DAYTONA BEACH, Fla. — This Memorial Day weekend will serve as the launching pad for the NASCAR community to formally honor and recognize the United States Armed Forces through its annual NASCAR Salutes Together with Coca-Cola program.
Anchoring the opening weekend is the powerful 600 Miles of Remembrance tribute, where every NASCAR Cup Series car in Sunday’s Coca-Cola 600 (6 p.m. ET, FOX, PRN Radio, SiriusXM NASCAR Radio) features the name of a fallen service member on the windshield. NASCAR and Coca-Cola will host Gold Star Families at Charlotte Motor Speedway, including many whose loved ones will be honored in the race.
“Coca-Cola North America cherishes the opportunity to honor the valor and sacrifice of our military heroes and their families in such a significant way each NASCAR season,” said Chris Bigda, Senior Director of Sports Marketing at Coca-Cola North America. “We’re looking forward to partnering with Speedway Motorsports, NASCAR and the racing community to show our appreciation throughout the entire NASCAR Salutes window, especially this Memorial Day weekend as we pay tribute during the 65th running of the Coca-Cola 600 to those who made the ultimate sacrifice.”
NASCAR Salutes Together with Coca-Cola officially kicked off with a new 30-second television spot that debuted during FOX’s broadcast of the NASCAR Cup Series All-Star Race at North Wilkesboro Speedway this past Sunday. The campaign will continue celebrating the service and sacrifice of U.S. military members and their families through a multitude of at-track integrations, original content features and fan engagement opportunities through the NASCAR Cup Series race at Nashville Superspeedway on June 30. Fans can visit www.nascar.com/salutes to learn more.
“NASCAR has always displayed a deep-seated appreciation for our nation’s service members throughout its 76-year history, and we’re proud to continue partnering with Coca-Cola and our entire industry to express our gratitude for the incredible sacrifices those individuals and their families make on behalf of all Americans,” said Pete Jung, Senior Vice President and Chief Marketing Officer at NASCAR.
In conjunction with NASCAR Salutes, the sanctioning body has announced a new NASCAR Impact partnership with Honor and Remember to continue recognizing fallen service members and the sacrifices of their families. For more than a decade, Honor and Remember has collaborated with the NASCAR industry to host Gold Star Families at race weekends and display the organization’s dedicated symbol of remembrance – the Honor and Remember Flag – at race tracks across the country, including Charlotte Motor Speedway.
NASCAR Impact this week also launched a campaign to support the mission of Sound Off, a nonprofit organization founded to help reduce veteran suicide through free and anonymous mental health support for veterans and service members. Forty-seven percent of military members who show signs of PTSD or depression do not seek help, in part because of fears related to stigma or blowback. Sound Off provides a platform where military members who would otherwise avoid mental health support can engage anonymously with veterans with similar lived experiences. NASCAR is encouraging veterans across its fan base to download the fully encrypted Sound Off app and register as peer supporters.
In addition to those mentioned above, other NASCAR Salutes activities across the industry include:
Discounted grandstand tickets are available to military members throughout NASCAR Salutes and all season long with NASCAR Miltix Presented by GEICO. Active military and veterans can verify their status through SheerID and purchase tickets by visiting NASCAR.com/miltix.
At NASCAR events during the campaign, service members from local bases will have access to complimentary grandstand tickets and unique VIP experiences made possible by Vet Tix and the NASCAR Troops to the Track Program.
NASCAR Troops to the Track, presented by Chevrolet, honors and pays tribute to the men and women of the U.S. Armed Forces by inviting service members from local military installations to VIP experiences at NASCAR races, including hosting military personnel at World Wide Technology Raceway and Nashville Superspeedway during NASCAR Salutes.
Mechanix Wear will provide NASCAR officials and Cup Series teams special camouflage “MultiCam Mechanix Wear” gloves for the Coca-Cola 600.
For the seventh season, Mack Trucks, the “Official Hauler of NASCAR,” will wrap one of its NASCAR haulers in support of NASCAR Salutes for Memorial Day weekend. Fans voted for one of several different paint schemes in April. Mack will reveal the winning scheme on its social media channels leading into the Coca-Cola 600 weekend.
In the weeks leading up to the Coca-Cola 600, Charlotte Motor Speedway continued its annual Mission 600, pairing the Coca-Cola Racing Family and other drivers with military bases to educate the NASCAR community about the day-to-day lives of the men and women who serve.
Xfinity, a Proud Premier Partner, will display red, white, and blue Xfinity windshield headers on their race cars during the NASCAR Xfinity Series Bet MGM 300 at Charlotte Motor Speedway. This initiative showcases Xfinity’s commitment to hiring veterans, National Guard and reserve service members, and military spouses who bring unique skills and experiences to Comcast NBCUniversal.
The NASCAR Craftsman Truck Series will also display red, white and blue windshield decals on all trucks racing in the North Carolina Education Lottery 200 at Charlotte Motor Speedway.
Continuing its tradition, Goodyear will replace its iconic “Eagle” sidewall design with “Honor and Remember” during the Coca-Cola 600 in recognition of the organization working closely with the industry to honor Gold Star Families who have lost family members as a result of serving.
NASCAR will continue to utilize its handicap-enabled “Mobility Pit Box” throughout the NASCAR Salutes campaign to host mobility-impaired race fans and veterans attending races at Charlotte Motor Speedway, Sonoma Raceway, and New Hampshire Motor Speedway. The Mobility Pit Box was designed and announced by Toyota last year. It was gifted to NASCAR at the beginning of the 2024 season to expand its availability, highlighting Toyota’s vision of “Mobility for All.”
Ford Motor Company will pay tribute to veterans and active service members in a special pre-race moment, including several specially wrapped vehicles ahead of the NASCAR Cup Series race at Nashville Superspeedway on June 30.
Universal Technical Institute, NASCAR’s Official Automotive Education partner for more than 20 years, in partnership with the United Service Organizations, will host a group of 50 active-duty military service members at their Mooresville campus for a day of motorsports industry immersion. Service members will tour UTI’s Mooresville NASCAR Technical Institute campus, visit a race shop, and talk about industry training and employment opportunities.
NASCAR, Coca-Cola Consolidated, and Charlotte Motor Speedway teamed up with several local community organizations – including Rebuilding Together of Greater Charlotte and Habitat for Humanity of the Charlotte Region – to complete home rebuild projects for veterans in conjunction with the NASCAR Salutes program.
Like most collections, the one at the top of Mike Trower’s staircase is personal — curio cabinets, picture frames and shadow boxes all stocked to the edges. “I’m a pack rat of stuff,” he says, adding with understatement that there’s plenty more. “Just little odds and ends.”
Beyond the sentimental value, Trower’s collection is far more than just trinkets and knick-knacks. It’s a personal walk through NASCAR history, with keepsakes marking his remarkable 27-year run of success with some of the most decorated pit crews in the sport. Besides the trophies, fire suits and champagne bottles from repeated trips to Victory Lane, he has the lug nuts to prove it.
“I just got in the habit of, if we won the race, I’d reach down and pick up five or six lug nuts, and I’d send them to my family at home,” Trower says, “and it’s just one thing that I always thought was cool. I just thought … you can’t buy that.”
Trower’s name might not come first when reflecting on stock-car stardom, but for those who know, his track record and longevity as one of NASCAR’s top tire changers during a revolutionary era in pit-stop performance have made him a legend. A member of the original Rainbow Warriors crew that helped make the No. 24 Hendrick Motorsports group one of the most proficient teams in racing history, Trower is credited with 73 points-paying Cup Series wins – 49 with Jeff Gordon, nine with Dale Jarrett and 15 with Jimmie Johnson – all drivers who reached the NASCAR Hall of Fame.
