She flew across the Atlantic Ocean and broke nearly every barrier that was in place for female pilots in the early 1900s. She was relentless, fearless and bold.

And now, Amelia Earhart is headed for the Daytona 500.

Well, Amelia — otherwise known as Chassis No. 88-872 for Dale Earnhardt Jr. — that is.

Earnhardt wheeled this particular superspeedway car at all four restrictor-plate races last season, earning two wins. Reusing a car that ran multiple races last season is unusual, as teams like Hendrick Motorsports have the resources to build brand new cars every year.

But Amelia is special.

“A car gets named when you drive it long enough to see a personality, typically,” Dale Earnhardt Jr. said last month.  “… We’re going to take the same car because it was so successful. The fact that we’re going to keep running it, I said, ‘We gotta name it’ and we were thinking of a woman who has accomplished something that was an awesome person that was something we could be proud of.

“Amelia Earhart was the first thing that came to my mind.”

It’s almost a perfect analogy, from the personality similarities to even their similar last names, Earhart and Earnhardt. Like Earhart, Earnhardt’s ‘Amelia’ experienced great success in the form of two trips to Victory Lane last season — but she also faced adversity, notably at Talladega in the fall when Earnhardt battled from the back to the front several times but failed to win his way into the next round of the Chase.

And for Earnhardt, Earhart’s redeeming qualities parallel the characteristics that every race car driver needs at the track.

“(Earhart) must have been the most daring; she sort of fits that mold of the courage and determination that you need as a race car driver,” Earnhardt said. “She must have had that and more to be able to do the things she did in her lifetime.”

However, there’s one hiccup in Earnhardt’s perfect tale: Earhart’s eventual fate of disappearing while attempting to circumnavigate the earth on her final flight.

This doesn’t bother No. 88 crew chief Greg Ives in the slightest.

“The way I look at it is, the eventual fate is to be going into the Daytona USA and being left there for a year,” Ives said, referring to where winning Daytona 500 cars reside for a year. “And eventually what happens is after it comes out of the Daytona USA, (team owner) Mr. Hendrick puts it into his museum.

“So, if (disappearing from the shop) the fate of the race car because we win the Daytona 500, I’m all for it.”

RELATED: Full field for Sprint Unlimited


PRACTICE 2

Denny Hamlin was lightning fast, his No. 11 Joe Gibbs Racing Toyota topping the speed charts early and staying there in Friday’s final Sprint Unlimited practice at Daytona International Speedway. Hamlin’s top speed of 198.930 mph was more than 3 mph faster than second-place Clint Bowyer, whose No. 15 HScott Motorsports Chevrolet clocked in at 195.253 mph. 

Aric Almirola was next on the leaderboard in the final of two sessions, wheeling the iconic No. 43 Ford for Richard Petty Motorsports at 194.885 mph. Brian Vickers — who was announced as the substitute for injured Tony Stewart at Daytona — was fourth-fastest in the No. 14 Stewart-Haas Racing Chevrolet (194.805 mph), while fellow SHR wheelman Kevin Harvick rounded out the top five with a fast lap of 194.763 mph.

After finishing 11th in the opening practice, last season’s Sprint Unlimited winner Matt Kenseth elected not to hit the track in the final practice. Martin Truex Jr., Casey Mears and Greg Biffle also did not make runs in the second session. 

Kyle Larson, who topped practice earlier on Friday, came up 19th in the final session, his No. 42 Chip Ganassi Racing Chevrolet reaching a top speed of 190.456 mph. Friday’s practices marked Larson’s first on-track action with new crew chief Chad Johnston, who called the shots for Tony Stewart last season. 

Several drivers — including Larson, Carl Edwards and AJ Allmendinger — elected to run outside of the pack, bringing down their speeds from the rest of the field.

The Sprint Cup Series is back on track Saturday at 10:30 a.m. ET for practice (FS1).


