Driver, crew chief confident entering final season together

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He feels the burn whenever he sees one of those season-in-review videos, the kind featuring a montage of NASCAR Sprint Cup Series drivers and their accomplishments over the past year. The images blend from one into another, but so many are the same — celebratory burnouts, sprayed champagne and fluttering confetti, trophies lifted high overhead. There’s often one exception, though, and it leaves Dale Earnhardt Jr. eager to get back to the race track and set things straight.

"All the shots of you are just walking around on pit road, or doing something other than standing in Victory Lane," he said. "And that’s very motivating."

Indeed that was the case in 2013, when Earnhardt’s best season in a decade was missing just one thing — a race victory. While NASCAR’s most popular driver has undoubtedly shown improvement as his tenure with Hendrick Motorsports has progressed, race wins remain a glaring omission. Last season Earnhardt placed fifth in points, recorded a career-best 22 top-10 finishes and took a giant leap toward returning to elite status — and yet, he still went winless for the fourth time in the past five years.

There were plenty of close calls, including five runner-up finishes and a third-place result in a season finale he led until 24 laps remained, all of it bolstering hopes that a breakthrough may be imminent. This may be the final season Earnhardt works with Steve Letarte before his crew chief heads to the television booth, and he may be operating under a new Chase for the NASCAR Sprint Cup format that places an emphasis on victories over everything else. But for the driver of the No. 88 car, there remains an unshakable belief that the dam is about to give way.

"Where I am as a driver in the past couple of years, I think I am on the verge of breaking through and having possibly one of my best seasons. Maybe it’s just the stars aligning or fate that they’re making these changes, and maybe we just have the type of season we need to have to be the guy in Homestead holding the trophy. So with the trajectory our team has had, we’re peaking at the right time to battle for a championship," Earnhardt said.

"I never felt, even when they changed the Chase the first time, I never felt they would change the format and how you won it would change. I always feel like the best car, the guy who runs the best, the guy who is the most consistent, wins the most races or what have you — the guy who is the guy will be the champion. Still feel that way, even with the new rules. … If we do what we need to do and keep getting better, we’re going to have a shot. We’re going to be there. We’re going to be one of those four guys at Homestead."

Heady words indeed from a driver who has two race victories since moving to Hendrick in 2008, and hasn’t been in contention for the title on the final weekend since his days at Dale Earnhardt Inc. Even so, Earnhardt and Letarte look back on all those runner-up runs a season ago — three of them to the No. 48 car of Hendrick stable mate and reigning champion Jimmie Johnson — and see them as evidence of how close they really are.

"We’re getting close. We’re working hard. And trust me, no one wants to win more than me and Steve," Earnhardt said. "That’s what our goal’s going to be this year, is to win more races. And if we keep doing what we’re supposed to do, and what we’ve been doing, which I know we will, we’re going to do that. It’s inevitable."

Although Letarte isn’t necessarily a believer that momentum carries over from season to season — cars and rules change, never more than for 2014 — lessons can still be learned. The good news for the No. 88 team is that the shortcomings of last year were situational rather than systemic — the car showed speed all season, and Earnhardt continued to show patience and maturity under his crew chief. The team’s plan of rolling out its best cars for the Chase unquestionably paid dividends, and in retrospect Letarte wouldn’t change it. There were no major pieces lacking, only a move here or a bit of strategy there.

"We’ve just been second a lot," Letarte said. "We’ve been second to the 48 a bunch, which is a great thing, because we know what equipment is beating us. It’s a frustrating thing, because you know what equipment is beating you. But it’s better to run second to the 48 than third to the 48. We’re proud of the runs we made, and there were a couple that I thought we had a really good shot at, and they didn’t come to fruition. And we don’t just push those to the side. We analyze them. We look at Homestead and say, ‘Why didn’t we win?’ That’s not a, ‘Hey, what did you do wrong, what did I do wrong?’ It’s, ‘What can we do better?’ … I think everyone is willing to take responsibility in getting better, and that’s a special group."

Still, the lack of winning can take its toll. "It really motivates you and ticks you off," Earnhardt said. And Letarte will admit, his team can get frustrated — they are competitors, after all. But unlike fans who may moan and wail after the No. 88 car comes up short yet again, within the race team it’s those second- and third-place finishes that keep optimism alive.