That’s a lot of lug nuts – many secured and unfastened personally by Trower — that found their way from pit road to home, marked with driver names, track names and years in fine-point Sharpie, and stored in cabinets, a tall glass jar and multiple shoeboxes. It’s a stacked list: Five Cup Series championships, four Daytona 500 wins, the Winston Million, multiple Coca-Cola 600 wins, the first Brickyard 400. When those three drivers made pit stops on the way to all of those crown-jewel victories, Trower was part of a select group of over-the-wall elite making sure that the pit service happened as efficiently as possible.
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“Mike was, in his day, one of the best, if not certainly the best, on pit road,” said Ray Evernham, a Hall of Famer who was the No. 24 Chevrolet crew chief during the Rainbow Warriors era. “Mike was good, he was steady, he was fast and he just didn’t make mistakes. When he came to the 24 car, that immediately set the bar for what everybody else had to do. You had to keep up with Mike. The jack man, the rear-tire guy, the tire handler — Mike was our target.”
Trower’s durable nature and reliable hand with a pit gun made him a fixture at going over the wall well into his 40s. Multiple former colleagues voluntarily likened him to pit road’s Tom Brady; another drew comparisons to Cal Ripken Jr., baseball’s iron man. More remarkably, his quarter-century-plus of pit-stop excellence came as Trower also worked a full-time job with Duke Energy.
Now 59, those years of five lugs on and five lugs off are behind him, but the mementos and the impressions he made are lasting.
“He’s kind of like a Tom Brady, right? He wasn’t always the best athletically, he wasn’t always the most flashy, but he always got the job done,” said Chad Knaus, who changed tires in his early years alongside Trower and is now Hendrick Motorsports’ VP of Competition following his legendary career as a crew chief. “He just always used his resources, used the people around him, he was always very physically fit, and just worked at it. That’s just it. He was a worker, and he worked hard to make sure that he stayed in tune as the car has changed, the technique changed, the wheels and the equipment and all of that. He just stayed engaged.”
• • •
Mike Trower grew up in New Hampton, Iowa, and his exposure to racing came early. He attended his first Cup Series race at Michigan International Speedway as a fifth-grader in the mid-1970s, and witnessed his first Daytona 500 in 1977 (he’s been to 47 more in the years since). By his middle school years, he was already helping his father, Dave, with the race cars that he campaigned at local area tracks.
An advertisement for a pit crew school near the 1-mile Rockingham track brought him to North Carolina shortly after his high school graduation. When the training course was abruptly canceled, Trower stuck with the move, going to a two-year tech school the next town over. He began his full-time job in 1984 with Duke Energy – then known as Duke Power – charting a path with an engineering role in distribution, a career he holds to this day.
Trower’s journey in big-league racing began with independent driver/owner Dave Marcis, first wielding the fuel catch-can before eventually graduating to changing tires. His first Daytona 500 as a pit crew member came in 1986, and he recalled asking if the team needed help the next week at Richmond. After Marcis asked his crew chief how he’d done, the answer was yes. “So I started and I went to every race after that,” he said.
Trower family photo
Pictures of his earliest days with Marcis’ team show how primitive the uniforms were by today’s standards – a short-sleeved shirt with the orange Helen Rae Special colors, maybe a ballcap instead of a helmet, pants with polyester, sneakers, leather batting gloves and volleyball knee pads: “They were as thin as thin could be.”
Though he savored his time with Marcis’ No. 71 team, Trower was looking for a change once the 1992 season rolled around. He had bought a house, was starting a family, and the demands of road-tripping to races on the weekend while holding down full-time employment elsewhere had become difficult to manage. He looked for the right fit on a team that flew to the farther-flung tracks.
Enter Evernham, who had an established connection with Marcis through their time with the International Race of Champions (IROC). Trower had also changed tires on Evernham’s Modified car in a Cup Series preliminary event at North Wilkesboro Speedway.
Evernham was starting a group that would advance pit stops into their next era of progression, building on the foundation that the Richard Childress Racing “Junkyard Dogs” and the legendary Wood Brothers team had established. The just-formed No. 24 team also had a young hotshot named Jeff Gordon behind the wheel, and as crew chief, Evernham needed a professional support staff. The team’s debut came in the 1992 season finale at Atlanta, long regarded as one of NASCAR’s greatest races. Gordon’s debut was a noteworthy component, but it also let Evernham see how Trower and the rest of the crew would react in the spotlight.
“I think that was really a good test because there were so many people on the 24 team that had really not run or been part of a Cup race, and certainly hadn’t been over the wall in a real event,” Evernham says. “So it was very important for that, and we learned a lot. And the biggest thing we learned is how much we weren’t ready, so thank goodness that Mr. Hendrick let us go ahead and run that race to get prepared for Daytona, because it let us know how far off we were.”
The crew rounded into prime-time form with assistance from Andy Papathanassiou, a former Stanford football player with a master’s degree in organizational behavior, who started just three months before the No. 24 team’s debut as the first pit-crew coach the sport had seen. He was a hands-on player/coach in that first season, manning the jack while Trower changed tires.
Trower’s willingness to learn and his “coachability” were key impressions he made on Papathanassiou, but so was his work ethic – a trait handed down from his father, who worked diligently in his career with John Deere – and his professionalism, which was further shaped by Evernham, Hendrick and the work relationships that followed.
“He was a great athlete, a great thinker,” Papathanassiou says now. “Very good at making adjustments, and I don’t mean adjustments on the car, but adjustments to his own movements. Mike was always willing to give something a shot and work through it till he got it right. How can you do something better? How can you shave off not only time, but how can you add consistency? You can’t just be fast, because if individuals are fast, if they try to do things faster, faster, faster, someone’s going to make a mistake, and that blows up the pit stop and that creates a slow execution.
“Mike always had that mentality, that consistency for an individual and consistency for all the individuals on the team lead to team speed. He always had the right perspective, and then he was always willing. He wasn’t just on the front-tire changer or on the right-front guy and that’s all (he’d) do. Mike was willing to move around.”
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Papathanassiou set the standard for the pit-stop practice and workout regimens that would set the team apart, but those drills preceded Hendrick Motorsports’ expansion into building training facilities. The group made do with their surroundings, and Trower remembers carrying wheels, pushing shop rags from one end of the garage floor to the other, piggyback drills, wheelbarrows and lunges. He did this by making a beeline when his Duke Energy duties ended to arrive at the shop around dinnertime. When darkness fell, Trower recalls that the team lit one side of the practice area by opening the shop’s garage doors, then illuminated the other with headlights from their personal vehicles.
“We used to run up and down the hill with people on each other’s backs, for God’s sake,” recalls Shane Parsnow, a tire changer alongside Trower in the 1998 season and who will reach 28 years at Hendrick’s engine department in June. “We didn’t have a full-time gym back then. There was no gym. We would kind of improvise in the fields, just doing drills and crossovers and calisthenics and push-ups and jumping jacks to run and get winded. That’s what we had to work with.”
The method to that makeshift madness paid dividends. The team was already making itself known as a contender but raised more eyebrows in winning the annual pit crew competition at Rockingham in 1994, upstaging the No. 2 Team Penske crew that had won the year before. The Rainbow Warriors lowered the No. 2 team’s record by three seconds, proof that their agility training and videotape study to improve their technique were taking hold.
Other teams began to adapt with their own versions of Evernham’s and Papathanassiou’s system, but the No. 24 team was early to the punch, with Trower as a standard bearer. Knaus recalls the group bonding on the road, packed into a wedge-shaped Chevy Lumina van adorned with sponsor DuPont’s bright colors. At the track, though, the crew was all business.
