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Sprint All-Star Race week is here, and the excitement is building toward Friday night’s main event at Charlotte Motor Speedway. But before that, get ready to chat with Clint Bowyer and Miss Sprint Cup, Kim Coon.

They will be on hand starting at 4 p.m. ET on Friday, May 17 to chat about the race and answer other NASCAR-related questions that you are encouraged to submit through Twitter, via the hashtag #AskMSC.

Don’t miss your chance to get your question answered during this special event on NASCAR.com. Be sure to come back and join us on Friday for the chat and don’t forget to vote for your favorite driver in the Sprint Fan Vote before Friday night’s race.

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle again

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‘Bruton’s Big Bonus’ looms large in minds of drivers

Related: Full Charlotte coverage | NASCAR All-Star Race speeds | Sprint Showdown speeds

CONCORD, N.C. — One of the last things drivers see when leaving the garage area at Charlotte Motor Speedway and heading to the track is a sign that reads: “$2,000,000 … How BAD do you want it?”

It’s a reference to the prize money that can be won if a driver sweeps all five segments of Saturday night’s NASCAR Sprint All-Star Race.

There’s the $1 million from Sprint for winning the race, plus the additional $1 million called Bruton’s Big Bonus offered by Bruton Smith, the chairman of Speedway Motorsports, Inc., to a driver who completes the segments sweep.

It’s all part of the no-holds-barred attitude that is being built up for this year’s event, which includes rule changes geared toward improving the competition in the annual big-money race.

FULL SERIES COVERAGE

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But no matter how the rules change, the big paycheck is what captures drivers’ attention. When asked what the odds would be for a driver to complete the sweep and walk away with a cool $2 million, Kyle Busch said:

“If I were a sports bookie, I’d put a 300-to-1 on it. You have to run each segment as hard as you can. You have to stay out front to keep your average finish as high as you can. There’s going to be a lot of things playing out in between the segments with pit stops, tire strategy. … It’s certainly going to make it a lot more fun, not only for the fans but for the crew chiefs as well.”

While Busch seems to have the mentality to go for the sweep, Jimmie Johnson is as good a bet as any to pull it off. He is a three-time Sprint All-Star Race champion, tied with Jeff Gordon and Dale Earnhardt for most all-time wins in this event.

“With the competition that exists in the All-Star Race it’s going to be a long shot, but it’s worth it and it will bring some excitement,” Johnson said. “If somebody does ring that bell it will be a hell of a party.”

Johnson was at the center of last year’s winning strategy that led to this year’s rule changes. After winning the first segment, Johnson laid back and out of harm’s way for the other three segments since rules dictated that his position entering pit road during the final segment was set at first.

“That is our job as teams and drivers, is to figure out how to beat the system,” Johnson said. “ … It’s fun to have those opportunities to think like that and to find an advantage that others don’t. Some may be upset with the way we won last year; I take pride in it. We worked the system and did a good job.”

But now the system has changed. Running order at the completion of the fourth segment will be repositioned based on a driver’s average finish for the first four segments. That lineup will affect the order heading into a mandatory four-tire pit stop, and the order coming off pit road will determine the lineup for the final 10 laps.

In short, drivers will need to be at their best throughout the race in order to be in the best position to win the race at the end, and race organizers are hoping that will keep the competition fierce throughout the event. Of course, if that isn’t enough, then there’s the extra $1 million out there for sweeping the segments, too.

Will people like the changes? Matt Kenseth says that depends on how the race plays out.

“Yeah, I mean, usually you decide whether you like it or not afterwards — see how it works out for you,” Kenseth said with a smile.

Fans will get to see how it all works out on Saturday, starting at 7:30 p.m. ET with the Sprint Showdown, followed by the NASCAR Sprint All-Star Race at 9 p.m., both on SPEED. 

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle again

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Amid partial season, ESR driver hopes strong showing will prevent sponsorship issues in 2014

Justin Lofton may no longer be a full-time driver in the Camping World Truck Series, but he wouldn’t miss the chance to defend his race victory at Charlotte Motor Speedway.

The winner of last year’s Truck Series event during Sprint All-Star Race weekend, Lofton hasn’t made a start on the circuit since Daytona, where he finished fourth for Eddie Sharp Racing. Due to sponsorship issues, he likely won’t run again until Las Vegas in September. In the meantime, he’s been competing in two other series: a desert off-road tour and a stadium truck circuit founded by former NASCAR driver Robby Gordon.

