JRM owner discusses using social media to reach out to fans

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HAMPTON, Ga. — Following his post-race celebratory burnout, Kevin Harvick whizzed by the No. 9 of Chase Elliott on his way to Victory Lane, tossing a thumbs up out the window to the NASCAR Nationwide Series rookie and his JR Motorsports teammate.

Elliott reciprocated, but it’s clear he felt his performance in the Great Clips 300 to benefit Feed The Children at his home state Atlanta Motor Speedway didn’t deserve the positive recognition.

Saturday’s pole winner, Elliott paced the event’s first 36 laps before ceding the lead to Harvick, who led the remaining 159 on the way to his third Nationwide win of the season.

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Elliott noted that he didn’t think anybody could have touched Harvick’s No. 5 Chevrolet, but was despondent over his fifth-place finishing position being three spots shy of where the No. 9 probably should’ve wound up.

"I feel like at best we could’ve finished second and I think if my guys had a driver that knew what he was doing, I probably would’ve finished second," said Elliott, who left Atlanta with a 15-point lead in the standings over teammate Regan Smith. "Just screwed up multiple times. I wasn’t consistent and I didn’t do my job tonight. I just messed up. Complete driver error. Absolutely cannot do that. Unacceptable."

With 16 laps remaining, Elliott came in for a green-flag stop but overshot his pit stall. Having to back up, he lost two spots in the process and had to battle back to finish fifth.

It’s a mistake most drivers have made, but it was still enough to get the 18-year-old phenom down on himself.

"I better get my act together before next week or hopefully that doesn’t happen again," Elliott added. "Like I said, that’s unacceptable on my part."

Luckily for Elliott, he has perhaps the best support system around him at JRM, including his team owner, Dale Earnhardt Jr.

Earnhardt, a newcomer to Twitter after his Daytona 500 victory in February, offered a bit of advice for how Elliott can pick himself back up after being so down — behold the power of social media.

"I’d go on Twitter and talk to your fans," Earnhardt said. "They’re pretty good at pumping you back up and telling you not to worry about it."

Of course, fans can only take a driver so far. At some point, he’ll have to face the actual people he feels he let down, namely his NAPA Racing teammates.

"I’d talk to your crew chief, all the guys on your team. Those are the people that you feel like you’ve let those guys down in some way," said Earnhardt, whose JRM drivers have picked up eight 2014 victories. "Have conversations with them throughout the week or even tonight. Anytime I feel like that I’ve let Steve (Letarte, Sprint Cup Series crew chief) down, I’ve got to talk to him immediately and get that conversation handled and done and get some sort of reassurance that we’re into this together. That kind of thing; that’s what you want to hear.

"Don’t shut down and go hide in a corner. Just talk to people and get to the root of the conversations you just need to have or you’re going to eventually have anyways. Just don’t wait until the next weekend at the race track to have those conversations."

Earnhardt threw in a quick story from his rookie Cup Series season, when he took a provisional pole at Rockingham Speedway, adding "I thought that was the worst day of my life."

It’s just part of racing, and Elliott will learn that in due time.

"There’s going to be a lot of races that you don’t do everything you want to do right. … He’ll have all kinds of days like that."

Elliott will have a shot to right the ship less than a week from now, as the series shifts to Richmond International Raceway for Friday’s Virginia529 College Savings 250.

The last time Elliott raced there?

He finished where he felt he should’ve tonight — runner-up to teammate Kevin Harvick.

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Four-time champion made his Sprint Cup debut 22 years ago at Atlanta

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HAMPTON, Ga. — Ahead of his anticipated 750th straight Sprint Cup Series start in Sunday’s Oral-B USA 500 (7:30 p.m. ET, ESPN), Jeff Gordon was asked Friday at Atlanta Motor Speedway to highlight some of the best and worst moments of his career, to which he responded.

"How much time do you have?"

In a career that has included four Sprint Cup Series championships, three Daytona 500 victories and an unprecedented five Brickyard 400 wins — the first of which he ranks as the best moment of his career — there’s no shortage of highlights from the illustrious, 91-wins-and-counting Cup tenure of the Hendrick Motorsports driver.

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Gordon has had his share of lows, too, most of which he admits were particularly hard wrecks, but where his career is set to come full circle with a milestone start this weekend at AMS — where, coincidentally, his very first start occurred nearly 22 years ago — the focus was all on the positives, including the 750 mark itself.