“He’s a player that anybody would want on their team,” Evernham says. “Mike, I always talk about, is a salt-of-the-earth guy. Mr. Hendrick used to say that to be successful, you’ve got to show up, show up on time, show up with your game face on. Mike and I did hundreds of races together, and he did that every day. I look at him and say that if our team had a team captain, team leader besides Andy Papa at that time, that would have been Mike. Mike set the standard for the other guys. Practice hard, work hard, clean, neat, and just a pleasure to work with.”
For all the wins in the Rainbow Warriors era, Trower says he has a favorite. Gordon was eligible for the seven-figure Winston Million bonus in the 1997 Southern 500, and rugged Darlington Raceway dealt out its traditional four hours of late-summer heat and fury. More than one wall scrape put the No. 24 team in damage-control mode, and multiple adjustments were needed to help the car’s handling.
“I jokingly say it, but I felt like my face was melting off,” Trower says. “You stick half of your body under there, trying to reach around red-hot brake rotors and trying to put a full spring rubber in and making sure everything’s right.” Gordon fought back and outdueled both Jeff Burton and Dale Jarrett in the closing laps, aided by the Rainbow Warriors winning the race off pit road on the team’s last two stops.
“I remember jumping over the wall. My wife was there. My son was there,” Trower recalls. “It was just like, right after the race, that excitement, everything, and I almost felt like I was going to pass out. It just felt like you went way high, and then it was like, it’s almost like the blood just coming out of your head, and you had to just sit down. It was like, holy smokes, and that was the most incredible race.”
• • •
As with most sports powerhouses, the time of the Rainbow Warriors’ dominance eventually came to an end. Evernham left the team during the 1999 season to help spearhead Dodge’s return to NASCAR. Less than three weeks after that mid-October announcement, Robert Yates Racing — flush with budget and resources — hired away the entire No. 24 crew, Trower included, to pit Jarrett’s championship-winning No. 88 Ford.
The transaction was monumental. Pit-crew movement was commonplace in those days, but rarely did it make headlines. And many of those deals that came before it were brokered with informal agreements rather than signed contracts.
“It was a group that had stayed together for those six years from ’93 through ’99, and like so many championship groups, dynasties, whatever you want to call it, there were now next chapters, next steps that were starting to be developed,” Papathanassiou says. “Ray and Dodge was one. That crew had a lot of attention and gained a lot of recognition over the years with such great work. It was a highly sought-after bunch, so sure, it was difficult.”
Hendrick expressed his disappointment publicly, and the organization moved forward with Papathanassiou implementing the next stage in his industry-changing strategy with a pit crew development program. Trower & Co. — now dressed in Ford Quality Care’s red, white and blue gear – won in their first race out, with Jarrett at the Daytona 500 in 2000.
“When you feel like you’re good as a group together, and you feel like we’re stronger as a group together than we are individually, we wanted to keep that,” Trower says. “That move was another step in that elevation of the importance of pit crew.”
Any initial resentment wouldn’t last. After four years working at what he called a “super-special place” at Yates, the tougher work-to-shop-to-home commute had taken a toll. He shifted to work for two years with the former MB2 Motorsports team and driver Scott Riggs. While there, Trower’s pit-stop work caught the eye of former colleague Knaus — who had ascended to a crew chief role on the No. 48 Chevrolet for Jimmie Johnson – when the two teams pitted in neighboring stalls during an event at Dover.
Those conversations set in motion Trower’s return to Hendrick Motorsports just as Johnson was beginning his title-winning ways.
“He picked up, but it wasn’t the same,” Papathanassiou says. “He came back not only as a crew member on the team, but also as an example, as a leader, as a veteran for what we wanted to shape that team into. He was the one that had been there, done it. He could talk from a level of not only being able to do it right then and there, right in front of you, but from the experiences we had on the 24 car with Jeff Gordon in the Rainbow Warrior days. Mike brought all of that to the table when he returned with the 48.”
Jonathan Ferrey | Getty Images
Championships, multiple race wins and many more lug nuts came home with Trower, who began to wind down in his third decade of over-the-wall service. “It was just time,” he says in reflection, and he kept at it with stints with the Wood Brothers, JR Motorsports and finally with Tommy Baldwin Racing in his later years.
“Nobody wants to admit it,” Trower says, “but as a pit-crew guy, you get a little age, you start to lose a little bit, a little step or whatever and you’re probably not going to be on that top-tier team maybe again. But that didn’t deflate anything I did about enjoying pitting a race car, and that fun with just hanging around with the guys.”
Even after his final pit stop at the end of the 2013 season, he remained close with the Hendrick organization as a consultant, helping with coaching and observing the No. 48’s pit-crew personnel. In 2016, he was given his last championship ring – a large, bejeweled 7X that’s in the center of a five-by-five case in Trower’s upstairs room — to mark Johnson’s history-making season.
“The thing I really liked about Mike is anytime I called him, he was like, ‘Yeah, man. I’m there. Whatever you need,’ ” Knaus says. “As we were having some pit crew struggles on the 48, I called him multiple times to say, ‘Hey, can you just come watch? Can you just come try to help? Can you just give a little bit of guidance?’ And he never once wavered, and that says a lot about his character. And you know what, one thing that’s pretty interesting is when he would speak, everybody would listen, and that just tells you right there how solid he is.”
The markings of that final pit stop are arranged in their own case in Trower’s office. Baldwin gave Trower the air wrench, and his car chief spun the 10 lug nuts off the front two tires, zip-tied them together and gave them to the veteran tire-changer. They’re secured next to his gloves and pads, in the familiar pentagon pattern that he coordinated and repeated thousands of times.
“It’s a mental game as much as it is a physical game,” Parsnow says, calling Trower a Ripken-esque player when he assesses his former teammate. “You can’t let the aspects of the race or the crew chief or the driver yelling, interfere with what you’ve got to do. And he was able to put that out and just focus on his task at hand. He was committed to it. Add all those things up, that’s what made him so good for so long.”
• • •
The NASCAR Hall of Fame elected its 15th class earlier this week. A small gathering of its inductees have experience going over the wall – Knaus, Kirk Shelmerdine, Junior Johnson and Leonard Wood, to name some — but those were celebrated for their larger roles in the sport.
The Hall of Fame has inducted drivers, team owners, executives, crew chiefs, engine builders, mechanics and broadcasters. The time for its first honoree either as a pit crew team or individual feels overdue.
“I used to tell people this story all the time,” Knaus says. “In my office, all those years of me being a crew chief, every week … I would watch the races throughout the course of the week. I would be there working, doing whatever it is and in my office, every time the caution came out, you would stop and watch the pit stops, and that’s what all the fans do, right? It can be droned out, just running, running, running, and as soon as the caution comes out and cars are coming down pit road, everybody’s paying attention. Nobody takes a bathroom break during a pit-stop cycle.
“And I completely agree with you, that I feel like that these guys — and soon-to-be gals because we’re seeing some of them — need to be recognized in that manner, and Mike would be a guy that would and should be considered. If you go all the way back to when he was changing tires for Dave Marcis, right through the championships that he won, and the people that he helped, he would definitely be a candidate.”
Recognition has instead come in other forms – in years past with the former Copenhagen/Skoal All Pro Team and the annual pit crew competitions, and currently with the Pit Crew Challenge that’s a component to NASCAR’s All-Star Weekend. But should NASCAR’s Hall come calling, Evernham is among those calling Trower a “first-rounder.”
“As important as the pit crew members have been to the success of every driver that’s in the NASCAR Hall of Fame, every owner, every crew chief,” Evernham says, “behind that is an incredible pit crew, and those guys deserve a spot in the Hall of Fame.”
