Smokey Mountain Herbal Snuff reteams with four-time Truck Series champ

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Smokey Mountain Herbal Snuff announced Tuesday that it has reached an agreement to sponsor Ron Hornaday Jr. in the season-opening Daytona 500 (Feb. 22, 1 p.m. ET, FOX).

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Hornaday, 56, is returning to the NASCAR Sprint Cup Series for the first time since the 2003 season finale. The four-time champion in the NASCAR Camping World Truck Series is scheduled to be the primary driver of The Motorsports Group’s No. 30 Chevrolet this season.

The Curtis Key-owned team announced earlier Tuesday that veteran wrench Pat Tryson will serve as crew chief. Tryson has eight victories as a crew chief in NASCAR’s premier series, the most recent coming with Kurt Busch in 2009 during his tenure with Team Penske.

The sponsorship deal marks a reunion for Hornaday and Smokey Mountain. The tobacco-free smokeless brand backed his Truck Series efforts in 2012 and 2013, and most recently adorned ThorSport Racing’s No. 98 as a primary sponsor for Johnny Sauter in six races last season.

"It’s an honor to have Smokey Mountain Herbal Snuff back on board with me in 2015," Hornaday said in a release provided by the team. "Dave (Savoca, company president) and everyone at Smokey Mountain have always been huge supporters of mine and even after our partnership ended in 2013, we continued to stay in touch. To be able to represent their brand as I attempt to make the Daytona 500 is a dream come true for not only Smokey Mountain as a brand, but for me as a driver."

Hornaday ranks as the all-time wins leader in the Camping World Truck Series with 51 victories. His only top-10 finish in the Sprint Cup Series was a ninth-place at Las Vegas Motor Speedway in 2001, his only full season at NASCAR’s top level, when he drove for car owner A.J. Foyt.

As a driver with a start-up Sprint Cup team, Hornaday will be required to qualify for the Daytona 500 (Feb. 22, 1 p.m. ET, FOX) on his speed in Coors Light Pole Qualifying or through his performance in the Budweiser Duel qualifying races.

"Everyone at TMG has been working so hard during the offseason to get ready for 2015," Hornaday said. "I know it’s a long shot, but I feel confident in what Curtis has put together. I honestly feel like we have a solid shot at making this race. It takes partners like Smokey Mountain to make this work and I’m going to give it everything I’ve got."

‘Precise’ pit road system will take some getting used to

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RELATED: NASCAR bulletin details 2015 pit road updates

NASCAR Sprint Cup Series crew chiefs are anticipating a rise in the number of pit road infractions when the 2015 season gets underway later this month, but say they expect those totals to decrease as teams become more comfortable with the new technology used to police pit road.

Until this year, officials located on pit road monitored stops. Now those activities will be captured on video and streamed to a central location where eight officials will review each stop and rule on possible infractions.

"There’s going to be a fair share of penalties, just because the system is so much more precise," said Jason Ratcliff, crew chief for the No. 20 team of Joe Gibbs Racing driver Matt Kenseth. "I think teams are going to be cutting it really close, closer than they were before in trying to find where the edge is within the new officiating system.

"But it’s going to be spot-on. When it says you’re wrong, you’re wrong."

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Violations such as excessive speed on pit road and pulling up to pit (passing a vehicle on the inside) will continue to be handled by officials in the scoring tower. Infractions such as too many crewmembers in contact with the pit service area, crewmembers over the wall too soon and pitting outside the assigned pit box will be policed using the new video system technology.

NASCAR officials met with pit crew coaches and crew chiefs during the offseason to help familiarize them with the changes. Part of the process included detailing which infractions were the most common from the previous year.

Pitting before pit road is open (394 violations) and too fast on pit road (133 violations) occurred the most often. Because those will continue to be monitored by officials in the control tower, those numbers aren’t expected to increase dramatically

One of the biggest concerns for teams is the penalty for crewmembers over the wall too soon. Last season, the infraction was called only 23 times, in part because it’s a judgment call made by officials who often don’t have the best view of exactly where a car is located when crewmen cross the pit wall.

