Transportation company will be primary sponsor for four races

David Ragan and his No. 34 Front Row Motorsports Ford will again bear the message of sponsor CSX in 2014.

The transportation company will serve as the primary sponsor at the season-opening Daytona 500, as well as at Darlington Raceway in April, at Michigan International Speedway in August and at Richmond International Raceway in September for the regular-season finale.

CSX will also be an associate sponsor at Pocono Raceway in August and Charlotte Motor Speedway in October, and the "I Brake for Trains" bumped sticker will again adorn the back of Ragan’s car for every race.

"We developed a great relationship with CSX last year, and we actually grew together as the season went on," team owner Bob Jenkins said in a release. "We celebrated our first team win at Talladega with the 34 car, and CSX jumped on the opportunity to celebrate that win by joining us for the All-Star race. And this year the program is even bigger. We’re proud to be partnering with a successful Fortune 500 company and helping to spread their message."

Ragan earned Front Row Motorsports’ first win in team history in the spring Talladega race, getting a shove from teammate David Gilliland to roar past the field and take the checkered flag. Earlier this week, Front Row announced that Love’s Travel Stops had expanded its sponsorship for Gilliland’s No. 38 Ford.

Earlier this week, the team announced that Farm Rich — which sponsored Ragan’s victory at Talladega– would return in 2014.

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Relocation to coincide with completion of Daytona Rising

In the midst of a massive $400 million renovation, Daytona International Speedway is undertaking another project.

The Motorsports Hall of Fame of America announced Friday it will relocate from the Detroit area to the famed World Center of Racing by January 2016. The Daytona Rising transformation is also scheduled to conclude in January 2016.

The collection for the Hall of Fame includes vehicles and artifacts from a variety of organizations and will be exhibited year-round as part of the regular tour admission at DIS.

"The partnership between Daytona International Speedway and the Hall of Fame is a match made in racing heaven," President of the Motorsports Hall of Fame of America Ron Watson said in a news release. "The Hall gets a home within one of America’s most famous and best-loved sports venues. Race fans and tourists who come to Daytona will have another great attraction to visit throughout the year."

The reimagined Daytona, through the Daytona Rising project, will have five expanded, redesigned entrances that will lead fans to a series of neighborhoods along the nearly mile-long frontstretch.

Now, even more history will be added to the most historic track in NASCAR.

"Daytona International Speedway is an iconic racing venue and will be a fitting home to the Motorsports Hall of Fame of America," Daytona International Speedway President Joie Chitwood III said in a release. "Having the Motorsports Hall of Fame of America right here in Daytona will complement Daytona Rising and provide another reason for race fans to visit Daytona International Speedway."

Bobby Allison, Buck Baker, Dale Earnhardt, Bill France, Junior Johnson and Richard Petty are among the NASCAR figures enshrined in the Motorsports Hall of Fame.

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Soon to be inducted Hall of Famer thinks changes will produce a ‘whole different mindset’

RELATED: More on the changes | Official release | Changes 101 | Reaction | Tracks pleased

CHARLOTTE, N.C. — Former NASCAR Sprint Cup Series champion Dale Jarrett says qualifying is still an important part of the sport, and believes the new format unveiled by the sanctioning body Jan. 22 will help rekindle interest in the process of determining the starting lineup.
 
"I think it’s pretty cool," Jarrett, one of this year’s five NASCAR Hall of Fame inductees, said during a stop at the Hall on Thursday. "It will be pretty interesting the first few times to watch it all unfold. I understand the concept, and had talked to NASCAR (officials) last year about it. Something needed to be done to make it a little more exciting and I think this will do that."
 
The change, which will be in effect for the majority of this year’s Sprint Cup, Nationwide and Camping World Truck Series events, will feature timed rounds with a predetermined number of those posting the fastest laps advancing. At tracks 1.25 miles in length or greater, the format will consist of three rounds; at those less than 1.25 miles, two rounds will be used to determine the lineup.
 
From 2001 through this past season, NASCAR’s qualifying format consisted of single-entry, timed laps at the majority of its venues.
 
Prior to 2001, NASCAR events often featured two rounds of qualifying, but under a different format. The quickest 25 on the opening day locked in their spots, while those outside the top 25 could either stand on their first time or choose to re-qualify a day later.

Jarrett, the 1999 Cup champion and currently a booth analyst for ESPN’s NASCAR coverage, said he remembers the former format as well as the pressure that came with it.
 
