Lesa France Kennedy says 2007 was the toughest year of her life, but she and son Ben, who is closing in on his first NASCAR Camping World Truck Series win, have persevered. NASCAR Vice Chairperson and International Speedway Corporation’s Chief Executive Officer discusses her family and DAYTONA Rising, the $400 million reimagining of an American icon, on the Mother’s Day edition of "CBS Sunday Morning," this Sunday, May 10, at 9 a.m. ET.
Eight years ago, Lesa France Kennedy lost her father Bill France Jr., a member of the inaugural class of the NASCAR Hall of Fame, in June and her husband, Dr. Bruce Kennedy, in a plane crash in July.
Named "The Most Powerful Woman in Sports" by "Forbes" just two years after suffering these losses, Kennedy described a more personal side of her leadership as she helped her son and family through that difficult time.
"Ben was 15 so we focused on school and trying to get back into the groove with school was the first priority," Kennedy said. "And then as a mother, you can’t afford to take time out. You just have to get going again. My husband, and I [were] married for 20 years. He was a great dad. He was a great husband, and he loved NASCAR."
WATCH: Lesa France Kennedy discusses the challenges of 2007 as well as special moments with her son
Kennedy’s vision for the next 50 years of the Daytona International Speedway is taking shape in the most significant investment for the company and in the scale of the construction, which includes frontstretch grandstands nearly one mile in length. With technology at the forefront of DAYTONA Rising, the groundwork has been laid to offer the latest innovations when the "World Center of Racing" sets the bar for the industry as the first true motorsports stadium and welcomes the 2016 Rolex 24 at Daytona and the 58th running of the Great American Race, the Daytona 500.
The biggest challenge has been operating the facility during construction, and the traditional Fourth of July weekend will go on as scheduled with an additional 10,000 new seats for the NASCAR XFINITY Series Subway Firecracker 400 Powered by Coca-Cola on July 4 and the NASCAR Sprint Cup Series Coke Zero 400 Powered by Coca-Cola on July 5.
(Right to left) ISC CEO Lesa France Kennedy celebrates son Ben Kennedy‘s NASCAR K&N Pro Series East victory in 2013 at Bowman Gray Stadium in Winston-Salem, North Carolina with uncle and ISC Chairman and NASCAR Vice Chairman and Executive Vice President Jim France.
As Lesa France Kennedy follows in the footsteps of NASCAR and ISC founder Bill France Sr. with the complete renovation of the track he built, Ben Kennedy follows in his tire tracks as he attempts to get his first NASCAR national series victory.
"His great-grandfather was a racer so [a win] would really carry it into the next generation," Lesa France Kennedy said.
"I think it would be just absolutely overwhelming, and I would love to see that day. I would absolutely love to see that day for him. When your child puts so much of himself into a particular passion, you want to see them succeed, and I think that would really make his career. It would set him in a really good place regardless if he continued on the race track or maybe took it in a different direction. But I think that’s the accomplishment he’s looking for. ‘I did it!’"
WATCH: Lesa France Kennedy talks about her son and his career on the track and off
"CBS Sunday Morning" is the 2015 winner of the Daytime Emmy for Outstanding Morning Program, and Michelle Miller and her crew captured the full Speedweeks experience in February from attending the NASCAR Diversity Luncheon …
… to meeting actor and Daytona 500 grand marshal Vince Vaughn …
… to spending time with drivers …
… to taking selfies before the Great American Race with Lesa France Kennedy and the Harley J. Earl Trophy.
DAYTONA Rising will provide more opportunities for fans to share their experience with three new concourses and 11 football field-sized social areas, called "neighborhoods," which will feature open sightlines and dozens of video screens. Fans can sit, chat, eat, drink and access Wi-Fi, all while never missing any of the on-track action.
Tune in this Sunday morning, May 10, at 9 a.m. ET/PT to watch the entire feature on "CBS Sunday Morning."