DAYTONA BEACH, Fla. (June 24, 2021) – NASCAR was named Sports League of the Year during the 2021 Sports Business Awards, a virtual ceremony hosted by Sports Business Journal to celebrate the best in sports business over the past year.

The award, one of the most prestigious in the sports industry, recognizes NASCAR’s many successes and efforts during a historic and challenging 2020 season. Following the pandemic pause, NASCAR was the first major U.S. sport to return to competition, the first to safely welcome back fans and the first to complete a full season schedule. 

In June 2020, NASCAR took a stand for equality and social justice and banned the confederate flag from all properties and events. The sanctioning body reinforced its commitment to diversity, equity and inclusion, and later welcomed Michael Jordan and Pitbull as new team owners.  

NASCAR worked with industry stakeholders to build and introduce the most dynamic new race schedule in more than 50 years, including several new venues added to the 2021 slate of events. 

NASCAR also filled the live sports void with esports following the onset of COVID-19, collaborating with FOX and iRacing to introduce the eNASCAR iRacing Pro Invitational Series. The new series generated six of the highest-rated esports programs in television history. 

“We’re honored to be named 2021 Sports League of the Year and thank Sports Business Journal for this incredible recognition,” said Steve Phelps, President, NASCAR. “This award is a testament to the collective resolve and creativity of our industry as we worked through some extraordinary circumstances in 2020 and in the process led the way for live sports in our country.”

Joining NASCAR as finalists for the Sports League of the Year award were the NBA, NFL, NHL, PGA Tour, UFC and the WNBA. The win marks NASCAR’s first in the category for the Sports Business Awards. 

As part of the ceremony, Phelps was recognized as a finalist for Sports Executive of the Year for his leadership in guiding NASCAR through the 2020 season, and eNASCAR iRacing was among the finalists for Sports Breakthrough of the Year following the successful debut of the eNASCAR iRacing Pro Invitational Series. 

Shawna Robinson has worn a number of helmets as a race car driver. But she’s also worn an equal number of hats in her life and career as a trailblazer, role model and entrepreneur.

As one of the more notable female race car drivers in the 1990s and into the mid-2000s, Robinson set an example for other aspiring female drivers, instilling in them the confidence that racing doesn’t have to be an all-male sport.

In a sense, she was Danica Patrick before Danica Patrick came along, inspiring female drivers and female race fans.

RELATED: Shawna Robinson career stats

It wasn’t easy by any means. She had to show fellow racers — almost all of them male — that she had the talent, competitive drive and desire to succeed. What’s more, she wanted to make it on her own in racing, not just because she was a female first, but rather as a race car driver first.

“Whatever car I’m in, whatever series I’m running, whatever track I’m racing, I want people to know Shawna Robinson was there,” she famously said to Sports Illustrated for Women in 2002.

And that’s the way she has lived her life, be it on or off the race track, embodying the song “My Way” written by Paul Anka and made famous by Elvis Presley and Frank Sinatra, most notably with these lyrics that speak so much to Robinson’s personality, character and demeanor:

“Yes, there were times, I’m sure you know
When I bit off more than I could chew.
But through it all, when there was doubt,
I ate it up and spit it out.
I faced it all and I stood tall,
And did it my way
The record shows, I took the blows,
And did it my way.”

Even today, more than 15 years removed from last being behind the wheel of a race car, the Des Moines, Iowa, native remains involved in the racing community in several ways, including serving as a noted interior designer who has worked for a number of NASCAR luminaries such as Dale Earnhardt Jr. and sister Kelley Earnhardt Miller, Kasey Kahne, Martin Truex Jr., Clint Bowyer and Ray Evernham.

Until recently, she also served for several years on the National Motorsports Appeals Panel, a former race car driver who understood racers and provided a fair and balanced analysis when drivers, owners, crew chiefs and others appealed penalties they were assessed by NASCAR. To illustrate how much the NASCAR community respects Robinson, she was originally nominated to the appeals panel by NASCAR Vice-Chairman Mike Helton.

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Unlike many athletes not just in racing but across the entire pro sports spectrum, Robinson was cognizant that her racing career would end one day and she developed several post-racing career plans to support herself. Always having a knack for interior design, she has become one of the most in-demand designers in the Charlotte, North Carolina area. She also started a company called “Happy Chair,” which produced ultra-colorful chairs for people to sit in.

“I love big, bold, crazy color. I love art. I love animals and as is evident from my past as a NASCAR race car driver, I love the thrill of taking risks,” Robinson said in a quote from her website.

