There’s something to be said for that, but I can disagree slightly with his comments. I do think that she has a chance at winning. Is she a top-level driver? Absolutely not. But she does have a chance at winning so I think it’s probably unfair."

Coincidentally this has all come up less than two weeks before NASCAR’s biggest event, the season-opening Daytona 500 — the race Patrick has come closest to winning. Last year, Patrick made history by becoming the first woman to win the Daytona 500 pole position and lead the race (twice for five laps) — making her one of only 13 drivers to lead both the Daytona 500 and Indianapolis 500 — and her eighth-place finish in the 500 is also a historic best.

Even last February, some wondered aloud if winning the pole was enough to satisfy the frenzied Danica hype, fully expecting her to fall back once the green flag dropped. Instead she ran up front all race and was in position to contend for the win up until the last lap. A couple of former Daytona 500 winners, Jimmie Johnson and Dale Earnhardt Jr., were among a handful of veterans to out-maneuver the then-rookie in a typically wild and exciting checkered flag free-for-all.

Afterward, the winner Johnson gave her the ultimate vote of confidence.

"I didn’t even think about it being Danica, but just another car on the track that was fast and I think that’s a credit to her," Johnson said.

It’s a delicate and paradoxical situation for Patrick. She wants to fit in and be considered "one of the guys" good enough to contend for a trophy each week.

But for the good and the bad, Patrick will never be just "one of the guys" even if she does eventually contend for a trophy each week. She’s reconciled that. Now everyone else should.

Be assured — Patrick doesn’t race in NASCAR’s premier Sprint Cup Series so she can make GoDaddy commercials. She makes GoDaddy commercials so she can race. She races to win. And that’s no different from many of her competitors, who also use their own distinctive marketing assets to appeal to sponsors and make them successful pitchmen — even during extended times they aren’t winning races or championships.

Earnhardt’s down-home charm helps him sell Wrangler jeans. Super-fit Carl Edwards displayed his toned physique in "ESPN The Magazine," and it gives him credibility as a Subway pitchman. Jeff Gordon‘s Hollywood-ease has even earned him a hosting gig on "Saturday Night Live."

Yes, these guys have all won races. But they came into the Cup level with a lot more stock car experience than Patrick.

In a lot of ways, Patrick’s career has been like negotiating that final lap of the Daytona 500 — with the added weight of expectation and scrutiny tied to the back bumper, speed bumps of doubt and a huge learning curve ahead. And while she may often be a polarizing figure for fans and non-fans, Patrick is well-liked in the NASCAR garage and respected by the guys she’s going door-to-door with at 200 mph.

And for sure at least two young members of the NASCAR family are solidly in Patrick’s corner.

In the moments after Patrick won the Daytona 500 pole over three-time Daytona 500 winner Gordon, his then 5-year-old daughter Ella excitedly ran over and asked for a photo … with Patrick.

In the next few days, Johnson’s young daughter Evie was a frequent visitor to Patrick’s Daytona garage stall. Johnson joked that she only knew two cars: his and Patrick’s bright green Chevrolet. Matt Kenseth and Edwards’ daughters are big fans, too.

So Patrick’s early morning interview session Thursday at Daytona 500 Media Day will probably go something like this: "How was your offseason, Danica? Any idea what you’re going to buy your boyfriend Ricky for Valentine’s Day?" Followed by, "What’s your reaction to Richard Petty’s comments about you?"

Sadly, the cringe-worthy question of whether she — or any female driver — is good enough to win is old hat for her. Expect Patrick to respond with typical grace and class.

Best of all will be when she doesn’t have to answer that kind of a question anymore. But what will it take — a win, two wins, a championship?

Can Patrick win? Of course she can. She wouldn’t be in this position if she couldn’t.

Clearly there’s something different in her DNA that drives her — and other women in predominantly male work environments — to forge ahead, follow dreams and resist the doubt.

It would have been far easier for Patrick to give up racing than to leave her family as a teenager and move to England to hone her talents against the best aspiring open-wheel drivers.

It would have been easier to simply take the endorsement money and fame when she was initially dismissed in IndyCar as a novelty act, but instead she became the first woman to lead the Indianapolis 500 and then to win an IndyCar race (Japan, 2008).

After earning the respect of the open-wheel sect, it would have been easier to stay there where she was embraced and celebrated, but instead she took the risk and earned a one-of-a-kind opportunity to compete on NASCAR’s biggest stage.

