Dale Jarrett details the first time it happened in 1996
PHOTOS: Kissing the bricks through the years
As the 20th NASCAR Sprint Cup Series team prepares to pucker up and kiss the bricks after winning Sunday’s Crown Royal Presents the Jeff Kyle 400 at the Brickyard (3:30 p.m., NBC Sports Network, IMS, SiriusXM), 1996 Brickyard champion Dale Jarrett described how he and crew chief Todd Parrott decided to start the tradition.
"We always went to test before Indianapolis a few weeks before. about a month ahead of time," Jarrett said Tuesday on "NASCAR America" on NBCSN. "We had a great test there. Todd Parrott and I were in our first year. We won the Daytona 500. We had won the Coca-Cola 600 so a lot of good things were happening for us, and maybe we got a little bit cocky.
"But we were sitting around (on) a Saturday night before another race, talking about our good chance of winning the Brickyard 400. So we started talking about, ‘Hey, we’ve got to do something different. We can’t drink the milk.’"
Taking a swig of cow juice has been a longstanding tradition for Indianapolis 500 winners in Victory Lane, but Jarrett and his crew chief had other ideas in mind.
"I was like, ‘Well, let’s go out to the start/finish line, the yard of bricks that are there,’" Jarrett said. "Todd’s like ‘Yeah, that’s cool.’ I said, ‘We can get a great picture down the front straightaway with all the fans and everything.’
So the talk went on and Todd said, ‘Let’s kiss the bricks.’ I said, ‘It’s never obviously been done.’ Didn’t enter my mind so that’s how it came about."
RELATED: Kissing the bricks, a NASCAR-Indy tradition
The Robert Yates Racing No. 88 Quality Care/Ford Credit went on to win its third race of the season. Jarrett joined Jeff Gordon and fellow NASCAR Hall of Famer Dale Earnhardt as the only drivers to win the prestigious race at the Indianapolis Motor Speedway. And only Jarrett and Parrott knew what was about to happen next.
"We told no one else," Jarrett said. "Robert and Doug Yates didn’t know about it. So when we started leaving Victory Lane, our entire crew had no idea what was going on. We were the only two that knew what we were going to do.
"It’s really been cool to watch it evolve and even the IndyCar guys take it to that extent now."
Two races later at Michigan International Speedway, Jarrett got his fourth and final win of 1996 on his way to finishing third in the points behind Hendrick Motorsports drivers Terry Labonte and Gordon.
RELATED: Jarrett wins second Brickyard in 1999
Jarrett and Parrott would kiss the bricks a second time in 1999 on the way to a NASCAR premier series championship that year.