While she’s slowed down on her production of Happy Chairs, it’s because the Catawba, North Carolina, resident has become so busy in her interior design and event production business, designing a myriad of things such as driver homes and vacation getaways, their motor homes, offices and shops, and has even served as a planner for such things as Kelley Earnhardt Miller’s wedding.

But for as popular and successful as she’s become as a designer, Robinson will always be known for her racing career. She started racing semi-tractor trucks — as a teenager, no less — and eventually graduated to the ARCA Series, and then into NASCAR’s top three competitive series: Cup, Xfinity and Trucks.

She became the first woman in history to win a NASCAR-sanctioned event, when at the age of 23, she captured the 100-lap Charlotte Daytona Dash at New Asheville (N.C.) Speedway on June 11, 1988.

Robinson spent parts of nearly 11 seasons in NASCAR, competing in 72 combined Cup, Xfinity and Truck races, as well as 27 ARCA events. She became a fan favorite who, even today, 16 years after her last race, still gets a number of letters and emails from fans who remember her and her racing career.

“It amazes me how much fan mail I still get,” Robinson told NASCAR.com. “People are still very interested in what I’m doing and they remember me.”

While she has plenty of good memories of her time in NASCAR, Robinson considers her win in 1984 in a Great American Truck Series semi-tractor race in Milwaukee as perhaps her favorite memory.

“It was amazing,” she said. “It really made me go to the next level, winning on a speedway. Then there was Michigan in 2001, that was also my first 500-mile race in NASCAR.

“Then, going to Daytona the next year with a brand new team, no sponsor, brand new crew chief and team manager without experience, I mean, can you say underdogs? That was one of the biggest moments knowing that I qualified for the Daytona 500 on time and I finished. I finished 24th, but I ran the whole race.

“And then later that year at Texas, I qualified 16th in a Cup race, which was huge for a rookie and all the odds against you, when you don’t really have the best of the best but you do with it what you can.”

Robinson has few regrets from her racing career, although she admits she does wish it could have been longer, that more sponsors would have been open-minded and supportive of backing a female driver and that she could have competed with better equipment that could potentially have provided chances to be even more competitive and offer opportunities for wins.

“I wish I could have done more,” she said. “Stepping away from it when I did, in a couple of more years, the world was different. Being competitive, I wanted to do more, and for me I had to kind of shut it off if I wasn’t involved in it. So, I shut it off and created another passion in my life.

“You always say, ‘What if?’ and I hate that. You never say, ‘What if? — you take what you’ve done and give it a big hug, grateful that you were able to do it.’ ”

But at the same time, Robinson paved a way for female drivers who would follow in her footsteps, including Patrick and modern-day up-and-coming stars like Hailee Deegan.

“When I was growing up, my dad was a huge influence, he was a racer,” Robinson said. “I grew up riding motorcycles and snowmobiles. It wasn’t anything odd to me or my sisters or my brother. It’s just what we did. When I graduated from high school … it kind of all just happened by natural reasons.

“And then when I started racing trucks, those were battle days. Those guys were not all friendly. Some of them were, but most weren’t and they definitely didn’t like an 18-, 19-, 20-year-old being in their little competitive world. So I learned to be tough and it wasn’t about that I was a girl. I never looked at it that way. It was just the fact I loved what I did and I could do it well.

“It was when I went into NASCAR, that was where I really earned some respect as a driver. You would get all this media and the owner may have signed you just because you were a girl or you brought a sponsor. It was all the hype, but I didn’t want the hype. I want the hype to come to me because I did something for it. Give me good engines or good equipment. If you’re putting me out there to start-and-park, it wasn’t going to work.

“I earned respect from drivers I raced against and I think that said it all to where I really tried to put out there that I’m not out there because I’m a girl, I’m out there because I’m a driver. If I would have had opportunities to race for Tony Stewart or Jack Roush or Rick Hendrick, who knows what could have happened?

“I’m thankful for things like running the 2002 Daytona 500. When Danica made the Daytona 500, it was ‘first woman ever’ and I was like, ‘hey, wait a minute.’ ”

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Robinson survived a nearly two-year bout with breast cancer in 2014-2015, but after a lengthy treatment with chemotherapy and radiation, she has been cancer-free for the last six years, something she takes great pride in.

“I’m doing good,” Robinson said. “We’re going on close to seven years (cancer-free). I still get checked all the time. I’ve had a few scares, but it was all fatty tissue. So yeah, I’m pretty lucky and pretty happy. Overall, I can’t complain.”