Will that first win come this year — only her second full-time in the Cup Series? Her expectations are to improve on last season and a victory would be a bonus, although history shows it takes time even for those drivers with more stock car experience than Patrick.

Two-time Daytona 500 winner Michael Waltrip’s first trophy came 15 years into his career. It took Petty’s son Kyle — who has also famously questioned Patrick’s ability and drive — six years before he visited a Sprint Cup Victory Lane. And one of Petty’s current drivers, Aric Almirola, is still looking for his maiden victory entering the third full-time year of his Cup tenure.

Patrick isn’t racing cars at the highest level to silence the critics or prove the naysayers wrong. She is doing this to prove herself right. That she can win.

And what’s the alternative? Not to try?

Bet Ella Gordon and Evie Johnson would say "no way."

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Season-opening races fire engines on 2014

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DAYTONA BEACH, Fla. (Feb. 12, 2014) – Hundreds of media members will flock to Daytona International Speedway early Thursday morning, with the first tap of the keyboard signaling the unofficial start of Speedweeks at Daytona. Between that point, and the checkered flag closing the Daytona 500, drivers from every level of NASCAR will compete.
 
And an offseason will mercifully end.
 
First up, NASCAR Media Day. More than 300 media members representing print, broadcast and online outlets will interview more than 50 drivers representing the NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Camping World Truck Series and the NASCAR Next program. The day-long event will be broken into morning and afternoon sessions. For a full schedule of driver availabilities at NASCAR Media Day, please visit NASCARMedia.com. Follow NASCAR.com throughout the day for live coverage.

Daytona Speedweeks’ first on-track action takes place on Friday evening with two practices in preparation for Saturday night’s annual non-points event, The Sprint Unlimited (8 p.m. ET on FOX Sports 1, Motor Racing Network and SiriusXM NASCAR Radio).
 
The Sprint Unlimited features drivers who won a Coors Light Pole in 2013, or any driver who has previously won the event and ran at least one race last season. Eighteen such competitors fit those criteria, including three-time champion Tony Stewart, who will make his long-awaited return after a broken leg sidelined him for the second half of last season. Two drivers – Danica Patrick and Ricky Stenhouse Jr. – will make their Sprint Unlimited debut.
 
Fans can cast their votes to set the overall format and determine key racing elements of The Sprint Unlimited. Fans will again set the number of laps in each of the three segments, while also voting on how drivers will line up at the start of the race and how they will line up for the restart of the final segment. Fans can submit their votes within the official NASCAR app, NASCAR MOBILE, or at NASCAR.com/SprintUnlimited. Voting is unlimited and all votes cast through NASCAR MOBILE will count twice.
 
On Sunday, NASCAR sets the front row for the Daytona 500 during Coors Light Pole Qualifying (1 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio). Last year, Danica Patrick became the first female driver to win a pole in NASCAR Sprint Cup Series history, while also becoming only the fourth Sunoco Rookie of the Year to win the pole for the Daytona 500. Eight drivers are competing for rookie honors this season, and all are expected to qualify on Sunday.
 
On Sunday night, the NASCAR K&N Pro Series East will open its season at New Smyrna Speedway at 7:30 p.m. ET with the running of the New Smyrna 150 presented by JEGS. FOX Sports 1 will broadcast the event on Saturday, Feb. 22 at 9 a.m. ET.
 
The K&N Pro Series drivers make a quick turnaround, competing again on Tuesday, this time at the World Center of Racing – Daytona International Speedway – for the second running of the UNOH Battle at the Beach. A non-points race featuring drivers from the NASCAR Whelen Modified Tour and NASCAR Whelen Southern Modified Tour opens the evening of racing, followed by a points event for the NASCAR K&N Pro Series East. The stars of tomorrow will compete under the lights on the track’s famed backstretch starting at 7 p.m. ET on FOX Sports 2. Motor Racing Network (MRN) will go on the air at 6:45 p.m. ET with its pre-show, and the broadcast will be streamed live at MRN.com and simulcast by SiriusXM NASCAR Radio.
 
Short-track fans will have more than a week of racing at New Smyrna as the NASCAR Whelen All-American Series headlines the track’s 48th Annual World Series of Stock Car Racing. Super Late Models are the top division at New Smyrna, which will hold racing every night between Feb. 14-22.
 
For the first time in the race’s history, the Duel at Daytona – twin 60-lap, 150-mile qualifying races for the Daytona 500 – takes place in primetime. On Thursday, Feb. 20, the remainder of the 43-car Daytona 500 starting grid will be set, starting at 7 p.m. ET (FOX Sports 1, MRN and SiriusXM NASCAR Radio).
 
