Whether racing toy cars or speeding down a slide, 1-year old Owen Larson has shown himself a natural in front of the camera in much the same way his father Kyle has proven to be ready-made for competing in NASCAR’s Sprint Cup Series ranks.
Thanks to Target, everyone will get the opportunity to see Owen Larson’s perpetual grin and infectious laugh as he, along with his mom, Katelyn Sweet and dad star in upcoming commercials featuring the Huggies “Little Movers” diapers, which seem almost custom-made for Owen and a large assortment of toddler-age kiddos charming the NASCAR motor home lot each week.
“It fits all our lifestyles, everything we do,” Sweet said of the made-for-moving diapers the family is helping tout. “They make things a lot easier, that’s for sure.”
Added Kyle of Owen’s commercial debut, “It wasn’t much more than us playing with him. The videos turned out really neat and it will be nice to have them forever. Every parent loves to have pictures and videos of their kids but when they are professionally done like that, it’s pretty cool.
“He’s been around cameras enough already in his short life, we knew he would be a natural.”
Target, the longtime primary sponsor on Larson’s Chip Ganassi Racing No. 42 Chevrolet, has partnered with the third-year Sprint Cup Series driver to help promote the Huggies brand of “active”-wear diapers favored by the youngest member of this high-speed family.
Larson’s No. 42 Chevrolet will sport the Huggies “Little Movers” paint scheme this week at Bristol Motor Speedway and the partnership couldn’t be more authentic.
You think the 2014 NASCAR Sprint Cup Series Rookie of the Year Larson is fast on wheels, you should see his son in diapers — especially after being well-rested after a long, hearty nap.
“We woke him up a little early,” Sweet said, of the commercial shoot. “He was a little camera shy at first, so we got the gummies out (to encourage him). I told them (the camera crew), ‘He’s going to warm up.’ And sure enough he did. That’s how he is with anybody.
“Anybody that he sees, he’s a little bit shy, but then you show him a race car or some attention and he’s your best friend. He made it really fun for us once he got to know everybody.”
That is evident in the video advertisements that show Owen playfully running from Larson and entertaining his mom.
“He was in a great mood all the time,” Larson said. “He had just woken up from a nap and whenever he does that he’s super energetic and happy.”
And it turned out filming the commercials at the Larson’s Charlotte area home was the easy part — Owen proving himself such a natural.
The toddler’s parents, however, found out when it came to filming a diaper changing contest, they had to work a little more.
Both Katelyn and Kyle said that they expected Katelyn to be faster on this version of a pit stop. But the ultra-competitive Larson proved to be surprisingly swift.
“I thought for sure she’d beat me by 10 seconds, and I beat her by a couple. It’s a huge victory,” Larson said, laughing.
The end result of the advertisements is an endearing glimpse into the kind of fast-paced, well-loved life the young family leads.
“Owen is busy and I’m busy, too, so put the two together and we’re super busy,” Sweet said. “He loves to be outside so as much as we can be outside, playing and running around, that’s what we do. We’re always on the move.”