One of the most significant elements of her cancer battle was the support Robinson received from the NASCAR community. Earnhardt Miller helped kick off a GoFundMe fundraiser to help with medical bills, while others from NASCAR helped her in countless ways, including some who volunteered to keep her business running while she was undergoing treatment and countless other ways that showed how respected and loved Robinson is in the NASCAR world.

“Kelley was a huge support, as was the overall NASCAR community,” Robinson said. “My life was basically put on hold and all that mattered was I had to conquer this, I had to go after it. I’ve been very, very grateful. Everyone is so supportive in the NASCAR community. I’ve been very lucky.”

Robinson says she “loves to stay busy” and would like to “go to the track more. I miss it very deeply,” she said. “I also wonder why I didn’t pursue the TV aspect of it.

“What do I miss? The driving. I felt like I lost my identity, when you’ve been this person who did something for 20-some years that had this life, that was what my job was, and then you don’t (race anymore).

“That’s kind of how Happy Chair happened. I kind of dove into another passion. I went in that direction where textiles and fabrics and creating things that were different were a route to where, alright, I’m still somebody in the fact that I found a second passion.

“But I’ll never, ever lose my passion for motorsports. It was my life for so long. I miss the whole driving thing. I wish the new SRX series would call me (she said with a laugh).”

As a result, the mother of two adult children has been thinking about adding another element to her career: she’s considering the possibility of coaching drivers, particularly up-and-coming female drivers.

“I wish I could have done more with coaching, like trying to work a little harder to get involved with teams that are involved in bringing up-and-coming drivers,” Robinson said. “If I would have had that person in my ear who said, ‘Don’t let them see you cry’ or ‘don’t let them see you angry.’ A guy can get angry and it’s cool and tough. But if a girl gets angry, she’s emotional and out of balance and unstable.

“The reason I’d have anger about something or speak out about the cars I was in is because I was passionate about it. If you give it to me, it’ll come. I wish I would have started an organization or something to really help up-and-coming girls … but they seem to be doing pretty damn well on their own, so it’s OK. … But I’m open to it.”

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The Shawna Robinson file:

* Age: 56

* Hometown: Des Moines, Iowa.

* Notable: She is the first woman to have ever won a NASCAR-sanctioned event (100-lap Charlotte Daytona Dash at New Asheville Speedway on June 11, 1988).

* NASCAR Cup career: 8 starts, 0 wins, 0 top-five and 0 top-10 finishes. Best finish: 24th (2002 Daytona 500).

* NASCAR Xfinity Series career: 61 starts, 0 wins, 0 top-five and one top-10 finishes (10th at Watkins Glen in 1994). Also earned one pole.

* NASCAR Camping World Truck Series career: 3 starts, 0 wins, 0 top-five and 0 top-10 finishes.

* ARCA Menards Series career: 27 starts, 0 wins, 5 top-five and 14 top-10 finishes.

Veteran motorsports writer Jerry Bonkowski is writing a number of Where Are They Now? stories this year for NASCAR.com. Check out stories he’s already done on Sam Hornish Jr., Bobby Labonte, Greg Biffle, Ricky RuddDarrell WaltripMark MartinMarcos Ambrose and Juan Pablo Montoya. Also, follow Jerry on Twitter @JerryBonkowski, his @TheRacingBeat podcast and his email newsletter, TheRacingBeat.substack.com.

NASCAR Hall of Fame driver Jeff Gordon will trade in the microphone for the front office at Hendrick Motorsports.

The four-time NASCAR Cup Series champion will become the second-ranking member of the organization to chairman and majority owner Rick Hendrick. The 49-year-old Gordon will assume the executive management role effective Jan. 1, 2022.

RELATED: Jeff Gordon through the years | Hendrick all-time wins

“I cannot put into words what Hendrick Motorsports means to me,” Gordon said in a team press release. “In many ways, it’s my home and the people here are my family. I’ve never lost my passion for the organization, for our sport, and for the sheer challenge of racing and winning at the highest level. Being part of the competition is where I’m happiest and feel I can make the biggest contribution to the continued, long-term success of the team. Rick and I have a shared vision, which is based on the values he’s instilled, the culture he’s built and our desire to be the very best in all categories, on and off the track.”

Gordon joined FOX Sports as an analyst in 2016 following his retirement at the conclusion of the 2015 season. He will continue his broadcasting duties with FOX Sports through the end of the 2021 calendar year. He will not return to the FOX booth for the 2022 season.