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Trower demurs at the mention of stock-car enshrinement, instead crediting the pit crews who paved the way for the Rainbow Warriors – the Wood Brothers and the RCR “Flying Aces” – and those who followed their path, including the “Killer Bees” that serviced Jack Roush’s No. 17 Fords for Matt Kenseth. In reflecting on his own legacy, Trower remains steadfast with the “team first” mentality that carried him all those years. Hearing his name held up as an example for how things should be done on pit road remains a source of pride.
“I didn’t have the fastest hand speed, I wasn’t the quickest around the car at all, but I tried to be smooth and consistent and repeatable with what I did,” Trower said. “I felt like I had the speed necessary, or I wouldn’t have been able to be part of teams and things that I was. I felt like there were people that, you give it one shot, I’ll probably get beat, but give me a string of them, and I think I can come out on top, because I felt like I could do the things over and over. … I just wanted to be a good teammate and do my part, be accountable for what I do.”
In talking with Trower’s former colleagues, one recurring thing stood out.
Knaus: “He has always been a very, very good tire changer. I would bet that he could get down and do it again today.”
Evernham: “Gosh, I don’t even know how old Mike is right now, but I’ll tell you what: I bet he’d surprise some of these guys on pit road.”
Trower says he’s ready to take Knaus and Evernham up on those bets.
“That’s funny,” he laughs. “You don’t have to talk to Ray or Chad, you could talk to me, and I’d say yeah, I think I could still do it.”
Trower turns 60 in September, old enough to remember when the 20-second barrier for pit stops fell and thinking then that he’d seen it all. The single-lug wheel fastener of the Next Gen car has helped speed up pit-stop times, but that performance threshold is now in the nine-second range and quicker for the highly trained pit crews of today.
Trower still stays active by going to the gym, hitting the exercise bike in his office and working in the yard. When he speaks of his time in the sport, you can tell that the lure of pit road is still strong.
“I’d like to try the one lug-nut thing and see how it is,” Trower says. “In your mind, can you do it as good? You know, probably not. But I don’t think anybody that’s competitive … I don’t consider myself an athlete, but the athletic ability or the skill to do something? Yeah, it’s always hard. You’re never going to say, ‘Nah, I’m done. I could never do that again.’ In the back of your mind or part of the front of your mind, I’d have a hard time if somebody called today and said, ‘You changed five lug nuts for 27 years. We need somebody for the Xfinity race this weekend. We’ve got to have somebody to fill in.’ Oh, yeah, it’d be hard for me to say, ‘Ah, no, I don’t think so.’ In my mind, I’d be saying, yeah.
“I’m not saying I’m going to be full-steam up to par, but yeah, I feel like I can still lay down a competitive pit stop with a little bit of warm-up and a little bit of practice.”
Xfinity and Truck Series teams, the Tom Brady of pit road is waiting for your call. And he can bring his own lug nuts.
Throughout the 2024 NASCAR season, Ken Martin, director of historical content for the sanctioning body, will offer his suggestions on which historical races fans should watch from the NASCAR Classics library in preparation for each upcoming race weekend.
Martin has worked exclusively for NASCAR since 2008 but has been involved with the sport since 1982, overseeing various projects. He has worked in the broadcast booth for hundreds of races, assisting the broadcast team with different tasks. This includes calculating the “points as they run” for the historic 1992 finale, the Hooters 500 at Atlanta Motor Speedway.
The following suggestions are Ken’s picks to watch before this weekend’s Coca-Cola 600 at Charlotte Motor Speedway.
The inaugural race at Charlotte Motor Speedway was originally scheduled to run in May of 1960 but various issues with construction of the new facility pushed the race back to June 19th.
The chaotic beginning of the track soon followed once the green flag dropped for the inaugural event. 60 cars started the event in front of over 35,000 fans. From issues with the track holding to multiple drivers being disqualified for cutting through the infield to the pit, issues plagued the day in almost every way possible.
A horrifying crash involving Don O’Dell and Lenny Page saw O’Dell’s car slam into the side of Page’s car. His car was destroyed and it left Page needing serious assistance. Journalist Chris Economaki came to his rescue and was later credited with saving his life.
Jack Smith seemed to have the race in his full control until a ruptured gas tank ruined his chance at the victory.
Joe Lee Johnson took advantage of Smith’s misfortune and captured the checkered flag by a whopping four laps over Johnny Beauchamp.
Bobby Johns, Gerald Duke and Buck Baker rounded out the top five.
A handful of legends paced the front of the field at Charlotte in June 1963, as the race came down to a few drips of fuel.
Over half of the 44 starters faced issues throughout the day in a race that turned into a battle of attrition. Some of the drivers who didn’t see the checkered flag that day included Ned Jarrett, Richard Petty, Buddy Baker, Buck Baker and Ralph Earnhardt.
Junior Johnson and his “Mystery Motor” Chevrolet dominated the race, leading a race-high 289 of 400 laps but couldn’t hold on for the victory.
Fred Lorenzen took control of the lead and had just enough fuel to sputter across the start/finish line for the race win.
The victory kicked off a hot stretch for the Elmhurst, Illinois driver, as his Charlotte triumph kicked off a stretch where he won five of the 13 races he entered. He also grabbed 10 top-three finishes over the same span.
The first five finishers in the race were later elected to the NASCAR Hall of Fame: Lorenzen, Johnson, Rex White, Joe Weatherly and David Pearson.
The first 12 races of the 1980 Cup Series campaign were full of parity, as a group of future Hall of Fame drivers traded trips to Victory Lane.
Darrell Waltrip led the way with three victories, while Buddy Baker, Richard Petty and the reigning Rookie of the Year Dale Earnhardt won two. Cale Yarborough, David Pearson and Bobby Allison, who won the previous race at Dover, all topped the field once.
Waltrip entered the race at Charlotte looking to become the first driver to win three consecutive World 600 events.
Despite the fact that seven drivers had made the trip to Victory Lane, it was Kannapolis, North Carolina’s Earnhardt in full control of the season standings.
The budding superstar held a 102-point advantage over Petty and was 215 points up on Waltrip in fifth.
The 600-mile stock-car test at Charlotte looked to be another race that would fall into the lap of one of the previous winners in 1980, as they had combined to win 16 of the previous 18 races at the track.
Qualifying again pointed to it being one of those seven that would be victorious at the end of the marathon, as they qualified in seven of the first nine positions.
Coincidentally, one driver was an outlier in both of the aforementioned statistics. Benny Parsons captured the October 1977 race at the track and also qualified his No. 27 car in sixth for the race.
The series’ theme of being wide open continued, with outstanding racing accounting for 47 lead changes. Unfortunately, heavy rain slowed the race a handful of times, but that didn’t turn the crowd away from seeing a late-race battle between Waltrip and Parsons.
The two drivers traded the lead back and forth multiple times over the final 126 laps before Parsons took command of the final two en route to Victory Lane for the first time in 1980.
Earnhardt led 105 laps but was involved in a multi-car incident that left him with a 20th-place finish. His crew chief, veteran Jake Elder, left the team following the race. The team put 20-year-old Doug Richert in charge and the new combination paid off, as the No. 2 team captured the championship at the end of the season.
NASCAR Research & Archives Center | Getty Images
You can watch these three races and hundreds more by visiting NASCAR Classics.
Editor’s Note: Racing Insights’ playoff projections use a combination of current standings and historical performance at upcoming tracks to determine the probability of each driver winning or making the playoffs on points.
With the Cup Series Playoffs on the mind throughout the season, what if there was a way to project how the 16-driver field could look before each race weekend?
It now exists via Racing Insights. From now until the start of the 2024 NASCAR Cup Series Playoffs, “The Field of 16” will give fans a weekly look at where their favorite drivers could potentially land in the postseason field — and the likelihood of having a shot at the Bill France Cup.
Here’s this week’s update on the projections heading into the Coca-Cola 600.
