For NASCAR fans, patriotism has long been part of the sport’s DNA — from paint schemes and pre-race tributes to our service members, to moments of remembrance in honor of those who have made the ultimate sacrifice. And as the nation approaches its 250th anniversary, NASCAR is helping support a new national effort to ensure those fallen service members, and the Gold Star families who keep their legacy alive, are never forgotten.
The Declaration of Remembrance, led by the nonprofit Honor and Remember, calls on Americans to recognize the nearly 1.4 million service members who have lost their lives in military service over the country’s history. As a NASCAR Impact partner, Honor and Remember is working toward a goal of 1.4 million signatures by Memorial Day Weekend 2026 — a symbolic tribute of one signature for every fallen hero.
RELATED: More info about NASCAR Impact
NASCAR fans are encouraged to read and sign the Declaration of Remembrance at DeclarationofRemembrance.com/signnow.
Aligned with the broader America250 commemoration, the initiative reflects a nationwide moment to honor both 250 years of freedom and the cost required to secure it.
“It’s important for all Americans to remember and acknowledge that the freedoms we enjoy today are ours because of 250 years of sacrifice,” said George Lutz, founder of Honor and Remember. “It’s a critically important message that cannot get lost as our nation celebrates this milestone, and it’s why we started the Declaration of Remembrance.”
In addition to the signature campaign, organizers are building support for H.R. 1363, the Honor and Remember Flag Recognition Act, a new piece of bipartisan legislation that would designate the Honor and Remember Flag as a permanent national symbol of remembrance.
For more than a decade, NASCAR has worked alongside Honor and Remember to elevate the stories of fallen service members and recognize Gold Star families. That relationship deepened in 2025 when Honor and Remember was officially named a partner of NASCAR Impact, expanding opportunities to integrate moments of remembrance into race weekends across the country.
“NASCAR is a uniquely patriotic sport, and we feel a responsibility to ensure these heroes are never forgotten,” said Eric Nyquist, NASCAR’s chief impact officer. “Our goal is to keep the memory of these brave men and women alive and to show their families how much they are appreciated.”
From the unfurling of the Honor and Remember Flag during pre-race ceremonies to hosting Gold Star families at marquee events like the Daytona 500, NASCAR continues to use its biggest stages to honor those who made the ultimate sacrifice.
The campaign is deeply personal for Lutz, a Gold Star father whose son George Anthony “Tony” Lutz II was killed while on patrol in Fallujah, Iraq, in 2005.
“My hope is that as we mark 250 years of freedom, we also take time for collective gratitude — not just for the victories, but for the cost of securing and sustaining our nation,” Lutz said. “This effort is about honoring every life lost in service and inviting Americans to stand together in remembrance.”
With one of the most passionate fan bases in sports, NASCAR is uniquely positioned to help amplify the campaign across the industry leading up to and during NASCAR Salutes Together with Coca-Cola, which will launch in May.
“Our fans understand and appreciate the sacrifice that these men and women have made,” Nyquist said. “We encourage everyone to join us in supporting Honor and Remember and to take part in this national moment of remembrance.”



