“I cannot thank the entire FOX Sports family enough for the incredible opportunity I’ve had over the past six seasons,” Gordon said. “I’ve come to truly appreciate the responsibility of bringing the sport to our fans and the tremendous work that goes into our broadcasts each and every week. I’m certainly going to miss it, but I will forever be grateful to FOX for the experience and for the trust they’ve placed in me. It’s been a privilege to work with such a talented group of people.”

Following the release of the news from Hendrick, Eric Shanks, the Chief Executive Officer & Executive Producer at FOX Sports had this to say: “Just like he did on the track, Jeff distinguished himself as an all-time winner on our FOX Sports team. While we are sad to see him go, everyone at FOX Sports wishes Jeff nothing but continued success.”

As vice chairman and co-owner of Hendrick Motorsports, Gordon will report to Hendrick and work alongside team president Marshall Carlson and general manager Jeff Andrews. In addition, he will join Hendrick on NASCAR’s team owner council and assume Hendrick Motorsports’ seat on the sanctioning body’s diversity, equity and inclusion committee.

In January 2019, Gordon said that he would welcome a larger role at Hendrick Motorsports when the time was right.

“I love the business side of it,” Gordon said then. “If that day ever comes, I would be truly honored even though I don’t think I could do the job that he’s done, I would be truly honored to take that role on.

“As I say that, that would be the first time other than when my parents made me sweep floors and run the machine shop when I was a kid during summers where I actually had a real job,” he added. “… Running a race team or being in that role on a race team, that is a real job. … That role Rick would have to put me in is one I would have to work at really, really hard. I hope one day when that time comes, I would be ready to do that.”

RELATED: All-time wins by owners | See every Jeff Gordon win in the NASCAR Cup Series

In 1999, Gordon became an equity owner of Hendrick Motorsports and continues to be the only partner in the organization. He was first listed as the owner of the No. 48 Chevrolet when seven-time championship Jimmie Johnson began his tenure with the team in 2001.

Hendrick says this plan has been in the works for many years, but he has no intentions of stepping away from his majority role.

“I’ve always been impressed with his business instincts,” Hendrick, 71 said in a team release. “On some level, he’s been involved in every major decision we’ve made over the last two decades, and his influence has continued to grow since he stopped driving. He understands our culture, our values, and the importance we place on our people and our partnerships.

“I love racing and competing, and Jeff is the only person I know who hates to lose as much as I do. I feel great physically and have no plans to go anywhere anytime soon, which is exactly why it’s the right time. In the years to come, I couldn’t be more energized about working arm-in-arm with him and cementing the future of Hendrick Motorsports together.”

The 13-time Cup Series championship-winning organization also owns the most Cup Series wins in history with 271 race victories, the last coming with Kyle Larson’s Nashville Superspeedway win last Sunday. Gordon recorded 93 victories for the organization during his 25-year career at NASCAR’s highest level.

See where your favorite driver will pit for the NASCAR Cup Series Pocono Organic CBD 325 at Pocono Raceway on Saturday (3 p.m. ET, NBCSN/NBC Sports Live, MRN, SiriusXM NASCAR Radio) — race one of the weekend doubleheader.

Following the conclusion of Saturday’s event, pit stall selections will be picked for Sunday’s race.

MIAMI — Brandon Marshall’s I AM ATHLETE (IAA) podcast will continue its mission to deliver unique platforms for athletes across the sports landscape with a new NASCAR collaboration. IAA will present a special I AM NASCAR series to air weekly over the next month, featuring interviews with top drivers and much more.

This exploratory expansion into the NASCAR arena will continue throughout the NASCAR season, with additional episodes coming out monthly. The first I AM NASCAR episode debuted Monday, May 10 with legendary driver Dale Earnhardt Jr. joining Marshall and the IAA crew. All of the I AM NASCAR episodes will debut and be available on the IAA YouTube Channel.

MORE: IAA on YouTube

“This is a great opportunity for us to give IAA fans a look into a totally different area of the sports world and share our experiences on the race track,” said Marshall, who was approached by Earnhardt about the NASCAR focus after the IAA episode with Bubba Wallace. “We’re always looking to push the boundaries of what people would expect from our show. Diving into this new world is a great way to expand our audience and their perspectives.”

