With two wins on the season, 23-year-old driver coming into his own

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This is a sport where the folks in the grandstands have long memories. They can remember when Dale Earnhardt saw the air at Talladega, or when Jeff Gordon cried at the banquet, or when Tony Stewart won races in a Pontiac. Some of them can almost certainly recall the day when Richard Petty won his 200th, or when Davey Allison crashed across the finish line, or when Alan Kulwicki invented the Polish victory lap. They’re a wizened bunch, and they still hold on to their Mark Martin No. 6 T-shirts or Bill Elliott No. 9 ball caps, and in their time, they’ve seen and heard it all.

So no wonder, in that context, somebody like Joey Logano is still viewed as a kid. He’s not, of course, and Saturday night’s victory at Richmond International Raceway only served to reinforce that fact. In the span of just three NASCAR race weekends, he’s nearly doubled his victory total in the sport’s premier series. In seven months, he’s gone from a driver who almost missed the Chase for the NASCAR Sprint Cup — and indeed, might have had some shenanigans not unfolded — to someone who’s virtually guaranteed himself a return trip. Once seen as an iffy choice as Brad Keselowski‘s teammate at Penske, he’s now outperforming the 2012 champion.

These are all signs of a driver who, at age 23, appears to be just coming into his own. So why is it difficult for some to take Logano seriously as championship contender? He wondered as much a few weeks ago at Darlington, in the wake of his earlier victory this season at Texas, when he mused on one preseason ranking that had him taking not a leap forward following his 2013 playoff breakthrough, but a step back. "They had us like 15th," he said, "and I was like, ‘Why?’"

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Why? Because first impressions are powerful ones, and Logano continues to shake the reputation as the kid who came up too fast, who scored that first rain-shortened victory at New Hampshire and then never could build on it, who was in a situation at Joe Gibbs Racing where his teammates never truly viewed him as an equal. Because people still remember the nickname "Sliced Bread" — originally credited to Randy LaJoie, as in, "best thing since …" — which over time became a curse rather than a compliment, and these days stands as a somewhat demeaning reference that’s long since grown moldy and stale.

In truth, Logano has been on a steady progression the past two years, flourishing in a Penske stable where he’s every bit the counterpart to Keselowski, but a lot of that previous stuff still sticks to him like strips of Bare Bond. If there’s anyone who deserves to be able to hit a reset button in terms of public perception, it might be Logano, who just a few years ago was dismissed as the can’t-miss kid who missed. It’s perhaps an imperfect comparison, but Logano was so young when he began his full-time Sprint Cup career — he was 18 when he started the Daytona 500 in 2009 — his situation feels very much like that of a basketball player who declared for the NBA straight out of high school, and then needed a few years of seasoning at the highest level before he was fully ready to compete.

Well, clearly he’s there now, given that he’s not only tied for the series lead in race victories, but perhaps also the more telling statistic of top-five finishes. He’s led double-digit laps in all but two events this season. He’s second only to Keselowski in average starting position, comprising a Penske team that’s the class of group qualifying and a beast on intermediate tracks. All of those indicators lead to one thing — the No. 22 bunch is showing staying power at a point in the season when that means something. Forget the legacy of Sliced Bread, which has long since passed its expiration date. It’s beyond time to take a fresh look at Logano, and judge him not on his past but his present.

That past, though, does stand as something of a cautionary tale. Some people were distressed at the idea of Kyle Larson moving into the Sprint Cup ranks this season, even though the Ganassi driver was three years older than Logano at the time of his ascension to the sport’s top level. At 18, Jimmie Johnson was racing off-road trucks. Dale Earnhardt Jr. was racing late models. Stewart was racing three-quarter midgets. Gordon had yet to make his first start in what’s now the Nationwide Series. Meanwhile, Logano was bracing for his first full campaign in NASCAR’s big league, in cars that are the most difficult in the world to drive. Talk about men versus boy. And people wonder why it took him a little while to bloom?