"Guys today don’t understand what that second-round qualifying was about, just everything that went into that," he said. "What were you going to do and just how stressful that was. You couldn’t even begin to think about the race until you had made the race, and then deciding if you were going to have to run second round qualifying and all that.
 
"I think the interesting part (now) will be how the teams and drivers embrace it and how much they put into it. I think we will see a whole different mindset with qualifying and making speed out of your cars."
 
Although NASCAR doesn’t award points to drivers who qualify on the pole, there are benefits to posting a fast qualifying lap. Not only does the pole winner start the race free and clear of traffic, but pit stall selection can have a significant impact on race day. The widths and lengths of pit roads at the various tracks differ, as do the sizes of the pit boxes. Openings to the garage area can provide easy access out of one pit box, and easy access into another.
 
"I think (qualifying) is still important, because of the level of competition today," Jarrett said. "The confidence of getting your weekend started off right, that’s always been important. And as competitive as things have become, picking where you want to be on pit road, where you feel comfortable as a driver and where the crew chief feels good, that goes into it as much as anything, and that’s still going to be determined by how you qualify.
 
"If you have a poor effort and that box is narrowed down to just a few choices, it makes your weekend more difficult on top of the fact that you realize your car is not as fast as you want it to be."
 
Pit stall selection isn’t done until after qualifying has been completed, and the order of selection is based on those results (from fastest to slowest).
 
In his career, Jarrett won 32 races in Cup and 16 poles. He also finished sixth or higher in points from 1982 through 1987 and won 11 times in what is now known as the Nationwide Series.
 
He is part of a 2014 NASCAR Hall of Fame class that also includes Glenn "Fireball" Roberts, Maurice Petty, Jack Ingram and Tim Flock. The five will be inducted into the Hall on Jan. 29.
 
Ned Jarrett, Dale’s father and a two-time NASCAR champion in Cup, was inducted into the Hall in 2011.

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Discuss the latest news from media week with writers Kenny Bruce and Zack Albert

As teams begin to make their first big appearances of the season at the Sprint Media Tour, our writers are ready to be your eyes and ears. Leave your questions below, and during media week, our writers will answer as many as they can. Check back here Tuesday at 11 a.m. ET, when NASCAR.com’s Kenny Bruce and Zack Albert will be live in the comments below answering your questions.

Enter Aticle’s Bottom Body

Son of legendary driver Dan Gurney looks for first Rolex 24 win

DAYTONA BEACH, Fla. — The urge to merge has evolved into a compulsion to compete, and Thursday marked the first day of actual competition for the new TUDOR United SportsCar Championship, with qualifying for this weekend’s Rolex 24 At Daytona.
 
The 52nd running of the Rolex 24 opens the first season for the TUDOR Championship, which resulted from the highly anticipated merger of two formerly competing sports car organizations — the American Le Mans Series and the GRAND-AM Rolex Series. A total of 67 cars are slated to take the green flag Saturday at 2:10 p.m. ET, for the 24-hour endurance classic; Thursday, four cars claimed respective class pole positions on the 3.56-mile Daytona International Speedway road course.

Start with the headlining Prototype (P) class, an amalgam of the ALMS’ exotic P2 and DeltaWing cars and the Rolex Series’ Daytona Prototypes, where a history-rich name took center stage on a day that was so much about the future.
 
Alex Gurney, son of legendary driver Dan Gurney — who won the first incarnation of the Rolex 24, a three-hour event in 1962 called the Daytona Continental — put the No. 99 Corvette DP on the overall pole with a fast lap of 1 minute, 38.270 seconds (130.416 mph). Gurney and his longtime co-driver Jon Fogarty — two-time champions in the Rolex Series — are joined this week by Memo Gidley and Darren Law. Somewhat surprisingly, the Gurney-Fogarty combination has never produced a Rolex 24 win.
 
Gurney acknowledged the satisfaction a victory this weekend would provide, saying, "it would be the biggest thing in my career, I think. But yeah, for me personally, this is the biggest race we do [in North America]. It’s the one we all want to win."
 
Daytona Prototypes dominated the P class qualifying, taking nine of the first 10 positions. The fastest P2 car was 11th overall, the No. 6 Nissan ORECA driven by Klaus Graf, at 1:39.829 (128.380).
 