FULL PRACTICE RESULTS

Pos Car Driver Speed
1 11 Denny Hamlin 198.930
2 15 Clint Bowyer 195.253
3 43 Aric Almirola 194.885
4 14 Brian Vickers 194.805
5 4 Kevin Harvick 194.763
6 41 Kurt Busch 194.611
7 10 Danica Patrick 194.527
8 27 Paul Menard 194.342
9 3 Austin Dillon 194.280
10 2 Brad Keselowski 193.665
11 22 Joey Logano 193.320
12 88 Dale Earnhardt Jr. 192.316
13 5 Kasey Kahne 192.258
14 17 Ricky Stenhouse Jr. 191.881
15 48 Jimmie Johnson 191.873
16 18 Kyle Busch 191.160
17 1 Jamie McMurray 190.690
18 31 Ryan Newman 190.517
19 42 Kyle Larson 190.456
20 47 AJ Allmendinger 189.155
21 19 Carl Edwards 75.517

 

PRACTICE 1

Kyle Larson wheeled his No. 42 Chip Ganassi Racing Chevrolet at 199.344 mph around a sunny Daytona International Speedway on Friday, topping the first practice of the Sprint Unlimited and the 2016 season.

Hendrick MotorsportsKasey Kahne was next on the leaderboard, clocking in at 199.159 mph in his No. 5 Hendrick Motorsports Chevrolet, while Joe Gibbs Racing‘s Denny Hamlin came up third on the charts (199.067 mph). Richard Childress Racing‘s Paul Menard and Joe Gibbs Racing‘s Carl Edwards rounded out the top five with top speeds of 198.979 mph and 198.715 mph, respectively.

Reigning Sprint Cup Series champion Kyle Busch wheeled his No. 18 Joe Gibbs Racing machine around the track at 198.623 mph to earn the sixth-fastest speed in the 25-car field.

Filling in for the injured Tony Stewart in the No. 14 Stewart-Haas Racing Chevrolet, Brian Vickers was seventh-fastest in practice, earning a top speed of 198.295 mph.

Jimmie Johnson, who won the pole position during the random drawing earlier in the day, was 23rd-fastest, clocking in at 190.892 mph after staying out of the drafting pack.

Aric Almirola‘s No. 43 Richard Petty Motorsports Ford rolled off the grid at 5 p.m. ET, signaling the first car on track of the 2016 season. He ultimately came up 15th on the leaderboard.

Per crew chief Cole Pearn’s instructions not to run in the pack, Martin Truex Jr. was the final driver to make his way onto the track, rolling off the grid with about 10 minutes remaining in the 55-minute session. He finished 22nd in the session (192.020 mph) in his No. 78 Furniture Row Racing Toyota.

FULL PRACTICE RESULTS

Pos Car Driver Speed
1 42 Kyle Larson 199.344
2 5 Kasey Kahne 199.159
3 11 Denny Hamlin 199.067
4 27 Paul Menard 198.979
5 19 Carl Edwards 198.715
6 18 Kyle Busch 198.623
7 14 Brian Vickers 198.295
8 88 Dale Earnhardt Jr. 198.085
9 47 AJ Allmendinger 197.807
10 10 Danica Patrick 197.785
11 20 Matt Kenseth 197.754
12 17 Ricky Stenhouse Jr. 197.529
13 16 Greg Biffle 197.451
14 2 Brad Keselowski 197.286
15 43 Aric Almirola 197.234
16 1 Jamie McMurray 197.191
17 13 Casey Mears 197.096
18 22 Joey Logano 197.092
19 4 Kevin Harvick 196.911
20 15 Clint Bowyer 196.777
21 3 Austin Dillon 196.592
22 78 Martin Truex Jr. 192.020
23 48 Jimmie Johnson 190.892
24 31 Ryan Newman 190.375
25 41 Kurt Busch 190.026