Earnhardt Jr. originally reached out to IAA after the Wallace episode featured co-host Channing Crowder stating his opinion that NASCAR drivers “aren’t real athletes,” which prompted Earnhardt Jr. to provide the IAA hosts with a chance to learn more about the sport firsthand. This experience inspired the crew to stick around the track longer and sit down for discussions with more drivers, including two-time NASCAR Cup Series champion Kyle Busch and Toni Breidinger, the first Arab-American woman to drive in NASCAR.

“Being out there with Dale was a truly once-in-a-lifetime experience I never could have imagined,” said Marshall. “Hopefully people watching will see us pushed outside our comfort zones, and be inspired to do the same in their lives. We really learned so much from being on the track and talking to these drivers about what it takes to do what they do. I can’t wait to keep exploring this world on IAA and beyond.”

Be sure to visit the IAA YouTube Channel throughout the next month for weekly I AM NASCAR content, and all NASCAR season long for additional special episodes. We will also add the podcasts to this page as they become available:

Episode 1: IAA crew joins Dale Jr. at Charlotte Motor Speedway

Episode 2: Kyle Busch dishes to the IAA crew on fights, more

Episode 3: IAA crew talks to Toni Breidinger, the first-ever female Arab-American national series driver

Episode 4: Is the IAA crew the next NASCAR pit crew?

Team Penske has identified areas in need of improvement to beat Hendrick Motorsports.

“Oh, everywhere,” said Travis Geisler, Team Penske’s NASCAR competition director. “It makes it easy to go to work.”

And there is a lot of work to be done.

Hendrick Motorsports has won the past five races – six if counting the exhibition All-Star Race – and not just by pure luck. There’s SMT (SportsMEDIA Technology) data that proves Hendrick Motorsports’ superiority. Team Penske can literally see its competitor’s on-track advantage when it comes to intel such as where cars gain speed, entry and exit times, long-, medium- and short-term runs and more.

“You don’t have the kind of dominance that those guys have had over the past six weeks without just a pretty incredible combination of things,” Geisler said. “Everybody’s always asking, ‘What is it? What do we need to work on?’ And it’s kind of like anything; it’s a lot of little things and a lot of stuff in all different areas.”

RELATED: Complete weekend schedule for Pocono

Alex Bowman, steering the No. 48 Chevrolet this season, won at Dover International Speedway to kick off the recent Hendrick Motorsports bender. Chase Elliott’s No. 9 machine then won at Circuit of The Americas. And the No. 5 Chevy of Kyle Larson has rolled to Victory Lane at Charlotte Motor Speedway, Sonoma Raceway, Texas Motor Speedway (All-Star Race) and Nashville Superspeedway since then.

In those six races, Hendrick Motorsports’ four-car garage (don’t forget William Byron in the No. 24) recorded 20 top-10 finishes. Team Penske had eight, albeit with one less entry, among Brad Keselowski (No. 2 Ford), Ryan Blaney (No. 12) and Joey Logano (No. 22).

“We’ve got to get our cars better to where we can compete with them guys,” Blaney said. “Obviously they’ve been really fast all year, but the past couple months, that whole group has just been spectacular. And honestly, the 5 has kind of made everyone look pretty silly.”

Larson boasts a series-best five victories this year, his other coming in March at Las Vegas Motor Speedway. He’s one of three multi-race winners through 17 races. The others are Joe Gibbs Racing’s Martin Truex Jr. (three) and Larson’s teammate, Bowman (two).

Bowman’s first win was in April at Richmond Raceway.

Byron, though he hasn’t really been mentioned yet, was the first Hendrick Motorsports wheelman to capture a checkered flag. He did so in February at the Homestead-Miami Speedway.

RELATED: Betting odds for first of two Pocono races

All of Hendrick Motorsports’ drivers are locked into the 2021 NASCAR Playoffs, but so are all of Team Penske’s pilots. Blaney won at Atlanta Motor Speedway, Logano won at Bristol Motor Speedway (dirt), and Keselowski won at Talladega Superspeedway. That timeline actually makes Team Penske the first organization to qualify its entire roster.

“March and April, I thought we were right there with the head guys and things like that,” Blaney said. “It seems like they have found a little bit of something here in the past couple months and been really strong. … We’re working our butts off trying to find that with any package, whether it’s low downforce, high downforce, road course – it doesn’t matter.”

That little bit of something has led to a lot bit of speed.

Nine regular-season races remain, starting with a doubleheader at Pocono Raceway (Saturday at 3 p.m. ET and Sunday at 3:30 p.m. ET; both live on NBCSN), before the real title battle begins with the 10-race postseason.