Championship points racing begins Friday, Feb. 21 with the NASCAR Camping World Truck Series NextEra Energy Resources 250 (7:30 p.m. ET on FOX Sports 1, MRN and SiriusXM NASCAR Radio; NCWTS SETUP with Krista Voda airs at 6:30 p.m. ET). The NASCAR Nationwide Series takes the spotlight Saturday, Feb. 22 in the DRIVE4COPD 300 (1:15 p.m. ET on ESPN, MRN and SiriusXM NASCAR Radio).
 
And finally, on Sunday, Feb. 23, engines crank on the most prestigious race in NASCAR – the Daytona 500. FOX will broadcast the race live at 1 p.m. ET (FOX NASCAR SUNDAY starts at noon ET on FOX), with radio coverage on MRN and SiriusXM NASCAR Radio.
 
Visit NASCAR.com for full coverage of Speedweeks.
 
Fans Call The Shots In The Sprint Unlimited The 187.5-mile/75-lap Sprint Unlimited will be run in three segments. A NASCAR.com fan vote will decide how those segments break down. The choices: 30 laps, 35 laps and 10 laps; 30 laps, 30 laps and 15 laps; and 30 laps, 25 laps and 20 laps. Voting closes at 6 p.m. ET on Saturday.
 
Fans also have the opportunity to vote on the starting lineup for the race. The nominees: Most Career Poles; 2013 Driver Points Standings; and Final Practice Speeds, with voting closing at 7:30 p.m. on Saturday. Finally, fans have through the drop of the green flag on the race’s second segment to vote on the restart order for the final segment. The ballot includes fastest lap, with drivers with the fastest lap in the first two segments starting first; Most Laps Led, with the driver with the most laps led in the first two segment starting first; and a Mandatory Pit Stop, with the final segment line up per the race off pit road.
 
A total of 18 drivers are entered in The Sprint Unlimited: Jamie McMurray, Brad Keselowski, Kevin Harvick, Marcos Ambrose, Danica Patrick, Denny Hamlin, Tony Stewart, Ricky Stenhouse Jr., Kyle Busch, Matt Kenseth, Joey Logano, Jeff Gordon, Ryan Newman, Terry Labonte, Kurt Busch, Jimmie Johnson, Dale Earnhardt Jr. and Carl Edwards.
 
Qualifying Sets Daytona 500 Front Row … Sunday’s Daytona 500 Coors Light Pole qualifying is unique in that only the top two positions will be guaranteed. Remaining qualifiers are seeded by qualifying speed into Thursday’s Duel.
 
The front-row qualifiers and the highest 15 finishers in each Duel – excluding the front row from qualifying – will earn a spot in the Daytona 500. The next four fastest Coors Light Pole qualifiers will make up positions 33-36. Six provisional starting positions (37 through 42) will be awarded to the highest eligible car owners in final 2013 standings not otherwise qualified for the race. The 43rd position will be filled by the most recent past champion participating in a 2013 event. Should no past champion be eligible, the final position goes to the next highest owner in 2013 points.

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Joint effort between RAB Racing, TeamSLR puts Lagasse Jr. in No. 29 Toyota

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Photo courtesy of RAB Racing’s official Twitter account: @RAB_Racing

Scott Lagasse Jr. will drive in the DRIVE4COPD 300, the NASCAR Nationwide Series season-opening race at Daytona International Speedway.

In a joint effort between RAB Racing and TeamSLR, Lagasse Jr. will be in the No. 29 Alert Today, Alive Tomorrow Toyota Camry. Matt Lucas will serve as the team’s crew chief for the race.

The start will be Lagasse Jr.’s 56th in the Nationwide Series and his fifth career NNS start at Daytona.

The "Alert Today, Alive Tomorrow" initiative is a focused initiative of the Florida Department of Transportation and began in 2011 with the goal of increasing awareness and decreasing crashes, injuries and fatalities of bicyclists and pedestrians in the state of Florida.

"Driving the Alert Today, Alive Tomorrow at Daytona is a great opportunity for TeamSLR to partner with RAB Racing and FDOT," Lagasse Jr. said in a release. "I look forward to working with Robby Benton and crew chief Matt Lucas on the No. 29 Toyota Camry. I am excited to partner with FDOT to spread the word and remind everyone of the dangers for pedestrians and bicycles on the road. We can all help reduce deaths if we stay alert and pay attention. Please join me in making a difference."