RELATED: Sprint Unlimited results 

# Car Driver Team
1 30 * Josh Wise Curtis Key Plumbing Chevrolet
2 40 * Reed Sorenson CRC Brakleen Chevrolet
3 26 * Robert Richardson Jr. Stalk It Toyota
4 35 * David Gilliland Ford
5 23 David Ragan Dr Pepper Toyota
6 98 * Cole Whitt Toyota
7 32 Bobby Labonte C&J Energy Services Ford
8 38 Landon Cassill Florida Lottery Ford
9 15 Clint Bowyer 5-hour Energy Chevrolet
10 34 Chris Buescher Love’s Travel Stops Ford
11 47 AJ Allmendinger Kroger/Scott Products Chevrolet
12 59 * Michael McDowell Thrivent Financial Chevrolet
13 46 Michael Annett Pilot/Flying J Chevrolet
14 83 Michael Waltrip Maxwell House Toyota
15 93 * Matt DiBenedetto Dustless Blasting Toyota
16 7 Regan Smith Nikko RC/Golden Corral Chevrolet
17 43 Aric Almirola Smithfield Ford
18 42 Kyle Larson Target Chevrolet
19 1 Jamie McMurray McDonald’s/Cessna Chevrolet
20 10 Danica Patrick Nature’s Bakery Chevrolet
21 11 Denny Hamlin FedEx Express Toyota
22 27 Paul Menard Peak Antifreeze/Menards Chevrolet
23 14 Brian Vickers Bass Pro Shops/Mobil 1 Chevrolet
24 95 Ty Dillon(i) Cheerios Chevrolet
25 6 Trevor Bayne AdvoCare Ford
26 44 Brian Scott # Albertsons Co./Shore Lodge Ford
27 31 Ryan Newman CAT Chevrolet
28 78 Martin Truex Jr. Bass Pro Shops/Tracker Boats Toyota
29 3 Austin Dillon DOW Chevrolet
30 17 Ricky Stenhouse Jr. Fastenal Ford
31 48 Jimmie Johnson Lowe’s Chevrolet
32 5 Kasey Kahne Farmers Insurance Chevrolet
33 13 Casey Mears GEICO Chevrolet
34 16 Greg Biffle KFC Nashville Hot Ford
35 19 Carl Edwards ARRIS Toyota
36 24 Chase Elliott NAPA Auto Parts Chevrolet
37 4 Kevin Harvick Jimmy John’s Chevrolet
38 88 Dale Earnhardt Jr. Nationwide Chevrolet
39 20 Matt Kenseth Dollar General Toyota
40 18 Kyle Busch M&M’s 75 Toyota
41 41 Kurt Busch Haas Automation/Monster Energy Chevrolet
42 21 * Ryan Blaney # Motorcraft/Quick Lane Tire & Auto Center Ford
43 2 Brad Keselowski Miller Lite Ford
44 22 Joey Logano Shell Pennzoil Ford

* Required to qualify on time, (i) Ineligible for driver points in this series

Practice 1 results

Pos Car Driver Speed
1 88 Dale Earnhardt Jr. 194.116
2 22 Joey Logano 193.853
3 20 Matt Kenseth 193.782
4 24 Chase Elliott 193.586
5 5 Kasey Kahne 193.582
6 2 Brad Keselowski 193.436
7 16 Greg Biffle 193.407
8 41 Kurt Busch 193.220
9 19 Carl Edwards 193.199
10 78 Martin Truex Jr. 193.100
11 18 Kyle Busch 193.087
12 6 Trevor Bayne 192.963
13 *21 Ryan Blaney 192.914
14 3 Austin Dillon 192.810
15 17 Ricky Stenhouse Jr. 192.786
16 11 Denny Hamlin 192.686
17 14 Brian Vickers 192.666
18 31 Ryan Newman 192.629
19 48 Jimmie Johnson 192.583
20 95 Ty Dillon(i) 192.546
21 1 Jamie McMurray 192.439
22 13 Casey Mears 192.341
23 4 Kevin Harvick 192.160
24 7 Regan Smith 192.111
25 44 Brian Scott 191.971
26 27 Paul Menard 191.894
27 42 Kyle Larson 191.873
28 43 Aric Almirola 191.714
29 *93 Matt DiBenedetto 191.392
30 83 Michael Waltrip 191.347
31 10 Danica Patrick 191.091
32 *59 Michael McDowell 190.977
33 47 AJ Allmendinger 190.730
34 34 Chris Buescher 190.694
35 38 Landon Cassill 190.484
36 46 Michael Annett 190.440
37 15 Clint Bowyer 189.314
38 23 David Ragan 189.024
39 32 Bobby Labonte 188.945
40 *98 Cole Whitt 188.636
41 *35 David Gilliland 188.017
42 *26 Robert Richardson Jr. 187.786
43 *30 Josh Wise 186.474
44 *40 Reed Sorenson 186.185

