Daytona International Speedway President Chip Wile has been hard at work preparing for Saturday night’s Monster Energy NASCAR Cup Series Coke Zero Sugar 400 (7 p.m. ET on NBC/NBC Sports App, MRN, SiriusXM NASCAR Radio) and Friday night’s NASCAR Xfinity Series Coca-Cola Firecracker 250 (7:30 p.m. ET, NBCSN/NBC Sports App).
Involved in planning for an always unpredictable July event at the 2.5-mile Florida track includes taking a tour of the Sunshine State, as Wile has traveled from Jacksonville to Tampa and everywhere in between throughout June to spread the news of how seeing racing at Daytona in person is simply special.
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“You need to see it live to really appreciate the sensation of speed and all the things that go along with the race,” Wile told NASCAR.com. “But, it’s not just a race. It’s an experience. From the time you set foot on the property until the time you leave, there’s so much to do and see.”
Wile has a huge task ahead of him each year to prepare for two of NASCAR’s biggest events — July’s patriotic celebration of speed at the World Center of Racing, along with the sport’s marquee event, the Daytona 500 in February.
Of course, there are major differences between the two events, including the warmer temperatures in July that make the Daytona high banks super slick for competitors.
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“I say this to people all the time, there’s a difference between the Coke Zero Sugar 400 and the Daytona 500,” Wile said. “It’s a great opportunity for our local and regional fans to come out and enjoy the Daytona International Speedway and experience the $400 million renovations that we completed a couple years ago and see how coming to a race at Daytona is different.”
There will also be plenty of patriotism to go around Saturday night, especially with Daytona serving as the finale of the NASCAR Salutes Refreshed by Coca-Cola initiative. This race weekend caps off six weeks of honoring our nation’s heroes — another reason why the July classic stands out.
“This is a very different weekend for us,” Wile said. “The summer race is different than the 500 because we do love honoring our servicemen and women. NASCAR does a great job each and every week recognizing our military and making sure they know we appreciate them and the job that they do to keep us free.”
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“We have one of the largest fireworks displays in the Southeast happening at the conclusion of the Coke Zero Sugar 400,” added Wile. “We’ll honor our military and celebrate our country’s independence this weekend with Medal of Honor recipients that will be part of our festivities.”
For Wile, having the ability to honor those who serve, both past and present, on NASCAR’s biggest stage is something he takes great pride in each year.
“It’s an incredible honor for everyone at the race track to host these true American heroes,” Wile said. “And certainly we’re going to honor our servicemen and women before the start of the Coke Zero Sugar 400 with the ‘ Stand and Salute.’ I think that’s a great way to recognize the servicemen and women who are on the property representing their branches of military. We’re going to have a couple other surprises for fans who are on site that will really tug at their heart strings.”
