TALLADEGA, Ala. — Kyle Busch’s streak of success is venturing into treacherous territory. His three-race win string in the Monster Energy NASCAR Cup Series carries this weekend into Talladega Superspeedway, a venue known for its unpredictable nature.

The Alabama high banks have thwarted winning skeins of three or more on three occasions since the track opened for business in 1969. Those snapped streaks belonged to three NASCAR Hall of Famers — Bobby Allison, Dale Earnhardt and Rusty Wallace — a fact that has Busch’s attention.

“I’ve kind of heard some of the rumblings through the week about some of the guys that have been on streaks of three in a row or four in a row, whatever they’ve been on, they’ve never gone through a plate race to the best of my knowledge,” Busch said Friday at the 2.66-mile track. “It makes for a more challenging time to be able to get that fourth in a row, but also we’ll know how much more rewarding it is when we do get it.”

RELATED: Full schedule for Talladega | At-track photos

Busch, who has won at every track on the Monster Energy Series schedule save for Charlotte Motor Speedway, has prevailed just once at Talladega. That 2008 victory came in his first season with Joe Gibbs Racing.

The speedway’s tendency toward upset winners and unpredictable endings presents the biggest threat to a No. 18 team that’s been remarkably consistent this year. Busch has finished in the top 10 in every race this season except for the Daytona 500 opener, which — like Sunday’s GEICO 500 (2 p.m. ET, FOX, MRN, SiriusXM) — will be run with engine horsepower restrictions.

The event will mark the second superspeedway race this year, with a rules package that eliminates ride heights. Though Busch has plenty of experience on his side, he says there are few measures that drivers can take in preparation for Talladega.

“I think that you just have to be ready for anything,” Busch said. “I don’t know that there’s much that you can kind of work on or study toward or try to figure out that I’m exactly going to do this and it’s going to reward me with something, I think it’s just so much of an unknown.”

Busch’s streak has spanned Texas, Bristol and Richmond in an especially fast-paced spring stretch, but his strength has been a season-long effort. Aside from Daytona, Busch has led multiple laps in every event and has been among the top three finishers in the last seven races.

That level of production has given Busch a spring in his step, but the 32-year-old driver says the pendulum of emotions can easily swing the opposite direction.

“Certainly you can be a believer in momentum and you can also be a believer in confidence in yourself and your team and when you’re on a roll sometimes, it feels like you can do no wrong and then some things kind of start going bad or vice versa, you can be on a roll where you feel you can do no right so I’ve certainly been on those as well, too,” Busch said. “You never know when your next win is going to be so you cherish them all. Fortunately for us, we’ve had them the last three weeks in a row.

“It’s been a great start to the season and we’re having some fun and we just want to keep that going. We know this is a place that can derail things so you try not to let that mess up your mindset for the rest of the year or even next week going to Dover and after that.”

TALLADEGA, Ala. – When Austin Dillon drove his No. 3 Richard Children Racing Chevrolet to victory in the season-opening Daytona 500, he broke a string of three Ford wins at the Birthplace of Speed.

At Talladega Superspeedway, site of Sunday’s GEICO 500 (2 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio), Ford drivers have won five straight races. That’s another streak Dillon would like to end.

But he knows he’ll have plenty of competition, in part because teams have made progress with the no-ride-height rules package for restrictor-plate tracks.

RELATED: Starting lineup | Every car in the Talladega field 

“Yeah, I think people have gotten better since Daytona,” Dillon said. “I feel like people have figured out the package probably more than they have since Daytona.”

In Friday’s practice, however, Dillon couldn’t get a solid gauge on the performance of his car because drafting partners were sparse.

“The runs, the packs never got big enough today to really feel the runs,” Dillon said. “I had one run (with) the No. 31 (Ryan Newman) and No. 43 (Darrell ‘Bubba’ Wallace, Jr.) down the backstretch and it seemed to push me pretty far out in front of the group. So I think there will be some big runs come Sunday.

“I think it will be another one of those races where what do you decide to do? Do you decide to be aggressive and race, or do you make it to the end? Strategy will play a big part of it, but I think there will be quite a few cars that will swap for the lead.

“It seems like there’s a wide variety of fast cars. I saw the No. 18 (Kyle Busch) and No. 11 (Denny Hamlin) – they looked pretty good. The No. 48 (Jimmie Johnson) looked fast. There are a lot of different guys that seem to have speed. The No. 43 had some speed, too. There will be some guys there come Sunday swapping for it for sure.”

TALLADEGA, Ala. – Kevin Harvick hadn’t won a pole at a restrictor-plate track since 2005.

