COMMUNITY BUILDING
From the start, NASCAR has been shaped by the communities sharing a passion for stock car racing, turning our tracks into places of connection and purpose. That spirit continues through the France family’s legacy of service — from the work of The NASCAR Foundation to our commitment and support for veterans and the military community. And across our sport, we’re building inclusion through Employee Resource Groups and partnerships that extend NASCAR’s impact far beyond the racetrack.
For the full story on NASCAR’s Community Building pillar, view the 2025 NASCAR IMPACT Report.
YOUTH ENGAGEMENT
THE NASCAR FOUNDATION: RACING TO MAKE A DIFFERENCE
For nearly two decades, The NASCAR Foundation has carried forward Betty Jane France’s vision of care, compassion and community. Since 2006, it has touched the lives of over 1.7 million children and donated more than $50 million to support health and wellness programs across racing communities. Through the Betty Jane France Humanitarian Award, the Speediatrics Fun Day Festivals and the Speedy Bear Brigade, the Foundation empowers fans and families to give back where it matters most — helping children smile, heal and dream. Celebrating its 20th anniversary in 2026, The NASCAR Foundation continues to prove that the heart of NASCAR beats strongest when it’s serving others.
NASCAR FUELS CAREER EXPLORATION WITH BOYS & GIRLS CLUBS OF AMERICA
Since 2021, NASCAR and Boys & Girls Clubs of America (BGCA) have partnered to inspire youth across the country through career exploration and workforce readiness programs. Each season, more than 1,000 Club teens experience behind-the-scenes, race-day opportunities, engaging with industry professionals across teams, tracks and partners.
NASCAR also brings excitement to local Clubs through “Pit Stop” events featuring games, pit crew challenges and STEM activities. To reach even more youth, NASCAR created educational content for BGCA’s My Future platform, teaching lessons in engineering, broadcasting and fitness.
In 2024, BGCA presented Lesa France Kennedy and NASCAR with its President’s Award, which recognizes the non-profit's top corporate partner each year.
LEADERSHIP SPOTLIGHT
LATASHA CAUSEY
In March 2025, nearly 100 youth from the Boys & Girls Clubs’ Bob Bove Branch in Avondale, Ariz. participated in a NASCAR Pit Stop Event featuring racing simulators, pit crew drills and a visit from NASCAR Cup Series driver Michael McDowell. Phoenix Raceway President Latasha Causey joined the event to inspire the next generation, emphasizing the importance of representation and community engagement. A former Club kid herself, Causey serves BGCA as a Trustee for the Pacific Region and is also on the board of directors for Boys & Girls Clubs of the Valley.
MILITARY
The NASCAR industry honors military service through NASCAR Salutes Presented by Coca-Cola as well as year-round support programs for veterans. From connecting veterans to mental health resources to assisting with the transition to post-military careers, NASCAR is committed to serving those who serve our nation.
A SALUTE TO SERVICE: HONORING HEROES AT THE COCA-COLA 600
Each Memorial Day Weekend, NASCAR and Charlotte Motor Speedway turn the Coca-Cola 600 into something far greater than a race — a moving tribute to America’s fallen heroes. Through NASCAR Salutes and Mission 600, drivers visit bases, train alongside service members, and share their stories with fans across the nation. On race day, every car carries the name of a fallen service member, while over 600 Gold Star Families stand honored before more than 100,000 fans. As the Honor and Remember Flag waves across the infield and engines fall silent for a Moment of Remembrance, NASCAR unites a nation in reflection.
TROOPS TO THE TRACK BY CHEVROLET: WHERE HEROES TAKE THE FAST LANE
Each Memorial Day Weekend, NASCAR and Charlotte Motor Speedway turn the Coca-Cola 600 into something far greater than a race — a moving tribute to America’s fallen heroes. As part of Mission 600, drivers visit bases, train alongside service members and share their stories with fans across the nation. On race day, all 40 NASCAR Cup Series cars carry the name of a fallen service member in 600 Miles of Remembrance.
HONOR AND REMEMBER
NASCAR IMPACT is proud to partner with Honor and Remember, a non-profit whose mission is to publicly honor and remember every American fallen service member and recognize the enduring sacrifice of every family. The Honor and Remember Flag, which is unfurled across the infield at the Coca-Cola 600 and other races, was created to become the official public symbol of remembrance for the fallen.
ADDITIONAL MILITARY PARTNERS
NASCAR IMPACT supports non-profit organizations that are actively engaging veterans and addressing key needs of the military community. To learn more about partner organizations focused on mental health (Sound Off), transition services (ACP, DoD-SkillBridge) and civic engagement (Vet the Vote), click below.
VOLUNTEERISM & COMMUNITY ACTION
At NASCAR, making a difference goes beyond race day. Through NASCAR IMPACT Day and year-round volunteer initiatives, employees unite to strengthen communities and support causes that matter. In 2025, more than 50 projects—from youth mentorship and food programs to environmental cleanups—mobilized teams nationwide, showing the power of collective action.
With dedicated Volunteer Time Off, employees give back throughout the year, contributing to causes close to their hearts. Whether through one day of service or thousands of individual hours, NASCAR’s workforce proves that teamwork off the track drives meaningful impact in the communities they call home.
NASCAR IMPACT DAY: A CELEBRATION OF VOLUNTEERISM
Each year, NASCAR employees trade checkered flags for helping hands. NASCAR IMPACT Day unites offices and tracks nationwide in a weeklong celebration of service. From revitalizing parks to supporting youth and veterans, every project fuels something bigger than racing. Together, our teams prove that when we serve off the track, we drive real change in the communities we call home.
DRIVING RECOVERY: THE INDUSTRY'S RESPONSE TO HURRICANE HELENE
When Hurricane Helene struck Western North Carolina, the NASCAR industry answered fast. Teams, drivers and fans rallied to deliver relief, helping to assemble 650 pallets of supplies across six donation drivers at Charlotte Motor Speedway. Closet to the mountains, North Wilkesboro Speedway operated as a FEMA hub for aid. The NASCAR Foundation funded relief efforts led by the American Red Cross and other organizations. Together, NASCAR proved compassion is its greatest horsepower.
INCLUSION
Through education, community and career-focused programs, NASCAR is creating opportunities for people of all backgrounds to participate, engage, and connect with the sport.
SHIFTING GEARS TOWARD LEADERSHIP: THE NASCAR NEXT INTERNSHIP
Since 2000, NASCAR NEXT has turned student passion into professional opportunities. Over 600 undergraduate and graduate interns from diverse backgrounds have gained hands-on experience in the fast-paced motorsports industry working alongside professionals in marketing, communications, data analytics, event management and more. The next generation isn’t just watching the race — they’re joining it.
NASCAR'S EMPLOYEE RESOURCE GROUPS: BUILDING CONNECTION AND BELONGING
NASCAR’s six Employee Resource Groups (ERGs) create spaces for employees to connect, share experiences and champion a culture of belonging. ERGs support career development, community engagement and business growth while promoting inclusion across the sport.
ACCELERATING ACCESSIBILITY: THE MOBILITY PIT BOX
In partnership with Toyota, NASCAR is redefining the fan experience through the Mobility Pit Box. Designed with ramps, lifts, and wheelchair access, it welcomes fans of all abilities right to pit road. Activated across 42 race weekends, it’s hosted over 300 fans since 2024. This first-of-its-kind innovation sets a new standard for inclusion, proving that every fan deserves to feel the thrill of race day up close.