Fantasy sports can be enthralling. Just ask the 2025 NASCAR Fantasy Live winner Taylor Alexander (pictured in Earnhardt shirt).
Alexander was raised in Bakersfield, California, a city filled with deep racing lineage between the Mears family and 2014 Cup Series champion Kevin Harvick. Still, he didn’t follow the sport from an early age.
Ahead of the 2016 NASCAR season, however, Alexander, an avid fantasy football competitor, and his friends wanted to try a new fantasy sport. They were turned on to NASCAR through Fantasy Live.
“We all got together to watch the Daytona 500,” Alexander recalled, approaching a decade with his NASCAR fandom. “After watching that, most of us were hooked. I ended up doing pretty well overall in fantasy NASCAR that year, so it made me adjust and I’ve never looked back since then.”
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Alexander was a big Carl Edwards fan, specifically due to the 28-time Cup victor’s ability of doing his signature backflip following a triumph. When Edwards retired after the 2016 season, Alexander hopped on the Ryan Blaney bandwagon after his rookie season.
To begin 2017, Alexander and his inner circle continued to play NASCAR Fantasy Live. They haven’t looked back.
“When we started doing [fantasy], I knew of NASCAR and seen a couple of races on TV but was never a watch-it-every-Sunday type of follower,” he added. “After watching a few races, I enjoyed it. I’m an engineer by education, so a lot of the fundamentals behind what makes the car go fastest and datapoints the teams are looking at from an aero perspective, engineering perspective, that interested me.”
Each passing year, Alexander has familiarized himself with the field’s historical performance at specific race tracks. Through the help of Racing Reference and DriverAverages.com, he goes into every week thinking of four drivers that are near locks for his lineup with a pair of spots, including his garage pick, that are up for grabs. He will be glued to the television for practice and qualifying each week, gauging how drivers feel about their race cars.
“The main thing I use is paying attention to the driver interviews, what the broadcasters are saying about how different cars look; the NASCAR App, where I can look at the five-, 10- and 15-lap averages. I will try to summarize some of that information based on the characteristics that I think are going to be most important for the race and set my lineup based on that.”
Thinking of the big picture is critical. If a driver is a “stud,” they should not have any uses remaining at the conclusion of the regular season. That can help players strategize long term, specifically knowing which drivers tend to be good at what tracks.
“Something that I will do no matter what is make sure I use all 10 of my starts for every stud,” Alexander said. “If I got to the end of the regular season and I have two starts left with Kyle Larson, I did something wrong. That is leaving potential points on the board, for sure.”
Alexander sets weekly reminders to check his lineup before the conclusion of Stage 2 for any necessary changes.
“I very rarely will miss putting someone in my garage,” he said. “Whether or not I put the right person in, that’s another question.”
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Around halfway through the 2025 regular season, Alexander realized he was in contention to win the $25,000 grand prize for having the most points for the duration of the season. He recalls being in the top 10 in the rankings from Week 10 onward and even reached first place for just one race around Week 20 before bouncing around the top five. He took the lead with two races remaining and never looked back.
“I felt like I had a chance to win the entire time for the majority of the season,” he said. “Whether or not it was realistic that it was going to happen — a lot of things had to break my way for that to happen. But when it came to driver management, saving starts and making the right decisions, once I was in the top 10, I felt like I was going to be within striking range.
“When it came to the last week of the season, and I had a 30-point lead over second place, I felt confident that with the driver starts I had left that I would be able to hold on unless something crazy happened.”
After the season finale at Phoenix Raceway, Alexander had to wait nearly three hours for inspection results to clear before he was deemed the winner. The following day, he got the official word from NASCAR that he was indeed the 2025 Fantasy Live champion.
With the 2026 season getting underway this weekend at Daytona International Speedway, Alexander is ready to set his opening-week lineup. With points being at the forefront of The Chase format, he believes having the winner of each race as part of your lineup is more important than ever.
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“Picking the winner is going to be more important than ever,” he added. “Either way, it doesn’t change my approach. Even with the old format, having the winner of the race in your lineup is never a bad thing. Where I think it’s going to be interesting is how it changes teams’ strategies at the road courses and drafting tracks.”
As for how he is spending his earnings: “I’m going to be moving in a couple of months, so just a little extra money for a down payment on a house,” he added. “Nothing too exciting on how I’m going to spend it or anything. It comes in handy and a very nice prize to have.”