"Did I start too soon? Yeah, no doubt I did," he said at Darlington. "But it is an experience that I value a lot right now, because I am 23 years old with six years of experience behind me, and there is nobody else out here who has that. I am thankful for that opportunity and the tough times I went through to figure it out. … Things are going good right now. All the hard work is paying off."

Logano’s journey should perhaps curb the enthusiasm of those who seem to want 18-year-old sensation Chase Elliott in Sprint Cup right this minute, a rush team owner Earnhardt Jr. thankfully stemmed last week by opining via Twitter that the JR Motorsports star should spend two full seasons in the Nationwide ranks. Meanwhile, Logano reaches this sweet spot in his career as he’s set to turn 24, is engaged to be married, and despite his baby-faced smile seems light years removed from that teenager thrust into NASCAR’s highest level before he was ready.

Yes, to those stalwarts in the grandstand clad in Intimidator garb and raised on racers who didn’t hit their peak until nearly middle age, Logano is probably still seen as a kid, and probably will be for a while. Heck, Gordon had three championships and still fought the same perception, so at the least he’s in good company. Regardless, Sliced Bread is gone, the last crumbs wiped from the countertop. What’s left behind is a maturing driver on the rise, no matter which way you slice it.

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NASCAR Chairman and CEO speaks as part of panel at Milken Institute Global Conference

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Photo courtesy of Milken Family Foundation

NASCAR Chairman and CEO Brian France took part in "The Business of Sports" panel at the Milken Institute Global Conference in Los Angeles on Wednesday. France emphasized the importance of social media and the event experience unique to sports.

France was joined by basketball legend and Los Angeles Dodgers co-owner Magic Johnson; All-Pro wide receiver Larry Fitzgerald and Mamelodi Sundowns FC owner Patrice Mostepe. The panel was moderated by FOX Sports and Showtime sportscaster Jim Gray.

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"Social media is the greatest opportunity and greatest challenge to reach the Millennial fan," France said.

To meet the challenge, France noted the Daytona Rising reimagining of an American icon, the Daytona International Speedway, will have 11 football-field sized areas for social media.

Johnson noted social media is a major component of the Dodgers’ business and said that Dodger Stadium is the eighth-most Instagrammed spot in the world.

Speaking from a current athlete’s point of view, Fitzgerald said, "With social media there is the chance to gain exposure but there is also a chance you can be exposed."

Mostepe, owner of a South African soccer team, agreed with France and Johnson on the opportunities afforded business by social media.

"Social media offers an opportunity to create revenue and connectivity to your clubs," Mostepe said.

After inking long-term deals last year with FOX and NBC for a reported $8.2 billion, France moved the discussion forward, discussing the event experience.

"Sports has been and always will be the most attractive television content," France said. "Fans want to see it live."

Johnson concurred, saying, "Nothing like being at live sports events. It’ll never change. Never. Hearing cars whiz by. You can’t feel that anywhere else."

The Milken Institute stated mission is to "improve lives around the world by advancing innovative economic and policy solutions that create jobs, widen access to capital and enhance health." It seeks to act out its mission through its flagship Global Conference, private meetings and retreats in the United States and around the world.

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NASCAR Chairman and CEO speaks as part of panel at Milken Institute Global Conference

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Photo courtesy of Milken Family Foundation

NASCAR Chairman and CEO Brian France took part in "The Business of Sports" panel at the Milken Institute Global Conference in Los Angeles on Wednesday. France emphasized the importance of social media and the event experience unique to sports.

France was joined by basketball legend and Los Angeles Dodgers co-owner Magic Johnson; All-Pro wide receiver Larry Fitzgerald and Mamelodi Sundowns FC owner Patrice Mostepe. The panel was moderated by FOX Sports and Showtime sportscaster Jim Gray.

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"Social media is the greatest opportunity and greatest challenge to reach the Millennial fan," France said.