"That’s a big number. I hadn’t thought about it a whole lot until I saw a decal made up and I was like ‘Man, that’s a lot of races, especially in a row,’ " said Gordon, who currently leads the standings by 27 points over teammate Dale Earnhardt Jr. "Really proud of that. It’s been an amazing career in the Cup Series. Seems like it was just yesterday that it started right here over 20 years ago. I love this track and I love racing here, so it’s pretty cool to have 750 happening here. … I’ve had a lot of good moments. Luckily for me, they far outweigh the bad moments."

For Gordon, so much had to go right to get to this historic point that it’s possible we might not ever see the same type of longevity in a driver again. Consider that 42-year-old Matt Kenseth is next on the list of current consecutive Cup starts at 526 — a deficit of over six full seasons — and it cements Gordon’s current streak and Ricky Rudd’s all-time streak of 788 as NASCAR’s equivalents of Cal Ripken’s consecutive Major League Baseball consecutive games streak of 2,632. If Gordon is able to top Rudd — which could happen next fall at New Hampshire Motor Speedway — it’s more than possible that Gordon’s mark would never be touched again.

But how has he been able to last this long?

"(I attribute my longevity) to my strong back," Gordon said, with tongue firmly in cheek. "No, I got very fortunate that I got a very young start as well as I got a chance to start with one of the best teams and team owners out there in Hendrick Motorsports and Rick Hendrick.

"All I can contribute (my longevity) to is just good things happening at the right moments, meeting the right people and getting here at a young age and good genes, too. I’ve taken some big hits. Some that could’ve taken me out of contention to stop that streak yet the schedule worked out or my body healed itself or whatever happened and here we are at 750. At the time, I didn’t really think about that, but now I look back on it and it’s something I’m proud of."

Don’t be quick to assume Gordon is just another veteran hanging on too long in the twilight of his career. The driver of the No. 24 Chevrolet is enjoying his best season since 2011, already matching his win total of the past two years combined with a dozen races to go with no signs of slowing down.

"We started the season really strong, running really well," he said. "I think at California, we were super strong with, I thought, the best car on the track and a shot to win that race and there was a great battle between Jimmie and myself. I felt like at that moment, we were onto something. And that’s continued and we’ve even gotten better. I felt like we were onto something and we progressed down a path where we actually made things better, then we went to Kansas and won at Kansas. I think that was sort of the moment where we were thinking ‘Alright, we’ve got fast race cars and we can win races.

"Last year, we had fast race cars and we didn’t really close very well. This year, we’re closing really well. Whether it’s restarts, whether it’s just the race cars themselves. Some of it’s qualifying. We’ve been qualifying a lot better lately as well. It’s just a lot of great effort from the team that started way back before this season started."

The way Gordon’s season has gone, it wouldn’t be surprising to see win No. 92 come in start No. 750, and it would be fitting.

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JR Motorsports shows strength in all three cars

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HAMPTON, Ga. — No wonder they call Kevin Harvick the "Closer."

From the moment Harvick’s No. 5 JR Motorsports Chevrolet took the lead from polesitter Chase Elliott on Lap 37, Saturday night’s Great Clips 300 to benefit Feed The Children at Atlanta Motor Speedway was an open-and-shut case.

In posting his third NASCAR Nationwide Series victory of the season and the 43rd of his career, Harvick led the last 159 laps and finished 0.567 seconds ahead of runner-up Joey Logano.

"This thing was bad fast from the drop of the green flag," Harvick said after finishing off a spectacular victory burnout and exiting the car. "This is just one of those race tracks where I like the challenge of everything you get to do here."

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The only factors preventing Harvick from lapping the field — or so it seemed — were a pair of debris cautions, the first of which erased a four-second lead after Harvick had paced the field from Laps 37 through 72.

The second caution flag, which flew on Lap 120, wiped out a Harvick advantage that was close to seven seconds.

A light rain extended that second caution to 13 laps, but after a restart on Lap 134, it was more of the same. Harvick quickly pulled out to a lead of more than four seconds before a cycle of green-flag pit stops trimmed his advantage to two seconds over Logano, the only driver able to keep pace with Harvick throughout the closing laps.

Kyle Larson ran third, followed by Kyle Busch and Elliott, who extended his series lead to 15 points over JR Motorsports teammate Regan Smith, who finished sixth.

Logano’s car came to life in the closing laps but not soon enough for him to catch Harvick.

