Editor’s note: Every Friday during the season, "Tweets You Might Have Missed" presents eight of the best NASCAR-related tweets from the week. 

1.

2.

3.

4.

5.

6.

7.

8.

BUY TICKETS: See the Daytona 500 live!


RELATED: Logano nabs victory in ‘The Clash’

DAYTONA BEACH, Fla. — Legendary team owner Roger Penske announced Friday a multi-year contract extension with driver Joey Logano, his crew chief Todd Gordon and the Shell/Pennzoil brand that will go through the year 2022 and beyond.


The Team Penske namesake emphasized the special nature of the long-term and global business-to-business partnership and especially the example his team has set for the sport in its affiliation with Shell/Pennzoil.


"It gave us a chance to combine the business side and also we’ve used motorsports as a common thread," Penske said. "We’re trying to create some value of competitiveness in our business.


"For us to say we have a partnership with Shell beyond 2022 is massive for us, not just here but across the business. We’ve got Joey Logano for the same period and we have Todd Gordon, we think this is one of the biggest announcements in motorsports today. When you talk about the health of the sport, we consider this a watershed time."


"This is 30-plus races per year," Penske continued. "We’re not going to be changing the logos on the car every other week. This isn’t just an announcement about a sponsor, it’s about a business relationship … quite honestly it’s the foundation of our whole business."


Logano was equally as enthused about this opportunity, acknowledging both the rarity of such a long-term contract and the promise the move makes.


"It’s an amazing honor and opportunity for me," Logano said. "Obviously signing with Team Penske is a huge change in my career. I’ve learned to surround myself with greatness, people ‘smarter than you.’ When you think about 22 team and how close we’’ve grown together — it’s a huge advantage for us as a race team to keep the continuity.


"I’m very fortunate and exited about this. This was one of those decisions that was a no-brainer. A lot of pressure comes along with this. … I love pressure. Pressure is a privilege and it honestly is a privilege to have this opportunity to race for Roger Penske and Shell and Pennzoil.


"(The) fact it all goes together is unheard of. It’s a very positive story in our sport to see the commitment of Shell and Pennzoil. It really sets a statement for not only Team Penske but NASCAR as a sport."


BUY TICKETS: See the Daytona 500 live!

RELATED: Read more Inside Groove


Looking to land his first career XFINITY Series win, Brennan Poole will have a little extra help on his side this weekend at Daytona International Speedway — the Force.


Poole, the 25-year-old

padawan
driver, recently showed off his new helmet on Twitter, which pulls inpiration from Luke Skywalker’s Rebel Alliance helmet in ‘Star Wars.’ 

Poole has improved his finishing position in each of his three XFINITY starts at Daytona, so it’ll be interesting to see if the helmet can help him keep that trend going — or at least make the Kessel Run in less than 12 parsecs.

BUY TICKETS: See the Daytona 500 live!

In celebration of his return to racing at this Sunday’s Daytona  500, Dale Earnhardt Jr. donned a Goodyear Blimp pilot uniform and took a different kind of lap in the Goodyear Blimp on Wednesday, surprising a U.S. military veteran with the experience of a lifetime. 


Earnhardt Jr., who missed 18 races last season while recovering from a concussion, will get behind the familiar wheel of his No. 88 car Sunday seeking his third Daytona  500 victory on the confidence of Goodyear tires. But it was an altogether different experience sitting at the controls of the iconic Goodyear Blimp.


"This was such a cool day — being able to co-pilot the Goodyear Blimp and connect with a fan who has so honorably served our country," said Earnhardt Jr. "I’m proud to be involved with Goodyear. Ever since we started working together, I’ve wanted to ride in the blimp, so this was a great experience I will never forget."


With weather less than ideal in the Daytona Beach area Wednesday, the blimp was limited in flight and only got off the ground for a few minutes. But the day was all about Paul Siverson, a Vietnam and Gulf War veteran who served in the military for 30 years. Siverson describes Earnhardt as his "first, second and third favorite NASCAR driver."


Coupled with his Earnhardt Jr. fandom, it was Siverson’s dedication to NCServes, a charitable organization that provides comprehensive services to veterans, service members and their families, that made Siverson the perfect candidate for the surprise ride with NASCAR’s most popular driver.


In honor of soldiers like Siverson, Goodyear donated $10,000 to NCServes with Earnhardt Jr. on hand for the check presentation. In addition to the blimp flight, Siverson will receive access at Daytona Speedweeks including tickets to the Great American Race on Sunday.