 

Practice 2 results

Pos Car Driver Speed
1 22 Joey Logano 195.933
2 2 Brad Keselowski 195.848
3 *21 Ryan Blaney # 195.797
4 41 Kurt Busch 194.877
5 18 Kyle Busch 194.696
6 20 Matt Kenseth 194.338
7 4 Kevin Harvick 194.045
8 24 Chase Elliott 193.995
9 19 Carl Edwards 193.986
10 16 Greg Biffle 193.907
11 88 Dale Earnhardt Jr. 193.823
12 13 Casey Mears 193.753
13 48 Jimmie Johnson 193.519
14 17 Ricky Stenhouse Jr. 193.473
15 3 Austin Dillon 193.166
16 31 Ryan Newman 193.083
17 44 Brian Scott # 192.976
18 95 Ty Dillon(i) 192.918
19 14 Brian Vickers 192.802
20 27 Paul Menard 192.790
21 6 Trevor Bayne 192.777
22 10 Danica Patrick 192.468
23 42 Kyle Larson 192.394
24 5 Kasey Kahne 192.312
25 43 Aric Almirola 192.246
26 1 Jamie McMurray 192.094
27 *93 Matt DiBenedetto 192.086
28 83 Michael Waltrip 191.697
29 7 Regan Smith 191.587
30 46 Michael Annett 191.510
31 *59 Michael McDowell 191.371
32 47 AJ Allmendinger 191.217
33 34 Chris Buescher 190.965
34 15 Clint Bowyer 190.609
35 38 Landon Cassill 190.215
36 32 Bobby Labonte 189.609
37 *98 Cole Whitt 189.056
38 *35 David Gilliland 188.659
39 *26 Robert Richardson Jr. 188.656
40 23 David Ragan 188.608
41 *40 Reed Sorenson 187.021
42 *30 Josh Wise 186.227

*–indicates driver is required to qualify on time

RELATED: At-track photos at Daytona | DIS through the years

 

On-track action for the NASCAR Sprint Cup Series has begun. With drivers itching to get back inside their race cars, the lineup for the Sprint Unlimited at Daytona International Speedway has arrived.

 

Crew chiefs drew their drivers’ starting positions for the race on Friday — the Sprint Unlimited (75 laps, 187.5 miles) is set for the green flag Saturday at 8:15 p.m. ET (FOX, MRN, SiriusXM NASCAR Radio).

 

Crew chief Chad Knaus landed the prime position for Jimmie Johnson, who will start from the pole position. Johnson has visited Victory Lane at the 2.5-mile track three times in his career.

 

Joining Johnson’s No. 48 Hendrick Motorsports Chevrolet on the front row will be Brad Keselowski in his No. 2 Team Penske Ford.

 

The No. 47 Chevrolet of AJ Allmendinger rounded out the top three.

 

Kyle Larson will hit the grid in the fourth position in his No. 42 Chip Ganassi Racing Chevrolet. The 2008 Daytona 500 winner Ryan Newman will line up in the fifth spot.

 

And the 2015 NASCAR Sprint Cup Series champion Kyle Busch is starting ninth.

 

Complete lineup for Sprint Unlimited:

1. Jimmie Johnson
2. Brad Keselowski
3. AJ Allmendinger
4. Kyle Larson
5. Ryan Newman
6. Casey Mears
7. Martin Truex Jr.
8. Clint Bowyer
9. Kyle Busch
10. Austin Dillon
11. Ricky Stenhouse Jr.
12. Danica Patrick
13. Matt Kenseth
14. Paul Menard
15. Denny Hamlin
16. Greg Biffle
17. Aric Almirola
18. Brian Vickers
19. Carl Edwards
20. Kasey Kahne
21. Kurt Busch
22. Kevin Harvick
23. Dale Earnhardt Jr.
24. Jamie McMurray
25. Joey Logano

The Daytona 500 just got a little bigger.

