Bruce: Track’s famous hot dogs have been essential part of race weekend
Play: NASCAR Fantasy Live
They’re trifling with tradition at Martinsville, and you’d think a track that has been on the circuit ever since there was a circuit to be on would know better.
They’re not changing race dates or moving the start/finish line from the frontstretch to the backstretch. There will still be asphalt on the straightaways and concrete in the corners. And the train tracks up on the hill? They’re still there.
This goes deeper. Much deeper.
Martinsville Speedway is changing hot dogs.
In a pig’s eye, you say?
There’s a new purveyor of pink wienies at the series’ shortest venue and its name is Valleydale, a division of Smithfield Foods.
Jesse Jones has been gunned down.
You remember Valleydale, don’t you? Cartoon pigs playing trombone, drum and cymbals back in the day. "Everybody shouts hooray for Valleydale!"
The racing connection came later — title sponsorship of the spring Sprint Cup race at Bristol Motor Speedway, the Valleydale 500, lasted 11 years, from 1980 through 1991.
Jesse Jones hot dogs have been a staple at Martinsville for much longer. Some say they’ve been a part of the concession fare almost from the beginning, which would have been around 1948.
That may or may not be the case, but they’ve certainly been an essential part of the race weekend experience for decades.
The infield concession stand, located near the start/finish line and run by a local booster club, does a brisk business on race weekends. Crewmen and fans can be found lined up throughout the day purchasing hot dogs for breakfast, lunch and dinner.
Officials are hoping that’s again the case next week, when the track hosts the Kroger 250 Camping World Truck Series race (March 28, 2:30 p.m. ET, FOX Sports 1) and STP 500 Sprint Cup race (March 29, 1 p.m. ET, FOX Sports 1).
Other tracks have gone hog-wild with different types of food offerings. Phoenix International Raceway officials unveiled the CARBuretor Crunch for this past race weekend. The deep-fried peanut butter and jelly sandwich came with Cap’n Crunch and caramel on the outside, bacon and bananas on the inside.
Fans visiting Charlotte Motor Speedway can partake of the new Brunch Burger, a quarter-pound cheeseburger topped with hash browns, cheese, bacon and egg. It comes on French toast and includes hot maple syrup.
But the Martinsville hot dog? It’s gone unchanged and unchallenged. Until now.
Actually, that’s not quite true. The track did switch hot dog vendors several years ago when International Speedway Corp. purchased the facility.
New owners, new hot dogs, same $2 price.
It caused quite a ruckus. Folks complained. The original hot dogs were quickly brought back. Order was restored.
Track officials seem confident that this latest change will satisfy fans and competitors alike. Lessons were learned.
I hope they’re right. Race fans have adapted to schedule changes, rules changes and how the championship is determined.
But when it comes to the Martinsville hot dog, they’ve proven to be less understanding.
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