Other class poles:
 
· In the Prototype Challenge (PC) class, former NASCAR driver Colin Braun put the No. 54 ORECA FLM09 on point, with a lap of 1:41.777 (125.922), good for 14th overall.

· In GT Le Mans (GTLM), Marc Goossens turned a pole-winning lap of 1:44.506 (122.634) in the No. 91 SRT Viper GTS- R. The car will start 25th overall.

· In GT Daytona (GTD), the No. 48 Audi R8 claimed the top spot in the class — and 34th overall — via Christopher Haase’s lap of 1:46.973 (119.806).

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Strategy, gamesmanship come into play under new procedure

RELATED: More on the changes | Official release | Changes 101 | Reaction | Tracks pleased

You can almost hear the buzz building now, coursing over those high banks, storming through the turns and heading toward the start/finish line. Gone is the agonizing three-hour wait as one car after another makes individual laps around NASCAR’s biggest race track. Qualifying at Talladega Superspeedway — along with everywhere else — has been transformed by virtue of a single rule change.

Now it will be an absolute storm, with drivers almost certainly working the draft in an effort to secure the top starting position (and its accompanying first pit stall selection) in the frantic final session that caps the new group qualifying format announced Wednesday across all three of NASCAR’s national series. No place stands to benefit from the change more than big, bad Talladega, where the issuing of one news release has changed the track’s qualifying process from a grind into 50 minutes of must-see-TV.

Although NASCAR refers to the new process simply as a group qualifying format, other circuits like Formula 1 that have successfully utilized similar concepts call it "knockout" qualifying — and in many places, the new procedure could prove to be just that. Beginning with this coming season, all cars will qualify on the track at the same time in an atmosphere that more closely simulates race conditions. The faster vehicles advance through two or three sessions, depending on the track’s size, always culminating with the quickest 12 cars deciding the top spot among themselves.

After year upon year of single-car qualifying, this is a revolutionary change for NASCAR. While the old format had its merits — the can-you-top-this element of single-car qualifying occasionally had its own knockout feel — the sheer duration it took for all those cars to make all those laps on their own often dragged the session down. Weather was always a concern. Now, the process has been standardized — qualifying in one hour, everywhere, under a format that will surely ratchet up the entertainment value and have track promoters giddy over the prospect of better Friday afternoons at the gate.

From a competitive standpoint, it’s going to be interesting to see how strategy and timing play a part. The opening session of group qualifying — mark your calendars, it’s Feb. 21 when the NASCAR Nationwide Series and NASCAR Camping World Truck Series qualify at Daytona — won’t begin with all entered vehicles charging toward the green flag, but instead starting from pit road. They can exit pit road at any time, and drivers can make as many laps as they want during the course of the session. Crews can even make minor adjustments between segments, though the cars can’t be jacked and the hoods can’t be raised. Go to the garage area, you’re done.

The format will debut in the NASCAR Sprint Cup Series at Phoenix in the second race of the season. Needless to say, there are a lot more variables at play here than just holding down the accelerator for two laps, and that’s without mentioning the random draw that will decide the order in which cars are lined up on pit road prior to the session. No question, that draw could loom large, depending on the track and the situation — say for instance you’re Jimmie Johnson in the thick of the championship hunt, and you arrive at Martinsville Speedway with four races remaining, and you draw pill 45 on a tight half-mile track. Stranger things have happened.

That cars will start on pit road, able to come and go as they please over the length of the session, and makes you wonder — will teams with poor starting draws try to game the system, staying put and gambling that a few cars will come back in or head to the garage area, easing the traffic just enough to rip off that one good qualifying lap? Or will everyone make a mad dash for it from the start, since the first qualifying laps are usually the best ones? Since all vehicles will begin with a full fuel load and use just one set of tires, will some teams stay out longer trying to trade tire wear for weight? Will teams tape off the front end, wait until the final minutes, and make one bomber run with the clock running down?

"It’s hard to anticipate what they’ll do. But I would imagine that many of them will think that their first couple laps on the race track, engines will be cold, things of that nature, will be their best laps in that first segment. But it’s hard to imagine what strategies these guys will work on and have play out over the course of the qualifying session," said Robin Pemberton, NASCAR’s vice president for competition and racing development, and a longtime crew chief at the sport’s top level.