 

WWE superstar and actor John Cena will serve as the honorary pace car driver for the 58th annual Daytona 500 (Feb. 21, 1 p.m. ET, FOX) at Daytona International Speedway

 

The 15-time WWE World Heavyweight Champion will pace the 40-car field to the green flag in a Toyota Camry. 

 

“John Cena is one of the most iconic WWE superstars in history, a great actor and philanthropist,” Daytona International Speedway President Joie Chitwood III said in a track release. “We welcome him back to the ‘World Center of Racing’ and our new motorsports stadium, this time to pace the field for the ‘Great American Race.’ “

 

Cena has been at the forefront of WWE’s programming for more than a decade, and most recently starred on the big screen in the Golden Globe-nominated “Trainwreck” as well as “Sisters” with Tina Fey and Amy Poehler. He next will host FOX’s upcoming reality competition series “American Grit,” in which contestants work together to complete a variety of military-grade and survival-themed challenges.

 

In addition to his celebrity accolades, Cena is a wish ambassador for Make-A-Wish, having granted more than 500 wishes — more than any other celebrity or athlete in the history of the organization. Make-A-Wish has recognized Cena’s unwavering dedication to children with life-threatening medical conditions with their highest honor, the Chris Greicius Award.

RELATED: Full coverage of Stewart’s injury

DAYTONA BEACH, Fla. — Tony Stewart is up and walking, breaking his social media silence for the first time since suffering severe back injuries in an all-terrain vehicle accident Jan. 31.
 
The three-time NASCAR champion answered questions about his injuries, his future and his outlook through two live-streaming Periscope sessions Friday morning from his North Carolina home. Stewart was seen walking on a treadmill and briefly showed the scars from his back surgery, which repaired the burst fracture of his L1 vertebra.
 
“We’re starting to get the pain under control,” said Stewart, who aims to return for the remainder of his final NASCAR Sprint Cup Series season. “I didn’t want everybody to think that while everyone was at Daytona today, I was sitting on my ass in Charlotte.”
 
Stewart, 44, said that his accident in the desert came at low speed, explaining that the sand buggy he was driving “nose-planted” into a dune after a drop of an estimated 20-25 feet. He noted that he was unable to call for help since there was no cell-phone signal and the group he was with did not have two-way radios.
 
He joked about having difficulty in embellishing his story, “when you’re only going 5 mph. Hard to make that sound cool at all.”
 
Brian Vickers was named as Stewart’s interim replacement in the Stewart-Haas Racing No. 14 Chevrolet for Daytona’s Speedweeks on Friday morning. Stewart said doctors advised him not to travel to Daytona, keeping him in North Carolina to focus on his recovery.

RELATED: Vickers named No. 14 driver for Daytona
 
Stewart indicated that he had two rods and three screws inserted surgically. He said his rehabilitation is being led by the same doctor who oversaw Kyle Busch‘s recovery from multiple leg fractures last season. Stewart said that some of his biggest issues were with spasms, trying to get his muscles to relax, but added that his conditioning — even before the accident — had improved. He said he had lost 22 pounds since Dec. 1.
 
Stewart said doctors also told him to either lie flat or to be up and walking, instead of sitting or standing in one place. Stewart said he’s trying not to overdo his rehabilitation, but that the injury’s limitations have made him like a “caged animal. … It’s hard to go back to just laying around. When I’ve had enough, my back tells me.”
 
Stewart, who won championships in 2002, 2005 and 2011, did not offer a timetable for his return to competition, but he did rule out altering his NASCAR retirement plan to make up for this season’s lost time: “No, I’m not doing another season since this happened. I made my decision and that’s it.”
 
