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LOUDON, N.H. — What blossomed from an out-of-the-box idea conceived in the American desert in the mid-1990s is now marking an important NASCAR milestone. The NASCAR Camping World Truck Series will celebrate its 500th race with Saturday’s UNOH 175 at New Hampshire Motor Speedway, and the series’ staying power is a testament to simultaneously embracing new ideas and old-style racing.
Today’s Truck Series is both a throwback concept and a racing vision that has evolved mightily in the past three decades. It started off as a chance to seize on the popularity of pick-up trucks and take an exciting form of racing from “off road” to “on track,” where it has become one of the most popular forms of racing in America.
Racing stars have been born, NASCAR got to show its wares in new, often smaller markets and truck manufacturers still benefited with a slightly varied version of an old NASCAR promise: “What wins on Friday night, sells on Monday mornings.”
The series is unique in that it is both retro and futuristic, providing an old-style, hard-knocks brand of close competition while also serving as a training ground for young drivers and a platform for NASCAR to try out new rules and formats.
And many people might not be aware of NASCAR Chairman & CEO Brian France’s early involvement in helping the series through humble beginnings to the thriving national competition it is today.
“From the very beginning, for a lot of reasons, we got a lot of good competition out of it and obviously that is the heart and soul of a national race division,” France told NASCAR.com. “We were fortunate to get up-and-coming drivers in combination with some venues that would put on an exciting event. From the early days, our competition guys designed good, smart rules packages that increased competition and made it an exciting series. Most of those attributes remain today.”
The idea of racing pick-up trucks was the brainchild of a group of off-road racers competing in the Southwest. They had the idea but recognized having NASCAR’s marketing, promotional and sanctioning arms behind the series would make all the difference. And it didn’t take much to convince France of the potential.
He was living out West at the time, holding an assortment of titles while learning the “family business” and he helped push the idea of racing trucks along to his father, NASCAR Chairman Bill France Jr. Both men recognized it as a real niche and big opportunity.
“We were able to look at and work with the original founders of the concept,” Brian France said. “The car manufacturers were really focused on trucks at the time. Our fan base related to trucks and we thought we could design a rules package and series around all of that. We thought we could market it and extend NASCAR in some areas.
“Most of that worked out just nicely.”
After a lot of behind-the-scenes blood, sweat and tears — including fast and furious work from a handful of truck builders — the France family proudly announced the launch of NASCAR’s newest national series in May of 1994. A series of exhibition races in the West were held that summer piquing interest from competitor and spectator. The first official green flag was dropped on Feb. 5, 1995, at Phoenix International Raceway in a race won by eventual champion, California-native Mike Skinner.
The seasons since have launched the careers of NASCAR Sprint Cup Series’ stars such as Carl Edwards, Greg Biffle and included stops by reigning Cup champion Kevin Harvick and 2012 Cup champion Brad Keselowski.
The Truck Series’ unique pairing with IMSA sports car races and IndyCar events has brought NASCAR racing to a non-traditional audience and allowed the sanctioning body to test out new pit road rules and formats, including the green-white-checkered flag concept used now in all three national series.
Today’s Camping World Truck Series remains a popular, must-see TV for fans and continues to be a thriving development opportunity for young drivers such as current points leader Erik Jones, Ryan Blaney, Darrell Wallace Jr., Ty Dillon and last week’s newest first-time winner, 18-year old second-generation NASCAR racer John Hunter Nemechek. They all get regular chances to gauge their racing progress competing against the likes of successful Cup drivers such as Kyle Busch and Keselowski, who also own truck teams.
“It’s gone through a lot of different generations for positioning,” France said. “And where it’s ended up is the best place. It’s basically a throwback to how racing used to be. It gives us our best look back at that style of racing, shorter events, more contact typically and smaller venues that we can get into because of the cost structure.
“It allows us to hold onto a page of NASCAR’s history that is very definitive for us. That’s a good thing and allows us to take it to venues and do things we might not take risks on with other national divisions. It gives us good flexibility.
“It remains a great entry point for up-and-coming drivers to run on some venues that other national divisions run on and some new ones. It allows them a place to break out and that’s always a good thing for us to develop talent.
“It serves a lot of other purposes, but most notably our core fan base in NASCAR often believes that’s the best racing in NASCAR.”