 

Kurt Busch had never topped qualifying for a Monster Energy NASCAR Cup Series race at a superspeedway

 

But those two Stewart-Haas Racing Ford drivers were the class of the field during time trials on Saturday at Talladega Superspeedway, where Harvick outdueled Busch to secure his first Busch Pole Award of the season.

 

In the decisive second round, Harvick covered the 2.66-mile distance in 49.247 seconds (194.448 mph) to earn his second Talladega pole and the 22nd of his career. Busch was close behind with a 49.340-second lap (194.082 mph) in the money round.

 

The two Fords will start on the front row in Sunday’s GEICO 500 (2 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio), ahead of Toyota drivers Martin Truex Jr. (193.525 mph) and Denny Hamlin (192.936 mph), who qualified third and fourth, respectively.

RELATED: Full lineup | Schedule for Talladega | Talladega rules package updated

“We had no clue as to how fast the car would actually run,” said Harvick, who scored his lone victory at Talladega in 2010. “We knew we had a fast car, but we didn’t do any qualifying runs (in practice) or anything like that.”

 

In fact, Harvick’s run in the first round was halted when teammate Aric Almirola’s Ford spun out of control with a tire down, and Harvick ran through the debris from the No. 10 Ford. 

RELATED: See why Almirola will start from the back

“The first indicator was the first time on the race track, and that was even a little bit of a question, because of the fact that we had to change the tires and cool the engine down,” Harvick said. “We didn’t know what the pickup in the car was going to be – or not be.

 

“It’s always a little bit of a surprise.”

 

Harvick’s pole-winning run in the No. 4 Ford denied Busch a milestone he coveted.

 

“I’ve never been on the pole for a plate race and wanted to check it off,” Busch said. “It was a bucket-list item. I really wanted the pole today.

 

“But two Stewart-Haas Fords on the front row – we’d have loved to have gotten the pole, but we’re outside pole, and I’m proud of our Monster Energy Ford.”

 

Chase Elliott qualified fifth in the fastest Chevrolet (192.754 mph), followed by Erik Jones and defending race winner Ricky Stenhouse Jr.. Series leader Kyle Busch, who is seeking a fourth straight victory, failed to advance to the second round and will start 19th.

 

Five-time Talladega winner Brad Keselowski will start 10th, to the outside of Team Penske teammate Joey Logano.

Go Fas Racing and Zynga, a leading social game developer, are proud to announce that Zynga Poker will be the primary sponsor for the No. 32 Ford and Matt DiBenedetto for seven more races in the Monster Energy NASCAR Cup Series 2018 season. The partnership will kick off over All-Star Weekend at Charlotte Motor Speedway on May 19 with Zynga Poker proudly emblazoned on the No. 32. Other races include Pocono (1), Daytona, Watkins Glen, Bristol, Las Vegas, and the season finale at Homestead.

A Sponsorship That Evolved From Social Media:

The No. 32 team first caught the eye of Zynga in March of this year when Matt reached out to fans with a video asking for networking help to obtain a sponsor for the Cup Series race in Phoenix. The video quickly went viral with support from fans and other NASCAR drivers alike, and the team was able to compete in a fully sponsored race car with Zynga Poker leading the way as the main partner. As Zynga familiarized itself with NASCAR and the team, both realized how great of a fit the partnership was.

“We are inspired by Matt’s fans and excited to join the rally to keep No. 32 in the race,” said Monty Kerr, senior vice president for Zynga Poker. “Over the past 10 years, Zynga Poker players have shown the same passion and enthusiasm so we’re proud to partner with a team that loves their fans as much as we do.”

Mason St. Hilaire, team manager for Go Fas Racing, is also very excited to grow the relationship with Zynga Poker.

“I know we say it a lot, but it really has been a lot of fun working with and getting to know the Zynga Poker team. Being able to put together a partnership just two days prior to the Phoenix race in March and to be able to turn it into what it has become today really speaks volumes for how perfect of a partnership this really is. With Zynga Poker‘s global audience, we’re excited to engage a new generation of poker players and introduce them to NASCAR racing,” said Hilaire.

A Mutually Beneficial Partnership, Starting With All-Star Weekend:

In addition to the car sponsorship, Zynga Poker and DiBenedetto are working together to create an integrated social campaign to support Matt in the race for the All-Star driver Fan Vote. Zynga Poker will host fan contests and giveaways on its social channels and create unique in-app assets to encourage player participation. DiBenedetto nearly won the fan-vote last year after coming in second place, and Go Fas Racing looks forward to working with the folks at Zynga to pull off a win this year.