“Not panicked, but definitely realistic on the ground that needs to get covered here over the next couple of months,” Geisler said. “And then you’ve got to be there when it counts at the end.”

All summer long, NASCAR and Toyota are joining forces to kick family fun into high gear. It all starts with a chance to win an unforgettable Daytona experience. Parents can enter here for a chance to take their crew to the 2022 Daytona 500, where they’ll make lasting memories during a VIP experience at the track.

But the fun doesn’t stop there, because on select race days, fans could bring home an exclusive NASCAR Kids Club Toyota Camry diecast when they tune in to the NASCAR action.

Just watch for the promo code during the race, then enter it fast to claim one of 500 collectible diecasts. It’s all waiting for NASCAR fans young and old this summer!

ENTER HERE FOR A CHANCE TO WIN AN UNFORGETTABLE DAYTONA EXPERIENCE

The all-new eNASCAR International iRacing Series makes its debut on Wednesday, June 23 with a race at the virtual Brands Hatch Circuit taking place at 6 p.m. ET on eNASCAR.com/live and NASCAR’s YouTube channel.

The race at virtual Brands Hatch is the first of three iRacing events that will take place on consecutive Wednesdays with Circuit of the Americas (on June 30th) next in line and the Daytona Road Course hosting the final competition (on July 7th).

Each race will utilize the NASCAR Xfinity Series vehicles as drivers battle within the sim for international bragging rights with the winner scoring 40 points, second place scoring 35 points, third place scoring 34 points, fourth place scoring 33 points, fifth place scoring 32 points and each spot down the order scoring one less point than the driver that finishes ahead of them.

RELATED: More about eNASCAR | Learn more about the three international series

The fields will contain a mix of drivers from the NASCAR Whelen Euro Series, NASCAR Peak Mexico Series, NASCAR Pinty’s Series and select drivers from NASCAR’s 2021 Drive for Diversity class. The Brands Hatch event will feature 21 drivers with multi-time Whelen Euro Series champion Alon Day among the competitors in the 70-lap event. Check out the full entry list below.

PHOTOS: Meet the 2021 Drive for Diversity Driver Development class

No.  Driver Current Race Series Make/Model Affiliation
2 Abraham Calderon NASCAR PEAK Mexico Series Chevrolet Camaro Mexico
86 Agustin Canapino Turismo Carretera and Super TC2000 Chevrolet Camaro Mexico
14 Alex de Alba NASCAR PEAK Mexico Series Ford Mustang Mexico
98 Alon Day NASCAR Whelen Euro Series Chevrolet Camaro Europe
22 Andres Perez de Lara NASCAR Challenge Mexico Series Ford Mustang Mexico
3 Frederic Gabillon NASCAR Whelen Euro Series Ford Mustang Europe
81 Giorgio Maggi NASCAR Whelen Euro Series Ford Mustang Europe
55 Isabella Robusto NASCAR Advance Auto Parts Weekly Series Chevrolet Camaro Drive for Diversity
19 Jaiden Reyna US Legend Cars Chevrolet Camaro Drive for Diversity
51 Jake Cosio NASCAR PEAK Mexico Series Toyota Supra Mexico
77 Jocelyn Fecteau NASCAR Pinty’s Series Chevrolet Camaro Canada
18 Justin Campbell US Legend Cars Chevrolet Camaro Drive for Diversity
34 Lavar Scott NASCAR Advance Auto Parts Weekly Series Chevrolet Camaro Drive for Diversity
64 Paul Jouffreau NASCAR Whelen Euro Series Ford Mustang Europe
8 Paul Jourdain Super Copa Toyota Supra Mexico
13 Rajah Caruth ARCA Menards East & NASCAR Advance Auto Parts Weekly Series Chevrolet Camaro Drive for Diversity
10 Regina Sirvent NASCAR Advance Auto Parts Weekly Series Chevrolet Camaro Drive for Diversity
88 Ruben Garcia NASCAR PEAK Mexico Series Toyota Supra Mexico
66 Simon Pilate NASCAR Whelen Euro Series Chevrolet Camaro Europe
20 Treyton Lapcevich NASCAR Pinty’s Series Chevrolet Camaro Canada
39 Victor Barrales Jr. NASCAR PEAK Mexico Series Ford Mustang Mexico

 

Kyle Larson has won the Busch Pole Award for Saturday’s Pocono Organics CBD 325 (3 p.m. ET, NBCSN/NBC Sports Live, MRN, SiriusXM NASCAR Radio), the first NASCAR Cup Series event in a weekend doubleheader for the tour at Pocono Raceway.