"Is everybody disappointed and has frustration because we want to win? Absolutely. We care too much about our job to not want to win. That’s why we race," Letarte said. "But I don’t think that running close and not winning has been a detriment. I think it’s been an improvement that’s forced us to continually improve. I look at it that way. I would be concerned if you ran second and everybody got down and you thought it was a detriment the next week. I’ve seen it as the opposite. You go and you run second, I think they’re more fired up to get to the next week, because we feel we have a shot to win."

At some point, though, the wins have to come, particularly given how the Chase has been revamped to award the majority of playoff berths to race winners, and how those who reach Victory Lane will have a decided advantage in advancing through each round. Although NASCAR has said Earnhardt would have won the title in 2013 had the new format been applied to last year’s results, it’s impossible to know if everyone involved would have raced the same way given the change in circumstances.

Regardless, the No. 88 team is making no assumptions. To take the last remaining step, from fifth in points to true championship contenders, there’s only one thing left to do.

"You have to win. It’s that simple. You have to win races," Letarte said. "… I think winning, it’s kind of like a star quarterback. There are some great quarterbacks who have some great stats, and there are quarterbacks that win. And we have a lot of great stats, but to consider ourselves a championship contender, my personal belief is, you must win to be a championship contender. There are too many great teams not to."

For Earnhardt, the idea of winning races in 2014 isn’t just a hope — it’s a belief. The confidence over the potential the coming year holds is evident in his voice. He can envision the cracks in that dam, and if the breakthrough does indeed come, he might not be seen holding just any trophy in the next season-in-review video he watches. He might be holding the biggest one of them all.

"To win the championship, we as a team definitely need to win races regardless of the format," Earnhardt said. "We ran second a lot last year, and that felt great. It was a statement for us personally that what we’re doing is working, and we’re getting closer to that goal. I think we’re right there. I think we’re right around the corner. This is the year. Maybe this is the year."

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Chastain moves to Ricky Benton Racing Enterprises, team plans to run 10 to 15 races

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Ross Chastain has found a ride for the 2014 NASCAR Camping World Truck Series with Ricky Benton Racing Enterprises.

Chastain will drive the No. 92 Ford for RBR Enterprises in 10 to 15 races, but could run in more races if additional sponsorship can be secured, according to the team release. Chastain will make his season debut in next week’s NextEra Energy Resources 250 at Daytona International Speedway (7:30 p.m. ET on Feb. 21, FOX Sports 1)

"After a successful 2013 season, I knew I needed to make the right move," Chastain said in the release. "Aligning myself with Ricky Benton and continuing my relationship with the Ford Racing family felt like a move in the right direction for me. Everything came together a little later than we expected but Ricky is putting all the right parts and people in place to have a strong year."

Chastain also tweeted his appreciation for the ride.

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In 14 races for Brad Keselowski Racing in 2013, Chastain posted four top-five finishes, seven top-10 finishes and two poles. His best results were runner-up finishes at Iowa Speedway in September and Phoenix International Raceway in November.

The No. 92 truck will carry primary sponsorship from BTS Tire and Wheel Distributors and the National Watermelon Association. Associate sponsors will be Goodyear FleetHQ and Wynn’s.

Trip Bruce will serve as the team’s crew chief. Bruce has 13 victories as a crew chief in NASCAR national series events, including 10 in the Truck Series. He was the championship winning crew chief for Johnny Benson Jr.’s title in 2008. 

Chastain and Bruce have a brief history as Chastain ran three Truck Series races with Bruce as the crew chief in 2011.

RBR Enterprises also announced a move to run Ford F-150’s powered by Roush-Yates Engines. RBR Enterprises had previously fielded Chevrolets in the Truck Series over the past four seasons.

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One-hour TV special to feature several other drivers, performance by Cee Lo Green

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Danica Patrick and four-time premier series champion Jeff Gordon will welcome fans to a two-day, pre-race party at Daytona Beach as part of a primetime special titled "Daytona 500 Bash At The Beach."