To meet the challenge, France noted the Daytona Rising reimagining of an American icon, the Daytona International Speedway, will have 11 football-field sized areas for social media.

Johnson noted social media is a major component of the Dodgers’ business and said that Dodger Stadium is the eighth-most Instagrammed spot in the world.

Speaking from a current athlete’s point of view, Fitzgerald said, "With social media there is the chance to gain exposure but there is also a chance you can be exposed."

Mostepe, owner of a South African soccer team, agreed with France and Johnson on the opportunities afforded business by social media.

"Social media offers an opportunity to create revenue and connectivity to your clubs," Mostepe said.

After inking long-term deals last year with FOX and NBC for a reported $8.2 billion, France moved the discussion forward, discussing the event experience.

"Sports has been and always will be the most attractive television content," France said. "Fans want to see it live."

Johnson concurred, saying, "Nothing like being at live sports events. It’ll never change. Never. Hearing cars whiz by. You can’t feel that anywhere else."

The Milken Institute stated mission is to "improve lives around the world by advancing innovative economic and policy solutions that create jobs, widen access to capital and enhance health." It seeks to act out its mission through its flagship Global Conference, private meetings and retreats in the United States and around the world.

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Team Penske brings on veteran for Michigan, Brickyard

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Juan Pablo Montoya will return to the NASCAR Sprint Cup Series in 2014 for two races with Team Penske, the team announced Wednesday.

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The 38-year-old Colombian will drive the No. 12 Ford Fusion in the June 15 race at Michigan International Speedway, and again July 27 at Indianapolis Motor Speedway. Greg Erwin will serve as crew chief, and SKF will sponsor the No. 12 car at Michigan.

Montoya has 253 career starts in the Sprint Cup Series, with two wins, 24 top-fives and 59 top-10s. All of his races came for Chip Ganassi, with every start but one in the No. 42. He was a full-time driver in the Sprint Cup Series from 2007-13.

"It will be fun to get back behind the wheel of the Cup car," Montoya said in a team release. "It’s hard to believe, but Roger Penske has never won the Brickyard 400. I think that Brad (Keselowski), Joey (Logano) and I will give Roger and Team Penske a great opportunity to check that off the list and we should be strong at Michigan as well."

Ganassi announced late last season that Kyle Larson would pilot the No. 42 in 2014.

Montoya, a former open-wheel champion, drives for Roger Penske in the IndyCar Series.

"Juan is a proven winner in multiple racing disciplines and he is one of the most versatile racecar drivers competing today," Penske said in the release. "Michigan and Indianapolis are two important races for Team Penske. We know Juan has the ability to race for wins in both of those events."

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See the new looks for this weekend’s NASCAR action at Talladega

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David Gilliland will drive the No. 38 Love’s Travel Stop Ford.

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Michael Waltrip will drive the No. 66 Blue/DEF Toyota.

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Josh Wise will drive the No. 98 Dogecoin/Reddit.com Ford.

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Austin Dillon will drive the No. 3 Bass Pro Shops Chevrolet.

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Kasey Kahne will drive the No. 5 Farmers Insurance/Thankamillionteachers.com Chevrolet.

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Danica Patrick will drive the No. 10 GoDaddy Chevrolet.

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Tony Stewart will drive the No. 14 Bass Pro Shops Chevrolet.

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Clint Bowyer will drive the No. 15 PEAK Antifreeze/Motor Oil Toyota.

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Greg Biffle will drive the No. 16 3M Window Film Ford.

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Kyle Busch will drive the No. 18 M&M’s Pretzel Toyota.

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Brian Scott will drive the No. 33 Shore Lodge Chevrolet.

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David Ragan will drive the No. 34 KFC Go Cup Ford.

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Aric Almirola will drive the No. 43 Gwaltney Ford.

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JJ Yeley will drive the No. 44 All City Leasing and Warehouse Chevrolet.

