Company plans major push around May 17 event at .875-mile track
RELATED: Buy tickets to the 3M 250 at Iowa
Iowa Speedway announced Thursday that 3M has signed on as an entitlement sponsor for the track’s May 17 race for the NASCAR XFINITY Series.
The XFINITY tour’s first of two stops this season at the .875-mile track will now be called the 3M 250.
“This opportunity is especially exciting because it has enabled us to promote an authentic product and service integration with 3M while also delivering more value to our fans and sponsors,” said Jimmy Small, Iowa Speedway president. “Fans, partners and teams that visit Iowa Speedway have come to expect a top-of-the-line experience, and this partnership with 3M will undoubtedly help us meet and exceed these expectations.”
According to the track, the partnership sweeps beyond naming rights. The St. Paul, Minnesota-based company plans to designate “selfie” picture-taking areas and create graphics and signage around the Newton, Iowa track with its 3M Envision Print Wrap brand.
“The 3M 250 will give fans a look at the science behind a number of our products used in NASCAR,” said Don Branch, 3M’s Chief Marketing Officer. “Instead of focusing solely on the impact 150-plus 3M products have on the building and maintaining the cars on the track, the 3M 250 will allow fans to see how 3M helps make the modern fan experience more exciting and engaging for them.”
3M, an official partner of NASCAR, has been a sponsor in the sport for nearly 20 years. The creative solutions company signed on last August to be primary sponsor of the Hendrick Motorsports No. 24 Chevrolet and four-time premier-series champion Jeff Gordon, now in his final full season of Sprint Cup Series competition.
RELATED: Buy tickets to the 3M 250 at Iowa