This limited Truck Series slate is “not what we planned on happening,” said Lofton, a 27-year-old California native who finished eighth in the final standings last season. “When we left Homestead last year, our plan was to contend for the Camping World Truck Series title again. Unfortunately, we just weren’t able to make it happen again sponsorship-wise.”

FULL SERIES COVERAGE

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Lofton has some backing on the other two circuits, and has enjoyed some success away from NASCAR — he’s is leading with points in his class in the desert series, and won a race at Long Beach, Calif., on Gordon’s stadium truck tour. As far as NASCAR is concerned, he calls himself “basically a driver for hire,” with only three more races scheduled this season with ESR.

“I’ve spent the last seven years racing full time in some sort of NASCAR series or stock-car series,” he said, “And now, to be sidelined …. I’d say we had a B average last year when we should have had an A-plus, but we definitely had a lot better year than some other people. But to be sidelined like this is definitely frustrating.”

In Friday night’s North Carolina Education Lottery 200, Lofton will drive ESR’s No. 6 truck, the same one he won in last season. Randy Dean will serve as crew chief.

Last year’s victory at Charlotte was Lofton’s first in the Truck Series. He led 44 laps in the event, and took the lead for good when he passed Brad Keselowski with 10 to go. With some extra track time for the Truck Series scheduled for Thursday at Charlotte, Lofton believes he can contend once again, even though he’s been away from the circuit since February.

“I think so,” he said. “The good thing is, Eddie has been running a team truck, the No. 8, all year. So they’ve been keeping up with what’s been going on, kind of the new setups the guys are trying. I have been driving, and seat time is crucial, so if I had been sitting on the couch the last couple of months, I’d probably be a little more worried than I am now. But I’m fortunate there’s the test day so I get five or six hours to get the feel for it again, and I sure hope I can be competitive.”

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle again

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Turns fastest lap late in second session

CONCORD, N.C. — Sunoco Rookie of the Year candidate Jeb Burton ended the day atop the scoreboard at Charlotte Motor Speedway, pacing the final NASCAR Camping World Truck Series practice session.

View full practice results

Burton (Turner Scott Motorsports) turned a top lap of 180.572 mph around the 1.5-mile track to edge Red Horse Racing driver Timothy Peters (180.445).

Series points leader Matt Crafton was third, Johnny Sauter fourth and Ross Chastain fifth as teams continued preparations for Friday’s North Carolina Education Lottery 200.

Ryan Blaney, German Quiroga Jr., Ty Dillon, Miguel Paludo and Kyle Busch completed the top 10.

Qualifying for the series’ fifth stop is scheduled to begin at 4 p.m. Friday with the race slated to get under way at 8 p.m. Justin Lofton is the defending race winner.

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle again

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No. 3 followed by Buescher, Busch on speed chart

Related: All practice speeds | Full Charlotte coverage

CONCORD, N.C. — Ty Dillon, fifth in the NASCAR Camping World Truck Series points standings, paced Thursday’s opening practice session at Charlotte Motor Speedway with a lap of 179.283 mph.

The Richard Childress Racing driver was one of 34 competitors participating in the session as teams began preparations for Friday night’s North Carolina Education Lottery 200 at the 1.5-mile track

James Buescher (Turner Scott Motorsports) logged the second-fastest lap at 178.78 mph.

Rounding out the top five were Kyle Busch, Ross Chastain and Ryan Blaney.

Points leader Matt Crafton ended the session in the 10th position while ThorSport Racing teammate Johnny Sauter, twice a winner this year, was eighth.

A second practice is scheduled for 2 p.m. to 4:30 p.m. today.

Qualifying for the series’ fifth stop is scheduled to begin at 4 p.m. Friday, with the race slated to get under way at 8 p.m. Justin Lofton is the defending race winner.

 

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle again

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Cobb still hopes to compete in Truck Series race at Charlotte

Released on bond following his Wednesday arrest in North Carolina, NASCAR driver Mike Harmon has denied stealing Jennifer Jo Cobb’s hauler.

Cobb reported the hauler — the contents of which are valued at more than $250,000, according to Jennifer Jo Cobb Racing — was stolen Saturday from the team’s race shop in North Carolina, and local authorities issued warrants for the arrest of Harmon and Sheila Rae Rice for felony larceny and breaking and entering.