A one-hour special of the event will air at 8 p.m. ET on Saturday, Feb. 22 on FOX. The Daytona 500 is the next day, with the race scheduled to start at 1 p.m. ET and coverage beginning at noon ET on FOX.

The two-day, pre-race party at Daytona Beach will celebrate the Great American Race like never before and take "an entertaining look at just how big the Daytona 500 is, with special features and a light recap of the most exciting storylines from 2013," according to a FOX Sports release.

Patrick and Gordon will be joined by FOX Sports’ Charissa Thompson and Danielle Trotta. Jimmie Johnson, Dale Earnhardt Jr., Tony Stewart, Clint Bowyer, Miss Sprint Cup and other VIP guests are slated to be interviewed backstage by Trotta.

Grammy award-winning artist Cee Lo Green will be the musical headliner for the inaugural event. Miami Heat disc jockey DJ Irie will also provide a musical backdrop for the festivities.

In addition, the fan-viewing party also includes autograph sessions with NASCAR drivers and VIP guests, as well as a gaming lounge highlighted by the Oculus Virtual Reality technology simulating NASCAR driving, a social media concierge and free giveaways for the people in attendance.

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NASCAR Next driver looking to build off successful 2013 Whelen campaign

Ryan Preece, the 2013 NASCAR Whelen Modified Tour champion, will run two races for Tommy Baldwin Racing in the NASCAR Nationwide Series in 2014.

Preece, who is also a member of the NASCAR Next program, will make starts at Richmond International Raceway and New Hampshire Motor Speedway driving the No. 36 Chevrolet for TBR. East West Marine, a company out of Manorville, N.Y., will adorn the car for both races.



"I can’t wait, and I’m very happy to have this chance again," Preece said in a team release. "You never know if your first race in a car, could be your last one. Making the best of the opportunity is key. I’m very lucky to have someone like Tommy pushing and supporting me. He has given me a ‘true’ opportunity that is very hard to come by in today’s racing. There aren’t very many car owners that will put you in a car like he is doing."

Last season, Preece made his Nationwide debut at New Hampshire for TBR, finishing 24th in the July race at Loudon.

"Ryan proved himself last year at New Hampshire Motor Speedway and we are looking forward to his return with TBR," team owner Tommy Baldwin said.

Decorated driver has contemplated stopping before, but jokes about capping his career

Jeff Gordon has more wins than any active driver in NASCAR’s premier division. But it’s the quest for a fifth championship, which would be his first under the Sprint Cup name and the 10-race Chase format, that keeps him motivated.
 
Thus, it was startling to hear Gordon say with some mock seriousness during the Sprint Media Tour last month that he would retire "on the spot" if he were to clinch title No. 5 this November at Homestead-Miami Speedway. Pressed to explain himself, the 42-year-old driver elaborated but with plenty of smiles and tongue-in-cheek laughter.
 
"I think that would be a great way to go out. So I think, ‘what’s another few years?’ " Gordon chuckled. "But I know that if we did that, I’d be thinking maybe we could do it again next year. So don’t hold me to that. I’m jokingly serious."

Or seriously joking. Gordon will embark on his 22nd year of big-league stock-car racing when Speedweeks begin this weekend at Daytona International Speedway. He’ll be bidding for his fourth Daytona 500 crown on Feb. 23, a chance to build on his career win total of 88, and a shot at another championship under a new Chase for the NASCAR Sprint Cup elimination-style playoff format.

Though Gordon certainly has fewer seasons ahead of him than behind him in his already celebrated driving career, the people who represent the closest support system for the No. 24 Hendrick Motorsports Chevrolet team say his dedication for reporting to work has never been stronger.
 
"He’s a true competitor. Competing is ingrained in his DNA," said Alan Gustafson, Gordon’s crew chief. "That’s what he does, and he wants to be the best, no matter what situation he’s in. That shows through always, regardless of what he’s doing. I’ve never seen him not motivated, not competing very hard. … Jeff’s got the ability; we all know that. He’s got the commitment to do it."
 
Echoed team owner Rick Hendrick: "When he tells me that he doesn’t think he wants to do it any more … I hope it’s nowhere near the end of his future. He’s so good. We’ve seen it this year. We’ve had some terrible luck and our goal — we’ve talked to Alan — is to make that team stronger this year. Jeff Gordon has got a lot of years left."
 