"I took off that last run and started to catch Kevin a little bit and then started to get too tight," Logano said. "He started driving away a little bit, and then the last six or seven laps, all of a sudden the light switch turned on and I started catching him. 

"I just ran out of time. I wish there were five or seven more laps, and I could have got to him and tried to do something with him. We were catching him two or three tenths (of a second) a lap there at the end and having some fun with it, but it was too little, too late."

In Friday’s NASCAR Sprint Cup Series time trials, Harvick won the Coors Light Pole Award for Sunday’s Oral-B USA 500 at the 1.54-mile speedway. Though there are vast differences in the behavior of NNS versus Cup cars, Harvick’s ability to run the bottom at Atlanta might be an indication of good things to come on Sunday.

"I’m really happy with our car," Harvick said. "It’s been good in every practice and obviously qualified well. You just have to have it all go your way. These races are hard to win, so we’ll just enjoy this one tonight and go from there."

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Bass Pro Shops founder stands by ‘our friend and fishing buddy’

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Johnny Morris, Bass Pro Shops founder, released a statement of support for Tony Stewart on Saturday. Bass Pro Shops is co-primary sponsor with Mobil 1 for the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway (Sunday, 7:30 p.m. ET, ESPN.)

Read the full statement below.

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Today our thoughts are with our friend and fishing buddy Tony Stewart as he prepares to return to racing after what has been a difficult time in his life. Our hearts go out to him and to the family and friends of Kevin Ward, Jr., who died in the tragic sprint car accident on August 9.

I was able to spend time with Tony last week and it made my heart ache to see him so devastated by this incident.

Like many other race fans, I love Tony’s passion and skill on the track and to watch this fierce competitor compete. But the off-track Tony Stewart is the man that I have come to respect. Time and time again, I’ve witnessed Tony’s quiet generosity and compassion as he gives to others. By personally supporting numerous programs like Catch-A-Dream Foundation and Victory Junction, Tony has given many ailing children a chance to experience outdoor sports and have fun opportunities they might not otherwise have.

His love or racing goes far beyond his work behind the wheel. It is common for Tony to sign autographs for each and every race fan for hours on-end. Behind the scenes, Tony continually steps in to help junior drivers get started in racing because he cares about the sport and its fans.

What started as a sponsorship discussion between Tony and I fifteen years ago has turned into a long and special friendship. It’s a friendship that has given me the opportunity to get to know one of the most compassionate and kind-hearted individuals I have ever met.

On behalf of the Bass Pro Shops Family, and as Tony’s friend, we are proud to stand by him as he returns this weekend to the sport he loves so much.

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Precipitation halts Sprint Cup practice early, delays start of NNS qualifying

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HAMPTON, Ga. — Saturday’s on-track NASCAR activity at Atlanta Motor Speedway was halted briefly by rain.

The NASCAR Sprint Cup Series ran almost all of its scheduled next-to-last practice ahead of Sunday’s Oral-B USA 500 before precipitation on the backstretch halted the 50-minute session with just under five minutes left.
 
NASCAR mobilized the Air Titan 2.0 track-drying system in an effort to preserve as much of Saturday’s schedule as possible.
 
Coors Light Pole Qualifying for the NASCAR Nationwide Series was scheduled for a 4:15 p.m. ET start on FOX Sports 2, but the start of that was delayed as well. The qualifying session got underway at 4:42 p.m. ET.

Final Sprint Cup practice is set for 6 p.m. ET on FOX Sports 2. The Nationwide Series’ Great Clips 300 to benefit Feed the Children is scheduled for a 7:46 p.m. ET green flag, televised on ESPN2.

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Watch the announcement live on NASCAR.com on Wednesday at 1:30 p.m. ET

NASCAR announced on Saturday that it will unveil a historic national series entitlement sponsorship on Wednesday, Sept. 3 at 1:30 p.m. ET.

The announcement of what is being called a "landmark agreement that begins in 2015" will be made by NASCAR Chairman and CEO Brian France and will take place at the NASCAR Hall of Fame in Charlotte, North Carolina.

NASCAR President Mike Helton, NASCAR Chief Operating Officer Brent Dewar, senior executives from NASCAR’s newest national series entitlement partner and NASCAR drivers will also be on hand for the announcement.

You can watch the announcement live on NASCAR.com.