PHOTOS: Go inside the new pit road technology

Crewmen are not allowed to cross the pit wall until their driver is within two pit boxes of his pit stall. The driver whose team violates the rule must serve a pass-thru penalty (when the infraction occurs under green-flag conditions) or restart at the tail end of the field (when it takes place under yellow).

According to results obtained while testing the new system during the final 10 races of 2014, the numbers for that particular violation would have more than tripled.

"That’s a concern for a lot of guys," said Todd Gordon, crew chief for No. 22 Team Penske driver Joey Logano. "The reason we didn’t have a lot of calls for off the wall too soon (before) is because for an official to look back 60 feet and make a call on whether the car is six inches short of the line, a foot short or on the line, it’s so hard for him to do that they would never make it. So a guy could leave a little bit early.

"But that’s the same vision that our crewmembers have to have to know when that car gets to that line. The computers (video) will see that a lot better than the jackman will."

And because the jackman is the first crewman over the wall, Gordon said the onus would be on him to make sure he times his departure just right.

"He’s the first guy the car gets to," he said. "The rear guys come behind the car so they’re waiting for the car to get by; he’s the first guy in line. Those guys have worked pretty hard in how to be explosive off the wall and speed up their time from the wall to outside the car. That’s a piece that’s probably become more important with this new enforcement."

Faster pit stops can improve a driver’s track position, and teams are always searching for ways to get their driver on and off pit road in the least amount of time. Improvements in equipment and more athletic crewmen have sped up the pace tremendously in recent years to the point where a 14-second stop is now considered average.

"We know how important pit road is to results on the race track," said Paul Wolfe, crew chief for the No. 2 team of Team Penske driver Brad Keselowski. "We like to pass cars on pit road if we can, so knowing that we’re going to have equal rules to the guy next to us, that’s exciting for a competitor to know that if we work hard and do our part that we can be rewarded for it."

Rodney Childers, who heads up the No. 4 Stewart-Haas Racing team of driver Kevin Harvick, said he believes having veteran personnel going over the wall will make a difference.

"I think having experienced guys that have been on pit road a long time, that probably helps you out because they’re more relaxed, more comfortable and feel like they can jump off the wall later and still make up for it," he said.

One thing the new system likely won’t deter is the dispute that often ensues between crew chiefs and officials when a violation is called.

"I think the argument is still going to be there," Ratcliff said. "You know how that is.

"We’re still going to want to see it firsthand. … I think as we see where we made the mistakes and see how it’s going to work and how the system is operating differently than it has in the past, we’ll get a good feel for it and be able to adjust accordingly."

Rule book bulletin details procedures for pit stops

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This week, NASCAR issued a bulletin to national series teams with several updates, including the following for pit road procedures.

Updates are highlighted.

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10.11. PIT ROAD PROCEDURES DURING THE RACE
b. Drivers or vehicles may receive service only when they are in their assigned pit box and/or the garage area or at NASCAR’s direction. Should a vehicle pit out of its assigned pit box and begin to remove a wheel/tire(s), crew members, must reinstall those same wheel/tire(s) and re-position the vehicle back within their pit box to avoid a penalty.

10.11.1. CREW MEMBERS
e. Only seven pit crew members will be permitted in the vehicle’s assigned pit box unless otherwise authorized by NASCAR. Additional crew member(s), assigned to servicing the vehicle or not, purposely assisting from an adjacent pit box on the work service side of pit road may be counted towards the seven crew member total.

k. Any crew member interfering with another crew’s pit stop, causing the other team to incur a penalty or not, may incur a penalty.

10.11.5. PIT BOX
b. Each vehicle must stop within the designated lines of its assigned pit box on pit road to be considered "in the box." Once stopped in the assigned pit box, refueling may begin. The fuel handler may continue to refuel the vehicle as it departs and crosses the front line of the pit box, provided any equipment used and/or fuel handler do not cross over the front or side line of the pit box.

Driver has plummeted in standings since runner-up 2012 finish

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From the time Clint Bowyer announced, "It’s got a dingy!", we knew this wasn’t going to be the garden variety fatherhood. So when Bowyer was asked recently whether fatherhood had knocked him out of his normal offseason routine, we should have expected a quintessentially Clint answer.

