Front Row Motorsports announced Wednesday that Love’s Travel Stops has renewed its sponsorship, joining the No. 34 Ford team with Sunoco Rookie of the Year candidate Chris Buescher.
Love’s, an Oklahoma City-based travel plaza company, will be the primary sponsor for 18 NASCAR Sprint Cup Series races, including the season-opening Daytona 500 on Feb. 21 and the season finale at Homestead-Miami Speedway on Nov. 20.
Love’s joined the Bob Jenkins-owned organization in 2013 with the No. 38 Ford driven by David Gilliland. The company has expanded its sponsorship in previous years, jumping from two Sprint Cup races in 2013, 15 events in 2014 and last year’s 18-race deal.
Buescher, 23, enters his first full Sprint Cup season after claiming the NASCAR XFINITY Series championship with Roush Fenway Racing last year. Buescher competed in six premier series races last year for Front Row, which has entered into a technical alliance with the Roush Fenway team this season.
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Dave Frankenfield, Love’s director of marketing, indicated in a release provided by Front Row that the company was “jazzed” about the alliance and the sponsorship renewal. Buescher echoed those sentiments.
“I can’t wait to work with Love’s,” Buescher said in the team’s release. “They’ve been a great partner with Front Row Motorsports over the years and have really embraced the sport.”
Here’s a look at his paint scheme for 2016.
Love’s extends @Team_FRM partnership, introduces @Chris_Buescher in the No. 34 Ford Fusion. https://t.co/qdpOT6FEC6 pic.twitter.com/dw3eLvGvTa
— Love’s Travel Stops (@LovesTravelStop) January 13, 2016