Voting has already begun and will continue until All-Star race day on May 19th . Fans can cast one vote for Matt each day on the NASCAR website here: https://www.nascar.com/fanvote. Sharing votes on Twitter and Facebook count for double votes, so use the following hashtags to show us your support: #ZyngaXMatt and #AllStarDiBurrito

TALLADEGA, AL — The unpredictability of stock car racing at Talladega Superspeedway was on full display Friday night, with a sudden flurry of late-race incidents leading to two “overtimes” and an eventual photo-finish General Tire 200 victory by Zane Smith, a NASCAR Next driver.

A last-lap incident brought out the caution flag and caused the first one-lap OT, which was foiled by another crash on the backstretch. 

On the second OT lap, Smith’s No. 41 LaPaz Margarita Mix Toyota and the No. 77 Big Tine Ford of Joe Graf Jr. spent most of the time door-to-door, racing on the edge. Smith crossed the stripe barely ahead of Graf, getting his second victory of the season.

How close was it? ARCA officials said the electronics showed a dead-heat, which meant a return to the old-school method of reviewing the photo of the finish to determine the winner. ARCA called it the closest finish in series history.

“We’re four races in and we’ve got two wins … this year is going to be unreal,” said Smith, from Huntington Beach, California.

The ARCA Racing Series had big news to start the day, with the announcement that it had been acquired by NASCAR. 

“It’s fantastic that we’re going to be working together going off into the future,” said NASCAR Vice Chairman/Executive Vice President Jim France. “Both organizations have a great history, with great championships. We’ve shared a lot of teams and drivers over the years. That will continue in a major way.”

The ARCA Racing Series will continue to operate under its current structure through the 2019 season.

MORE: NASCAR acquires ARCA  

TALLADEGA, Ala. – Brad Keselowski’s first experience in a Monster Energy NASCAR Cup Series victory circle came in 2009 at Talladega Superspeedway – the largest track on the circuit, in front of the rowdiest fans and competing against a field filled with the biggest names in stock car racing.

He considers that April afternoon – surprising the field in his part-time gig driving for the smaller James Finch-owned team – one of the most pivotal moments in his championship career.

“That was a huge, huge win for me,” Keselowski, 34, recalled. “I think that first win put me in position to be with Penske. I don’t know if I would have been with Penske without that. That was huge for me.

“It opened up a lot of doors. I was able to get through them in a time period when they weren’t really handing out quality rides like they were candy. It opened up a door for me to earn it. I am glad to be here and I don’t know if I would be here if it wasn’t for that first win.”

RELATED: Full schedule for Talladega | Every Keselowski win in the Monster Energy Series

Keselowski shows up in Talladega this weekend as the track’s winningest driver in Sunday’s GEICO 500 (2 p.m., FOX, MRN, SiriusXM NASCAR Radio) field with five Talladega trophies total. But the 2012 Cup champion insisted Friday that each race at this vast venue presents a unique challenge and despite all the success he’s had, Keselowski figures he’s still got his work cut out for him this weekend.

“Maybe I have just been lucky five times,” Keselowski said, smiling. “I think there is a luck factor to Talladega that will always be there and there is a skill factor that seems to always be a moving target with different tactics and techniques based on the rules, regulations and competitors.

“What it took to win here the first time is certainly not what it will take to win here this weekend. You have to adapt to that and that is a big challenge when you have something you are successful with.

“I would say that with the way the cars are driving so far this weekend it will take something completely different again to be successful here. I look at it as a fairly open weekend with a lot of unpredictability, even for Talladega standards. With that is an opportunity as well. We are certainly going to have to earn it.”

A win at Talladega this weekend would not just be another trophy to display, but a ticket into the 2018 Playoffs. Although he has five top-10 finishes and is ranked fifth in the standings, Keselowski is still winless this season. And so are his talented Penske Racing teammates Logano and Ryan Blaney.

RELATED: Penske drivers among fantasy favorites | Blaney’s Darlington throwback unveiled

That’s not to say the effort hasn’t been there, however. Keselowski has led a combined 118 laps in four races. Logano, who is ranked second in the points standings, has led 131 laps (in six races). And Blaney, who is ranked eighth, has led a team-best 364 laps (in four races).

And even if Keselowski wouldn’t go so far as to consider himself the odds-on favorite this weekend, the statistics certainly make a case for him and his Penske Racing team. Keselowski has won three of the last seven races at Talladega and his teammate Logano has two victories in that span.

“I think Talladega has been a good track for us for sure,” Keselowski said. “I come here excited and feeling like we can win and there is a lot to be said for that. It is the kind of confidence you need to have to run well here.

“Also we come here with pretty strong cars which always make your job a little bit easier. I think this year it seems as though the cars are quite a bit different than they have been in my history here. They are a lot faster and handling quite a bit worse.

