NASCAR has always been more than a sport — it grew from local communities, families, and fans who found connection in the roar of the racetrack. NASCAR IMPACT carries that legacy forward, leveraging the thrill and platform of NASCAR racing to help build a stronger world. Our mission is simple: meet the evolving needs of our communities so our fans and our sport can continue to thrive. Together, we’re driving positive change for today and for the future.

Since its founding in 1948, NASCAR has grown from a regional pastime into a national motorsports leader with a legacy shaped by generations of fans and communities across the United States. By operating 15 racetracks and bringing major events to more than 30 markets each year, we drive meaningful impact—strengthening local economies, creating lasting traditions and deepening our ties to the communities we call home.