“I want it known that I have never stolen so much as a piece of bubble gum in my life,” Harmon posted on Twitter on Wednesday afternoon. “I did not take JJC hauler, there is no video of me anywhere near her shop. Today she was the windshield & I was the bug, but when we get in FEDERAL court in a couple wks there’s a boulder coming.”

Cobb released a statement on her official Facebook page Thursday morning that read: “Very important clarification: I have not accused or alleged any person in this crime. Arrests have been made based on evidence and eye witness accounts. Now… Lets go racing!”

Cobb is in Charlotte, where the NASCAR Camping World Truck Series returns to the track for practice on Thursday. She hopes to borrow parts from other teams and still run the North Carolina Education Lottery 200 on Friday.

Harmon was the team manager for Cobb’s NASCAR Nationwide Series team, and he’s driven in five Nationwide races this season.

Cobb, driving for her own team, has driven in all four 2013 Truck Series races.

 

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle again

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How are you watching the races at Charlotte Motor Speedway? Find out how to get the latest from wherever you are.

WATCHING AT HOME?

GOING TO THE RACE?
GOING MOBILE?
PLAYING FANTASY?

Even if you’re not at the track, you can keep up with all the live action on TV and at NASCAR.com. (All times Eastern, unless noted.)

Watch practices and races on TV:

SPRINT CUP SERIES:

Friday, May 17:

Sprint Showdown final practice, noon on SPEED

Sprint All-Star Race final practice, 1:35 p.m. on SPEED

Sprint Showdown qualifying on SPEED, 5:15 p.m.

Sprint All-Star Race qualifying on SPEED, 6 p.m.

Saturday, May 18:
Sprint Showdown
on SPEED, 7 p.m.

Sprint All-Star Race on SPEED, 9 p.m.

CAMPING WORLD TRUCK SERIES:

Thursday, May 16:

Practice, 11:30 a.m.

Practice, 2 p.m.

Friday, May 17th:

Final practice, 10:30 a.m.

Keystone Light Pole qualifying, 4 p.m. on SPEED

NC Education Lottery 200, 8 p.m. on SPEED

Get inside the garage:

GarageCam presented by Miller Lite will be streaming live from Charlotte Motor Speedway on Friday, May 17 from the Sprint Cup garage at 1 p.m. ET.

Keep an eye on the media center:

Press Pass will have live news conferences throughout race weekend. (All times Eastern)

Friday, May 17th

Matt Kenseth | Noon

Kyle Busch | 12:20 p.m.

Jimmie Johnson | 12:45 p.m.

Dale Earnhardt Jr. | 4:15 p.m.

Post-Showdown qualifying news conferences | 5:45 p.m.

Post-All-Star qualifying news conferences | 7:15 p.m.

Post-Truck Series race news conferences | 9:45 p.m.

Saturday, May 18:

Post-Showdown news conferences | 8 p.m.

Post-All-Star race news conferences | 10:45 p.m.

Want to attend the races this weekend? Buy tickets to the NASCAR Sprint Cup All-Star Race and NC Education Lottery 200 here.

Know the track:

Check out our Charlotte Motor Speedway track page to learn the history of the track and explore the best fan views.

Want to meet a driver?

Here is a list of driver appearances taking place at the track this weekend. All times local; list subject to change.

Friday, May 17

Jeb and Ward Burton | 2:30 p.m. at the infield Kangaroo Express

Jeb and Ward Burton | 3:30 p.m. at the Roo-Lounge in the FanZone

Get packing:

The weather at Charlotte Motor Speedway is:

Click for Charlotte, North Carolina Forecast

Have a second screen:

Get lap-by-lap updates on NASCAR.com during practice laps, qualifying and races. You can also use our Minute-by-Minute blog to keep up with what’s happening at the track.

Re-live the race:

Watch race highlights from your favorite driver and top moments shortly after the race using Race RePlay.

1.5-mile Charlotte Motor Speedway has hosted all but one of the 28 Sprint All-Star Races. In 1986, the event was held at Atlanta Motor Speedway, and won by Bill Elliott.

Keep all eyes on the race:

With RaceView Premium and NASCAR RaceView Mobile ’13, you can watch live, virtual 3-D video with in-car audio as well as national radio broadcasts, telemetry data and real-time stats.

Follow from anywhere:

NASCAR Mobile ’13: This new app is free to download and has an in-app subscription for premium content including live driver audio, live advanced leaderboards and live alternate camera angles.

Play NASCAR FANTASY:

This weekend’s race doesn’t count toward fantasy, but watch and see who races well and set your lineup before the race goes green at Charlotte next week.