"It’s not been normal," Bowyer said with a laugh. "He (expletive) his pants the other night and it was the most not normal thing I’ve ever seen in my life. I was gagging. (Lorra’s) laughing at me. I’m like, ‘You got to get in here, it’s horrible!’ And he’s just sitting there laughing."

It was a light moment between Clint and his wife, Lorra, and their now 4-month-old son Cash. And it was just the type of funny story that team co-owner Michael Waltrip hopes we’ll hear more of this season from the guy who is just as fast with a quip as he is driving a race car.

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That’s because last season was rough for Bowyer, and some of the fun disappeared. His 19th-place finish in the final standings driving the No. 15 Toyota for MWR was his worst showing in nine full-time Cup seasons. It was a far cry from when he finished second to Brad Keselowski in 2012.

"We knew we were in trouble," Bowyer said of last season. "I was just barely getting by to get into the Chase — and was going to make it — but a part failure at Atlanta threw us out. That’s not any way or shape that we wanted to be in going into a Chase. I wanted to be able to contend for a championship, and I knew if we made it in, we wouldn’t go very far."

Failing to make the Chase was a wake-up call for a driver who had finished in the top 10 in the final standings on five different occasions. It also gave Bowyer the opportunity to be, as he said, put out of his misery so he could focus on getting ready for 2015.

A big part of what has helped him focus on the 2015 season has been becoming a father.

"(Fatherhood) slows you down, there’s no question it slows you down," Bowyer said. "Your focus is all on simple things. Your life isn’t as complex as it once was. You don’t have time to pick your head up and take in all the rest of it. You stay focused on your family and your child and racing. It really does simplify your life quite a bit because you’re not drawn to so many distractions."

Perhaps that type of focus is what helped Kevin Harvick during his championship season. There was a memorable photo of Harvick sitting next to son Keelan on the track after winning at Homestead with their backs against the wall and each giving a thumbs-up sign.

Going back to 2013, it was Matt Crafton who won the first of back-to-back NASCAR Camping World Truck Series championships in the year his first child was born. So maybe there is a slight correlation between becoming a parent and being able to perform better at a job, instead of the opposite, which is what some might expect.

Count Waltrip as a firm believer in it.

"It certainly did that for me when I had my daughter," Waltrip said about gaining a renewed sense of focus. "My opinion is you become more of a complete person so you’re more comfortable with who you are. You see your kid and you see that race car, and you’re like, ‘I’m going to race the heck out of that car and then I’m going to come back and hang out with my little son.’ "

Like Waltrip said, MWR will need Bowyer to be focused for the 2015 season. Waltrip said there was still some ad inventory to be sold on Bowyer’s car, and there’s the usual pressure of needing to perform well in order to satisfy current or potential clients. Bowyer knows it’s important to make last season seem like a blip on the radar instead of the norm.

"It’s crucial for me, for 5-hour Energy, for all our partners, for everyone involved at MWR, that this is a rebound year and we get back to our winning ways and where we once were," Bowyer said. "It is very, very crucial that that happens."

With all that pressure, though, the hope is that little Cash will bring Clint back to center. So far, so good.

"He seems more fun and I know that’s crazy because he’s always been that guy," Waltrip said of Bowyer. "But you can just see it in his eyes. He’s a happy man. That’s why I’m so thankful that his energy for the team and where we’re at as an organization is where he is mentally. Because we need that fun Clint guy, and we got him, and I think his son is a big part of that."

Ultimate DAYTONA 500 Moment Challenge encourages fans to vote

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DAYTONA BEACH, Fla. (February 2, 2015) — Lee Petty in a "photo finish" for the ages. Fist fights on the backstretch. "The Intimidator’s" long-awaited trip to victory lane. The DAYTONA 500® has produced some of the most monumental moments in sports history and now fans have the chance to decide which one is the best of the best.

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From Feb. 2 – Feb. 19, NASCAR® is inviting sports fans to visit DaytonaMoments.NASCAR.com to vote for the event they consider the moment that defined the DAYTONA 500. The "Ultimate DAYTONA 500 Moment Challenge" will pit 16 distinct moments in "The Great American Race®" history against one another in a four-round, elimination-style set-up, similar to the new Chase for the NASCAR Sprint Cup™ format that debuted in 2014.