Goodyear has more than 100 years of history building innovative tires and equipment to help support and protect U.S. troops and is the largest producer of military tires in the country. The tire manufacturer has helped build more than 150 blimps for the U.S. Navy and continues to recognize the skills of Veterans through a robust hiring program and was recently recognized with the Secretary of Defense Freedom Award.


"We’re honored to celebrate the return of Dale Jr. to NASCAR and recognize an American hero like Paul," said Seth Klugherz, Goodyear’s director of North America marketing. "Connecting American icons NASCAR and the Goodyear Blimp to provide an experience for a military veteran is a natural way to extend Goodyear’s unwavering support to the U.S. Armed Forces."


Tune-in to watch the Daytona  500 on Sunday, Feb. 26 at 2 p.m. ET on FOX, SiriusXM NASCAR Radio and MRN.

BUY TICKETS: See the Daytona 500 live!

DAYTONA BEACH, Fla. — Following a season highlighted by some of the closest, side-by-side racing NASCAR® fans have seen in years, NASCAR today announced the return of its 2017 season launch marketing campaign, Ready. Set. Race.

 

The new integrated campaign, including television creative promoting the Monster Energy NASCAR Cup Seriesu2122, will launch during the 2017 DAYTONA 500® on Sunday (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio).

 

NASCAR fans received a first look at "Sensory Overdrive" Friday on Facebook, Twitter and Instagram. A 30-second thrill ride, the spot brings to life the high-stakes drama and intensity drivers experience competing in the sport’s premier series.

 

The campaign also includes social media videos featuring Monster Energy NASCAR Cup Series drivers shared this week and throughout the season.

 

"The Ready. Set. Race campaign was so popular with our fans last year that we couldn’t wait to bring it back with even more intense racing action," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "The Monster Energy NASCAR Cup Series creative is unlike any advertising we’ve ever done. Monster Energy has built a bold, edgy brand, so we wanted to deliver creative that first and foremost is NASCAR but that also complements our new entitlement partner."

 

The new Ready. Set. Race creative was developed in conjunction with agency partner 77 Ventures and acclaimed commercial director Gary Land. Additional creative breaking Sunday on FOX includes "A New Season," an action-packed, 60-second spot that accentuates the NASCAR racing experience across all three national series.

Building on the Names Are Made Hereu00ae positioning, NASCAR will air "The Path" promoting the NASCAR XFINITY Series and featuring the sport’s up-and-coming drivers during the season-opening PowerShares QQQ 300 at Daytona International Speedway on Saturday (3:30 p.m. ET, FS1, MRN).

 

The new creative will be available on NASCAR.com and shared via NASCAR social platforms as part of a busy weekend on social media. The DAYTONA 500 Hour Countdown social campaign in partnership with FOX will continue up until Sunday’s green flag as FOX and NASCAR post original DAYTONA 500-themed content on Facebook, Twitter and Instagram.    

 

The first Snapchat Live Story of the season is planned for DAYTONA 500 race day. NASCAR XFINITY Series driver Darrell Wallace Jr. will serve as Live Story correspondent and bring the sights and sounds from the track to users across the world using Snapchat Spectacles.

 

Earlier this week, NASCAR and Twitter launched a DAYTONA 500 Twitter emoji. Every time a fan Tweets with #DAYTONA500, the colorful, waving flags of the DAYTONA 500 logo appear in the Tweet. Fans can also expect unique, behind-the-scenes content all weekend from NASCAR on Facebook and Instagram.

 

For additional coverage of The Great American Raceu00ae, fans can visit Race Center on NASCAR.com.

 

Tickets to NASCAR national series events are available at NASCAR.com/tickets.

BUY TICKETS: See the Daytona 500 live!

DAYTONA BEACH, Fla. — Three-time Daytona  500 winner and four-time Monster Energy NASCAR Cup Series champion Jeff Gordon will lead the field to the start of Sunday’s Daytona  500 (2 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio) behind the wheel of the new 2017 Camaro ZL1 pace car.
 
"Chevrolet and I have a great history at the Daytona  500 and it’s an honor to drive the 650-horsepower Camaro ZL1 pace car for the largest, most historic race of the season," Gordon said.
 