RELATED: Pocono weekend schedule | Drivers to win three races in a row | Cup Series standings

Larson’s No. 5 Hendrick Motorsports Chevrolet has started first in three of the last four points-paying Cup Series events. He also opened the NASCAR All-Star Race from the pole position, taking the No. 1 starting spot off a random draw. Larson will be vying for his fourth consecutive Cup Series points win in Saturday’s 325-miler.

The lineup for Sunday’s Cup Series’ Explore the Pocono Mountains 350 (3:30 p.m. ET, NBCSN/NBC Sports Live, MRN, SiriusXM) will be determined after the finishing order from Saturday’s event is official. The top 20 finishers from Saturday’s Cup race will be inverted for Sunday’s start, and Sunday’s starters from 21st place on back will grid in order of their Saturday finish.

Harrison Burton won the pole for Sunday’s Pocono Green 225 (noon ET, NBCSN/NBC Sports Live, MRN, SiriusXM) in the No. 20 Joe Gibbs Racing Toyota, and Todd Gilliland is on the pole for Saturday’s CRC Brakleen 150 (noon ET, FS1, MRN, SiriusXM) in the No. 38 Front Row Motorsports Ford.

As NASCAR adapted to COVID-19 protocols last season, practice and qualifying were eliminated at a majority of national-series events to limit at-track time, exposure and to cut race weekend costs. To determine starting lineups, competition officials used grouped draws, added inversions for weekend doubleheaders, and eventually adopted a performance-metrics formula. That metrics format remains in place this season, drawing on performance from both individual races and season-long results.

NASCAR’s metrics formula for 2021 weighs:

  • 25 percent: Driver’s finishing position from the previous race
  • 25 percent: Car owner’s finishing position from the previous race
  • 35 percent: Team owner points ranking
  • 15 percent: Fastest lap from the previous race

See the full lineup for Saturday’s Cup Series race below.

Start pos.
Driver Car # Team
1 Kyle Larson 5 Hendrick Motorsports
2 William Byron 24 Hendrick Motorsports
3 Kevin Harvick 4 Stewart-Haas Racing
4 Joey Logano 22 Team Penske
5 Kyle Busch 18 Joe Gibbs Racing
6 Ross Chastain 42 Chip Ganassi Racing
7 Ricky Stenhouse Jr. 47 JTG Daugherty Racing
8 Kurt Busch 1 Chip Ganassi Racing
9 Christopher Bell 20 Joe Gibbs Racing
10 Denny Hamlin 11 Joe Gibbs Racing
11 Aric Almirola 10 Stewart-Haas Racing
12 Austin Dillon 3 Richard Childress Racing
13 Alex Bowman 48 Hendrick Motorsports
14 Daniel Suarez 99 Trackhouse Racing Team
15 Martin Truex Jr. 19  Joe Gibbs Racing
16 Tyler Reddick 8 Richard Childress Racing
17 Michael McDowell 34 Front Row Motorsports
18 Brad Keselowski 2 Team Penske
19 Ryan Newman 6 Roush Fenway Racing
20 Bubba Wallace 23 23XI Racing
21 Matt DiBenedetto 21 Wood Brothers Racing
22 Erik Jones 43 Richard Petty Motorsports
23 Corey LaJoie 7 Spire Motorsports
24 Anthony Alfredo 38 Front Row Motorsports
25 Chris Buescher 17 Roush Fenway Racing
26 Cole Custer 41 Stewart-Haas Racing
27 Ryan Blaney 12 Team Penske
28 Chase Briscoe 14 Stewart-Haas Racing
29 Chase Elliott 9 Hendrick Motorsports
30 Garrett Smithley 53 Rick Ware Racing
31 Ryan Preece 37 JTG Daugherty Racing
32 BJ McLeod 78 Live Fast Motorsports
33 Josh Bilicki 52 Rick Ware Racing
34 Justin Haley 77 Spire Motorsports
35 Cody Ware 51 Petty Ware Racing
36 James Davison 15 Rick Ware Racing
37 Quin Houff 00 StarCom Racing
38 Timmy Hill 66 Motorsports Business Management

Practice and qualifying are tentatively scheduled for eight Cup Series races this year. Aric Almirola was the most recent Busch Pole Award winner through qualifying, taking his third career Cup Series pole for last weekend’s event at Nashville Superspeedway.

The next race with time trials scheduled is the July 4 event at Road America, which will host the Cup Series for the first time since 1956.