Gordon has flirted with the notion of curtailing his career before, most notably when back pain left him gritting it out during the 2009 season. To hear Gordon tell it, the aches made it much easier for him to be contemplative about his career path.
 
"You have a bad year, too, then you sit there and say, ‘You know, I’ve done everything that I ever wanted to do in this sport.’ " Gordon said. "I want to go out feeling good about who I am and what I’m doing and feeling competitive, and so you have a bad year, your back’s hurting, you say things like that. Luckily we’ve been able to rebound and have some more competitive seasons as well."

Even as he reached his 40s, Gordon has had little drop-off, winning at least one race in each of the last three seasons. He still has clear goals on his career bucket list, including a victory at Kentucky Speedway — the only current track on the Sprint Cup tour where he hasn’t won.
 
Claiming a championship under the Chase format still looms large for Gordon, who will try to check that box under a new postseason system that guarantees a four-driver free-for-all at Homestead. If Gordon can make it past the three rounds of eliminations into the championship finale, Hendrick likes his chances.
 
"I think this type of format will play into Jeff’s hands," Hendrick said. "He’s kind of one of those guys, if you get him in sight of the checkered flag, he doesn’t need any motivation. I think if you get him into that top four, he’ll be a handful at Homestead."
 
For Gordon, the checkered flag is still what drives him to keep going, even after 725 starts over 22 years.
 
"Listen — to me, I go out every weekend trying to win the race and that’s on everybody’s checklist," Gordon said. "To me, it’s really just being in contention and going to Homestead with a shot at it. Whether it’s the old format or the new format, I like being competitive. My checklist is whatever it takes to be competitive."

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New rules and specifications for meat of NASCAR’s schedule will come into heavy play

The racing on the track has to matter. Amid all the fanfare and announcements, that fact hasn’t changed.

Big, bold moves have brought much attention to NASCAR in recent weeks. Fans will notice the first of those changes when teams take to the track in Daytona Beach during the course of the next two weeks.

A new qualifying format will debut in the Camping World Truck and Nationwide Series at Daytona International Speedway. Multiple entries will be on the track simultaneously. The fastest will continue to advance. It may not be "racing" to get into the field, but it’s a step in that direction.

Sprint Cup Series teams won’t put the "knockout" process into play until that series moves on to Phoenix. Single-car runs and a pair of qualifying races will continue to be used to determine the starting lineup for the season-opening Daytona 500.

Elsewhere, the Chase for the NASCAR Sprint Cup has undergone significant changes, with the addition of four teams, increasing the size of the field to 16.

Win a race, we’re told, and you’re "virtually" in.

If there aren’t 16 drivers who’ve won after the season’s 26th race — which is likely — then the remainder of the field will be determined based on points positions. Consistency has been muted, perhaps, but not eradicated.

Eliminations, unspoken truths of the past, are now part of the process. Three individual rounds will cull four teams from the field after every three Chase races until only four drivers remain heading into Homestead for the championship-determining event.

That’s a lot for the average race fan to swallow.

Will they work? Will the moves win over the sport’s older fans and help create new ones? Will attendance grow? Will TV ratings increase?

That’s the hope, the motive behind the moves.

But there’s another item as well, one that’s been overshadowed a bit by the qualifying and Chase announcements. Yet it carries as much, if not more, weight.

The 2014 rules package, aimed at improving competition on intermediate-size tracks, will likely be the determining factor in how the season is perceived. Not qualifying. Not a revamped Chase package.

If the competition on the track isn’t exciting, all the changes in the world aren’t going to placate what some believe has become an increasingly disinterested fan base.

Qualifying formats and Chase transformations won’t satisfy the average fan if there is precious little action between the unfurling of the green and the waving of the checkered flags.

And it’s on the intermediate-sized tracks, which make up the bulk of the 36-race Cup schedule, that the action has waned.

Restrictor-plate races at Daytona and Talladega exist in their own world, one where large packs of cars traveling at ridiculously high speeds dance on the edge of disaster.

Short track racing harkens back to the sport’s earliest days and is less about speed and more about space. You’ve got it. I want it.