Chevrolet will also pace the NASCAR Camping World Truck Series Nextera Energy Resources 250 with a 2017 Silverado on Friday evening. A 2017 Camaro SS — featuring a new Krypton Green exterior color — will pace the NASCAR XFINITY Series Powershares QQQ 300 on Saturday.
 
"Chevrolet is proud to pace the ‘Great American Race’ on the high banks of the iconic Daytona International Speedway," said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. "The Camaro ZL1 delivers unprecedented levels of technology, refinement and track capability."
 
Gordon has plenty of experience leading the field at Daytona. In addition to winning the Daytona  500 in 1997, 1999 and 2005, he shared the overall win last month at the Rolex 24 at Daytona.
 
All three Chevrolet pace vehicles share graphic theme highlights in silver and black, along with selected accessories and personalization features.


BUY TICKETS: See the Daytona 500 live!

RELATED: Logano signs new long-term deal

DAYTONA BEACH, Fla. — If the headline to this story doesn’t read: Logano says, ‘I don’t know what the hell I’m doing,’ don’t blame the Team Penske driver.

"That’s the headline right there," Logano says, laughing.

Clearly that isn’t the case. When it comes to restrictor-plate racing, Logano, 26, obviously knows a thing or two. In fact, he and teammate Brad Keselowski have become two of the best at understanding the nuances of the draft and pack racing on the Monster Energy NASCAR Cup Series‘ two biggest venues — Daytona International Speedway and Talladega Superspeedway.

Since the fall Talladega race of 2014, the two have won six of nine races at the two tracks, including Logano’s win in the Daytona  500 two years ago. Last season, the duo went three-for-four in plate races.

"I’ve learned a lot about this whole thing, mainly because I just started studying it," Logano said of his recent success in plate races. "I had to."

There was a time, he said, when he bought into the belief that success on the restrictor-plate tracks was simply a product of luck. Finding oneself in the right place at the right time. Choosing the right line instead of the wrong one. Guesswork at 200 mph.

"But when you look at statistics, that’s not the case," he said. "If it was luck, there would be a different winner every single time. But it’s not."

It’s strategy. Understanding the draft and not only which moves to make, but when to make them. Likewise, the crew chiefs have to understand "what to do and when to do it. Spotters understanding everything," he said.

"I guess as a driver and as a team we put the effort into it and we see some results because of it. What does Roger (Penske, team owner) say all the time? ‘The harder I work the luckier I get?’ "

It’s also being able to process all that information, combine it with what a driver knows about his car and those around him and making decisions in the blink of an eye.

Something of what Keselowski describes as a "culture change" at Team Penske has had an impact as well.

"I think we got really tired of people saying that restrictor-plate tracks were about luck," the 2012 series champion said. "And the culture really changed for us when, as a company, we decided this isn’t luck anymore, this is a concerted effort to put on your best moves, your best face, your best cars and quit saying it’s luck.

"As soon as we stopped saying that at Team Penske we had a lot more success. I think it’s a lot more about culture than anything else."


RELATED: Logano nabs victory at ‘The Clash’ after wild final lap


Physically, restrictor-plate racing might be the easiest form of NASCAR competition. Mentally it’s the most taxing.

"Mentally you’re just completely shot," Logano said. "It’s like your computer is just on overload with all the information. And some computers work quicker than others, right? It’s a mental race."

Hendrick Motorsports driver Dale Earnhardt Jr., who will start on the outside of the front row for Sunday’s Daytona  500 (2 p.m. ET, FOX, MRN, SiriusXM NASCAR) is an accomplished plate racer. So too are Denny Hamlin (Joe Gibbs Racing), the defending Daytona  500 champion, Kevin Harvick (Stewart-Haas Racing) and Kyle Busch (JGR). Toss in Matt Kenseth and Jamie McMurray as well.

Logano said he isn’t surprised that those are the drivers most often competing for wins and finishing in the top five on a regular basis at Daytona and Talladega.

"They just get it," he said. "They know what to do. They make these moves on the race track and you go ‘Yeah!’ You’ll see only those guys do it.

"Every now and again you’ll see those moves happen and you’re like ‘They knew what the hell was going on.’ It all came together. And then you see other people that go for it and sometimes it doesn’t work out; they may luck into one every now and again, they may completely lose it and go all the way to the back. Some guys just ride and they pick them off as some cars go backwards. But you’re never going to get to the lead that way.

"You have to be confident in your decision and the only way you’re confident is through prep. Without preparation you can’t be confident in anything. That’s how I look at it."