The offseason injury means Stewart will miss portions of three of the last four Sprint Cup seasons. He missed the final 15 races of the 2013 season after suffering severe leg fractures in a sprint car event in Oskaloosa, Iowa. In 2014, he sat out three races after an on-track incident at a New York dirt track took the life of 20-year-old competitor Kevin Ward Jr.
 
Stewart said he’d mentioned needing an exorcism, claiming, “there’s definitely a demon inside me that keeps getting me hurt.” Despite the recent hardships, he shrugged off any notion of sympathy.
 
“I wouldn’t say ‘poor baby.’ We’ve been through a lot worse than this,” Stewart said. “This is just another bump in the road.”

 

RELATED: Watch Stewart’s Q&A session

RELATED: Full coverage of Stewart’s accident | Driver tracker: Full lineup for ’16

DAYTONA BEACH, Fla. — Brian Vickers was officially introduced as Tony Stewart‘s interim replacement Friday morning at Daytona International Speedway, taking the reins of the Stewart-Haas Racing No. 14 Chevrolet for the next 10 days of NASCAR’s season-opening Speedweeks.

It’s a chance to return that he wasn’t sure he’d ever get. Now that he has it, the 32-year-old driver is determined to make it special.


“If you’d asked me six months ago what my racing career looked like, I had no idea,” said Vickers, who last raced in NASCAR’s top division last March. “What I wasn’t going to do was get in something that I didn’t feel like when I walked in the gate that I could win in. What I did tell myself I was going to do was I was going to race again one day. It may not have been here, it may not have been Daytona, may not have been in the Sprint Cup Series, but something. I love racing.”

Vickers has been sidelined from the sport because of a recurrence of the blood clots that have forced him to abbreviate three seasons since 2010. He said he worked with his physicians on a plan to return to the cockpit, getting the necessary clearance to compete again. Thursday, NASCAR Executive Vice President and Chief Racing Development Officer Steve O’Donnell told SiriusXM that Vickers had been granted medical clearance from the sanctioning body.

Before sealing the deal, Vickers spent time with Stewart, who is out indefinitely with a broken back suffered in an all-terrain vehicle accident Jan. 31. Stewart, who broke his social media silence with an impromptu Periscope session Friday morning, gave his fill-in a vote of confidence while walking on a treadmill as part of his rehabilitation in his North Carolina home.


RELATED: Stewart breaks his silence


“I’m real confident with Brian in it,” Stewart said. “It’s pretty cool to see how excited he is about being in a car. He definitely deserves it. … It’s nice to take something negative on my side and make something positive about it.”

The agreement, which for now extends only through the Feb. 21 Daytona 500, is designed to bolster a team in flux with a new crew chief in Mike Bugarewicz and with Stewart still hoping to return for the balance of his final Sprint Cup season.

“Obviously when you’re in this situation, you look at who’s the best candidate, who has experience,” said Greg Zipadelli, Stewart-Haas Racing‘s competition director. “You look at his record at restrictor-plate races and we looked at everybody who was available and we talked to Tony and he felt like Brian would fit our group the best.”

Vickers has three victories in NASCAR’s premier series, including his breakthrough win at Talladega Superspeedway in 2006, his third full season. But since 2010, when his medical ailment was first diagnosed, Vickers has fewer full 36-race seasons than partial ones.

Vickers completed his most recent full campaign in 2014, but made just two starts last season.

“The last five, six years of my life have been a roller coaster to say the least,” Vickers said. “As race car drivers, we’re obviously willing to take a certain level of risk, but what I’m not willing to do is take undue risk, and I’m not now. That’s the reason my doctors approved me to come back racing with the plan that we’ve developed. I can’t wait to get back in the race car.

“For me, it’s one day at a time. I’ve learned so many times that you can only plan so far ahead. You just live life to the fullest, you enjoy it, you make reasonable decisions. Everyone’s tolerance is different, but I love what I do. I love this, I’m going to love what’s next, whatever that may be. Right now, I’m just focused on enjoying the Daytona 500.”