"Coming off one of the most exhilarating season finales the sport has ever seen, NASCAR created the ‘Ultimate DAYTONA 500 Moment Challenge’ to heighten anticipation for the 2015 season," said Steve Phelps, executive vice president and chief marketing officer at NASCAR. "This year, we’re letting NASCAR’s passionate fans set the tone for the season by voting on the moments they believe shaped the most iconic race on NASCAR’s schedule."

NASCAR is encouraging sports enthusiasts to use #DAYTONA500moments on their social media channels to share, champion and discuss the events they believe have made "The Great American Race®" one of the most highly anticipated events in all of sports. Throughout the campaign, NASCAR will showcase archival photos and video content related to the DAYTONA 500 across its Facebook, Instagram and Twitter channels. Rare mementos, such as tickets and race programs from Daytona International Speedway‘s archives will also be revealed on NASCAR’s social platforms to showcase the rich history of NASCAR’s season-opening, crown jewel race.

The opening round of the "Ultimate DAYTONA 500 Moment Challenge" will be introduced tonight, Feb. 2 on NASCAR Race Hub at 6 p.m. ET on FOX Sports 1, with regular updates and exclusive announcements on the Hub when voting blocks end and round winners advance. The "ultimate moment" of the DAYTONA 500 will be revealed Thursday, Feb. 19 on NASCAR RaceDay on FOX Sports 1. Fans who vote in each round will be entered for the chance to win a trip for two to the 2016 DAYTONA 500, including access to the three NASCAR national series race events.

Voting Schedule
• Round 1 Vote (16 moments) Monday, Feb. 2 – Monday, Feb. 9
• Round 2 Vote (12 moments) Tuesday, Feb. 10 – Thursday, Feb. 12
• Round 3 Vote (8 moments) Friday, Feb. 13 – Monday, Feb. 16
• Final Round Vote: (4 moments) Tuesday, Feb. 17 – Thursday, Feb. 19

The 16 DAYTONA 500 "Ultimate Moments"
• 1959 – In a true "photo finish," Lee Petty was crowned the first DAYTONA 500 champion three days after the race.
• 1960 – Junior Johnson discovers the art of drafting en route to his only DAYTONA 500 win.
• 1964 – Richard Petty, a second-generation driver, wins his first of a record seven DAYTONA 500s.
• 1967 – Mario Andretti wins his only NASCAR race.
• 1972 – AJ Foyt calls his shot, joining Andretti as DAYTONA 500 and Indy 500 winners.
• 1976 – David Pearson limps across the finish line after wrecking with rival Richard Petty coming out of Turn 4 on the last lap of the race.
• 1979 – "There’s a fight between Cale Yarborough and Donnie Allison! The tempers overflowing, they’re angry, they know they have lost."
• 1981 – Seven-time premier series champion Richard Petty extends his record with a seventh DAYTONA 500 title
• 1988 – Bobby Allison holds off son Davey Allison for the first father-son, one-two finish in the history of the DAYTONA 500.
• 1989 – Darrell Waltrip wins in his 17th attempt, in the No. 17 car, while his team celebrated in pit box…17.
• 1993 – Dale Jarrett holds off Dale Earnhardt with his father Ned Jarrett narrating the "Dale and Dale show" for CBS.
• 1998 – At long last, Dale Earnhardt wins "The Great American Race" and is greeted by an endless line of congratulations by opposing crew members.
• 2004 – Dale Earnhardt Jr. wins the race that eluded his father for so long.
• 2007 – Kevin Harvick beats Mark Martin to the finish line by inches in the closest finish in DAYTONA 500 history.
• 2011 – Youngster Trevor Bayne pulls the upset giving the legendary Wood Brothers their fifth DAYTONA 500 win.
• 2013 – Danica Patrick becomes the first woman to win the Coors Light Pole for the DAYTONA 500, as well as the first to lead a lap. The 2015 NASCAR Sprint Cup Series season will kick off with the 57th running of the DAYTONA 500 on Sunday, Feb. 22 at 1 p.m. ET from Daytona International Speedway®. "The Great American Race" will be broadcast live on FOX, Motor Racing Network and SiriusXM NASCAR Radio, with additional coverage on NASCAR.com. Purchase tickets for the 2015 DAYTONA 500 via 1-800-PITSHOP or www.daytonainternationalspeedway.com.