NOTABLE PROBABILITY SHIFTS POST-DARLINGTON
Driver
Before Loudon
Entering Nashville
Difference
Chris Buescher
67.32%
85.72%
+18.40
Ty Gibbs
85.47%
90.08%
+4.61
Bubba Wallace
29.21%
22.11%
-7.10
Alex Bowman
86.37%
70.11%
-16.26
PROBABILITY CALCULATED BY RACING INSIGHTS AHEAD OF COCA-COLA 600, MAY 26, 2024
DRIVERS SOLIDLY IN PLAYOFF PICTURE
Eight drivers are provisionally locked into the 2024 Cup Series Playoffs, with three of those guaranteed as Denny Hamlin, Kyle Larson and William Byron have all won multiple times this season. Larson, who is attempting to complete the Indy/Charlotte Double this weekend, is the current points leader by 30 points above Martin Truex Jr.
Tyler Reddick, Christopher Bell, Chase Elliott, Daniel Suárez and most recently, Brad Keselowski have all snagged a victory. Keselowski’s rousing Darlington win snapped a 110-race drought and applies even more pressure to those who have yet to visit Victory Lane in 2024.
Of those without a win yet, Ty Gibbs and Truex are in the best shape heading into Sunday’s 600-miler (6 p.m. ET, FOX, PRN Radio, SiriusXM NASCAR Radio) with probabilities over 90%. Truex is second in points while a big points day for Gibbs at Darlington sees him seventh currently in the Cup standings.
LAST 4 IN
While Keselowski went winless last year and made the playoffs, Alex Bowman was not in the picture. The driver of the No. 48 Hendrick Motorsports Chevrolet is currently playing spoiler for a handful of drivers as he continues to quietly have a great season with four consecutive top-10 results.
For two consecutive races, Chris Buescher has been on the verge of the winner’s circle and has received the short end of the stick both times following contact with his fellow competitors. After confronting Reddick post-race at Darlington, the driver of the No. 17 RFK Racing Ford will be on a mission to finally break through in 2024 in the Coke 600.
Bubba Wallace re-enters the right side of the predicted elimination line after a top 10 at Darlington. While he sits 16th in Cup points, Sunday could be the big payout for Wallace given 23XI Racing’s well-known prowess on intermediate tracks.
After a fiery evening at North Wilkesboro, it may give Kyle Busch a shot in the arm to go for his second Coke 600 win. Busch has finished fourth or better in six of the last eight Charlotte oval events.
FIRST 4 OUT
Who would’ve thought a two-time champion would be on the outside looking in of the playoffs? That’s Joey Logano’s predicament now in what has so far been a season to forget for the No. 22 team. Logano hasn’t scored a top-10 finish since Martinsville.
Chase Briscoe, Michael McDowell and Josh Berry round out those near the projected playoff bubble and all saw their probabilities rise after respective top-10 results at Darlington.
WHO CAN SHAKE UP PLAYOFF PICTURE AT CHARLOTTE?
This weekend might be the toughest to pick a driver to really boost their playoff hopes. 600 miles is grueling and the cream usually rises in this event. However, the last two seasons have seen unpredictable Coke 600s and the likes of Ricky Stenhouse Jr. and Austin Dillon have themselves close to the front, not to mention, Dillon, is a one-time winner of NASCAR’s longest event back in 2017.
Briscoe also comes to mind after he was battling with Larson for the Coke 600 checkered flag in 2022 until a full send into Turn 1 with two laps to go caused the No. 14 Stewart-Haas Racing Ford to spin. Given that SHR is coming off two top-five results at Darlington, don’t be surprised if a Briscoe, Berry or Noah Gragson could throw the playoff picture for a loop on Sunday.
Before each race weekend, check back into The Field of 16 to see the latest projections of the 2024 Cup Series playoff field.
At this point in the season, “six” is the magic number in the NASCAR Craftsman Truck Series.
There are six playoff spots remaining and just six regular-season races left to fill them, starting with Friday night’s North Carolina Education Lottery 200 at Charlotte Motor Speedway (8:30 p.m. ET, FS1, MRN Radio, SiriusXM NASCAR Radio).
Corey Heim, who has won three of the last six Truck Series races, is locked into the postseason. So is two-time winner Christian Eckes. Rajah Caruth and Nick Sanchez are the only other two series regulars with victories this season.
Accordingly, the playoff grid is still wide open to any driver who can either find Victory Lane or score enough points to qualify on that basis.
There’s an extra incentive involving Friday night’s race. It’s the first event in the Triple Truck Challenge, which pays a $50,000 bonus to the winner of any of three designated races. If one driver wins two of the three, the bonus increases to $150,000.
Should a driver win all three designated races, the bonus grows to $500,000. After Charlotte, the next two races in “The Trip” are scheduled for World Wide Technology Raceway (June 1) and Nashville Superspeedway (June 28).
Defending Charlotte race winner and defending series champion Ben Rhodes is one of the drivers who has yet to clinch a playoff berth. The driver of the No. 99 ThorSport Racing Ford is currently ninth in the standings, just four points above the current cutoff for the postseason.
Teammate Matt Crafton, a three-time series champion, is the first driver currently out of a playoff-eligible position, two points below the cut line.
Kyle Larson occupies his familiar spot atop the NASCAR Cup Series odds board for Sunday’s Coca-Cola 600 (6 p.m. ET, FOX, PRN Radio, Sirius XM NASCAR Radio), but he has more than usual to overcome to deliver for bettors this weekend.
Weather pending, Larson is slated to compete in the Indianapolis 500 before boarding a plane and flying to North Carolina to race 600 miles around Charlotte Motor Speedway. Fatigue, both mental and physical, will be a factor.
While some bettors believe Larson is just the guy who can win in Charlotte on the same day he races in Indy, others see potential value in betting against the No. 5 Chevrolet.
A respected bettor in Las Vegas saw an opportunity when Larson’s odds were lengthened at the Westgate SuperBook early in the week.
“I opened Larson at five (+500) and then they went up to six (+600), and someone bet him immediately at six, so I went back to five,” said Ed Salmons, vice president of risk management at the SuperBook. “The bettors, they just handicap and ignore the other stuff.”
Sharp NASCAR bettor Blake Phillips, though, anticipates value in fading Larson in matchup props, especially once the betting market reacts to what is seen on the track Saturday. If Larson looks good in practice and qualifying — which he usually does — his betting prices will likely inflate even further.
“I’d make him a favorite, too, if I was setting the lines for a book, but my intuition says (the fatigue factor) is not priced in,” Phillips said. “In the outright market (betting a driver to win), it’s hard for that value to trickle down to the other drivers just because the vig (the edge the bookmaker prices into a betting market) is so high, but in the matchups, I think you’re going to find a lot of good bets against Kyle Larson.”
One potential matchup prop to circle is DraftKings’s pricing of Denny Hamlin at -105 vs. Larson (-125), a better number for Hamlin than the SuperBook’s -110.
Always check your sportsbook’s rules, but in most cases, drivers must start for action. In other words, if you place a bet on Larson, or against him in a matchup prop, bets would be refunded if he does not start in the race.
Buescher rising
It’s been a tough season for Fords, but the manufacturer has put cars in the winner’s circle in two of the last three Cup events — Brad Keselowski’s No. 6 at Darlington and Joey Logano’s No. 22 in the All-Star Race.
Bettors are biting, as there have been early wagers on Chris Buescher, Ryan Blaney and Keselowski to win the Coca-Cola 600.
“The Fords have shown a ton of speed of late,” Salmons said. “Buescher could have won two straight races, Keselowski wound up winning (at Darlington), and even (Noah) Gragson and (Josh) Berry have shown some speed. Blaney looked decent in Darlington, and he dominated this race last year. So, it’s hard to forget about him for here.”