“I told somebody today that I felt like I was in 1985 with the way the cars are driving. That said, I expect a little bit of a different race than what we have seen here. I am not really sure exactly what to predict but we are hopeful it will be a great day for us.”

TALLADEGA, Ala. — NASCAR competition officials issued a Friday afternoon rules update to further reduce horsepower after observing blistering speeds and a rollover crash in Monster Energy Series practice.

Officials reduced the size of the engine restrictor plates from 7/8 of an inch to 55/64th of an inch in an effort to slow the cars ahead of Sunday’s GEICO 500 (2 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio) at the 2.66-mile track. All practice was completed Friday, so teams will make their first laps with the new rules in Saturday’s Busch Pole Qualifying (1:05 p.m. ET, FOX, MRN, SiriusXM).

A NASCAR spokesperson said the change was “absolutely a safety issue” and that the series was positioned to react when cars lift off the racing surface.

Two Friday events prompted the change. The most dramatic episode was Jamie McMurray’s tumbling crash on the backstretch early in final practice. McMurray’s No. 1 Chevrolet lifted in a sideways slide before being sent up and over by contact from Ryan Newman’s No. 31 Chevy. McMurray emerged unhurt.

Practice speeds also reached high levels in both sessions. Ty Dillon topped early practice at 202.959 mph, and McMurray’s lap of 203.975 mph was fastest in the final session.

 

Two-round, single-car qualifying on Saturday at 1:05 p.m. ET (on FOX) will determine the starting order for Sunday’s GEICO 500 (2 p.m. ET on FOX, MRN, SiriusXM NASCAR Radio) at Talladega Superspeedway. The top-12 cars from the opening round will transfer on to the final round to battle for the Busch Pole Award at the 2.66-mile track. Here’s a look at the order that the cars will go off on Saturday.

# Car Driver Team
1 15 Ross Chastain(i) Chevrolet
2 55 * Reed Sorenson Chevrolet
3 51 Timmy Hill(i) Keen’s Building/Race to Erase Opioids Ford
4 72 Cole Whitt 1950 Clothing Company Chevrolet
5 23 Gray Gaulding Earthwater Toyota
6 96 * DJ Kennington Gaunt Brothers Racing Toyota
7 00 Joey Gase(i) Sparks Inc. Chevrolet
8 92 * Timothy Peters(i) Advance Auto Parts/BTS Tire & Wheel Ford
9 37 Chris Buescher Degree Chevrolet
10 32 Matt DiBenedetto Can-Am/Wholey Ford
11 47 AJ Allmendinger Kroger ClickList Chevrolet
12 42 Kyle Larson Credit One Bank Chevrolet
13 38 David Ragan Bad Boy Mowers Ford
14 95 Kasey Kahne Procore Safety Qualified Chevrolet
15 34 Michael McDowell Love’s Travel Stops/Roller Bites Ford
16 6 Trevor Bayne AdvoCare Ford
17 43 Darrell Wallace Jr. # Petty’s Garage/Medallion Bank Chevrolet
18 9 Chase Elliott NAPA Auto Parts Chevrolet
19 12 Ryan Blaney Menards/Richmond Ford
20 17 Ricky Stenhouse Jr. Fifth Third Bank Ford
21 14 Clint Bowyer Haas Automation Demo Day Ford
22 2 Brad Keselowski Snap On Ford
23 41 Kurt Busch Monster Energy/Haas Automation Ford
24 22 Joey Logano Shell Pennzoil/Autotrader Ford
25 24 William Byron # Liberty University Chevrolet
26 88 Alex Bowman Nationwide Chevrolet
27 48 Jimmie Johnson Lowe’s for Pros Chevrolet
28 10 Aric Almirola Smithfield Ford
29 4 Kevin Harvick Busch Beer Flannel Ford
30 62 * Brendan Gaughan Beard Oil Dist/South Point Hotel & Casino Chevrolet
31 3 Austin Dillon Dow Scooper Cat Chevrolet
32 21 Paul Menard Motorcraft/Quick Lane Tire & Auto Center Ford
33 11 Denny Hamlin FedEx Express Toyota
34 18 Kyle Busch M&M’s Flavor Vote Toyota
35 31 Ryan Newman Caterpillar Chevrolet
36 78 Martin Truex Jr. Bass Pro Shops/5-hour ENERGY Toyota
37 20 Erik Jones XYO Network Toyota
38 19 Daniel Suarez ARRIS Toyota
39 13 Ty Dillon GEICO Chevrolet
40 1 Jamie McMurray DC Solar Chevrolet

* Required to qualify on time
(i) Ineligible for driver points in this series
# Indicates driver is running for Sunoco Rookie of the Year honors