Vickers said he had been looking for the right opportunity to return to NASCAR in a competitive car, though he loathed the circumstances with Stewart’s injury. But throughout Vickers’ reintroduction Friday, the common theme to his comeback was gratitude — to his family, to Stewart-Haas Racing and to Stewart himself for another opportunity.

It’s something that will likely help Vickers savor the moment as he straps in again for the Great American Race.

“I think a lot of guys get in these cars and they’re so caught up in the moment, the future and everything else, they don’t stop to think that it may be their last time, just to kind of really enjoy it. I can assure you when the green drops next Sunday, I’m going to enjoy it as much as anyone on that race track. If I’ve got another five or 10 Daytona 500s in me, then great, and if it’s the last one, that’s fine, too.

“I’m very fortunate. I have gone through a lot, but I’ve learned so much through all those experiences as a person and grown. I couldn’t be happier in my life.”

 

BRUCE: Cruel twist to Stewart’s swan song

DAYTONA BEACH, Fla. (February 12, 2016) – One of the largest and fastest growing credit card issuers in the United States, Credit One Bank has entered into a multi-year partnership with NASCAR to include official agreements with both the sanctioning body and one of the most successful teams in auto-racing, Chip Ganassi Racing. The collaborations designate Credit One Bank as the “Official Credit Card of NASCAR,” in addition to being a partner of Chip Ganassi Racing

 

As part of the agreement with NASCAR, Credit One Bank will offer fans officially licensed NASCAR-themed credit cards. Credit One Bank will also be the primary sponsor of the No. 1 Chevrolet, piloted by “2015 Chase for the NASCAR Sprint Cup” contender Jamie McMurray for three races, as well as an associate partner throughout the 2016 NASCAR Sprint Cup Series (NSCS) campaign. The No. 1 Credit One Bank Chevy SS will debut on the track at Richmond International Raceway (RIR) on April 24.

 

“Our partnerships with both NASCAR and Chip Ganassi Racing will introduce the benefits of Credit One Bank card membership to a new audience of consumers,” said Laura Faulkner, vice president of marketing communications, Credit One Bank. “With the Official Credit Card of NASCAR, fans can further their love of racing with a rewards program that complements that same passion. We also look forward to supporting Jamie McMurray in the 2016 NASCAR Sprint Cup Series.”

 

Credit One Bank offers full spectrum credit card products, and is among the top 10 largest Visa credit card issuers in the United States. Credit One Bank will offer cash back rewards, exclusive experiences, discounts, and special offers to their NASCAR Visa® card members. The inaugural card design will feature NASCAR official marks and exciting race imagery, with additional designs to be released throughout the season. Fans can apply for the official NASCAR credit card by visiting www.CreditOneBank.com/NASCAR.

 

“We could not be happier with Credit One Bank’s fully integrated campaign to introduce its brand to our industry, stakeholders, and most importantly, our fans,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. “As our entire industry gears up for Daytona 500 weekend, this new agreement signals that NASCAR is still one of the most effective marketing spends in all of sports.”

 

Credit One Bank will utilize 2010 Daytona 500 champion McMurray as a spokesperson to promote its brand and the Official Credit Card of NASCAR. The 2016 NASCAR Sprint Cup Series (NSCS) season will be McMurray’s 14th full-time year in NASCAR’s premier division. McMurray has seven career NSCS wins and 11 pole awards. McMurray is one of only three drivers to have won the Daytona 500 and the Brickyard 400 in a single season (2010).

 

“This announcement is really exciting news for our team, but it is also a testament to our sport when a company like Credit One Bank recognizes the power of brands like NASCAR and Chip Ganassi Racing. It is always nice to see new brands come to the sport and make a commitment like Credit One Bank has with this news,” said Steve Lauletta, president, Chip Ganassi Racing Teams. “We are excited to have Credit One Bank onboard the No. 1 Chevrolet with Jamie McMurray and look forward to working with them to introduce their products and services to NASCAR fans everywhere.”

 

The Credit One Bank NASCAR marketing campaign will also include national television advertising, network and satellite radio advertising, sweepstakes and promotions, at-track marketing, unique retail partnerships and card member experiences for NASCAR fans.