Cheez-It to serve as a primary sponsor for ‘The Biff’ starting in 2015
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Greg Biffle has picked up a new primary sponsor for the 2015 Sprint Cup Series season. Roush Fenway Racing announced that the Cheez-It brand will serve as a primary partner of the No. 16 Ford.
The deal is a multiyear partnership with other Kellogg’s brands, such as Frosted Flakes, which have appeared on the No. 99 car of Carl Edwards. With Edwards moving on to Joe Gibbs Racing in 2015, that sponsorship will now be on Biffle’s No. 16.
“It’s going to be really great to have Cheez-It on the car next season,” Biffle said in a team release. “My family and I have been enjoying Cheez-It snacks for years and I could not be more excited to represent them. The Cheez-It cars have always looked really good on the track and they are going to look even better with the No. 16 on the side.”
Check out the short clip below, posted on YouTube by Roush Fenway Racing to announce the news.
Biffle will also carry sponsorship for Ortho Insect Control next season for approximately half of his races. Biffle’s longtime primary sponsor, 3M, is moving to Hendrick Motorsports next season to sponsor the No. 24 Chevrolet of Jeff Gordon.
Biffle qualified for the 2014 Chase for the NASCAR Sprint Cup but was among the four drivers eliminated following the final race of the opening Challenger Round at Dover. He is currently 14th in the points standings.
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