Expert tip of the week:

The All-Star Race does not award points in NASCAR.com’s fantasy games, but it is well worth watching. Last year, all but two of the top-10 finishers in that event earned top-15s in the Coke 600. Get more tips from Dan Beaver’s fantasy blog each week.

Keep up with the latest:

Use our weekly Driver Reports for a quick breakdown of how each driver is looking. Also each week, our writers vote on which drivers are making moves. Read the resulting driver Power Rankings to help power up your lineup.

Last year’s top five in the All-Star race were:

1. Jimmie Johnson

2. Brad Keselowski

3. Matt Kenseth

4. Kyle Busch

5. Dale Earnhardt Jr.

See the complete results here.

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle againw

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NASCAR legend passes away at the age of 71

CONCORD, N.C. — Dick Trickle, the oldest driver to capture NASCAR’s Rookie of the Year title and a legendary racing figure from the nation’s heartland, passed away Thursday from a self-inflicted gunshot wound, according to officials with the Lincoln County (N.C.) Sheriff’s office.

A popular and successful racer often seen with a cigarette in one hand and a cup of coffee in the other, Trickle, 71, made sporadic starts at NASCAR’s top level before landing a fulltime ride in 1989 with Bill and Mickey Stavola, owners of Stavola Brothers Racing.

With crew chief Jimmy Fennig calling the shots that season, Trickle scored six top-five finishes, nine top-10s and finished a career-best 15th in the series points standings. He earned rookie of the year honors for a class that included Jimmy Spencer, Hut Stricklin, Larry Pearson, Rick Mast and current Camping World Truck Series Director Chad Little.

"He was the superstar of that style … and era. Very sad to see him go." — Brad Keselowski

“Our thoughts and prayers go out to the family and friends of Dick Trickle on his passing today,” NASCAR Chairman and CEO Brian France said in a statement released by the sanctioning body. “Dick was a legend in the short-track racing community, particularly in his home state of Wisconsin, and he was a true fan favorite. Personalities like Dick Trickle helped shape our sport.”

Trickle continued to compete fulltime in the series through 1998, driving for such team owners as NASCAR Hall of Famer Bud Moore and Junie Donlavey.

He was winless in 303 starts at the Cup level, but earned a pair of victories while competing in the Nationwide Series in 1997 and ’98. The ’98 win came at Darlington (S.C.) Raceway.

Defending NASCAR Sprint Cup champion Brad Keselowski said Trickle “meant a lot to the local short track racers.

“(His was) kind of more of the Midwest style of racing, which was track by track when NASCAR was more of a regional, southern sport,” Keselowski said “before it had developed into the national platform that it is now.

“He was the superstar of that style … and era. Very sad to see him go.”

Rusty Wallace, who won the Cup title the same year Trickle won rookie honors, called the personable Trickle “my mentor.”

Cutting his teeth on many of the same midwestern short tracks, Wallace said Trickle “was the guy that taught me almost everything in the American Speed Association (ASA).

“And he was the guy that I battled right to the end for my 1983 ASA championship. He was a legend. A man that’d won over a thousand short track races, was one of the most winning short trackers in America, was a role model to many short track racers coming up.”

Trickle didn’t start all 29 races for the Stavola Brothers in ’89. He was hired to replace Mike Alexander after the completion of the season-opening Daytona 500. Alexander, who had suffered injuries in a racing incident during the annual Snowball Derby in December of the previous year, stepped out of the ride after finishing 27th at Daytona.

According to a release from the sheriff’s office, the Lincoln County Communications Center received a telephone call thought to be from the victim that “there would be a dead body and it would be his.”

Emergency units dispatched to Forest Lawn Cemetery in Boger City located Trickle’s body “near the victim’s pickup truck.”

A native of Wisconsin, Trickle had lived in Lincoln County since the early 1990s.

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle again

___________________________________________________________________________________________

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Absence of pit-road speed limit gives event a throwback feel

CHARLOTTE, N.C. — David Ragan guesses he was 12 or 13 years old, standing in the Legends garage at Charlotte Motor Speedway, and watching Dale Earnhardt launch off Turn 3 and onto pit road as part of an all-star qualifying format that mandated a pit stop but featured no speed limits. The Intimidator slammed on his brakes, barely making his stall, and then after the four-tire change screamed away with a roar.

"As soon as it got quiet, he revved his engine up to like six or seven grand," Ragan recalled. "I can remember the crowd just going nuts."