Road course races provide the hustle and bustle found on a short track, but showcase a driver’s talent like no other stops on the circuit.

The intermediates are the steak and potatoes of the Cup series and where the sport has to sizzle rather than fizzle.

Officials are hoping the new rules package provides teams with the tools to do just that.

The changes consist of new ride height rules for the front of the car, a splitter change, adjustments to the side skirts and rear bumper areas, a slightly taller spoiler and an increase in the size of the radiator pan underneath the cars.

They’ve been tested on the track and run through the computer. Data has been dissected and discussed. But until 43 cars get on the track and an idea finally becomes reality, the question remains.

Will the racing be better?

At the end of the day, that’s what really matters.

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Daily 5 p.m. ET show blends news, analysis and inside access

The day after the next Daytona 500 champion is crowned, NBCSN introduces NASCAR AMERICA, a new 30-minute daily show dedicated to the nation’s longstanding fascination with speed and stock car racing.  Making its debut on NBCSN at 5 p.m. ET on Monday, Feb. 24, and returning each weekday at the same time and place, NASCAR AMERICA will cover the sport from all angles, delivering news, highlights and access to NASCAR’s dynamic stars and personalities. The announcement was made today by Sam Flood, Executive Producer, NBC Sports and NBCSN.

Each episode of NASCAR AMERICA will bring fans closer to everything that drives this American pastime with in-depth access to the drivers, crew chiefs and team owners that are integral to the sport, opinions and analysis from NASCAR’s most prominent personalities, and exclusive looks inside the high-tech race shops and storied racing venues that dot the country.

"NASCAR AMERICA will engage the true racing fan in a number of ways, providing viewers with a mix of breaking news, storytelling and daily features," said Flood. "We’re going to celebrate the traditions as well as the changing landscape of the sport from coast to coast with wide-ranging content that feeds America’s passion for racing."   

Originating from NBC Sports Group’s International Broadcast Center in Stamford, Conn., as well as a new NBC Sports’ studio located in the racing hotbed of Charlotte, N.C., NASCAR AMERICA’s primary host is Rick Allen.  Allen, who will usher in NBC Sports’ live coverage of NASCAR Sprint Cup and Nationwide Series racing as lead announcer in July 2015, will interact daily with NBC Sports motorsports reporters Marty Snider and Kelly Stavast. Snider and Stavast, both based in Charlotte, N.C., will operate on location throughout the country to deliver the latest news and features on NASCAR’s drivers and race teams. NBC Sports Group’s IndyCar and Formula One play-by-play voice Leigh Diffey will also serve as host of NASCAR AMERICA.  

Alongside Allen in the studio will be a constant rotation of guest analysts offering fresh perspectives and insights. Guest analysts who will join NASCAR AMERICA throughout February and March include NBC Sports NASCAR analyst Jeff Burton, Sprint Cup Champion Bobby Labonte, Kyle Petty, Ken Schrader, and crew chief Frank Stoddard. Future guest analysts, which will include former and current drivers and crew chiefs, NASCAR executives, and even prominent fans such as NBC Nightly News anchor Brian Williams, will be announced at a later date.  

"The excitement and energy that the NBC Sports team is pouring into all the great ideas and concepts for NASCAR AMERICA has me convinced that this show will be special for race fans," said Burton. "I’m looking forward to contributing to NASCAR AMERICA, and watching it as well."  

NBC Sports’ unique position as a multiplatform media destination for not only NASCAR, but also Formula One, IndyCar and several other exciting racing series, provides the creators of NASCAR AMERICA with the ability to showcase a strong mix of motorsports coverage.  As such, NASCAR AMERICA will regularly feature input from NBC Sports’ IndyCar and Formula One on-air talent, including Leigh Diffey, Wally Dallenbach, Townsend Bell, Steve Matchett, David Hobbs and Will Buxton, each contributing from various locations around the world.  

Background
On July 23, 2013, NASCAR and NBC Sports Group reached a comprehensive agreement that grants NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR Nationwide Series events, select NASCAR Regional & Touring Series events and other live content beginning in 2015.