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AJ Allmendinger will drive the No. 47 Bush’s Beans Chevrolet.

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Jimmie Johnson will drive the No. 48 Lowe’s Valspar Reserve Chevrolet.

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Michael Waltrip will drive the No. 66 Blue/DEF Toyota.

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Michael McDowell will drive the No. 95 Jordan Truck Sales/Black Dragon Tools Ford.

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Darrell Wallace Jr. will drive the No. 20 ToyotaCare Toyota.

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Dakoda Armstrong will drive the No. 43 WinField Ford.

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Chat with fans following the NASCAR action at Talladega

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Organization has four wins in eight races and the top two drivers in the standings

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As Dale Earnhardt Jr. stood on Richmond International Raceway pit road late Friday night watching one of his JR Motorsports (JRM) drivers, veteran Kevin Harvick essentially schooling the Nationwide Series field, and another JRM driver 18-year old Chase Elliott make himself Harvick’s best competition, it occurred to Earnhardt that life at the track is pretty doggone good these days.

Harvick and the rookie Elliott went on to score the team its first ever 1-2 race finish. JRM is also 1-2 in the championship standings — two-time winner Elliott by 19-points over teammate Regan Smith, who also has a win and eight top-10 finishes in eight races.

Four JRM victories in eight races is the kind of A-game not only earning headlines and respect, but deservedly turning heads in the garage.

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Off the pit box and behind the wheel, Earnhardt is in the midst of one of his best driving seasons in a decade as well. After winning an emotional Daytona 500 to start the Sprint Cup Series season, Earnhardt has three more runner-up finishes and a third place in nine races. And with the exception of a single lapse in judgment at Texas Motor Speedway resulting in a crash, has looked good enough to contend every week.

"I’m not used to having things this good on the ownership side and I’m not used to being in the hunt for winning races week in and week out," a smiling Earnhardt said Friday night after the race. "I was standing there tonight as we were leading about half way through the race thinking that I probably wasn’t appreciating exactly all we were accomplishing and how well the company is doing because it’s just so overwhelming.

"I won’t really realize what we’ve been able to do in the last 10 years or how far we’ve come until maybe years down the road when I truly realize and appreciate. It’s really astonishing and I feel lucky and blessed to get to work with such great people."

The feeling was obviously mutual for the men he sat alongside in the winner’s press conference.

Harvick joked and pointed over his shoulder at Earnhardt.

"It’s still kind of strange to be sitting up here with him and in Victory Lane," Harvick said. "You want things to come together, but I don’t think anyone knew they’d come together like they have and it’s just been a lot of fun."

"Our cars are running fast, the team’s communicating well and doing what they need to be better every week… it’s been a lot of fun. And racing with Chase. … whether he knows it or not, he’s pushing all of us to be better too, so it’s just a lot of fun to see this whole thing come together."

Elliott, son of 1988 Cup champion Bill Elliott, is already proving himself the real deal with exactly the fiery competitive nature that bodes well for what is surely a lengthy future.

After finishing as the runner-up on Friday night in the immediate wake of two consecutive victories, Elliott was tough on himself in way that would be more in line with someone who had just finished 22nd, not second.

And that’s fine with his team.

For JRM’s two full-time NNS drivers, Elliott’s youth, talent and promise, meshes well with Smith’s experience, record and drive. The other part of this successful equation is a third car driven by a revolving door of Cup veterans, such as Earnhardt, Kasey Kahne and Harvick, who can simultaneously make an immediate impact and a lasting impression for the team.

"We’re just blown way by the performance [of the whole team]," said Earnhardt, who shares ownership with his sister Kelley, noted that the contributions Harvick has made extend beyond hoisting a trophy.

"We’re grateful to have Kevin be a part of it and bring [crew chief] Ernie [Cope] in. He’s driven the company in a good direction. Kevin as owner in the past has a lot of good ideas and really influenced our company in a lot of positive ways.