Phillips added of Buescher, “RFK (Racing) has had some really good progress recently. If you’ve been paying attention to it, it’s not really a surprise. Buescher’s been moving his way up for the last couple seasons. He’s been really good in the Next Gen car.”
Nothing to see here
With Ricky Stenhouse Jr.’s promise to wreck Kyle Busch after the fracas that ensued between the two last Sunday night at North Wilkesboro, some bettors may be inclined to stay away from the No. 8 in Charlotte.
Does Stenhouse’s threat make it more likely that Busch will not finish the race?
“I look for (situations) every week if there are drivers that I think are going to cause each other trouble on the track. But I think it’s a lot of talk (this week),” Phillips said. “The amount of media attention that’s being given to the incident is much higher than normal, and it makes it less likely that there’s any follow-through on the track. And with Stenhouse being hit with penalties, too, I just think that nobody’s really going be eager to exacerbate this problem.”
“Charlotte’s not the track to wreck someone on purpose,” Salmons added.
Around the track
Here are the names of some other drivers who came up during our conversations with the bookmaker Salmons and bettor Phillips:
• Tyler Reddick was bet early from +1000 to +800 at the SuperBook, per Salmons. Phillips said Reddick tends to be undervalued in the outright market, and if he can find the No. 45 at +900 or better this week, he’d be interested.
• Salmons was impressed with Ty Gibbs at Darlington, where he led 34 laps, accumulated 52 points and finished second. “He’s a guy that seems like he’s ready to win at any point,” Salmons said. “Could this be the week? Sure. I thought he showed a ton at Darlington.”
• Bubba Wallace was offered at +3300 on the odds screen Phillips was watching while we spoke on Wednesday, an enticing price for the No. 23 Toyota. “I doubt I’ll play it, but I feel like this season we’ll probably see him get a win on a mile-and-a-half, or at least have a couple really tight top-three finishes. He’s right there, and if his pit crew can clean up their act a little bit, I think we’ll see him as a contender somewhat frequently.”
INDIANAPOLIS — In his indomitable way of making the extraordinary seem easy, Kyle Larson downplays his greatness with virtually every flick of a steering wheel among the countless vehicles he races.
“It’s honestly pretty relaxing doing it like this,” Larson said during his Indianapolis 500 qualifying debut — a typically pithy statement that he could apply to any motorsports challenge that he has accepted (and conquered) in an illustrious career.
“If he’s nervous, he doesn’t show it too much,” team owner Rick Hendrick said about the superstar who will start fifth in his Indy 500 debut. “He just believes in his ability. Once he gets in the car and gets comfortable, he wants to race.”
James Black | Penske Entertainment
Said 2016 Indianapolis 500 winner Alexander Rossi, who has known Larson for 20 years dating to their California racing origins and now as his teammate at Arrow McLaren: “In terms of working with him, it’s pretty straightforward because everything for him is just ‘good.’ It’s kind of weird.
That nonchalant excellence is the essence of the 2021 NASCAR Cup Series champion’s greatness.
But there’ll be no escaping the greatness at stake Sunday when he will attempt to become the fifth driver to race the Indy 500 and Coca-Cola 600 on the same day.
The echoes of auto racing immortality are omnipresent everywhere Larson has been the past two weeks at Indianapolis Motor Speedway.
An interview session was held in the former Formula One garages where seven-time F1 champion Michael Schumacher was based for his record five victories on the IMS road course.
The iconic pit lane where Larson has climbed into his No. 17 Dallara-Chevrolet and ripped off 230-mph laps is the same place that minted household names such as Andretti, Foyt and Unser over the past 113 years.
On what’s labeled “The Greatest Day in Motorsports,” Larson, 31, can take a massive step in affirming he’s the premier talent of his generation.
In nine previous tries at racing an Indy car and a stock car back-to-back on the country’s two biggest circuits, no one has come close to victories in either.
If Larson manages to win at the Brickyard, and even more so if he then triumphs at Charlotte Motor Speedway, he can lay claim to being one of the greatest drivers of all time and certainly one of the best currently on Earth.
After winning what’s generally considered the world’s biggest sprint car race (Knoxville Nationals), biggest midget event (the Chili Bowl) and some of NASCAR’s biggest crown jewels, an Indy 500 victory decisively would put Larson in the same breath as Mario Andretti and A.J. Foyt.
Andretti has lobbied for years that Larson deserves a shot at Indy and believes that “he’ll be a factor for sure” Sunday at the Brickyard. The only man to win the Daytona 500, Indy 500 and a Formula One championship said an Indy 500 win for Larson would be the apex of racing versatility.
“What really always motivated me was that our sport is rich of different disciplines at the top level,” Andretti said. “And to be able to move over from where technically your specialty is and go on the other side and win, that’s the ultimate satisfaction in my book. And that’s what he’s been doing. Wherever he has gone, he brings back the results. And that tells the story, quite honestly.”
Justin Casterline | Getty Images
Since moving into NASCAR’s premier series 10 years ago, Larson proudly has carried the flag of being “The Last Real Racer,” a nod to being known for turning laps until the wee hours on a dirt track in the middle of nowhere and then winning a Cup race the next day on a few hours’ sleep.
It’s a testament to his boundless passion for racing but also indicative of a vast ambition.
In a 2021 interview with NBC Sports’ Dustin Long, Larson said “I don’t want to be just referenced as the greatest NASCAR driver of all time or the greatest sprint car driver of all time, I want to be known as somebody who could climb into all different types of cars and be great at what they do.”
And what does racing the Indy 500 do for those crossover credentials?
Larson has said it would mark “a big step” toward deservedly being compared with his racing heroes.
“I probably strive to do this race even more just because of those guys that people try to compare me to — A.J., Mario, Tony (Stewart) — that race everything,” Larson said while at the Brickyard to attend last year’s Indy 500. “I haven’t raced as many cars as they have. Being able to add an Indy 500 to the resume gets me closer to being compared to them and feeling like I should be compared to them in a way.
“I love racing all types of cars. I feel like the more you can challenge yourself as a driver, the more it helps you grow as a driver, too. So no matter what the results end up being, I think I’m going to be a much better all-around race car driver throughout this experience.”
Stewart has set the gold standard for results in “The Double,” as doing the Indy 500 and Coca-Cola 600 has become known.
In a club that also includes John Andretti, Robby Gordon and Kurt Busch, Stewart is the only driver to have completed all 1,100 miles across both races. That was in 2001 when he led 13 laps of a rain-delayed Indy 500 on the way to sixth and then placed third in the Coke 600 after zipping over to Charlotte Motor Speedway and starting from the rear for missing the drivers meeting.
A longtime champion of Larson since he tore up the vaunted Eldora Speedway (which Stewart owns) in his first visit 13 years ago, the three-time Cup champion known as “Smoke” believes Larson, whom he describes as “a racing unicorn,” can surpass him in “Double” lore.
“Yeah, absolutely, no doubt, he’s got a shot to outperform me,” Stewart said. “To run sixth and third in the two events, he absolutely can blow that record out of the water. He can have a shot to win the Indy 500, and he absolutely has a shot to win the Coke 600.
“He has the potential to do what’s never been done and win both of these races. … He’s just one of those naturally talented guys that you can put him in anything, and he can drive it.”
Busch, the 2004 Cup champion who was named the 2014 Indy 500 Rookie of the Year for finishing sixth in a backup car, was teamed in NASCAR with Larson at Chip Ganassi Racing.
“He’s the guy for the job,” Busch said of Larson. “All of us are fans at some point. And when you hear a guy like Larson running all these different races, he’s the most versatile type of guy that our generation will ever see. Similar to the days of A.J. Foyt or Andretti jumping into anything and having success. So I’m rooting him on.”
