HAMPTON, Ga. — Sometimes, it’s just not meant to be.
Brad Keselowski’s 2025 season has been summed up in what-could-have-beens so far and it crescendoed Saturday evening at EchoPark Speedway as the No. 6 RFK Racing driver was passed by Chase Elliott on the final lap for the win in a thriller.
Underneath the roar of tens of thousands of fans for the home-state favorite in Elliott, Keselowski could only lament not being the one performing a burnout under the lights as he settled for a runner-up finish.
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“He just had the 48 behind him giving him a huge push and nothing I could do to cover that,” Keselowski said of Elliott’s pass entering Turn 1 on the last lap. “When we had our cars linked up at RFK, we could do the same thing and we lost that. Then it was just kind of a two-on-one, and fought as hard as I could.”
From the drop of the green flag, the racing was intense.
Throughout the 40-car field, aggressive moves were being made to move toward the front. The heat from the day made the opening laps treacherous as many drivers reported ill-handling hot rods and the race hit a massive turning point with a Lap 76 melee as 23 cars piled up entering Turn 3, wiping out more than half the field from contention.
Keselowski was among those caught up in the mess, but was fortunate enough to resume and continue dicing it up with a much smaller lead pack.
The 2012 Cup titleholder was among the 13 leaders, pacing the field for 46 circuits and playing a big role in the 46 exchanges for the top spot. No. 6 crew chief Jeremy Bullins made note of how the thinned-out field changed the dynamics of Atlanta versus how it raced in the spring.
“I think a lot of it was a product of having some bigger wrecks and wiping out a lot of good cars, and having less cars at the front — just seemed like the runs were bigger,” Bullins told NASCAR.com. “You didn’t have as many cars packed up, so you’re getting big runs and just guys able to take advantage of them. Once we got split up from our teammates there, just kind of in a bad spot with with no help behind us and two Hendrick cars coming. Just part of it.”

Not even seven days removed from a potential Pocono victory where Keselowski and the No. 6 team made a pair of pit-road mistakes to fall out of contention, they appeared to hit everything right in the Peach State.
Keselowski held his position up front for the final half of the evening and was the driver to beat when Elliott took the point with under two miles to go.
MORE: See where Keselowski stacks up in points
Instead of becoming the 12th different winner this season, Keselowski remains in an uphill battle for a spot in the playoffs as he remains well outside the bubble. However, there were some bragging rights snagged as the 41-year-old won his In-Season Challenge first-round matchup over Kyle Busch and will go head-to-head with 32-seeded Ty Dillon as Dillon busted the bracket, defeating top-seed Denny Hamlin.
Without the checkered flag though, it’s just another sting out of the hornets’ nest of a campaign for Keselowski this year and it’s on to the Chicago Street Course next Sunday (2 p.m. ET, TNT Sports/truTV, HBO Max, MRN Radio, SiriusXM NASCAR Radio) with eight races left for the No. 6 team to find their way into the postseason.
Keselowski: “It ain’t over till it’s over … Every loss stings.”
Bullins: “They all sting when you don’t win them, but yeah, when you’re that close, it’s going to sting for a little bit.”