"I think as we move through the season it will take on a life of its own at different places where they will have different strategies, whether it’s working on the race setups, or if they want to be aggressive in one round or kind of lay‑up in the other round, saving tires to just squeak into the final round and have the best tires. Comes to mind what you would have to do with tire management for (Auto Club) Speedway or Atlanta, Homestead and some others. I think there are opportunities there for different crew chiefs to take advantage of some of these situations."

Either way, we’re guaranteed to have multiple cars on the track at the same time, which means we’re guaranteed to have incidents at some point. Get wrecked, by the way, and your qualifying time is the best one you posted in the most recent session you were a part of. While it wasn’t unheard of for teams to unload backup cars because of qualifying accidents under the single-car format — particularly on fast, slick intermediate layouts — that prospect certainly looms larger under this new procedure. And then there’s the question of the draft, and how much teams will use it for qualifying at Talladega and the summer Daytona event, and whether somebody will jump out of line and go for that pole position just as if they were going for the win.

Indeed, there are a lot of moving parts to this, a qualifying format that’s more complicated yet more concise all at the same time. None of this should be a surprise to competitors, who were made aware in a meeting last fall that NASCAR was considering such a shift for all points events outside of the Daytona 500 and the Truck Series race at Eldora Speedway. Two weeks ago at Preseason Thunder testing, Pemberton effectively said a move was forthcoming, although he didn’t specify the Sprint Cup Series at the time. If there were voices of dissent coming from the garage area, surely we would have heard them by now.

If anything, the reaction among fans and competitors has been almost universally positive, save those malcontents who lurk on the fringes of social media and are never happy about anything. "I really like what NASCAR is doing to add more excitement," wrote Kasey Kahne on Twitter, and he was far from alone in that sentiment. Track operators get a better product, television networks get a more manageable window, officials get more flexibility in dealing with weather. Certainly, May 2 at Talladega now shapes up as a far more interesting day on the NASCAR calendar. As does every qualifying session, thanks to a new format that promises to be a knockout indeed.

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Norris had been suspended following events of Richmond race

Michael Waltrip Racing executive Ty Norris was reinstated by NASCAR on Thursday after serving a five-month suspension for his involvement in a controversial race outcome during the Sept. 7 NASCAR Sprint Cup Series regular-season finale at Richmond International Raceway. He remains on indefinite probation, however.

"I appreciate NASCAR’s action today and respect their position," Norris said in a statement. "I am focused forward and dedicated to the success of Michael Waltrip Racing and the continued growth of a sport that has been my home for the past 24 years."

NASCAR suspended Norris, the executive vice president for MWR, for actions he took while serving as spotter for the No. 55 MWR Toyota driven by Brian Vickers at Richmond.

NASCAR found evidence that Norris had sacrificed the integrity of the race outcome by telling Vickers to pit unnecessarily so that driver Joey Logano would gain a position on track. The result was that Logano qualified for the Chase for the NASCAR Sprint Cup based on points, giving MWR driver Martin Truex Jr. one of two Wild Card berths.

After reviewing in-race, in-car audio recordings and consulting with race officials and team members, NASCAR took the unprecedented action to severely penalize MWR for the incident. In addition to Norris’ suspension, the team was given the largest monetary fine in NASCAR history of $300,000, all three of MWR’s teams were penalized 50 driver championship points and each team was docked 50 owner’s points.

Additionally, Truex was removed from the Chase and replaced with Ryan Newman, who had lost the Wild Card to Truex on a tiebreaker.

And NASCAR CEO and Chairman Brian France later added Jeff Gordon as a 13th member of the traditionally 12-driver field.

"This naturally is a very significant reaction from NASCAR," NASCAR President Mike Helton said Sept. 9 in announcing the disciplinary actions two days after the race. "As multiple car owners have become a very positive, integral part of our support, also comes with it, though, responsibility from NASCAR and as well the car owners, to maintain a fair and level playing field.

"It’s not an easy decision to make. Conversations about it were deep. We feel like we researched it extremely well, talked at great length with the folks from Michael Waltrip Racing to try to get to the right spot and make the correct decision, and that’s what we feel like we have done."

Norris has not publicly commented since the incident. But when informed of his team’s penalties, Waltrip accepted responsibility on behalf of the team while expressing continued support of Norris, who has been with the team since it was founded.