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See where every team is pitting for the race (1:30 p.m. ET, FOX Sports 1)

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Coors Light Pole Award winner Alex Tagliani will pit his No. 19 Brad Keselowski Racing Ford F-150 in the 20th stall, right in the middle of pit road, with an open stall in front of him.

His teammate, Ryan Blaney, who qualified 14th, will pit two stalls behind him in the 22nd pit box wiht the No. 36 Mittler Brothers Chevrolet Silverado of Justin Jennings pitting in between Tagliani and Blaney.

Front-row starter Gray Gaulding chose the first pit stall to park his No. 20 truck, heading into Turn 1 with B.J. McLeod’s No. 08 right behind him.

The Michelin bridge is over and in between stalls 11 and 12, which will be used by the No. 99 of Bryan Silas and the No. 98 Toyota Tundra of points leader Johnny Sauter respectively.

Watch the NASCAR Camping World Truck Series Chevrolet Silverado 250 from Canadian Tire Motorsport Park live at 1:30 p.m. ET on FOX Sports 1.

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Driver sets new track record at Canadian road course

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BOWMANVILLE, ONTARIO — Alex Tagliani won the Keystone Light Pole Award at Canadian Tire Motorsport Park with a track-record lap of 80.558 seconds (109.889 mph), and will make his first NASCAR Camping World Truck Series start at the front of the field Sunday. Tagliani, who competes in IndyCar and the Canadian Tire Series, has one other start at the track, a 2008 Canadian Tire Series event in which he started 10th and finished fifth.

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Rookie Gray Gaulding, driver of the No. 20 NTS Motorsports Chevrolet, will start alongside him. Gaulding’s 80.991-second lap was just shy of the pole. Erik Jones will start third, with German Quiroga and Cole Custer starting fourth and fifth.

Tagliani waited until less than half of the 30-minute first round of qualifying remained before laying down the round’s top speed, a lap of 108.906 mph around the 2.459-mile track. Brennan Newberry, driver of the No. 9 NTS Motorsports Chevrolet, was the first driver who did not advance to the final session as the 13th-place finisher.

Several drivers struggled to keep their trucks on course. Joey Coulter drove straight into a barrier in his Allegiant Travel Chevrolet, but the displaced tires seemed to have prevented serious damage to the No. 21.

Jones took the No. 51 Toyota slightly off track in the first round of qualifying but did not appear to have sustained any damage to his Toyota Tundra. Ryan Blaney also had to fight to keep his truck on asphalt after getting sideways. Eighth-place qualifier Matt Crafton had a similar incident on his last run after making a pass.

The Chevrolet Silverado 250 is scheduled for Sunday at 1:30 p.m. ET, with coverage on FOX Sports 1 and MRN. 

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See where your favorite driver will pit in Saturday’s race (7:30 p.m. ET, ESPN2)

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After winning his first NASCAR Nationwide Series 21 Means 21 Pole Award on Saturday, Chase Elliott and his No. 9 team selected pit stall No. 2 — the closest one to the pit-road exit — in advance of Saturday night’s race at Atlanta Motor Speedway.

Elliott will have an open stall in front of him, and is closest to the final timing and scoring loop that sets the order after pit stops.

Matt Kenseth, who will start sixth, picked the pit stop closest to the pit-road entrance.

Kyle Larson (starting second) and Joey Logano (fourth) selected pit stalls with openings in front. Kyle Busch (starting third) and Elliott Sadler (starting fifth) have openings behind them.

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Nationwide rookie, points leader wins first pole at his home track

RELATED: Great Clips 300 to benefit Feed The Children lineup

Sunoco Rookie of the Year contender and NASCAR Nationwide Series points leader Chase Elliott won the 21 Means 21 Pole Award on Saturday for the Great Clips 300 to benefit Feed The Children at Atlanta Motor Speedway after a short rain delay. 

This is the Georgia native’s first pole award of his Nationwide Series career. 

Lining up alongside Elliott on the front row will be NASCAR Sprint Cup Series rookie Kyle Larson.

Kyle Busch, Joey Logano and Elliott Sadler complete the top five in the starting lineup.

Defending race winner and Sprint Cup Series veteran Kevin Harvick qualified eighth. 

Notable drivers that did not advance to the final 12-driver round were Chris Buescher, Ty Dillon, Dylan Kwasniewski and Brendan Gaughan — they will line up 13th through 16th, respectively.

The Nationwide Series drivers will take the track for the Great Clips 300 to benefit Feed The Children at 7:30 p.m. ET with TV coverage on ESPN2.

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