With this partnership, NBC’s 20 NASCAR Sprint Cup Series race schedule includes a designation as the exclusive home to the Chase for the NASCAR Sprint Cup, when the elite national series races through its final events of the season in an exciting and new elimination format.  The Chase culminates with the season-ending championship event, which returns to network television in 2015 for the first time since 2009. Of NBC Sports Group’s 20 NASCAR Sprint Cup Series events, seven will be carried on NBC annually, with 13 airing on NBCSN. Four of NBC Sports Group’s 19 NASCAR Nationwide Series races will air on NBC, with 15 airing on NBCSN.

In addition to NASCAR’s Sprint Cup and Nationwide Series races, NBC also obtained exclusive rights to practice and qualifying sessions for NBC’s national series events during their portion of the season, as well as rights to broadcast the NASCAR K&N Series, NASCAR Whelen Modified Tour, NASCAR Toyota (Mexico) Series, the NASCAR Hall of Fame induction ceremony and NASCAR’s season-ending banquets. Further, NBC is granted Spanish-language rights, certain video-on-demand rights and exclusive TV Everywhere rights for its NASCAR Sprint Cup Series and NASCAR Nationwide Series events.

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Ward Burton: ‘Jeb’s character is intact’

Ward Burton has cried. He’s been angry. He’s looked back on all he and his family have done to try and build son Jeb Burton‘s racing career, and wondered — have we done something wrong?

"I know we haven’t. We’ve always treated all our relationships, and anyone for that matter, in an honest and ethical manner," the 2002 Daytona 500 champion told NASCAR.com. "I think sometimes, it’s an eye-opener that that’s not the way everybody views the world, or business relationships."

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That much was certainly brought home in recent weeks, after the younger Burton lost what shaped up as a championship-caliber ride in the NASCAR Camping World Truck Series because the sponsor of his Turner Scott Motorsports team defaulted on a payment. The picture brightened considerably this past Friday, when ThorSport Racing announced it would field vehicles for Burton in both the ARCA and Truck openers at Daytona, and left open the possibility of more races with the 21-year-old should funding be found.

Ward Burton has ridden every trough and crest of this emotional wave with his son. The Burtons received the first inkling of potential sponsorship instability at Turner Scott during preseason testing at Daytona, where Jeb was fastest. Just over a week later, the word was official — Arrowhead had defaulted, leading Turner Scott to shut down its No. 4 team and lay off a number of employees. A disconsolate Jeb faced the possibility of a lost season, on the heels of one victory and seven poles recorded in his rookie campaign the year before.

"Jeb’s character is intact," said Ward, a five-time race winner in what is now the NASCAR Sprint Cup Series. "He handled it probably better than myself and the rest of my family. It’s been obviously devastating. He didn’t have to deal with some of the details of possible litigation and other things I was having to deal with, but he’s held up remarkably well. I’m real proud of him."

How did dad handle it? Well, that’s another story. Ward went through plenty of ups and downs in his NASCAR career, but said the period between learning of the sponsor loss and ThorSport’s call was "the only time in my life that I have not been able to find a positive. Normally when you have something going on, you can find some light at the end of the tunnel, or you can make a positive out of a negative. But these actions of Arrowhead, Jeb’s sponsor, have been just so devastating. We’re just very thankful. There was just so much turmoil in our lives."

In that light, the telephone call from ThorSport general manager David Pepper was a welcome relief. The deal came together "in a matter of a couple of days," Ward said. But with nothing guaranteed beyond Daytona, Ward continues to work the phones on his son’s behalf, trying to line up other potential partnerships, or distribution opportunities for the Carolina Nut Company brand — which is also operated by ThorSport owner Duke Thorson — that will back Jeb’s truck at Speedweeks. 

Whether Jeb will be in the season’s second Truck Series race, March 29 at Martinsville, remains unknown. "It’s still too early to say," Ward said. "All I say is, we’re just working feverishly …. As devastating as this has been for Jeb and his race team and his family, we’re going to make a positive out of this thing where he’s going to be in a better situation than he was. We’ve just got to keep working hard and make it happen."

For a parent, though, the emotional toll of it all can be a heavy one. Ward watched his son go through the motions of a normal preseason, from photo shoots to planning for trade show appearances, all of it while operating under the belief that his team had an ironclad sponsor contract in place for 2014. "Then the rug gets pulled out from under us," Ward said. But perhaps nothing wounded Ward Burton more deeply than something Jeb asked him shortly after the entire saga began to unfold.