"What occurred on the No. 55 radio at the end of Saturday night’s race in Richmond was a split-second decision made by team spotter Ty Norris to bring the No. 55 to pit lane and help a teammate earn a place in the Chase," Waltrip said in a statement. "We regret the decision and its impact. We apologize to NASCAR, our fellow competitors, partners and fans who were disappointed in our actions. We will learn from this and move on.

"As general manager, Ty Norris has been an integral part of Michael Waltrip Racing since its founding and has my and (co-owner) Rob Kauffman’s full support."

Even with the points penalty, Clint Bowyer still qualified for the Chase and finished seventh in the championship. The consequences were greater for Truex. Not only was he removed from the Chase, his car’s longtime sponsor NAPA Auto Parts announced it would pull its longtime sponsorship of MWR at the end of the 2013 season in light of the unfavorable publicity surrounding the incident.

With no funding for the car Waltrip was forced to downsize his team. Truex was free to look for work elsewhere and in November announced that he would race for Denver-based Furniture Row Racing in 2014, which qualified for its first Chase last season with driver Kurt Busch.

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Michael Waltrip Racing executive remains on indefinite NASCAR probation

DAYTONA BEACH, Fla. – NASCAR announced Thursday that it has reinstated Ty Norris, an executive with Michael Waltrip Racing. Norris had been indefinitely suspended from NASCAR last Sept. 9 as part of the penalties assessed to MWR following the sanctioning body’s review of the NASCAR Sprint Cup Series race Sept. 7 at Richmond International Raceway. Norris remains on indefinite NASCAR probation.

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Borla Exhaust sponsor will be featured on No. 83 at Daytona and four additional races

Making its sponsorship premiere at Daytona, BK Racing has announced that Borla Exhaust will appear on the No. 83 Toyota Camry for a total of five NASCAR Sprint Cup Series races this season.

Speedweeks’ viewers will have to keep a sharp eye for the No. 83 as it will be foregoing the traditional BK Racing colors and will now adorn black header pipes and flames of Johnson City, Tenn. and Oxnard, Calif. based Borla Exhaust. 

Ryan Truex, younger brother to Sprint Cup Series veteran Martin Truex Jr., will be piloting the No. 83 Camry this season. 

"I am very excited to work with a great company like Borla Exhaust," Truex said. "It’s great to start my rookie season with sponsorship from Borla and I appreciate them allowing me the opportunity to drive their first ever sponsored car at the Daytona 500."

Made in the USA, Borla Exhaust has been the leader in the manufacture and design of high-performance exhaust systems for racing and the street for more than three decades. 

"Borla Exhaust is thrilled to participate in this year’s Daytona 500 with the BK Racing Team and driver Ryan Truex, "Alex Borla, Co-Founder and CEO of Borla Exhaust said. "Borla has always believed the excitement of NASCAR resonates with everything our company is about."

The NASCAR Sprint Cup Series will begin its 2014 season on Sunday, Feb. 23 with the 56th running of the Daytona 500 at Daytona International Speedway. 

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Farm Rich was sponsor for Ragan’s historic Talladega win last May

Farm Rich, the primary sponsor during David Ragan‘s thrilling win at Talladega Superspeedway last May that gave Front Row Motorsports its first trip to Victory Lane, will return to the team for a second straight season. The frozen snacks and appetizers brand will be the primary sponsor of Ragan’s No. 34 Ford Fusion at Phoenix International Raceway in March.

"We couldn’t have written a better ending for Farm Rich’s first race with us with the car going to Victory Lane in Talladega last year," said team owner Bob Jenkins in a team release. "But equally important is that they recognize how much more we can do together, and we’re thrilled such a great company is back to grow their program with us for a second season."

In its first-ever foray into NASCAR last May, Farm Rich enjoyed being thrust into the spotlight as Ragan earned Front Row’s first team victory in a dramatic, come-from-behind win in the Farm Rich Ford at Talladega. The company later returned as the primary sponsor for a second race with Ragan at Richmond International Raceway in September.

"David and Front Row Motorsports are ideal partners for Farm Rich," said Shannon Gilreath, senior brand manager. "His personality reflects our wholesome, family brand and many of our customers are huge NASCAR fans and connect with David and his team. Hopefully, we’ll all see him in Victory Lane come March 2 in Phoenix."

The Farm Rich logo will appear on Ragan’s uniform throughout the 2014 Sprint Cup Series schedule.

The March 2 race in Phoenix will be televised live on FOX at 3 p.m. ET.

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