Viewers of NBCSN’s coverage of the Ally 400, the network’s first NASCAR broadcast of 2021, saw betting elements interspersed during the pre-race show and the race itself, as TV and league executives look to strike a balance between offering gamblers the content they seek while not turning off fans uninterested in betting.

As Dale Earnhardt Jr. and Brad Paisley kicked off pre-race coverage on “Countdown to Green,” betting odds ran across the ticker on the bottom of the screen, along with Sunday’s lineup, Cup Series standings, and factoids about drivers and Nashville Superspeedway. From pit road toward the end of the show, after the odds were displayed on screen, Jac Collinsworth asked Dale Jarrett and Kyle Petty for their picks. Jarrett offered Kyle Busch as value play at 10/1 odds, while Petty, asked by Collinsworth for a long shot, took a flyer on Tyler Reddick at 35/1.

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The right side of the ticker served as promotional real estate for NBC, as teasers for the NBC Sports Predictor app (including a free-to-enter NASCAR pick ‘em game with a $100,000 jackpot) and NBC Sports Edge (which provides fantasy and gaming analysis across a number of sports, including NASCAR) ran concurrent with promos for the U.S. Open, Stanley Cup Playoffs and Olympics.

During the race, as Stage 2 came to a close, lead announcer Rick Allen reminded Fantasy Live players that this was their last chance to activate drivers in their garage. Then, on Lap 194, odds to win the race were displayed on the left side of the screen, underneath the leaderboard.

All of this betting content was branded by PointsBet, which signed on last year as NBC’s official sports betting partner.

As legal gambling expands, so too does the integration of odds and betting analysis within broadcasts. Networks and properties are mindful that not everyone cares for this content and that it is even annoying to some viewers.

‘One of the things we’re cognizant of is not all of our fans want to see betting content as they’re watching a race,” said Joe Solosky, managing director of sports betting at NASCAR. “We don’t want to oversaturate and draw fans away from the sport because we’re putting too much betting content out there, and I think FOX and NBC are doing a good job of towing that line.”

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Ed Williams, director of content, sports betting and gaming at NBC Sports Edge (formerly Rotoworld), agrees and expects betting content to be gradually woven into race broadcasts as the season progresses.

“We’ll slowly ramp up, depending on how those integrations go and feedback we get,” said Williams. “We (the NBC Sports Edge team) are in conversations (with the broadcast side) about how we can add to the broadcast.”

Here are some of the additions fans can expect to see the rest of this year and in the seasons to come:

Coming soon: As soon this week from Pocono, NASCAR viewers may see a short betting-themed clip during the pre-race show, a concept NBC plans to borrow from its golf coverage.

“We went to some of the folks on the NASCAR side, and funny enough, they were thinking of coming to us anyways,’ Williams said. “So we’re aiming to put together probably a 60-second clip, nothing too intense, hitting on best bets, some of the dark horses, that kind of thing.”

The segment will be hosted by Steve Letarte and Dan Beaver, who already host a weekly digital video on NBC Sports Edge.

“This will be in addition to that, and they’ll tailor this one to what broadcast is looking for,” added Williams.

Live betting: There’s a belief within NASCAR circles that in-race wagering is key to driving betting interest in the sport. It’s natural, therefore, to expose viewers to live odds and in-race betting options.

“From my point of view, there are opportunities there, and that’s another one of those things where we’re kind of just getting started,” Williams said. “I think that it is ultimately where you can expand to, and as more people get used to betting in general, live betting will become more prevalent. That’s going to start to happen across all the sports.

“As betting becomes a more common part of the broadcast, it seems to make sense that is a direction we will likely be headed.”

Second screens. With leagues and networks concerned about turning off viewers who are not interested in betting, some of this content will likely migrate to alternate platforms. This past April, ESPN2 provided a peek into the second-screen experience, as it aired a betting-themed broadcast of Nets vs. 76ers to accompany the main broadcast on ESPN.

NASCAR bettors may soon have options to tune into second or third screens, too, Solosky said. These options could feature a live-betting slant and are likely to appeal to more seasoned bettors, more so than fans just dipping their toes in the wagering waters.

“If your goal is to try and educate fans on betting, which is one of our goals at NASCAR, you’re not going to start with more complex markets (such as live betting). So I think what NBC and PointsBet did, in terms of just having the odds to win the race, is a good move. If (a viewer) opts into a second screen that’s more focused on betting, then you can integrate more of the complex or in-race markets.”