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Patrick will drive No. 30 entry for Turner Scott Motorsports

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Danica Patrick will drive for Turner Scott Motorsports in the NASCAR Nationwide Series season opener at Daytona International Speedway next week.

Patrick, who will drive TSM’s third entry in the race, will be behind the wheel of the No. 30 Florida Lottery Chevrolet Camaro for the DRIVE4COPD 300 on Feb. 22. Mike Greci will serve as the crew chief for the car. Dylan Kwasniewski and Kyle Larson will also drive TSM entries for the 300-mile race.

Here’s a sneak peak at her paint scheme, courtesy of Turner Scott Motorsports’ official Twitter account.

"I’m really looking forward to competing in the Nationwide Series race at Daytona once again and driving the No. 30 Florida Lottery Chevrolet Camaro," Patrick said in a release. "Turner Scott Motorsports is a great organization and I worked really well with Mike Greci and the whole team in both of the races I did with them last year. I know that I’m definitely capable of a win this year working with that group. It just comes down to making it until the end. I have to thank the Florida Lottery for coming on board; they’re giving me the opportunity to run this race and to support education in the State of Florida."

Last season, Patrick ran in two Nationwide Series races for TSM, finishing 36th at Daytona following an electrical failure and 31st at Talladega because of a crash. She had an average starting position of eighth.

"We are so happy to announce that Danica will be returning to TSM in Daytona," team co-owner Harry Scott Jr. said. "We think a lot of Danica and she was a very strong competitor in both of the races that she ran for us last year. Restrictor-plate racing is tough, but she’s shown a lot of skill at Daytona in the past. I have no doubt that she has everything it takes to bring our car to Victory Lane."

In six previous Nationwide starts at Daytona, Patrick has one pole and a best finish of 10th place. In last season’s Daytona 500, Patrick became the first woman to win a pole for a NASCAR Sprint Cup Series race and finished eighth in the race.

Patrick is entering her second full-time season in the Sprint Cup Series with Stewart-Haas Racing.

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Speed Stick GEAR comes on board for Swan Racing driver

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Cole Whitt has a primary sponsor for next Sunday’s Daytona 500.

Swan Racing announced on Wednesday that Speed Stick GEAR will sponsor Whitt and the No. 26 Toyota for the Great American Race.

Speed Stick will also film a multi-part YouTube documentary series that will chronicle the rookie’s preparation and in-car experience during his first NASCAR Sprint Cup Series race at Daytona International Speedway. The documentary series will debut March 1 on Speed Stick’s YouTube channel.

"Nothing is more heart-pounding than driving 200 miles per hour, just inches apart — especially in front of tens of millions of people," Whitt said in a release. "Preparation is everything. My crew, my car and my body have to perform at an advanced level."

Whitt, 22, has run in 14 career Cup races and will compete for this season’s Sunoco Rookie of the Year award.

The Daytona 500 is on Sunday, Feb. 23 at 1 p.m. ET on FOX. Coverage of the race will begin at 12 p.m. ET on FOX.

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Harvick, organization share goal to provide programs that help at-risk youth

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Kevin Harvick has joined the Cal Ripken, Sr. Foundation board of directors effective immediately, the organization announced Wednesday.

"We are excited to have Kevin join our team, as we share a common goal and passion for providing youth with positive outlets and programs," said Steve Salem, president of the Cal Ripken, Sr. Foundation in a release. "With the tireless efforts of our dedicated board members and generous partners, we will continue to provide a supportive environment for every child across the country."

One of the first initiatives in which the Ripken Foundation and Kevin Harvick Foundation will combine efforts is construction of a Youth Development Park in the greater Greensboro, N.C., area.

"It is such an honor to be asked to sit on the Cal Ripken, Sr. Foundation board," Harvick said. "Through the Kevin Harvick Foundation, my wife DeLana and I have been fortunate to positively impact the lives of children in our hometowns. With this combined partnership, we will have the opportunity to reach children and support initiatives on a national level."

Established in 2010 by Harvick and his wife, DeLana, the mission of the Kevin Harvick Foundation is to support programs that enrich the lives of children throughout the United States. The foundation works to not only improve the quality of life, but to help underprivileged youth find and realize their dreams by supporting programs such as the Kevin Harvick Athletic Scholarship Fund at California State University Bakersfield and the University of North Carolina Chapel Hill, a camper cabin at Victory Junction, Baptist Children’s Homes of N.C. and Boys and Girls Clubs.

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