FULL SERIES COVERAGE

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Earnhardt may no longer be with us, but NASCAR will try to recapture some of that magic this weekend when it once again sets aside pit road speed limits for Sprint All-Star Race qualifying Friday night. Qualifying for the non-points event will consist of three laps and a mandatory four-tire pit stop, and the driver with the lowest total time will lead the field to the green flag on Saturday night.

But unlike recent years, speeds entering and exiting pit road on the qualifying run will not be enforced. It’s a throwback to the wilder, earlier days of the event, and an unpredictable element that’s left some drivers downright giddy. "That’s probably one of the most exciting things I’ve heard," Greg Biffle said during a sponsor appearance at the NASCAR Hall of Fame.

Why? For competitors who reached NASCAR’s big leagues well after the implementation of pit-road speed limits in the early 1990s, it’s a new challenge. The speed limits will be back in place for the race Saturday night, and safety measures — for instance, crewmen won’t be able to come over the wall until the car is stopped — will be in place for the qualifying session. But Friday could get a little hairy, with drivers trying to figure out just how far they can push it.

"Practice is going to be crazy," Biffle said. "Practice is the thing to watch, not the real qualifying. Watch practice, because the thing is, you don’t know until you try it, right? It’s like — hey, can you make it from the balcony to the pool without hitting the pool deck? One way to figure it out, right?

"You can do all the calculating you want, but you’ve just got to try it. How fast do I have to run? How fast can I go before I spin out or end up in the grass or crash or whatever? In practice you’re going to go as hard as you can go until you step over that edge, or right at it … to see what you can do. And we’ll slide through the box qualifying. We’re going to get in the grass, some guys will miss it completely, probably. It will be exciting."

NASCAR varies the format of the All-Star Race almost on a yearly basis, and president Mike Helton said suspending the pit-road speed limit for qualifying was one way to add more excitement to the event.

"It wasn’t so much a goal as it was, what could you do in today’s world that we have experience with, but may not have been seen in a long time?" he said. "And it’s been a long time since we had an open speed limit on pit road. Now, we’ll only do that for qualifying, and we’ll only do it for qualifying for the All-Star Race, because we can control the environment, and it will be clean down there when this happens. There are really good reasons why we have pit-road speeds, and we’ll stay on board with those. But it’s an opportunity to do something different on a weekend that’s know for different stuff."

Ragan, who is in the event by virtue of his victory two weeks ago at Talladega, said drivers historically have entered Turn 3 at Charlotte at about 190 mph. How fast will they be going down pit road Friday night? "Over 100 mph," Biffle said. Maybe in the neighborhood of 120 mph, Ragan added. Of course, right now, no one really knows for sure.

"We have trouble not sliding through our pit box at 45 mph. So I can only imagine. Watch out, Kurt Busch. He’s going to be coming down hard," Ragan said with a laugh. "It’s going to be fun watching some of these guys. … I want to go first so I can stand back and watch everybody else. Because if you go last, you’re going to be overthinking it, I think."

Particularly since the All-Star Race qualifying format presents such an opportunity for drivers to lose or gain time. "Oh, yeah. I’m telling you, there’s a lot of time. There is a lot of time to be made up," Biffle said. "When do you start slowing down? How fast can you get on that apron? Guys are going to end up in the grass. I promise you, guys are going to end up in the grass. I may be one of them."

On most regular race weekends, Ragan said, the difference in qualifying speed between the pole winner and the driver in 30th position is only a few tenths of a second. Friday night, an error while getting onto pit road could cost a driver a half a second, and that’s assuming all goes well on the ensuing pit stop.

"There’s a big window to really gain or lose positions," Ragan said. "No one is going to say track position doesn’t mean anything for the All-Star Race, because everybody wants to win that first segment. You’re dang right they’re going to be practicing and working hard. … I guarantee you that’s a little different brake package. We’re going to have to look at that, because if we can knock out a good qualifying effort, that’s going to set you up really well for that first segment."

The race pays $1 million to win, and starting order for the 10-lap final segment will be set by a driver’s average finishing position over the first four 20-lap segments. Without a pit road speed limit in qualifying, drivers will have to find new landmarks — perhaps a certain sign on the pit wall, Ragan said, or a crack in the yellow line — that tell them where they need to lift off the accelerator or punch the brake. It’s all about gaining every second possible, without making the big mistake that will put them at the rear of the field.