"All the performance is a great reflection on everyone that works there. It’s working good, let’s hope we can keep it going. I think we can get even better and get even stronger."

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First group qualifying for Cup drivers on restrictor-plate track is eagerly anticipated

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Kevin Harvick joked that his extremely well thought-out strategy for the NASCAR Sprint Cup Series‘ first-ever knock-out edition of qualifying at Talladega Superspeedway this weekend was simply, “just going home and starting in the back.’’

Carl Edwards smiled and shook his head when asked his thoughts.

"If I weren’t in it, I would be tuned in to watch because it will be entertainment," said Edwards, perhaps echoing FOX Sports’ can’t-miss reasoning for airing it live on the network (Saturday, 1:10 p.m. ET, FOX).

You’d be hard-pressed to find someone who doesn’t expect Saturday’s new qualifying format — group qualifying’s restrictor plate debut — to be as compelling a display as Sunday’s high-speed, high-stakes race around NASCAR’s biggest track.

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"It will be interesting and it’s just kind of a crap shoot just like the race, but it will be exciting for sure," Harvick said. "It will definitely be better than watching three and a half hours of one car going around the race track, I promise you that."

To his point, Boris Said (who won a pole at the other restrictor-plate track, Daytona, in 2006) once joked that a monkey could win single-car qualifying at Talladega because essentially all the driver did was push the pedal to the floor, hold it and turn left around the high banks.

It won’t be "monkey" business as usual this week because NASCAR’s knock-out time trials force strategy and even a bit of showmanship as teams decide when and how they can make the cleanest, fastest run with 46 other cars also attempting to do the same thing at the same time.

With that many cars in the first round of qualifying, there is the potential of benefiting from someone else’s draft and just as likely a scenario that a car might block another’s fast run — intentionally or not.

However, while there is opportunity — even temptation — for a driver to create havoc for another competitor, Clint Bowyer doubts that will be the first option for anyone.

"Everybody is trying their hardest and more importantly you’re strategizing to set yourself up for the next round of qualifying," Bowyer explained.

"Maybe at the end if you went out and blocked somebody … you’re just going to be ridiculed and make yourself look like a fool. Nobody likes a sore loser. You go out and try to do the best you can, try to get your tires cooled off to get yourself setup for the next round.

"Being cute and doing stuff like that, it will catch up to you, just like it always does."

Beyond the bad karma messing up another competitor’s run, Bowyer just doesn’t think it will be a practical tactic. Nor does he expect the other end of the spectrum to occur either: teammates being able to help one another.

"I don’t think you’re going to be able to go out — even as many cars as Rick Hendrick has — I don’t think you’re going to be able to go out with your teammates, slingshot past and help one another get a good lap," Bowyer predicted. "I really do think you’re going go to have to go out in a big pack, try to lag back and get that big run and make the most of it.

"All you are is one little step of somebody moving up and blocking or changing lanes on you and you had that big run and you have to check up, then you’ll lose that momentum and you’ll be knocked out."

Our first glimpse of group qualifying on a superspeedway came for the season-opening Nationwide Series race at Daytona International Speedway.

Driver Brian Scott has unique experience in having participated in that session at Daytona and attempting to make the Cup race at Talladega.

"I know that Daytona in the Nationwide cars, we did group-session qualifying and it was absolutely insane,” Scott said. "There were multiple opportunities that just my car was in where there could have been multiple-car wrecks and pileups just in qualifying. We only did one session at Daytona, so that was all that we got in. We didn’t even do the second or the third, but it was crazy. (Rain washed out the second and third rounds of that qualifying session)

"I would say I’m definitely a little nervous going to Talladega to do that again.

An unintended, unofficial version of group qualifying took place last year. Several drivers consider it a bit of a dress rehearsal. With rain forecast to cancel qualifying in the fall Chase for the NASCAR Sprint Cup race at Talladega, most teams used practice to lay down a fast lap — knowing practice speeds would set the starting lineup with no qualifying.