Jared C. Tilton | Getty Images
In addition to his world-beater ability, Larson will have other advantages over Busch and Stewart. The most obvious is preparation: Nearly 18 months will have passed between announcing his bid at history and the green flag on the 108th Indy 500 — far more lead time than any “Double” driver has enjoyed.
Larson also will have the full-fledged support of the most successful team owner in NASCAR history. Rick Hendrick has supplied the planes and helicopters necessary to shuttle Larson between Indianapolis and North Carolina with regularity while also ensuring a seamless sponsor transition.
Chevrolet and Hendrick Cars are backing both entries, helping eliminate the hassles of potential conflicts (Busch’s Indy-Charlotte foray was complicated by racing a Chevy in NASCAR and a Honda in IndyCar) while also creating a clever branding element (“The H1100” as it’s been dubbed by Hendrick Motorsports).
James Gilbert | Getty Images
“What we’ve learned over time is that you’re only as good as the people you surround yourself with, and that’s true with the NASCAR teams,” Hendrick vice chairman Jeff Gordon said. “And I think that’s the same way that we look at this at Indianapolis, especially if Rick’s involved and Hendrick Cars is a sponsor. We just want to make sure that it’s done at the highest level and give Kyle the best opportunity to have a great finish and maybe even win the race.”
The support system in Indianapolis also includes Arrow McLaren sporting director Tony Kanaan. The 2013 Indy 500 winner also is an IndyCar driver whisperer who is helping Larson sift through which data and information is most important for adapting to an Indy car that’s nearly twice as light as his Cup car.
Brian Campe, Hendrick Motorsports’ technical director, is spearheading Larson’s Indy 500 effort. Campe was a Team Penske engineer for Juan Pablo Montoya’s 2015 Indy 500 victory and the 2017 championship by defending Indy 500 winner Josef Newgarden.
By speaking fluent IndyCar and NASCAR, he can ensure good communication in the fresh marriage of Larson and Arrow McLaren. “I’ve been there on the radio as someone who can answer, ‘Hey what does this mean?’ and give him some guidance if he gets confused,” Campe said.
In another example of racing symbiosis, Larson does his simulator prep for NASCAR and IndyCar in the same location — the Chevrolet Technical Center that literally is steps from the Hendrick Motorsports campus on the outskirts of Charlotte.
If all this sounds as if the driving might be the easiest part for Larson, Stewart agrees.
“For him to be in the car is where he’s going to be the happiest,” Stewart said. “ It’s all the other things — the tugging, the pulling, the media attention that he’s going to have — those are the roadblocks. As much as it’s for a great purpose, those are the things that weigh on you. He’s not going to have a moment to himself. That’s the hard part.”
Of course, the racing side still will be difficult and also likely require some luck.
Andretti (whose family knows all about misfortune at Indy) has said “The Double” is “a momentous job. It’s so much to ask of a driver to be able to perform 100 percent in both races on the same day. Somewhere along the line, I think you’re going to leave something on the table. It’s impossible to really do both of them well, being realistic, because you have to put so much time into the practice and qualifying and everything else on both sides.
You’re giving up something.”
Fair enough, but …
“If anybody can do it, it’s Kyle Larson,” Gordon said.
Larson’s thoughts about getting what his racing buddies and family view as the chance of a lifetime?
It’s about what you’d expect.
“Because I don’t get too excited about anything, I think for everybody else, it’s a way bigger deal to them than it is probably to me as far as a legacy or whatever,” he said. “So friends and people around me definitely know it’s a bigger deal than I probably realize.
“But I don’t think about any of that right now.”
History of the Double
Driver
Year
Indy 500 finish
Coca-Cola 600 finish
John Andretti
1994
10th
36th
Davy Jones
1995
23rd
DNQ
Robby Gordon*
1997
29th
41st
Tony Stewart
1999
9th
4th
Robby Gordon**
2000
6th
35th
Tony Stewart
2001
6th
3rd
Robby Gordon
2002
8th
16th
Robby Gordon
2003
22nd
17th
Robby Gordon***
2004
29th
20th
Kurt Busch
2014
6th
40th
* In 1997, the Indianapolis 500 was run on Monday and Tuesday due to rain. **In 2000, Robby Gordon was unable to start the Coca-Cola 600 due to a weather delay in Indianapolis. PJ Jones started Gordon’s Cup Series entry, with Gordon taking over after a red flag for rain on Lap 254. ***In 2004, Robby Gordon raced the first 27 laps at Indianapolis until a red flag came out for rain. Gordon chose to leave Indianapolis for Charlotte and was relieved by Jaques Lazier. (Source: Racing Insights)
DAYTONA BEACH, Fla. — NASCARtook home honors for “Sports Event of the Year” for the first-ever Chicago Street Race during the 2024 Sports Business Awards, a ceremony hosted by Sports Business Journal in New York City last evening to celebrate the best in sports business over the past year.
The award, which highlights the most outstanding events in sports, was recognition for one of the most ambitious events in NASCAR history. The Chicago Street Race, a first-of-its-kind two-day sports and entertainment event, saw stock cars take to city streets for the first time in the sport’s 75-year history, resulting in extraordinary levels of fan engagement, including more than 80% of ticket buyers attending a NASCAR event for the first time; the most-watched Cup Series race on NBC in six years; and an economic impact of more than $108.9 million for the local Chicago community.
“We’re incredibly proud of the first-ever Chicago Street Race, and we’re honored to have Sports Business Journal recognize it as the ‘Event of The Year’,” said Steve Phelps, President, NASCAR. “Following the leadership of Ben Kennedy, Julie Giese and many others, the entire NASCAR industry and the city of Chicago banded together to pull off something truly extraordinary that has opened up an entirely new world of possibility for this sport moving forward. We can’t wait to get back to Chicago for the second running this July.”
In approximately 12 months lead-time, NASCAR established an event that was not just a race in Chicago but was an event about and for Chicago — an opportunity to showcase the best of one of the world’s most recognizable cities on a global scale. From local artists designing the race-winning trophies to becoming ingrained in the community through local partnerships with organizations like Chicago Public Schools, Special Olympics of Illinois, the Art Institute of Chicago, After School Matters and All Kids Bike, NASCAR quickly became a pillar of the community and invested nearly $2 million in local initiatives throughout Chicago.
What’s more, NASCAR immediately established a new, permanent Chicago office in Nov. of 2022 immediately following the announcement that NASCAR would be coming to the city. Led by longtime executive and track president Julie Giese, the office currently has nearly 20 full-time employees, all of whom live and work year-round in the community.
The NASCAR Cup Series and NASCAR Xfinity Series will once again take to the streets of Chicago, along with musical performances by Keith Urban, The Chainsmokers, The Black Keys, Lauren Alaina, and a special House Music 40th Anniversary Showcase, for year two of the event on July 6-7, 2024.
Joining the Chicago Street Race as finalists for the “Event of the Year” award were the F1 Las Vegas Grand Prix, NHL Stadium Series, Super Bowl LVIII, U.S. Open Tennis Championships, and the World Baseball Classic.
As part of the ceremony, NASCAR was also recognized as a finalist for “League of the Year,” and NASCAR’s new media rights deal was a finalist for “Deal of the Year.”
Here’s what’s happening in the world of NASCAR with the All-Star Race in the rearview and the Coca-Cola 600 (Sun., 6 p.m. ET, FOX) right around the corner.
1. Joey Logano dominated North Wilkesboro — what does it mean?
The two-time champion was looking for a spark to ignite the hunt for his third title and just might’ve gotten it with his All-Star Race win.
It wasn’t the beatdown that had everybody talking Monday morning, but Joey Logano sure put a hurtin’ on the rest of the field in Sunday’s showing of All-Star dominance at North Wilkesboro Speedway.