Little named to inspection/officiating post; Sawyer to lead Truck Series

RELATED: Little, Sawyer comment on their new posts

DAYTONA BEACH, Fla. (February 2, 2015) — NASCAR today announced two leadership changes in its Competition department, including the selection of Chad Little to the new role of Managing Director, Technical Inspection/Officiating and Elton Sawyer to Managing Director, NASCAR Camping World Truck Series. Both assume their new responsibilities immediately.

"NASCAR recently has made significant investments in both the technical inspection and officiating areas of our sport," said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. "Those areas have become flagship examples of innovation, keeping NASCAR as a premier sport. Chad is an ideal candidate to provide oversight and lead us to further evolve in those critical areas.

"Similarly, we’re fortunate to have a professional in Elton, who has substantial experience across the racing industry, to direct the popular NASCAR Camping World Truck Series."

In the new role, Little will provide high-level oversight in all areas of technical inspection and officiating for the Competition department, bringing to bear NASCAR’s Research & Development. The updated officiating model includes the introduction of NASCAR’s new Pit Road Technology, which debuts during Speedweeks in Daytona later this month.

Little, who has spent more than 10 years at NASCAR, most recently served as Series Director in the NASCAR Camping World Truck Series and the Weekly/Touring Series. A former driver in the NASCAR Sprint Cup Series, Little brings a strong background in key areas of competition to this new role.

Sawyer joins NASCAR after serving as Director of Team Operations for Action Express Racing in the TUDOR United SportsCar Championship governed by IMSA. Prior to that role, he held competition roles at Red Bull Racing and Evernham Motorsports. Sawyer also spent part of his career driving in NASCAR’s national series.

"We’re pleased with the development of our competition team," O’Donnell said. "Chad and Elton will join the collaborative model already in place at the R&D Center. They will work very closely with Gene Stefanyshyn and Robin Pemberton and the rest of our series directors to help NASCAR capitalize upon its strong momentum heading into the 2015 season."

 

Chad Seigler to provide senior leadership to key group

DAYTONA BEACH, Fla. (February 2, 2015) — NASCAR today announced the appointment of Chad Seigler as Vice President, Business Development reporting to NASCAR Senior Vice President & Chief Sales Officer Jim O’Connell. The appointment of Seigler follows his promotion to Vice President, Team Marketing Services in 2014 and the recent departure of Sean Downes, NASCAR’s Managing Director, Business Development.

Seigler will officially transition to his new role on Feb. 9. He will oversee revenue generation and lead a sales force comprised of representatives in New York, Charlotte, Daytona and Los Angeles. In addition to setting the business strategy, Seigler will play a critical role in securing the new NASCAR Sprint Cup entitlement sponsor, as well as other Official and Entitlement Partnerships. Seigler will continue to be based in the Charlotte office.

"Throughout his tenure with NASCAR, Chad has used his unique skill set to develop relationships and help teams and tracks attract and retain sponsors," O’Connell said. "His experience working with the industry and with sponsors across all three national series — combined with the years he spent working in-house at our premier series entitlement partner — makes him the perfect choice for this critical role."

In his current role, Seigler is a resource to some of NASCAR’s biggest decision makers, overseeing a team of professionals that prospects, presents and solidifies team, track and driver sponsorship programs.

Prior to joining NASCAR in 2007, Seigler was Manager of Industry Relations at Sprint NEXTEL, where he served as the day-to-day liaison to all NEXTEL Cup track venues and managed the series sponsor relationships with NASCAR drivers, teams and owners. He also spent five seasons with the Carolina Panthers as a Sports Marketing Executive, where he established and managed marketing partnerships with 15 regional and national brands for the NFL franchise.