"That’s going to be a little weird, to just come down pit road as fast as you want," Ragan said. "Hopefully, I’m not that guy who spins out through the infield."

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle again

___________________________________________________________________________________________

Comments are currently unavailable. We’re working on the development of a NASCAR fan forum – please stay tuned.

As official paint of NASCAR, Sherwin-Williams will back contingency awards

Video: Up to Speed from the announcement

CHARLOTTE, N.C. — Greg Biffle‘s No. 16 car was parked in the Great Hall of the NASCAR Hall of Fame on Wednesday, but that wasn’t the vehicle the Sprint Cup star was most interested in. Instead he gazed into the cockpit of a snazzy Daytona Prototype from the GRAND-AM Road Racing Series, rendered all the more dramatic by its opened gull-wing doors.

Those two vehicles, as well as the K&N Pro Series car of C.J. Faison, all had one thing in common — a little Sherwin-Williams sticker on their front-right quarter-panel. They were each a testament to the investment from NASCAR’s newest official partner, which will back contingency awards not just at the sport’s top circuit, but across many other levels as well.

"The contingency awards are big, and sometimes we don’t talk about them as much as we should."

-David Ragan

NASCAR on Wednesday officially announced Sherwin-Williams as an official partner in an agreement that will impact the sport from its premier division to its grass roots. The Cleveland-based paint company will back weekly cash contingency awards not just on the Sprint Cup tour, but also at NASCAR’s touring and weekly levels, and the GRAND-AM Road Racing Series.

"Most people when you think of NASCAR, you think of Sprint Cup. But NASCAR has a grass-roots effort as well," NASCAR President Mike Helton said. "It’s very important to us, and has been in our entirety. The weekly program, the touring program, the K&N and the Whelen series we work so hard on, are as important to us, relatively, as the Sprint Cup. But it doesn’t get the attention as much."

"Those efforts are important to us. We’ve always relied on partners to help us build the sport and to build the different series. For a Fortune 500 company such as Sherwin-Williams to step up and go that deep with contingencies at these three levels of our piece of motorsports is very important, and we’re very grateful for that."

Sherwin-Williams has sponsored teams over the past 13 years, and will appear on Biffle’s Roush Fenway Ford later this season at Kansas Speedway. But the company saw an official partnership as a "natural next step," according to Karl Schmitt, vice president of marketing, research, and design, who lauded both the brand loyalty of NASCAR fans as well as the reach this new multi-tiered agreement provides the company.

"We are actually the first company to be part of a contingency program that runs across the NASCAR Sprint Cup Series, the GRAND-AM, and also the NASCAR touring and weekly series," Schmitt said. "… We have more than 3,500 store locations across North America, so we can truly partner with NASCAR wherever they are, at any location, at any track."

NASCAR’s Whelen All-American Series is a national championship for weekly division drivers contested at roughly 70 short tracks across the United States and Canada. The touring division is comprised of seven circuits: K&N Pro Series East and West, Whelen Modified and Southern Modified, Canadian Tire, Toyota Mexico, and Euro Racecar. For a driver trying to climb the ladder, contingency awards like the one backed by Sherwin-Williams can make a difference.

"The contingency awards are big, and sometimes we don’t talk about them as much as we should," Sprint Cup driver David Ragan said. "As a NASCAR late model stock racer at Caraway Speedway, that was something you looked at. Every single week we were in the running for a certain contingency award at the end of the season, and that’s another $5,000 or $2,500. Even at the Sprint Cup level, you win a race or you win some of these awards, and it’s a big deal for your team, for your pit crew, for us as drivers. So it definitely is a cool thing to have that."

Ragan, who started at local short tracks and won two weeks ago at Talladega Superspeedway, said contingency awards can fund an entire race weekend for some weekly series drivers, or help others take the step up to the touring division.

"That’s a big deal, absolutely, and that’s great," he said. "Because that’s where the next generation of not only pit crew members and drivers are coming from, but also fans. You go to these local short tracks and you see a lot of young kids. My family owns a local short track down in south Georgia, and I think that’s the next generation, and it’s suffered some over the last decade. It’s important for companies like Sherwin-Williams to believe in the future, and for NASCAR to kind of steer everyone that way to reinvest in the short tracks, and eventually it will come back and help the big tracks.”

READ MORE:

READ: Kenseth wins
Southern 500

READ: Gordon happy
with 700th start

WATCH: Denny Hamlin
Press Pass

READ: Kahne, Busch
battle again

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