The No. 22 Team Penske driver turned in an all-time performance at the North Carolina short track, pacing the field for a record 199 of 200 laps en route to his second career All-Star Race win.
A laps led count of 199, you say? That is, coincidentally, the exact same amount of laps at the front of the field that Logano has to date this season — in the other 13 races. In fact, that’s all the laps led he’s had dating back to Talladega during last year’s playoffs.
So, with a $1 million payday and all the momentum right now, is the two-time champ … “back?”
Big time.
Sort of lost in the mix of last year’s enthralling postseason (along with more spotlight on his eventual 2023 champion teammate, Ryan Blaney) Logano’s slump really extends back to about the midway point of last year. In what was a title-defense season for him, the veteran won early in the year at Atlanta before treading water over the summer and completely petering out in the playoffs with just 48 total laps led across them — stemming from just one race (Talladega).
Generally speaking, despite all the attention on his atypically subpar 2024 stats, Logano has actually looked and performed much better than the results sheet shows, and certainly better than he did at the tail end of last season. If you’ll recall, Logano started on the front row in each of this season’s first three races and actually led multiple laps in seven of 2024’s first 10 races. While he hasn’t turned in a top 10 since Martinsville, you got the sense around then that the ship had been righted and a trip to Victory Lane was right around the corner.
It was indeed; it’s just that it came in an exhibition race. Still, he’d rather be the one holding the giant check in the air at North Wilkesboro than not, and this might’ve been just what the doctor ordered to really turn things around and push for a playoff spot.
All the pieces are still there, too. He’s still, you know, Joey Logano — a titan of the NASCAR Cup Series for going on two decades and one of just two active multi-time champions. Paul Wolfe is still calling the shots atop the pit box, and Logano is still driving a car brought to the track by Roger Penske. That’s always going to be a recipe for wins.
A driver with those resources and his level of skill and stock-car acumen isn’t down for long, and it feels completely evident that Logano will follow his former teammate Brad Keselowski’s footsteps and snap his points-paying-race winless streak much sooner than later.
Slumps happen, but they certainly don’t last forever when the driver is this talented and this driven, with the extensive track record and history of winning that Logano boasts.
We’re entering a portion of the season where he could really do some damage and click off not just one win, but a few in bunches.
Hope you weren’t too quick to write off Logano’s season as being toast, because this Sliced Bread is most definitely still rising.
James Gilbert | Getty Images
2. Did Ricky Stenhouse Jr. awaken the beast that is Rowdy Busch?
Sunday’s North Wilkesboro brawl saw two drivers at their wits’ end come to blows — but could it spark a second-half resurgence for either?
At the halfway point of the regular season, teams and drivers generally know where they stand among the field; whether they’re going to be contenders or pretenders down the stretch run.
Sunday’s post-race scuffle after the 2024 All-Star Race involved a pair of NASCAR Cup Series veteran mainstays on the back nine of their respective careers yet each further away from “contender” status than they’d like to be.
Kyle Busch and Ricky Stenhouse Jr.’s All-Star fight felt as much about what happened on Lap 2 of the exhibition contest, when contact between the two ended the No. 47 Chevrolet’s night early — on the track, at least — as it did the fact that it’s just been a frustrating period of stagnancy for each, at a time when they individually probably feel like they’re at the height of their respective talent levels. Instead, neither appears to have anything resembling a clear path to the 2024 title at the moment — for instance, Busch and Stenhouse have just 38 more points combined than series points leader Kyle Larson’s 486 total. No. 8 is currently in the projected playoff field, but as one of the “last four in” and certainly not in a comfortable position.
Needless to say, there was a lot of truth behind Busch’s exclamation of “I don’t give a [expletive]. I suck just as bad as you!”
But where do things head now? Setting aside any talk of retaliation, how does this shape each of their individual seasons the rest of the way?
Rowdy’s immediate start to his Richard Childress Racing tenure was excellent, turning in three wins in his first 15 races last year. It’s been nothing since but oscillating three-to-four-week stretches that either leave you scratching your head or claiming, “Oh, there he is. He’s back.” But still no wins.
It feels unlikely this trend will just continue per usual the rest of the way after what just transpired; this was either the low point of the season for the No. 8 team and it’s going to be a slog the rest of the way, or it’s the catalyst that saves its season and Busch fights for title No. 3.
Given what we’ve seen out of Rowdy for two decades now, you can assume the latter.
I’m not sure there’s another driver in the sport that can fuel themselves on pure emotion and alchemize the adrenaline to unlock a new level of driving talent like Busch can, and it’s possible we see vintage Rowdy band together with a supremely fired-up Richard Childress to figure out what hasn’t been working and fix it — immediately.
The Coca-Cola 600 has been one of the Las Vegas native’s best races in the past several years, finishing in the top 10 in each of the last seven runnings (all of which were in the top six), tying the all-time record for most consecutive top 10s in the race. He won the 2018 edition of NASCAR’s marathon crown jewel, leading 377 of 400 laps and sweeping every stage. His 1,061 laps led in the race rank third all time, too.
Wouldn’t it be the most Kyle-Busch-thing to just come out and stomp the field, reminding everybody this weekend why he’s NASCAR’s all-time winningest driver? That scenario feels like it’s extremely on the table despite his unsavory season to date.
Turning to Stenhouse, he could actually surprise some people this weekend as well. Coming off a 2023 playoff appearance, the Mississippi native probably wasn’t anticipating being outside the top 25 in points and essentially in need of a win before we hit June to make the playoffs, but there has to be some degree of optimism at the JTG Daugherty Racing shop, at least — he signed a multiyear extension with the team just three weeks ago.
Stenhouse has finished seventh in the last two Coca-Cola 600s, landing in the top 15 in seven of the previous eight runnings of the 600-mile endurance contest. Maybe he’s not a lock to compete for the win, but personally I wouldn’t rule out a driver that has been hanging around the front of the field that consistently — it’ll break his way eventually, you’d think — and the only guy in the field that once exclaimed “America, 1776, we are the champs!” after winning at Daytona on Fourth of July Weekend.
The Coca-Cola 600 is NASCAR’s most patriotic race, after all.
We’ll find out how it all shakes out this weekend under the lights at Charlotte Motor Speedway — and it’ll be interesting to see if any barbs are traded before then as everyone piles back into the track — but, man. This season just continues to deliver fresh story lines week after week and it’s likely over 600 miles that we’ll see some more jaw-dropping moments that’ll have everybody talking Monday morning yet again.
CONCORD, N.C. — Ahead of Sunday’s Coca-Cola 600 at Charlotte Motor Speedway, Jockey and Folds of Honor teamed up Wednesday to unveil Ross Chastain’s commemorative paint scheme at the NASCAR Productions Facility.
The scheme dons the red, white and blue of the American flag and honors United States Marine Corps Master Sergeant Aaron Torian, who made the ultimate sacrifice in service to the country.
“What this is going to do for their family and for so many families that lost somebody is absolutely incredible,” Chastain said. “Hopefully it does exactly what live sports is so great at. It gives everybody else a chance to take a break from the real world to just kick back and enjoy the race and think about the good times. Remember all the great times and remember Aaron for what his sacrifice means to this world.”
Anchoring the race weekend is the powerful 600 Miles of Remembrance tribute, where all Cup Series entries feature the name of a fallen service member on the windshield.
Torian’s son, Elijah, honored his late father by creating a piece of artwork that is displayed on the decklid of Chastain’s No. 1 Trackhouse Racing Chevrolet.
Cameron Richardson | NASCAR.com
Chastain’s scheme is set for its first laps Saturday afternoon during practice and qualifying to prepare for Sunday’s 600-miler in front of a soldout crowd for a third consecutive year.
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