Seigler was named to Charlotte Business Journal’s (CBJ) annual Forty Under 40 class for 2014. A native of Charlotte, North Carolina, Seigler earned a bachelor’s degree in communications from Appalachian State University in Boone, North Carolina. He serves on The National Sports Forum Steering Committee and is currently a board member for the North Carolina Motorsports Association.

 

GMS Racing to run for owner’s championship with No. 33

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Brandon Jones will compete in 17 of 23 NASCAR Camping World Truck Series races for GMS Racing in the No. 33 Chevrolet Silverado. Former series champion and current Sprint Cup Series competitor Austin Dillon and his brother, XFINITY Series driver Ty Dillon, will run three races apiece to round out the schedule.

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"I’m really excited for the 2015 season with GMS Racing," crew chief Shane Huffman said in a team release. "We have a great driver lineup planned with Brandon, Ty and Austin. They have a lot of talent to bring to the table, and I know we’ll be able to run up front every weekend with these guys behind the wheel of our No. 33 Chevrolet."

Jones will make his first start in March at Martinsville Speedway, where he debuted for GMS Racing last October with a 12th-place finish.

GMS Racing also plans to field a full-time entry in the series for Spencer Gallagher.

Snap Fitness to serve as primary sponsor for five races in 2015

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Landon Cassill will return to Hillman-Circle Sport in the NASCAR Sprint Cup Series in 2015, and he’ll be back behind the wheel of the No. 40 Snap Fitness Chevrolet SS.

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Cassill will not only represent "America’s Fitness Brand" on the track this year. He’s also training in hopes of qualifying for the 2015 Ironman 70.3 World Championships in Austria.

"I would not be the caliber of athlete I am without Snap Fitness," Cassill said in a team release. "The training I’ve done at Snap Fitness has truly transformed my lifestyle and helped my endurance behind the wheel."

The company will be a primary sponsor for five races, starting in March at Atlanta Motor Speedway. At Charlotte Motor Speedway in May, it will be on board for the NASCAR Sprint All-Star Race and the Coca-Cola 600. In August, Snap Fitness will adorn the No. 40 at Michigan International Speedway. When the Bojangles’ Southern 500 returns to Labor Day weekend at Darlington Raceway, the sponsor will ride along.

"The exposure we garnered last year with NASCAR was astounding," Steele Smiley, chief officer responsible for brand strategy, said in a team release. "Aligning America’s Fitness Brand with one of the most popular sports in the U.S. was a complete triumph and total game-changer."

In 2014, Cassill ran 34 of the 36 points race, earning his first career top-five finish in NASCAR’s premier series at Talladega Superspeedway in October.

JTG Daugherty Racing focused on 36 Sprint Cup Series points races

Play: NASCAR Fantasy Live | Related: ‘Dinger loses his spotter … on Twitter?

AJ Allmendinger, who earned his first career victory and berth in the Chase for the NASCAR Sprint Cup in 2014, will not compete in the Sprint Unlimited at Daytona International Speedway (Feb. 14, 8 p.m. ET, FOX).

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A week after all 16 Chase drivers were honored during Champion’s Week in Las Vegas, NASCAR announced that the drivers were among the minimum of 25 drivers eligible to compete in the 75-lap, non-points race that kicks off the season.

RELATED: Expanded Sprint Unlimited field to feature Chase drivers

"In mid-December NASCAR changed the rules regarding Sprint Unlimited eligibility," JTG Daugherty Racing team owner Tad Geschickter said in a statement released by the team.

"We were not qualified for that race until NASCAR’s decision to expand the field stating all 16 drivers who qualified for the Chase were eligible. We had already budgeted for our 36 points paying races. There was not ample time for us to secure additional sponsorship and prepare for the race without compromising our Daytona 500 preparation."

The JTG Daugherty Racing driver will have a different gig for the Sprint Unlimited as he will be on the radio for the race as he joins Joe Moore and Jeff Striegle in the broadcast booth for MRN’s coverage.

Allmendinger will focus on the Daytona 500 (Feb. 22, 1 p.m. ET on FOX) and attempt to join Mario Andretti, A.J. Foyt and Jamie McMurray as the only drivers to win the Rolex 24 at Daytona and the Great American Race. Allmendinger won the Rolex 24 in 2012.