"Dad," Jeb asked, "why doesn’t somebody want to sponsor me?"

The question cut his father to the bone.

"That question hurt me tremendously," Ward said. "There’s a 21-year-old kid there that’s a young man, and he’s asking a question, seeing others that do have sponsors and others that don’t, knowing that what he did last year was about just as much as any rookie has done. … All I could do at that moment was give him a hug and say, ‘Son, it’s right around the corner. We keep working hard, and you keep doing what you do on the track, and handle yourself properly off the track, and with plenty of hard work, hopefully somebody will come on board.’ "

It all made his own sponsorship issues back in the day seem simple by comparison. After all — this was his son.

"Never been through anything remotely similar to it," Ward said, "and hope like hell we never do again."

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Hendrick Motorsports driver says time with sports psychologist also has helped

After season upon season of massive overhaul — a revolving door of teams and car makes — Kasey Kahne considers it a luxury to at last say his team’s NASCAR Sprint Cup Series championship hopes rest on just a little fine-tuning.

"Myself and (crew chief) Kenny (Francis) are working on small things to get better," Kahne said. "I know the speed is going to be in the cars. Last year I feel like the first half of the year we were as fast as anybody if not the fastest in a lot of races, but we didn’t put a whole season together — I didn’t, the team didn’t."

Kahne’s final championship ranking, 12th among 13 Chase drivers, doesn’t properly reflect the effort — or multiple near-wins.

A crash in the Chase for the NASCAR Sprint Cup’s second race at New Hampshire essentially ended Kahne’s shot to challenge for the trophy. But after having an offseason to dissect and digest the team’s situation, Kahne said he’s mostly optimistic about the new year for many reasons — primarily for all the shoulda-coulda that characterized his 2013.

"I go into each season feeling it’s going to be the best one, but this one definitely could be," said Kahne, driver of the Hendrick Motorsports No. 5 Farmer’s Insurance Chevrolet.

Kahne said for the first time in "as long as I can remember," he will have the same team, manufacturer and generation of car for two consecutive seasons. And plenty to build on.

Lost in last year’s Chase disappointment is a record of running up front that’s nearly as impressive as the top two title contenders: 2013 champ Jimmie Johnson and runner-up Matt Kenseth, who won six and seven races, respectively.

Kahne’s two 2013 victories (Bristol and Pocono) secured his fifth multi-win season in 10 years at the Cup level, and he also had more runner-up finishes (six) than any other driver last year.

And beyond that, his three official DNFs came with him running up front. He crashed at the spring Talladega race while battling for second place. He was leading at the first Michigan race when a tire problem put his Chevy into the wall. And he was dicing with teammate Johnson for the win in Daytona’s July race when Marcos Ambrose triggered a wreck among the three with four laps remaining.

"I didn’t really think about it until after the season, but we were pretty close to having a career year," Francis said. "If you look at all the close second-places and a number of times we crashed out while in the lead.

"We came away disappointed with how we ended up in the Chase … that left a kind of disappointing feel to the year, but overall if you really think about it, we had a lot of really good runs and were pretty close to winning a lot of races."

And with NASCAR’s new championship format — a victory automatically places a driver in the 16-spot Chase elimination round — winning has never meant more.

Hendrick Motorsports got a big boost this week when former champion crew chief Ray Evernham announced he was leaving the ESPN broadcast booth for a managerial position in the team’s competition department. That could be especially helpful for Kahne, considering the long and healthy relationship between the two.

Kahne won the 2004 Rookie of the Year honors driving for Evernham’s Dodge team.

Listening to Kahne talk about his expectations for 2014, he sounded as motivated and upbeat as if he were coming off a championship season. And that’s no accident.

The fine-tuning isn’t just about the car. Kahne has been using another valuable resource at Hendrick Motorsports during the offseason — sports psychologist Dr. Jack Stark.