Keselowski scored his first Monster Energy Cup Series win in a restrictor-plate race, at Talladega in ’09. It was career start No. 5 and helped open the door to his arrival at Team Penske. Five of his 21 career wins have come on the plate tracks.

Looking back on past races, Keselowski said he’s "almost embarrassed" by what he sees.

"Because I see all the moves that were open," and not taken, he said.

"I think that speaks to just having the experience and to learning the tactics and those changing, evolving, being developed.

"Certainly the sport has changed and the drivers continue to get better. But the basics continue to be the same — you’ve always had to have a good car to win this race. You’re going to have to have a good car to win it this year, but you’re going to have to have those tactics right."

RELATED: NASCAR is France family business
MORE: Daytona Days: A France family affair


December 1947: Bill France Sr. organizes a meeting at the Streamline Hotel in Daytona Beach, Fla., to discuss the future of stock car racing. NASCAR is incorporated.


1971: RJ Reynolds is introduced as the entitlement sponsor of NASCAR’s premier series, creating a sponsorship structure that still exists today and introducing the "modern era" of NASCAR.


1972: The founder of NASCAR, Bill France Sr., hands over the reins of leadership to his son Bill France Jr., who becomes the second president in NASCAR’s history.


1996: Lesa France Kennedy’s leadership launches Daytona USA (known later as the Daytona  500 Experience) at Daytona International Speedway, opening the destination’s first year-round motorsports attraction and museum.


1999: Brian France, Bill Jr.’s son, leads effort to consolidate the television package. NASCAR announces multi-year partnerships with FOX, NBC and Turner Sports.


2000: Bill France Jr. announced that he would serve as chairman of a newly formed five-member board of directors for NASCAR that consisted of him, Jim France, Brian France, Lesa France Kennedy and Mike Helton with responsibility for developing policy and vision for the sport.


2002: Kennedy led two development projects, creating Kansas Speedway and Chicagoland Speedway, and expanding ISC’s portfolio into two major Midwest markets.


2003: As a result of Brian France’s major successes consolidating the television rights, increasing sponsorship and various other areas, he is named NASCAR Chairman and CEO. NASCAR also opens the 61,000-square foot NASCAR Research and Development Center. This has led to the safest era in NASCAR history and the unveiling of cutting-edge technology including the Air Titan, Pit Road Technology and the Digital Dashboard.


2004: Brian France announces the formation of The Chase, a playoff format for the NASCAR Sprint Cup Series. He also creates NASCAR’s Drive for Diversity program dedicated to bringing more minority and female drivers into the sport.


2013: Brian France negotiates the largest television deals in NASCAR history, with 10-year agreements with FOX and NBC reported to be worth $8.2 billion.


2014: Brian France enhances the Chase format, introducing the first-ever elimination style playoff format in motorsports.


2016: Kennedy opens the World’s First Motorsports Stadium, a $400 million reimagining of an American icon – Daytona International Speedway, for the Rolex 24 Hours At Daytona and DAYTONA 500. Brian France leads the industry in forming a Charter business model for the teams. At the end of the season, he announces that Monster Energy will be the new premier series partner of NASCAR.


2017: Brian France leads the industry in the introduction of a new three-stage format of racing across all three national series racing. On the eve of Daytona Speedweeks, Kennedy unveils a flagship tenant, Bass Pro Shops, at ISC’s ONE DAYTONA, a 300,000-square foot premier mixed-use and entertainment destination across the street from Daytona International Speedway.

RELATED: Key moments in family history
MORE: Daytona Days: A France family affair

Bill France Sr.: Founder and President from 1947 – 1972

Anne Bledsoe France: Secretary and Treasurer of NASCAR and International Speedway Corporation (ISC) from 1959 – 1992

Bill France Jr.: President from 1972 – 2003


Betty Jane France: Chairwoman/Chairwoman Emeritus of The NASCAR Foundation from 2006 to 2016


Jim France: Vice Chairman of NASCAR and Chairman of International Speedway Corporation (ISC) and International Motor Sports Association (IMSA)


Brian France: Chairman and CEO of NASCAR from 2003 – present (Son of Bill France Jr.)


Lesa France Kennedy: CEO and Vice Chairperson of the Board of Directors for ISC. She also serves as a Vice Chairperson of NASCAR. (Daughter of Bill France Jr.)


Ben Kennedy: NASCAR XFINITY Series driver (Son of Lesa France Kennedy)