"We knew it was going to rain qualifying out so everyone was trying to post the fastest time and it was insanity," Edwards recalled. "We ended up on the pole, which was great, but we almost wrecked the race car.

"I really don’t know what to expect (this weekend). I am glad we are in the position we are in with the points and we have a win already because it is going to be interesting."

Two-time Talladega winner Jimmie Johnson is among those just going into the weekend with an open mind and wide-open expectations.

"It just depends on who’s trying to team up, who’s trying to work together, how far somebody is laying back," Johnson said. "You know you are getting up to speed and the group behind you, you are pulling them along at a faster rate, do you abort on your lap and try to catch somebody else and tag on to the back of their draft?

"So, you can’t predict it. It’s just going to be out of control, in a good way. … It will be a very interesting, I don’t know, 40 minutes of television, whatever it ends up being."

Most people in the sport can’t recall the last time a single qualifying day has been so eagerly anticipated — for all the right and wrong reasons, depending on your perspective.

It’s provided speculation, head-shaking and anticipation about an event that previously was forgettably routine, and Bowyer is quick to point out the undeniable fast fact.

"The biggest thing about Talladega is it really doesn’t matter where you start," Bowyer said. "Literally, you could start dead last in a good car and by lap five be leading it easy."

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Top 10 at Richmond was Furniture Row Racing driver’s first of 2014

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RICHMOND, Va. — Martin Truex Jr. climbed out of his No. 78 Furniture Row Chevrolet on Richmond International Raceway pit road, took his helmet off and slid a cap on backward, leaned back against his car then sighed and smiled.

Normally, Truex might not have looked that satisfied with a 10th-place finish. But after the season he’s had in his first year with the single-car team, the first top-10 of the year is a welcome sign of accomplishment and encouragement.

The difference for Truex Saturday night?

"Nothing fell out of the sky and hit us," he said smiling.

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That Truex scored his best effort of the year on the track that changed his career path wasn’t lost on him, either.

"It would have been nice if it was a win, then we could really talk about it," he said. "But it’s cool, hopefully we get things turned around now and don’t have so much bad luck and we can build on this and get better going forward."

The last time the Sprint Cup Series raced at Richmond (September, 2013), his Michael Waltrip Racing team was at the center of a controversy. The end result was that the sponsor on Truex’s car, NAPA, announced it would leave the team at the end of the season, and that loss in funding ultimately left Truex jobless at MWR as well.

By far the best available free agent at the time, he signed a contract for the 2014 season with the Denver-based Furniture Row Racing two months later.

It looked like a simultaneously happy ending/happy beginning when Truex won the outside pole position for the season-opening Daytona 500 — his first race with FRR — but he was collected in someone else’s wreck during the second Budweiser Duel 150 qualifying race and was forced to a backup car for the Daytona 500.

He finished last in the race after his engine quit 30 laps in.

Since then he’s had only two top-20 finishes — his Chevy saddled in races with problems from tire issues to being hit by huge chunks of debris. His spotter even pasted a four-leaf clover to his NASCAR credential in hopes of changing fortune.

"The biggest thing is to finally just shake the bad luck," Truex said. "We’ve had good race cars all year. We’ve had top-10 cars a lot of the races, not all of them. But we’ve had some weird things happen and a lot of tire problems, obviously.

"We kept air in the tires all night and worked hard on it," Truex said, explaining the team’s solid run at Richmond.

"We didn’t have a great car in the beginning, it got really tight and we fell back pretty far once in the middle of the race. But we did a good job of getting it back.

"I thought we had a real shot at a top-five there at the end, but the short runs were killing us. We just couldn’t take off the first 15-20 laps of a run and all those guys were really fast and we weren’t.

"At the end of the day, we focus on how we’ve been running. You’ve got to take something good out of each week no matter how bad it went. We just keep doing that and building on it. We’ve got to get a little better, but we’re chipping away at it."

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