"I’ve had people talk to me a long time about doing something like that, and I always kinda pushed it away," Kahne said. "This offseason I decided to look into some things so I tracked him down and I’ve been working with him ever since. I feel really good about it, and I feel like he’s a great guy. It can’t hurt at the end of the day. I got to that point, I felt like I needed to make gains personally. As far as physically, driving the cars, understanding the race cars, things like that, I didn’t think that was the spot I needed to work on as much as some other areas.

"So I looked into it and tracked him down. When I’m not performing, I look at myself first and then go from there. I need to do a better job of being motivated throughout the year, the entire season — not getting down when things happen you can’t control, or mistakes you make, come back stronger the next week. If I do that I think I’ll have a much better season than I had last year."

And that may be all it takes to elevate Kahne from perennial championship aspirant to title contender.

MORE:

READ: Expansion, eliminations
highlight Chase changes

WATCH: Brian France breaks
down Chase changes

READ: Coors Light qualifying
changes announced

WATCH: Qualifying: One-on-one
with Robin Pemberton

American Council On Renewable Energy becomes official NASCAR Green Partner

DAYTONA BEACH, Fla. — At an event today at the Lockheed Martin Global Vision Center in Arlington, Va., NASCAR and the American Council On Renewable Energy (ACORE) announced a multi-year partnership that designates the Washington, D.C.-based non-profit as NASCAR’s newest Official Green Partner.

A member-based 501 (c) (3) non-profit organization, ACORE is dedicated to building a more secure and prosperous America with clean, renewable energy. With a focus on technology, finance and policy, ACORE promotes all renewable energy technologies for the production of electricity, fuels, heat and hydrogen. Lockheed Martin is sponsoring ACORE in this partnership; the companies share a commitment to promoting energy innovation, sustainability and careers in science, technology, engineering and math (STEM) fields.

"Our new partnership with ACORE exemplifies NASCAR’s commitment to expand the reach and scope of our Green platform," said Dr. Mike Lynch, NASCAR vice president of green innovation. "This collaboration will allow us to implement forward-thinking initiatives that are designed to educate our industry and fans about the benefits of putting environmentally responsible practices in place."

NASCAR now boasts the three largest green programs in sports: renewable energy, recycling and clean air. According to a 2013 study conducted on the Official NASCAR Fan Council, three out of four avid NASCAR fans are aware of "NASCAR Green" (72%) and recognize it as showing NASCAR cares about the environment (77%). 

On the renewable energy front, NASCAR surpassed five million competition miles last year across its three national series on Sunoco Green E15, a biofuel blended with 15 percent ethanol made from American-grown corn. A study commissioned by NASCAR and conducted by Toluna in 2013 shows avid NASCAR fans are nearly +50% more likely than non-fans to understand ethanol is a renewable resource. NASCAR also has the largest renewable energy stadium project in the world, Pocono Raceway, which powers more than 250 homes in the region. 

"America has always thrived on innovation and grit, and the renewable energy industry in particular has had dramatic successes, building up a new energy infrastructure, and bringing down costs in a short period of time," said ACORE CEO and President, Michael Brower. "Through the educational outreach of this partnership, we want to ensure the next generation of skilled workers in renewable energy is well equipped to create a more prosperous American future built on clean, renewable energy."

Sponsored by Lockheed Martin, ACORE will activate its NASCAR partnership with selected at-track activities in the NASCAR Sprint Cup Series at Daytona International Speedway in July; Chicagoland Speedway in September; and Kansas Speedway in October. ACORE will provide educational tools about renewable energy and sustainability and an on-site membership registration. ACORE will also play a role in NASCAR’s month-long Race To Green Campaign in April, which will highlight the accomplishments of green programs that NASCAR, the industry and a wide range of partners have in place to help reduce the environmental impact of the sport. 

"At Lockheed Martin, we’ve been committed to providing innovative energy solutions for decades; we are thrilled to now work alongside ACORE and NASCAR to educate and inspire fans to go green," said Frank Armijo, vice president of energy solutions at Lockheed Martin. "By helping fans learn more about renewable energy, we can help build a strong, sustainable future."

MORE:

READ: Expansion, eliminations
highlight Chase changes

WATCH: Brian France breaks
down Chase changes

READ: Coors Light qualifying
changes announced

WATCH: Qualifying: One-on-one
with Robin Pemberton